News and Articles About Location-based Advertising
Countless brands have long puzzled how to nudge customers into buying. Mobile technologies are the answer everyone has sought.
Why you should add your company data to Apple Maps and how to get it done fast.
Think of it as GPS for inside your store. The largest retailers are implementing the technology but it's affordable for everybody.
Oh, the places Facebook knows your customers go! And live.
The South Korean has affixed signs at airport power outlets that needle the Apple iPhone's notoriously poor battery performance.
With companies using big data to push you toward their services, it's starting to feel very much like '1984.'
The new service shows the messages of other nearby users, whether you follow them or not.
Hoping to generate big revenues, Foursquare has rolled out a self-service ad tool to all 1.5 million registered businesses.
Mobile advertising has the potential to spur customers to action in ways tradition advertising doesn't. Here are a few things you need to know to get it right.
Consider 'out-of-home' ads to connect with locals.
The Federal Communications Commission is turning its attention to privacy issues surrounding the growing use by businesses of location-based services.
Some real-world examples of how companies have successfully used these tactics and how you can too.
With LocalVox, small businesses can promote deals, events and new services in their immediate neighborhoods.
Over a 30-day period, ads will appear at no cost within the directions results provided to HopStop's 55 million users.
Google Boost puts a local twist on pay-per-click advertising.
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