News and Articles About IKEA
The clash between the furniture store and the blog IKEAhackers.net underlines the difficulties of brands keeping control of their image in the Internet age.
The troubled ecommerce site paid tens of millions for an Ikea-like company that makes "Nordic interior design originals."
Business owners are increasingly throwing out the rulebook when it comes to playing the name game. Here are the anecdotes behind 10 of our favorites.