Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

When You Make Your List of Savviest Marketers, Put the Girl Scouts at the Top
Marketing

When You Make Your List of Savviest Marketers, Put the Girl Scouts at the Top

The success of the Girl Scouts' selling diet-busting boxes of cookies, year after year for generations, rates as one of the best marketing programs ever.
Tor Constantino
Shark Tank's Barbara Corcoran: How This One Little Thing Got My Company Big Publicity
Publicity

Shark Tank's Barbara Corcoran: How This One Little Thing Got My Company Big Publicity

A little love from the media can do wonders for your business -- you just need to know what to give them.
Lauren Covello
With Your Marketing Plan in Place, It's Time to Talk Tactics
Marketing Plans

With Your Marketing Plan in Place, It's Time to Talk Tactics

Identifying the tactics of your marketing plan should flow smoothly out of the strategies you've identified that will drive your business forward.
Jim Joseph
Vince Vaughn Is Now Appearing in Free, Cheesy Stock Images You Can Download
Photography

Vince Vaughn Is Now Appearing in Free, Cheesy Stock Images You Can Download

Getty Images teams up with the cast of the upcoming film 'Unfinished Business.'
Kate Taylor
This Is the No. 1 Mistake Salespeople Make
Sales Strategies

This Is the No. 1 Mistake Salespeople Make

Want to drive tons of new revenue for your startup. Avoid making this mistake at all costs.
Jason Fell
The Emotional Factors That Drive the Buying Behavior of Affluent Customers
Marketing

The Emotional Factors That Drive the Buying Behavior of Affluent Customers

Find out which 'E-Factors' are pushing the purchase of goods and services by those with money.
Dan S. Kennedy
6 Tricks to Optimize Your Site for Search Engines and Real People
Online Marketing

6 Tricks to Optimize Your Site for Search Engines and Real People

Follow this expert advice for designing web pages that attract eyeballs without turning off the search engines.
Mitch Meyerson
7 Common Mistakes Companies Make With Google AdWords
Google AdWords

7 Common Mistakes Companies Make With Google AdWords

If your initial campaigns have produced lackluster results, read through this list to improve your return on investment.
Eric Siu
Make Customers Fall in Love With Your Brand
Branding

Make Customers Fall in Love With Your Brand

By building on mutual understanding, a brand and its customers can move into more serious, long-term relationships that benefit both parties
Mark Flaharty
4 Tips for Supercharging Your Business's LinkedIn Profile
Linkedin

4 Tips for Supercharging Your Business's LinkedIn Profile

To make yourself stand out among the thousands of other people on LinkedIn, create a compelling profile using this advice.
Ted Prodromou
From Apple to SoulCycle: Here's How Cult Brands Breed Loyalty and Fanaticism
Branding

From Apple to SoulCycle: Here's How Cult Brands Breed Loyalty and Fanaticism

Panelists at Social Media Week in New York City discussed how aspiring brands can achieve cult status.
Geoff Weiss
The 4 Essentials of Video Content Marketing Success
Video Marketing

The 4 Essentials of Video Content Marketing Success

Video has become the essential marketing tool with rich rewards for brands that get it right.
Brett Relander
Show Your Work: Letting a Great Product Sell Itself
Marketing Strategies

Show Your Work: Letting a Great Product Sell Itself

There is a fundamental difference between simply using a product versus using a product where you also know its history and how it was conceived. The latter elicits an emotional connection.
Paul Jun
Why Networking Is an Overrated Career Tool
Networking

Why Networking Is an Overrated Career Tool

By itself, networking is ambiguous and inefficient, as the simple act of networking lacks a clear beginning and end goal.
Ken Sundheim