Journalists

News and Articles About Journalists

5 Criteria Journalists Use to Judge If Your Company is Newsworthy
Public Relations

5 Criteria Journalists Use to Judge If Your Company is Newsworthy

That product unveiling you think is so thrilling is just more spam to the reporters you want to pay attention.
Craig Corbett
It's Time for Sean Rad to Leave Tinder. For Good.
Control What You Can

It's Time for Sean Rad to Leave Tinder. For Good.

Sean Rad is a skilled entrepreneur and visionary, but he has proven too often he isn't right for a larger, high-profile role.
Ray Hennessey
What the Death of My Teacher and Friend Taught Me About Mentorship
Mentorship

What the Death of My Teacher and Friend Taught Me About Mentorship

You never really lose a truly good mentor, even when you lose a truly good friend.
Ray Hennessey
13 Ways to Get on a Journalist's Good Side
Media Coverage

13 Ways to Get on a Journalist's Good Side

There are many, many ways to annoy reporters, but if you respect their time constraints and treat them well, you may just make them happy you're around.
11 Ways to Keep Your Press Releases From Being Ignored
Press Coverage

11 Ways to Keep Your Press Releases From Being Ignored

What can you do to increase the likelihood that your release will grab a reporter's attention? In brief, don't give the reporter reasons not to read it.
4 Ways to Market Your Business for Free
Marketing

4 Ways to Market Your Business for Free

There are a handful of marketing practices available to entrepreneurs that don't require them to burn through valuable resources.
Aaron Goodin
How to Avoid Journalists' 5 Worst Pitching Peeves
Press Coverage

How to Avoid Journalists' 5 Worst Pitching Peeves

PR pros and entrepreneurs will have much better luck seeing their stories in print if they avoid these common -- and annoying -- missteps.
5 Incredible Ways to Get Your Product, Service or Business in a Holiday Gift Guide
Holiday Marketing

5 Incredible Ways to Get Your Product, Service or Business in a Holiday Gift Guide

When it comes to the holiday season, features in gift guides could make you a tidy fortune for your business.
Uber Rides Into New PR Storm Over Digging Dirt on Hostile Press
Marketing Mistakes

Uber Rides Into New PR Storm Over Digging Dirt on Hostile Press

A senior vice president said the company should hire investigators to expose details of critics' private lives.
Geoffrey Smith
If You Want to Land a TV Spot, Know It's All About Timing
Television

If You Want to Land a TV Spot, Know It's All About Timing

Depending on what your business does, understanding the cycles of programming can help you craft an attractive pitch.
Deborah Mitchell
Steer Clear of These Tricks Journalists Use to Loosen Your Lips
Interviews

Steer Clear of These Tricks Journalists Use to Loosen Your Lips

Be savvy in your interactions with reporters. Your reputation is at state.
Joan Stewart
6 Ways to Ensure a Journalist Will Love Your Pitch
Press Coverage

6 Ways to Ensure a Journalist Will Love Your Pitch

A few simple steps can change your pitch from one that gets ignored into one that is adored.
7 Big Changes in the PR Landscape Every Business Should Know About
Public Relations

7 Big Changes in the PR Landscape Every Business Should Know About

Big data, social media and self-publishing has changed the game forever, but what do you really need to know?
Rebekah Iliff
3 Tips for Landing Press for Your Startup
Small Business - Big Impact

3 Tips for Landing Press for Your Startup

Building relationships is key to getting the coverage you want.
Nina Zipkin