Marketing

News and Articles About Marketing

A Beginner's Guide to Turning GIFs Into an Awesome Marketing Tool
Online Marketing

A Beginner's Guide to Turning GIFs Into an Awesome Marketing Tool

As more digital platforms adopt their use, these moving pictures are becoming one of the most effective ways to communicate and engage with your customers.
Peter Gasca
Instagram Is Too Large for Your Business to Ignore
Instagram

Instagram Is Too Large for Your Business to Ignore

As Instagram surpasses Twitter in size and engagement, smart businesses are turning to the social network for marketing.
James Parsons
5 Steps to Becoming a Thought Leader in Your Industry
Thought Leaders

5 Steps to Becoming a Thought Leader in Your Industry

Thought leaders are popular, well respected and connected enough to drive real value to their respective businesses.
Jayson DeMers
3 Ways to Manage Your Online Reputation Like a Pro
Reputation Management

3 Ways to Manage Your Online Reputation Like a Pro

With the proliferation of social channels, it's getting more complicated to manage your online reputation, which is why it pays to watch what the experts in the field are doing.
Dorie Clark
Marketing Stunts: The Risks and Rewards You Need to Consider
Marketing

Marketing Stunts: The Risks and Rewards You Need to Consider

Plan carefully or you could sacrifice major brand equity in exchange for cheap attention.
Elliot Tomaeno
Short on Time and Money? You Can Still Develop a Strong Brand.
Branding

Short on Time and Money? You Can Still Develop a Strong Brand.

Get started by asking yourself these six questions.
Laura Entis
What Does It Take to Get Your Product on QVC?
Inventing

What Does It Take to Get Your Product on QVC?

The head of a company that hooks up inventors with the popular shopping channel dishes on how inventors can show off their products to millions.
Stephen Key
3 Elements That Will Make or Break an Email Marketing Campaign
Email Marketing

3 Elements That Will Make or Break an Email Marketing Campaign

With so much data, so many new channels and so much competition out there, it can be tough to determine which strategies are worth trying out.
Cynthia Price
Cutting Through the Noise: A Guide to Messaging in an Age of Marketing Saturation
Content Marketing

Cutting Through the Noise: A Guide to Messaging in an Age of Marketing Saturation

Five tips to getting your message to penetrate the barriers of people's everyday lives.
4 Ways to Draw People to Your Booth at Your Next Conference
Conferences

4 Ways to Draw People to Your Booth at Your Next Conference

Think: videos, banners and social media hashtags.
David Ciccarelli
Beginner's Guide to Quora: The Most Helpful Uses for Marketers
Quora

Beginner's Guide to Quora: The Most Helpful Uses for Marketers

From content ideas to establishing authority to content creation and so much more, Quora has a lot to offer -- even by spending just a few minutes there each day.
Kevan Lee
When Building Your Company's Digital Presence, 'Build It Where They Are'
Digital Marketing

When Building Your Company's Digital Presence, 'Build It Where They Are'

Instagram, Twitter, LinkedIn: Where do you customers hang out?
Karen Mishra
Unbundled Software and the Golden Age of Marketing
Online Marketing

Unbundled Software and the Golden Age of Marketing

The solutions to marketing dilemmas promised by the all-in-one software of decades past are finally here, but they aren't all-in-one.
Michael Sharkey
5 Ways to Convert Casual Blog Readers Into Social Advocates
Content Marketing

5 Ways to Convert Casual Blog Readers Into Social Advocates

Growing a blog can be frustrating in the beginning. You need others to spread the word for you.
Aaron Agius
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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