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Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing.
Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. Read More
Reap the full benefits of your moments in the spotlight. Share the highlights before, during and after.
Ads becoming content is here to stay. Railing against it wont make it stop, but developing solid standards may keep it from undermining the publications in which it appears.
The coffee giant continues to prove itself a master of buzz.
Long before a potential customer decides to buy from you, they are forming opinions about what you offer. Don't leave that to chance.
These tricks will make you a B2B marketing wizard.
To separate yourself from the pack and stand out where others dont, you need to be different, but not too different.
The quickest way to increase the value of your product or service is to carefully consider who will value the most from it and marketing to them.
If you want to succeed and grow your business, your sales revenue and your brand, you must build awareness.
More marketers than ever are utilizing so-called 'sponsored social,' with the strategy closing in on display ads. Does this signal a shift in the industry?
If your company wants to do some good, look at these examples to maximize your cause-related marketing.
Research shows people grow impatient repeatedly hearing "I'm sorry'' while waiting for a solution. Actions really do speak louder than words.
You'll find many ways to give people a second chance to buy by thinking like a shopper while analyzing how they browse your site.
Most websites are only optimized for the country that the business is physically in. To expand, owners will need to think about international search.
You may not be a genius, but your writing needs to sound like it.
A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.
When someone finds your webpage online, make sure it contains all these elements to turn them into a customer.
All marketing, all the time, looks to be the future of social media.
Author Dan Schawbel on why personal branding is the best place to invest.
Small-business owners and entrepreneurs should not be fooled into thinking positioning is only for the big brands.
Why do you show up for social events? Peer pressure? Because your boss or friend told you to?
Gemmy Industries' chief executive explains how the company continues to crank out the cheesy magic year after year.
Customers have less time these days and so when they order a product or service they want to relish it.
If you are not likely to generate a client through an Internet search or advertisement, but do so through a connection, take a guess as to where you should be spending your time.
With more people researching before making a purchase, online reviews are important. Here's how to handle the negative ones while encouraging positive ones.
A new study reveals that local affiliates' top reason for avoiding social media and digital advertising is because they are 'too complicated.'
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