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News and Articles About IKEA
IKEA Skewers Apple's High-Minded Marketing in Hilarious Viral Sketch
'It's not a digital book, or an ebook,' an IKEA exec describes the company's forthcoming catalogue in reverent tones evoking Apple's lead designer Jony Ive. 'It's a bookbook.'
Here's What Happened When Three Families Spent the Night at IKEA
Publicity stunt du jour, part II.
How to Build Skills That Are Valuable: Lessons Learned From Selling Matches
Our society values skills, but everyone is obsessed with results. The problem with this is that it can become easy to get trapped focusing on results when you should really be building your skills.
Publicity Stunt Du Jour: Spend the Night at IKEA Thanks to Airbnb
Sleep tight. The furniture is already assembled and you get to keep the sheets.
Ikea Wants to Shut Down a Popular Blog, But Is it the Right Move?
The clash between the furniture store and the blog IKEAhackers.net underlines the difficulties of brands keeping control of their image in the Internet age.
On the Heels of Cutting a Third of Its Staff, Fab Buys a Finnish Furniture Company
The troubled ecommerce site paid ‘tens of millions' for an Ikea-like company that makes "Nordic interior design originals."
From Google to Warby Parker: The Origins Behind 10 of the Wackiest Company Names
Business owners are increasingly throwing out the rulebook when it comes to playing the name game. Here are the anecdotes behind 10 of our favorites.
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