Holiday marketing

News and Articles About Holiday marketing

Tis the Season to Be Savvy: 6 Ways to Optimize Brand Marketing

Get your brand marketing in the holiday spirit with these six tips.

5 Ways to Dazzle and Delight Your Customers This Holiday Season

Wondering how you can boost sales and awareness in the coming months? Incorporate these ideas into your game plan.

4 Ways Retailers Can Ride the Post-Holiday Wave to More Sales

While the competition is taking a breath, use this time to create new customers and additional sales.

Toys 'R' Us Will Stay Open 87 Straight Hours Before Christmas

Procrastinators, rejoice: Toys 'R' Us is keeping stores open all-day and all-night for last-minute shoppers the four days leading up to Christmas.

Fewer Americans Thankful for U.S. Economic Situation Than in the '80s. But They All Love Their Leftovers.

The percentage of adults thankful for the economic situation in the U.S. is lower than in 2010 and about a fifth of what it was in the mid-1980s, according to a new poll.

5 Stores That Have Already Started the Holiday Season

Wal-Mart, Starbucks and more are getting a head start on the holiday season, with deals and promotions starting in early November.

Get Your Gift On With 8 of This Year's Hottest Holiday Novelties

From a fish tank that grows food to a wearable camera, here's an early look at some of the coolest items made by entrepreneurs for entrepreneurs.

5 Mistakes to Avoid With Free Shipping

Free shipping can entice customers to buy your product, but make sure it doesn't lead you awry. Here are common mishaps to be aware of.

3 Ways to Turn Holiday Shoppers Into Year-Round Customers

Exceed customer expectations through everything from great customer service to surprise gifts.

Black Friday Burritos? Moe's Serves Hungry Retail Workers

The restaurant franchise Moe's Southwest Grill has figured out a way to make money on Black Friday: Feed all those shop employees ringing up purchases.

Google's Tips for Using Mobile to Market to Holiday Shoppers

How to engage mobile shoppers who are in a hurry and looking for deals.

5 Tools for Building a Holiday Shopping App

A look at easy-to-use services, plus tips for what to do once your app has been created.

Should Small Businesses Join 'Free Shipping Day'?

To help you decide, three entrepreneurs share their past experiences.

The Entrepreneur Behind 'Free Shipping Day'

Meet Luke Knowles, who has made Free Shipping Day bigger than Black Friday.

Should Franchisees Participate in Small Business Saturday?

A franchise advocate is lobbying American Express to allow franchisees from small outfits to take part in its holiday marketing campaign designed to promote independently-owned enterprises.

A 2011 Holiday Shopping Trend Snapshot

What retail forecasters expect from online customers during the holiday spending season this year.

How Indie Merchants Are Prepping for the Holidays

For retailers, the holiday season is critical. We look at how small businesses in one New York marketplace are planning to win customers.

Small Business Saturday Kicks Off

New York City Mayor Michael Bloomberg urges consumers across the country to support independent merchants on Nov. 26.

Five Tips for Turning Picky Holiday Shoppers Into Buyers

As fewer shoppers may visit stores this holiday season, you'll have to get more of them to buy to see sales grow. Here are some tips.

Five Tips for Turning Picky Holiday Shoppers Into Buyers

As fewer shoppers may visit stores this holiday season, you'll have to get more of them to buy to see sales grow. Here are some tips.

Seven Tips for Successful Holiday Marketing Campaigns

When you want to spread some holiday cheer, combine email and social media to reach a broader audience.

How Can I Stand Out in the Holiday Sales Rush?

Mike Michalowicz, author of The Toilet Paper Entrepreneur, shares three tips on how small business owners can stand out among competitors during the holiday rush. Part of our Coaches Corner series.

Five Ways to Gear Up Your Marketing for the Holiday Shopping Season

The winter holiday shopping season is still weeks away, but the clock is ticking for those making marketing plans.

Can 'Small Business Saturday' Save Christmas?

We're already thinking about the upcoming holiday season -- and how many of our readers who are independent merchants will fare this year.

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