Holiday marketing
BY Jane Porter
Free shipping can entice customers to buy your product, but make sure it doesn't lead you awry. Here are common mishaps to be aware of. 3 Ways to Turn Holiday Shoppers Into Year-Round Customers
BY Lisa Girard
Exceed customer expectations through everything from great customer service to surprise gifts. Black Friday Burritos? Moe's Serves Hungry Retail Workers
BY Dinah Wisenberg Brin
The restaurant franchise Moe's Southwest Grill has figured out a way to make money on Black Friday: Feed all those shop employees ringing up purchases. Google's Tips for Using Mobile to Market to Holiday Shoppers
BY Kim Lachance Shandrow
How to engage mobile shoppers who are in a hurry and looking for deals. 5 Tools for Building a Holiday Shopping App
BY Amy Gahran
A look at easy-to-use services, plus tips for what to do once your app has been created. Should Small Businesses Join 'Free Shipping Day'?
BY Catherine Clifford
To help you decide, three entrepreneurs share their past experiences. The Entrepreneur Behind 'Free Shipping Day'
BY Catherine Clifford
Meet Luke Knowles, who has made Free Shipping Day bigger than Black Friday. Should Franchisees Participate in Small Business Saturday?
BY Dinah Wisenberg Brin
A franchise advocate is lobbying American Express to allow franchisees from small outfits to take part in its holiday marketing campaign designed to promote independently-owned enterprises. A 2011 Holiday Shopping Trend Snapshot
BY Gwen Moran
What retail forecasters expect from online customers during the holiday spending season this year.Play Video How Indie Merchants Are Prepping for the Holidays (Video)
For retailers, the holiday season is critical. We look at how small businesses in one New York marketplace are planning to win customers. Small Business Saturday Kicks Off
BY Colleen DeBaise
New York City Mayor Michael Bloomberg urges consumers across the country to support independent merchants on Nov. 26. Five Tips for Turning Picky Holiday Shoppers Into Buyers
BY Carol Tice
As fewer shoppers may visit stores this holiday season, you'll have to get more of them to buy to see sales grow. Here are some tips. Five Tips for Turning Picky Holiday Shoppers Into Buyers
BY Carol Tice
As fewer shoppers may visit stores this holiday season, you'll have to get more of them to buy to see sales grow. Here are some tips. Seven Tips for Successful Holiday Marketing Campaigns
BY Gail Goodman
When you want to spread some holiday cheer, combine email and social media to reach a broader audience.Play Video How Can I Stand Out in the Holiday Sales Rush? (Video)
Mike Michalowicz, author of The Toilet Paper Entrepreneur, shares three tips on how small business owners can stand out among competitors during the holiday rush. Part of our Coaches Corner series. Five Ways to Gear Up Your Marketing for the Holiday Shopping Season
BY Susan Gunelius
The winter holiday shopping season is still weeks away, but the clock is ticking for those making marketing plans. Can 'Small Business Saturday' Save Christmas?
BY Colleen DeBaise
We're already thinking about the upcoming holiday season -- and how many of our readers who are independent merchants will fare this year.Connect with Entrepreneur
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