Digital Strategist, Industry Analyst, Speaker, Author
Jason Falls is a noted author, speaker and influencer in the social and digital marketing space. He is the senior vice president for digital strategy at Elasticity, an integrated marketing firm with offices in St. Louis, Mo., and Louisville, Ky. He is the author of two books on digital marketing and a frequent analyst and commentator on the social technology space.
Marketers are missing out on a cultural segment of U.S. population called out as the "New Heartland," report says.
More marketers than ever are utilizing so-called 'sponsored social,' with the strategy closing in on display ads. Does this signal a shift in the industry?
The newest social network is all the rage, but not a real threat to Facebook.
What makes a whiskey a Tennessee whiskey? These two companies have different ideas -- and the debate is getting heated.
Social Media Marketing
Don't know where to begin when it comes to social media? Here's a primer on how to learn quickly what could work best for you and your company.
In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls on tracking the value of social media marketing.
In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls discusses how business owners can convert followers into paying customers.
The hot social network can help boost website traffic, sales and customer retention.
Engaging content and interactivity can help boost your visibility with fans.
No-nonsense advice on how you can be more mobile friendly without all the guesswork.
Forums and message boards can help you connect with customers -- but keep the marketing messages to a minimum.
Here's how to use the professional social network to find marketing prospects and more.
Here's how you can use hashtags so your tweets can reach a larger audience and attract more followers.
The online 'pinboard' is driving serious traffic and proving to be a powerful online marketing tool for some companies.
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© 2015 Entrepreneur Media, Inc.