Marketing

News and Articles About Marketing

The Truth About Facebook and Millennials
Marketing

The Truth About Facebook and Millennials

Reports of Facebook's demise among teens have been greatly exaggerated. Here, some marketing lessons from the kids and the unique ways they use their favorite undead platform.
Ann Handley
How to Define Your Brand as a Leader
Branding

How to Define Your Brand as a Leader

Self-knowledge is key to your success as a leader. Defining a clear vision will enable your team to get behind you and help your company thrive.
Dorie Clark
5 Subtle But Effective Digital Marketing Strategies
Content Marketing

5 Subtle But Effective Digital Marketing Strategies

While 'content is king' most is creating noise and assaulting our senses. Here is a few tips that are influencing less-is-more digital marketing.
Hank Ostholthoff
Music to Marketers' Ears: Americans Don't Totally Hate Waiting On Hold
Marketing

Music to Marketers' Ears: Americans Don't Totally Hate Waiting On Hold

Hold the phone. We're more patient than you think, especially if marketers pull these tricks.
Kim Lachance Shandrow
How to Start Using Explainer Videos (Infographic)
Video Marketing

How to Start Using Explainer Videos (Infographic)

For many companies, explaining a product or service through text can seem like writing a book. That's why video has become so appealing.
Zach Bulygo
Mastering the Art of Pricing: What the Textbooks Don't Teach You
Setting prices

Mastering the Art of Pricing: What the Textbooks Don't Teach You

Lesson one: Forget about surveying your customers to price products for which they have no concept of price.
Bing Gordon
9 Startling Market Statistics You Need to Know
Marketing

9 Startling Market Statistics You Need to Know

The Internet is most fluid marketplace ever. Here's what you need to know to adapt.
Firas Kittaneh
So, What's the 'X-Factor' in the A/B Testing Formula? (Infographic)
A/B Testing

So, What's the 'X-Factor' in the A/B Testing Formula? (Infographic)

Sorry, there really isn't one. But these five tips will help you increase your clicks and conversions.
Chris Byers
Selling Online: Art, Science or Just Hard Work? What's Your Experience?
Ecommerce

Selling Online: Art, Science or Just Hard Work? What's Your Experience?

Five crucial factors you need to work out before you take the ecommerce plunge.
Andrew Van Noy
Want Big Data to Help Your Marketing Team? Hire a Data Scientist.
Big Data

Want Big Data to Help Your Marketing Team? Hire a Data Scientist.

Marketing departments need specalists to tease out what is significant from mountains of available information.
Brian Kardon
How to Turbocharge the Launch of Your Corporate Blog
Blog

How to Turbocharge the Launch of Your Corporate Blog

In order for people to read your blog, it must provide great content and be promoted. Here are a few tips to get you started.
Jeff Foster
Why the Subscription Model for Ebooks Doesn't Work (at Least Not Yet)
online publishing

Why the Subscription Model for Ebooks Doesn't Work (at Least Not Yet)

Keep the faith, though: Entrepreneurs are out there are working to solve the problems.
Jason Illian
Jay Z's Faltering Streaming Service Is a Case Study in Failure-to-Launch Syndrome
Launching a Business

Jay Z's Faltering Streaming Service Is a Case Study in Failure-to-Launch Syndrome

The star-studded unveiling of Tidal was a tangle of mixed messages that neglected to mention any good reasons why music consumers might want the service.
Jennifer Connelly
5 Tips to Make the Most of Your Display-Ad Budget
Online Marketing

5 Tips to Make the Most of Your Display-Ad Budget

Don't let your ad budget go down the drain. Learn how to target efficiently.
Ted Dhanik
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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