Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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The 3 Likeliest Reasons Your Company PR Is Going Nowhere

The tools for effective public relations are available to everybody but only work when you put them in hands of people who know how to use them.

A Checklist of 8 Best Practices for Successful Video Campaigns

There is a lot you have to do right to produce an effective video ad but, happily, having a big budget is not a necessity.

11 Reasons Why Your Website Doesn't Sell

Strip your pages of all the hurdles and turnoffs that drive customers away. Fill it instead with engaging, customer-friendly features.

It's All About Nuance. How to Convey and Discern Email Tone.

Emotional cues are hard to express via digital communication. What's a modern-day communicator to do?

3 Steps for Excluding Counterfeit Goods and Protecting Your Brand

Retailers, whether online or brick-and-mortar, risk alienating customers if they don't make certain the products they sell are authentic.

5 Ways to Increase Your Audience's Time Spent Reading

Even if you create great content on your site, it won't matter much if no one actually spends time with it.

11 Words That Enhance Trust in a Blog Post

Every blog article is an attempt to secure the reader's trust. The way you communicate that matters a lot.

Steer Clear of These Tricks Journalists Use to Loosen Your Lips

Be savvy in your interactions with reporters. Your reputation is at state.

8 Ways PR Helps Sales (and 1 Way It Doesn't)

Earning coverage in a news site will go a long way toward bring attention and credibility to your company.

3 Effective Channels for Marketing Your Mobile App

These avenues bring in predictability in growth and user acquisition.

The Last Thing You Want Your Customers to Do: Think

If you want to boost sales on your website, hold back product information from your visitors.

The Bigger the Brand, the More Likely Its Customers Feel Ignored

American consumers yearn to collaborate but the biggest companies are not getting the message.

Delivery Startups Scare Up Halloween Costumes in Bid to Boost Visibility

Companies such as Postmates, WunWun and Instacart have added delivery of Halloween costumes to their inventory for a limited time.

How to Boost Your YouTube Ranking (Infographic)

SEO isn't just for text-based content. Try these tactics to make sure your videos get all the views they can.

5 Ways Small Businesses Can Afford a Big-Time Trade Show

Trade shows are an opportunity for upstart companies to show their stuff and make vital connections but the cost of entry is steep.

Take This Systematic Approach to Identify Your Ideal Customer

The easiest way to make your marketing campaign brilliant is to first recognize the sort of person who needs your product.

5 Reasons Your Business Should Not Advertise on Google AdWords

Unless you have everything lined up just right, Google AdWords is a surprisingly efficient mechanism for losing money.

The Science of Great Content -- Think in Terms of 'AURA'

Focus on authenticity, usefulness, relevancy and action to increase the halo effect of digital marketing efforts.

The Most Outrageous Thing Grant Cardone Did to Get Attention

The outspoken sales expert talks about a very public battle he waged and how it got people buzzing about him and his brand.

7 Ways to Know You're Sending Marketing Emails to People Who Might Read Them

The unhappy truth is that most email pitches are ignored most of the time, but there is much you can do to improve your odds.

6 Tips for Making the Most Out of Trade Shows and Conferences

Here's what you need to know to make the best of attending industry events.

Mobile Marketing Emerges as the Ultimate Vehicle for Crossing Advertising's 'Last Mile'

Countless brands have long puzzled how to nudge customers into buying. Mobile technologies are the answer everyone has sought.

5 White-Hot Consumer Psychology Hacks to Boost Your Sales

A few simple changes to your website or copy can spur customers into buying your offerings.

5 Things Most People Forget About Local SEO

Local SEO is critical to local business. This in-depth guide will get you started and clarify some of the perplexing elements.

How Storytelling Can Create Brand Value for Your Business

If well-crafted, a company narrative can result in a word-of-mouth effect that turns customers into advocates and drives awareness minus a big marketing budget.
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