Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

The Top 5 Ecommerce Trends You Should Look Out For
Technology

The Top 5 Ecommerce Trends You Should Look Out For

This year could be huge: Improving the customer experience is key.
Jan Verleur
7 Public Speaking Habits of Successful Entrepreneurs
Public Speaking

7 Public Speaking Habits of Successful Entrepreneurs

Learn from the best to improve your skills and help you position yourself as an authority in the industry.
Jonathan Li
5 Worst Offenders That Drive Visitors Away From Your Website
Websites

5 Worst Offenders That Drive Visitors Away From Your Website

There's a big chance that it's not your brand that's the problem, but the way you present it online.
Deborah Mitchell
How to Talk to Your Angriest Customers
Customer Service

How to Talk to Your Angriest Customers

Oftentimes, a negative experience can be salvaged and turned into an opportunity.
Gregory Ciotti
How Levi's Became a Brand With Staying Power
Branding

How Levi's Became a Brand With Staying Power

With 162 years under its belt, the denim company knows a thing or two about great branding.
4 Things to Consider Before You Get a PR Team
Public Relations

4 Things to Consider Before You Get a PR Team

How to know if you're really ready for the media coverage you crave.
Matthew Bretzius
Why the Future of New Business Is Social Selling
Social Selling

Why the Future of New Business Is Social Selling

Social selling is happening now. Here are three steps to help you leverage the power of this strategy.
Monica Zent
3 Horrible Press Release Habits to Break
Media Coverage

3 Horrible Press Release Habits to Break

Your professors bear some blame; they lauded florid writing and set minimum lengths for papers. Here are a few salient points for crafting tighter releases.
10 Starbucks Frappuccinos You Can't Buy in America
Starbucks

10 Starbucks Frappuccinos You Can't Buy in America

As the famous drink celebrates its 20th birthday, check out where in the world you can buy flavors such as cheesecake and red bean.
Kate Taylor
4 Revolutionary Behavioral Email Marketing Ideas
Email Marketing

4 Revolutionary Behavioral Email Marketing Ideas

Stop guessing who to email and what to say.
Jimmy Daly
Build the Perfect Pitch in 5 Steps
Pitching

Build the Perfect Pitch in 5 Steps

Treat your sales presentation -- and your audience -- with the respect they deserve.
Dustin Sapp
Increase Your Visual Content Engagement in 5 Steps (Infographic)
Online Marketing

Increase Your Visual Content Engagement in 5 Steps (Infographic)

An effective piece of visual content tells your story and really pulls the reader in.
Jonathan Long
How to Prepare for a Trade Show Without Breaking the Bank
The Grind

How to Prepare for a Trade Show Without Breaking the Bank

While trade shows are essential to grow your business, they can also be costly. Here is how to attend one on a budget.
Jason Lucash
The Giant Marketing Opportunity You're Missing
Marketing

The Giant Marketing Opportunity You're Missing

Even if consumers happen to visit your site, they may not stay for long.-- which is why this one marketing trick can make all the difference.
Kelsey Humphreys