Luxury Brands

News and Articles About Luxury Brands

Cosmetic Firms Reinvent Their Marketing Using Instagram
Instagram

Cosmetic Firms Reinvent Their Marketing Using Instagram

Makeup companies market their wares using this burgeoning and photo-friendly social-media tool.
Constance Aguilar
How Canada Goose Went From Small Outerwear Company to International Luxury Brand
Luxury Brands

How Canada Goose Went From Small Outerwear Company to International Luxury Brand

When CEO Dani Reiss took the reins in 2001, Canada Goose was doing approximately $3 million in annual sales. Today, that number is north of $200 million.
Laura Entis
This Lucky Man Booked the First Flight on 'The Residence,' a Private Three-Room Suite in the Sky
Travel

This Lucky Man Booked the First Flight on 'The Residence,' a Private Three-Room Suite in the Sky

Etihad Airways reveals the first passenger to purchase 'the most exclusive ticket in aviation history.'
Geoff Weiss
Time Waits for No Man With This Watch-Rental Startup
Luxury Brands

Time Waits for No Man With This Watch-Rental Startup

Eleven James has applied a membership model to luxury timepieces, and found success a year in.
Geoff Weiss
How Longchamp Turned the Basic Nylon Tote Into a Full-Blown Luxury Icon
Fashion

How Longchamp Turned the Basic Nylon Tote Into a Full-Blown Luxury Icon

When the French luxury house introduced its Le Pliage bag 20 years ago, it was met with very little fanfare. Three years later and with virtually no marketing, it became a hit. Today, the company sells 10 a minute.
Geoff Weiss
Re-Create the Magic of Manhattan's Holiday Windows: 5 Design Secrets for Small Retailers.
Retail Businesses

Re-Create the Magic of Manhattan's Holiday Windows: 5 Design Secrets for Small Retailers.

Visual merchandisers of New York powerhouse stores reveal their marketing strategies.
Tanya Benedicto Klich
This Startup Wants to Turn Your Rolex Into a Smartwatch
Wearable Tech

This Startup Wants to Turn Your Rolex Into a Smartwatch

Dying to get text and email notifications on your luxury watch? One new company thinks it has the solution.
Jason Fell
Swarovski is Advertising a $60 Crystal Bracelet on Craigslist's 'Missed Connections' Pages
Advertising

Swarovski is Advertising a $60 Crystal Bracelet on Craigslist's 'Missed Connections' Pages

The intention behind the odd marketing move, an exec claims, is to bring the storied crystal maker back down to earth.
Geoff Weiss
Selling in the New Luxury Market -- It's All About the Mustard
Customer Service

Selling in the New Luxury Market -- It's All About the Mustard

Customers have less time these days and so when they order a product or service they want to relish it.
Marley Majcher
Don't Miss the Digital Transformation in Luxury Brand Marketing
Luxury Brands

Don't Miss the Digital Transformation in Luxury Brand Marketing

The global nouveau riche aren't wedded to old money brands and that's creating big opportunities for niche status symbols.
Rohan Ayyar