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News and Articles About Luxury Brands
How Longchamp Turned the Basic Nylon Tote Into a Full-Blown Luxury Icon
When the French luxury house introduced its Le Pliage bag 20 years ago, it was met with very little fanfare. Three years later and with virtually no marketing, it became a hit. Today, the company sells 10 a minute.
Re-Create the Magic of Manhattan's Holiday Windows: 5 Design Secrets for Small Retailers.
Visual merchandisers of New York powerhouse stores reveal their marketing strategies.
Tanya Benedicto Klich
This Startup Wants to Turn Your Rolex Into a Smartwatch
Dying to get text and email notifications on your luxury watch? One new company thinks it has the solution.
Swarovski is Advertising a $60 Crystal Bracelet on Craigslist's 'Missed Connections' Pages
The intention behind the odd marketing move, an exec claims, is to bring the storied crystal maker back down to earth.
Selling in the New Luxury Market -- It's All About the Mustard
Customers have less time these days and so when they order a product or service they want to relish it.
Don't Miss the Digital Transformation in Luxury Brand Marketing
The global nouveau riche aren't wedded to old money brands and that's creating big opportunities for niche status symbols.
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