Marketing

News and Articles About Marketing

6 Fundamentals for Succeeding at Online Marketing
Online Marketing

6 Fundamentals for Succeeding at Online Marketing

Establishing an online business is simple. Getting the basics right and building from there is more complicated.
Erica Riegelman
7 Mistakes That Will Doom Your Marketing Automation Implementation
Online Marketing

7 Mistakes That Will Doom Your Marketing Automation Implementation

If you're not careful, you can make fatal mistakes that do more harm than good to your marketing. Even small mistakes can cause your company a bit of embarrassment that's best avoided.
Aaron Agius
7 Quick Tips for Redesigning Your Company Logo (Infographic)
Infographics

7 Quick Tips for Redesigning Your Company Logo (Infographic)

Change doesn't have to be complicated. Simply tweak the old to ring in the new. Here's how.
Kim Lachance Shandrow
The Most Important Thing You Must Do as a Hardware Startup
Product Development

The Most Important Thing You Must Do as a Hardware Startup

You can't develop your product while living in a cave. Instead, "pre-sell" it via crowdfunding and email marketing.
John Teel
To Stand Out From the Competition, You Need to Offer Distinct Emotional Benefits
Branding

To Stand Out From the Competition, You Need to Offer Distinct Emotional Benefits

Most products or services typically offer the same functional benefits. What separates one from the other, however, is the branding.
Jim Joseph
Girl Scouts Raise $250,000 After Rejecting Donor Who Didn't Want Funds to Go to Transgender Scouts
Crowdfunding

Girl Scouts Raise $250,000 After Rejecting Donor Who Didn't Want Funds to Go to Transgender Scouts

The Western Washington state chapter of the youth organization has piggy-backed on growing awareness and acceptance of what it means to be transgender.
Catherine Clifford
A Simple Guide to Using Multiple Blogging Platforms in Your Content Strategy
Content Marketing

A Simple Guide to Using Multiple Blogging Platforms in Your Content Strategy

Here is how you can grow and scale your audience on alternative blogging platforms while still maintaining a robust and healthy central blog of your own.
Brian Honigman
Have a Burning Business Question? Ask the Expert: Jim Joseph.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Jim Joseph.

Our expert Jim Joseph is looking to take your questions on everything marketing including branding, positioning, social media and the digital world.
Andrea Huspeni
Lessons From 7 People Who Got Rich and Famous on Social Media
Social Media

Lessons From 7 People Who Got Rich and Famous on Social Media

When you have fame, money-making opportunities also begin presenting themselves.
Thomas Smale
How Brands Are Paving the Way for Periscope Marketing
Periscope

How Brands Are Paving the Way for Periscope Marketing

As more brands join and use apps like Periscope and Meerkat, it's becoming clear that live streaming will play a major role in digital and social marketing in the coming months and years
Samuel Edwards
5 Ways to Boost Your Chances of Going Viral on YouTube
YouTube

5 Ways to Boost Your Chances of Going Viral on YouTube

You'll need more than luck to get your video to blow up.
Adam Toren
The Truth About Facebook and Millennials
Marketing

The Truth About Facebook and Millennials

Reports of Facebook's demise among teens have been greatly exaggerated. Here, some marketing lessons from the kids and the unique ways they use their favorite undead platform.
Ann Handley
How to Define Your Brand as a Leader
Branding

How to Define Your Brand as a Leader

Self-knowledge is key to your success as a leader. Defining a clear vision will enable your team to get behind you and help your company thrive.
Dorie Clark
5 Subtle But Effective Digital Marketing Strategies
Content Marketing

5 Subtle But Effective Digital Marketing Strategies

While 'content is king' most is creating noise and assaulting our senses. Here is a few tips that are influencing less-is-more digital marketing.
Hank Ostholthoff
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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