Marissa Mayer

News and Articles About Marissa Mayer

Under Pressure: 7 CEOs With Huge Hurdles to Overcome This Year
Leadership

Under Pressure: 7 CEOs With Huge Hurdles to Overcome This Year

From Yahoo's Marissa Mayer to Uber's Travis Kalanick, these top execs have their work cut out for them in 2015.
Claire Zillman
Marissa Mayer 'Balked' at Hiring Gwyneth Paltrow for Yahoo Food Because She Didn't Graduate From College
Marissa Mayer

Marissa Mayer 'Balked' at Hiring Gwyneth Paltrow for Yahoo Food Because She Didn't Graduate From College

In developing Yahoo's myriad tech products, Mayer obsessively references data and metrics. In honing the company's media strategies, however, she prefers to go with her gut.
Geoff Weiss
11 Ways Top Execs Like Marissa Mayer and Jeff Bezos Run Meetings Effectively
Business Meetings

11 Ways Top Execs Like Marissa Mayer and Jeff Bezos Run Meetings Effectively

Meetings fall apart thanks to sloppy agendas, un-articulated ground rules, and other structural mistakes. Here's how some of the world's top execs manage their meetings.
Drake Baer
What Industry Insiders Think of Marissa Mayer's $640 Million Deal for BrightRoll
Yahoo

What Industry Insiders Think of Marissa Mayer's $640 Million Deal for BrightRoll

BrightRoll is a good company, but Yahoo could buy its competition for less money.
Some Unhappy Yahoo Investors Are Asking AOL for a Rescue
Mergers and Acquisitions

Some Unhappy Yahoo Investors Are Asking AOL for a Rescue

Should a combined Yahoo and AOL be led by Tim Armstrong?
How Yahoo Can Buy the Best Startups, Without Google Getting in the Way
Acquisitions

How Yahoo Can Buy the Best Startups, Without Google Getting in the Way

Yahoo can beat out its largest rivals for hot startups, but only if it gives Marissa Mayer more freedom.
How Yahoo Plans to Make Tumblr Into a Video Giant
Video

How Yahoo Plans to Make Tumblr Into a Video Giant

Video posts are now growing twice as fast as photo posts on Tumblr. On Thursday, the company revamps its product to be more video-centric.
Erin Griffith
Yahoo CEO Marissa Mayer Sidesteps Activist Investor Attacks
Investors

Yahoo CEO Marissa Mayer Sidesteps Activist Investor Attacks

Mayer is trying to steer investor focus away from the tech company's stagnant revenue and toward achievements and growth prospects that have been flying below the radar.
Yahoo Expected to Outline Cost-Cutting Efforts
Cost Cutting

Yahoo Expected to Outline Cost-Cutting Efforts

CEO Marissa Mayer will also give details of how the company is evaluating possible acquisitions as it faces pressure from an activist investor.
The Transformative Leadership Styles of 3 Top Female CEOs
Top Business Leaders

The Transformative Leadership Styles of 3 Top Female CEOs

For the first time, women have taken the reins of some of the world's largest corporations. The challenges they face are anything but new.
Tor Constantino
The 25 Highest-Paid Women Take a Miniature Pay Cut
Women in Business

The 25 Highest-Paid Women Take a Miniature Pay Cut

Median pay for the highest-paid female executives at publicly traded companies edged down to $13.8 million last year from $14.7 million in 2012.
Jennifer Liberto
Marissa Mayer: Privacy Fanatics Will Have a Less Awesome Life Online
Marissa Mayer

Marissa Mayer: Privacy Fanatics Will Have a Less Awesome Life Online

At an Advertising Week event this week, the Yahoo CEO addressed the hypercharged debate over how personal data should be used on the web.
Catherine Clifford
Was Yahoo's Tumblr Acquisition a Flop?
Acqusitions

Was Yahoo's Tumblr Acquisition a Flop?

The $1.1 billion acquisition has failed to deliver a desperately needed revenue boost, but that doesn't mean CEO Marissa Mayer should halt all acquisitions.
Miguel Helft
In an Effort to Up Its Mobile Ad Game, Yahoo Acquires Flurry
Acquisitions

In an Effort to Up Its Mobile Ad Game, Yahoo Acquires Flurry

The mobile ad and analytics company is one of Yahoo's most expensive acquisition to date under CEO Marissa Mayer.
Laura Entis