Location-based advertising
BY Kathleen Davis
Mobile advertising has the potential to spur customers to action in ways tradition advertising doesn't. Here are a few things you need to know to get it right. Local Advertising Connects With Customers Using Inside Jokes
BY John Patrick Pullen
Consider 'out-of-home' ads to connect with locals. Privacy of Location-Based Services on FCC's Radar
BY Mikal E. Belicove
The Federal Communications Commission is turning its attention to privacy issues surrounding the growing use by businesses of location-based services. How Location-Based Marketing Can Help You Connect with Customers
BY Jeanne Hopkins and Jamie Turner
Some real-world examples of how companies have successfully used these tactics and how you can too. A New Platform for Hyper-Local Marketing for Small Businesses
BY Jason Ankeny
With LocalVox, small businesses can promote deals, events and new services in their immediate neighborhoods. HopStop Offers Free Geo-Targeted Ads for Small Businesses
BY Jason Fell
Over a 30-day period, ads will appear at no cost within the directions results provided to HopStop's 55 million users. 
