Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

The Woman Who Designed the 'Welcome to Fabulous Las Vegas' Sign Has Died
Design

The Woman Who Designed the 'Welcome to Fabulous Las Vegas' Sign Has Died

Nevada-born Betty Whitehead Willis was 91 years old.
Catherine Clifford
7 LinkedIn Tools for Recruiting New Employees
Linkedin

7 LinkedIn Tools for Recruiting New Employees

Use these seven tools from LinkedIn to track down the best job candidates for your business.
Ted Prodromou
4 Keys to Raising Your Content Marketing Game
Content Marketing

4 Keys to Raising Your Content Marketing Game

The Internet is the most effective marketing medium of all time but content strategy must continually evolve to remain successful.
Brett Relander
3 Marketing Hacks for the Struggling Startup
Hacks

3 Marketing Hacks for the Struggling Startup

These marketing hacks aren't easy, aren't free and aren't even failsafe. But they are awesome.
Neil Patel
40 Email Subject Lines Research Shows Your Subscribers Can't Resist
Email

40 Email Subject Lines Research Shows Your Subscribers Can't Resist

Email is a highly effective online marketing tool, if the recipient opens and reads it. The subject line makes all the difference.
John Rampton
How Marketplaces Keep Customers Coming Back
Customer Loyalty

How Marketplaces Keep Customers Coming Back

The success of many companies rests in their teams' understanding of one very crucial business factor: returning patrons.
Tx Zhuo
Write an App Store Description That Excites With These 5 Tips
Mobile Apps

Write an App Store Description That Excites With These 5 Tips

Here are a few tips that will help you write a description for your mobile app that has the potential to hook users into downloading.
Rahul Varshneya
3 Brand Experience Strategies to Attract Millennials
Millennials

3 Brand Experience Strategies to Attract Millennials

Hint: Appeal to their heightened sense of adventure -- and their desire to be trendsetters.
Christie Garton
How to Write With Substance
Writing

How to Write With Substance

Making keystrokes matter has grown in importance as communication and the text that powers it become increasingly inseparable. This is an abridged guide to writing with clarity and substance.
Gregory Ciotti
Step 1 to Selling Your Book? Don't Pretend It's 'Free.'
Writing

Step 1 to Selling Your Book? Don't Pretend It's 'Free.'

Free books that aren't and gaming the best seller lists are deadend paths for entrepreneurs intent on making a living as authors.
Kimanzi Constable
5 Examples of Stellar Logo Design and Packaging
Branding

5 Examples of Stellar Logo Design and Packaging

These organizations have used design to create truly robust brands.
Make Wellness the True Aim of Your Marketing
Marketing

Make Wellness the True Aim of Your Marketing

The true aim of marketing is not to sell stuff, but rather to create balance and wellness for people.
Matthew Gonnering
Everything Business Owners Need to Know About Beacons
Ask a Geek

Everything Business Owners Need to Know About Beacons

Find out what beacons are, how they work, what they cost and more.
Mikal E. Belicove
3 Tips for Creating Great Visual Marketing
Visual Content

3 Tips for Creating Great Visual Marketing

Does your social media need an adrenaline shot? Here are three ways to boost online engagement by making the most of visuals.