Luxury Brands

News and Articles About Luxury Brands

How Longchamp Turned the Basic Nylon Tote Into a Full-Blown Luxury Icon
Fashion

How Longchamp Turned the Basic Nylon Tote Into a Full-Blown Luxury Icon

When the French luxury house introduced its Le Pliage bag 20 years ago, it was met with very little fanfare. Three years later and with virtually no marketing, it became a hit. Today, the company sells 10 a minute.
Geoff Weiss
Re-Create the Magic of Manhattan's Holiday Windows: 5 Design Secrets for Small Retailers.
Retail Businesses

Re-Create the Magic of Manhattan's Holiday Windows: 5 Design Secrets for Small Retailers.

Visual merchandisers of New York powerhouse stores reveal their marketing strategies.
Tanya Benedicto Klich
This Startup Wants to Turn Your Rolex Into a Smartwatch
Wearable Tech

This Startup Wants to Turn Your Rolex Into a Smartwatch

Dying to get text and email notifications on your luxury watch? One new company thinks it has the solution.
Jason Fell
Swarovski is Advertising a $60 Crystal Bracelet on Craigslist's 'Missed Connections' Pages
Advertising

Swarovski is Advertising a $60 Crystal Bracelet on Craigslist's 'Missed Connections' Pages

The intention behind the odd marketing move, an exec claims, is to bring the storied crystal maker back down to earth.
Geoff Weiss
Selling in the New Luxury Market -- It's All About the Mustard
Customer Service

Selling in the New Luxury Market -- It's All About the Mustard

Customers have less time these days and so when they order a product or service they want to relish it.
Marley Majcher
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Don't Miss the Digital Transformation in Luxury Brand Marketing
Luxury Brands

Don't Miss the Digital Transformation in Luxury Brand Marketing

The global nouveau riche aren't wedded to old money brands and that's creating big opportunities for niche status symbols.
Rohan Ayyar