News and Articles About IKEA
'It's not a digital book, or an ebook,' an IKEA exec describes the company's forthcoming catalogue in reverent tones evoking Apple's lead designer Jony Ive. 'It's a bookbook.'
Publicity stunt du jour, part II.
Our society values skills, but everyone is obsessed with results. The problem with this is that it can become easy to get trapped focusing on results when you should really be building your skills.
Sleep tight. The furniture is already assembled and you get to keep the sheets.
The clash between the furniture store and the blog IKEAhackers.net underlines the difficulties of brands keeping control of their image in the Internet age.
The troubled ecommerce site paid tens of millions for an Ikea-like company that makes "Nordic interior design originals."
Business owners are increasingly throwing out the rulebook when it comes to playing the name game. Here are the anecdotes behind 10 of our favorites.
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