IKEA

News and Articles About IKEA

Publicity Stunt Du Jour: Spend the Night at IKEA Thanks to Airbnb

Publicity Stunt Du Jour: Spend the Night at IKEA Thanks to Airbnb

Sleep tight. The furniture is already assembled and you get to keep the sheets.
Ikea Wants to Shut Down a Popular Blog, But Is it the Right Move?

Ikea Wants to Shut Down a Popular Blog, But Is it the Right Move?

The clash between the furniture store and the blog IKEAhackers.net underlines the difficulties of brands keeping control of their image in the Internet age.
On the Heels of Cutting a Third of Its Staff, Fab Buys a Finnish Furniture Company

On the Heels of Cutting a Third of Its Staff, Fab Buys a Finnish Furniture Company

The troubled ecommerce site paid ‘tens of millions’ for an Ikea-like company that makes "Nordic interior design originals."
From Google to Warby Parker: The Origins Behind 10 of the Wackiest Company Names

From Google to Warby Parker: The Origins Behind 10 of the Wackiest Company Names

Business owners are increasingly throwing out the rulebook when it comes to playing the name game. Here are the anecdotes behind 10 of our favorites.

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