Marketing

News and Articles About Marketing

Creating Insight-Driven Experiences to Build Brands
Experimental marketing strategies

Creating Insight-Driven Experiences to Build Brands

What does your audience really want? That's what you need to find out.
Gabrey Means and Cassie Hughes
9 Ways to Meet and Understand Your Audience
Target Markets

9 Ways to Meet and Understand Your Audience

Have you had a close encounter with the people buying your product?
Carolina Rogoll
7 Things You Need to Know About SEO to Remain Relevant in 2015
SEO

7 Things You Need to Know About SEO to Remain Relevant in 2015

If you ignore these concepts, you risk finding yourself plagued with penalties and poor rankings.
Aaron Agius
5 of the Most Controversial Ads in Recent History
Marketing Strategies

5 of the Most Controversial Ads in Recent History

From puppy mills to beauty standards, the themes of these commercials provoked polarizing reactions.
Laura Entis
The 5 Reasons Why Long-Form Content Needs to be in Your Marketing Strategy
Content Strategy

The 5 Reasons Why Long-Form Content Needs to be in Your Marketing Strategy

From establishing industry expertise to giving new life to existing content, long-form content can be extremely beneficial to your content marketing strategy.
Why Delta's Latest Meme-Packed Safety Video Is Marketing Gold
Viral Videos

Why Delta's Latest Meme-Packed Safety Video Is Marketing Gold

'We made a safety video starring the Internet,' the airline says.
Geoff Weiss
22 Industries That Are Cashing in on Mobile Marketing (Infographic)
Mobile Marketing

22 Industries That Are Cashing in on Mobile Marketing (Infographic)

Our phone screens have become the main pinboards for our 'favorites' as we mobilize our lives.
Jana Barrett
5 Considerations When Seeking a Celebrity to Endorse Your Brand
Celebrities

5 Considerations When Seeking a Celebrity to Endorse Your Brand

Celebrities can add a lot of value to a burgeoning business, but the wrong partnership can lead to widespread embarrassment and actually devalue your brand.
Robert Tuchman
Why Brand Activation at Events Is Terrible
Events

Why Brand Activation at Events Is Terrible

There's only one industry positioned properly to penetrate event audiences and move to the next frontier of sponsorship activation.
William Litvack
4 Keys to Marketing on Twitter
National Small Business Week

4 Keys to Marketing on Twitter

With over 302 million active users, Twitter is a platform you need to get in on.
Nathan Resnick
The Web's Most Effective Ads
Online Advertising

The Web's Most Effective Ads

In the noisy world of digital marketing, these four retargeting channels can bring previous site visitors back to your online store.
David Rekuc
Why It's Time for Retailers to Embrace Online Returns
Online Returns

Why It's Time for Retailers to Embrace Online Returns

Make sure you see a good return policy as a critical step, not an afterthought.
Chris Dunn
An Often Overlooked Method for Increasing Conversions
Increasing Conversions

An Often Overlooked Method for Increasing Conversions

Not all website traffic is created equal.
Zach Bulygo
4 Tips on Nailing an Interview With a Reporter
Media Coverage

4 Tips on Nailing an Interview With a Reporter

Scoring an interview with a top-tier reporter is a big step in an entrepreneur's journey. But it can be a wasted opportunity without proper preparation.
Ksenia Chabanenko
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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