Luxury Brands

News and Articles About Luxury Brands

Swarovski is Advertising a $60 Crystal Bracelet on Craigslist's 'Missed Connections' Pages
Advertising

Swarovski is Advertising a $60 Crystal Bracelet on Craigslist's 'Missed Connections' Pages

The intention behind the odd marketing move, an exec claims, is to bring the storied crystal maker back down to earth.
Geoff Weiss
Selling in the New Luxury Market -- It's All About the Mustard
Customer Service

Selling in the New Luxury Market -- It's All About the Mustard

Customers have less time these days and so when they order a product or service they want to relish it.
Marley Majcher
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Don't Miss the Digital Transformation in Luxury Brand Marketing
Luxury Brands

Don't Miss the Digital Transformation in Luxury Brand Marketing

The global nouveau riche aren't wedded to old money brands and that's creating big opportunities for niche status symbols.
Rohan Ayyar