Jason Falls is an author, speaker and CEO of Louisville, Ky.-based Social Media Explorer, a social media marketing, digital marketing and public relations consulting service.
11 Recent Stories
What makes a whiskey a Tennessee whiskey? These two companies have different ideas -- and the debate is getting heated.
Don't know where to begin when it comes to social media? Here's a primer on how to learn quickly what could work best for you and your company.
In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls on tracking the value of social media marketing.
Engaging content and interactivity can help boost your visibility with fans.
No-nonsense advice on how you can be more mobile friendly without all the guesswork.
Forums and message boards can help you connect with customers -- but keep the marketing messages to a minimum.
Here's how you can use hashtags so your tweets can reach a larger audience and attract more followers.
The online 'pinboard' is driving serious traffic and proving to be a powerful online marketing tool for some companies.