News and Articles About Journalists
That product unveiling you think is so thrilling is just more spam to the reporters you want to pay attention.
Control What You Can
Sean Rad is a skilled entrepreneur and visionary, but he has proven too often he isn't right for a larger, high-profile role.
You never really lose a truly good mentor, even when you lose a truly good friend.
There are many, many ways to annoy reporters, but if you respect their time constraints and treat them well, you may just make them happy you're around.
What can you do to increase the likelihood that your release will grab a reporter's attention? In brief, don't give the reporter reasons not to read it.
There are a handful of marketing practices available to entrepreneurs that don't require them to burn through valuable resources.
PR pros and entrepreneurs will have much better luck seeing their stories in print if they avoid these common -- and annoying -- missteps.
When it comes to the holiday season, features in gift guides could make you a tidy fortune for your business.
A senior vice president said the company should hire investigators to expose details of critics' private lives.
Depending on what your business does, understanding the cycles of programming can help you craft an attractive pitch.
Be savvy in your interactions with reporters. Your reputation is at state.
A few simple steps can change your pitch from one that gets ignored into one that is adored.
Big data, social media and self-publishing has changed the game forever, but what do you really need to know?
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