Influencer Marketing: Page 7

Marketing

SAG-AFTRA Agreement Falls Short of Solving Pay, Benefits Gap for Influencers

The fanfare of the Screen Actors Guild's Influencer Agreement leaves most influencers out in the cold, but that's simply the nature of influencer marketing.

Growing a Business

5 Ways to Master Sales

Learn to overcome the five biggest fears in sales and become a master salesperson.

Marketing

F*** You Pay Me Founder Lindsey Lee Knows People Are Tired of 'Accepting Less Than You're Worth'

An inside look at the rapidly growing brand-partnership review site for influencers.

Marketing

Are You an Influencer? Then You Better Understand These 5 Key Audience 'Tudes.

Turns out size does matter. But so does intelligence.

Marketing

Where Do You Fall on the Philosophical Spectrum of Influence Marketing?

Influencer executions look an awful lot like advertising, public relations and everything in between. Knowing where your philosophy falls leads to smarter execution.

Marketing

How to Build a Successful Influence Marketing Campaign

A six-step recipe is all you need to plow ahead.

Leadership

19-Year-Old Scottish Teen's Cancer Motivates Entrepreneurial Success

Influencer-agency owner Suhit Amin is in remission and leading his company's growth.

Marketing

Get to Know the 3 Types of Influencers

It's all about identifying, and adapting to, your expanding circles of trust.

Marketing

HBO's 'Fake Famous' Documentary Gets Influencer Marketing All Wrong

The cable network's new film looks at influencer marketing through an ironically superficial lens.

Marketing

Why Consumers Care About Influencers, and Why You Should Too

More than half of people globally have bought something in the past six months based on the recommendation of an online influencer.

Marketing

With Influencer Marketing, You Can't Afford to Set It and Forget It

Choosing the right influencers your brand uses is perhaps the most important step in influencer marketing, but monitoring their influence is as critical because their impact will change over time.

Marketing

Influencer Marketing Strategy Won't Work Without This One Key Ingredient

Clout, skill, charisma and content are all vital ingredients of an effective influencer strategy, but without empathy, there is no guarantee it'll last.

Marketing

Free Virtual Book Reading | Feb 17: Don't Just Influence--WINfluence: A Virtual Book Launch with Author Jason Falls

Hear author Jason Falls and Jennifer Dorsey, Editorial Director of Entrepreneur Press, discuss Jason's new book, Winfluence - Reframing Influencer Marketing to Ignite Your Brand. Plus, when you join us for this virtual reading, you'll receive 25% off of print and digital copies of the book.

Growth Strategies

Using Influencer Status to Increase Aesthetic Medicine Promotion

Influencer marketing is redefining digital marketing across various industries, including the beauty and wellness segment

Marketing

What Marketers Need to Know About Influencer Marketing in 2021

Marketers should keep these top industry trends in mind as they work on their influencer marketing strategies this year.