Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

Write an App Store Description That Excites With These 5 Tips
Mobile Apps

Write an App Store Description That Excites With These 5 Tips

Here are a few tips that will help you write a description for your mobile app that has the potential to hook users into downloading.
Rahul Varshneya
3 Brand Experience Strategies to Attract Millennials
Millennials

3 Brand Experience Strategies to Attract Millennials

Hint: Appeal to their heightened sense of adventure -- and their desire to be trendsetters.
Christie Garton
How to Write With Substance
Writing

How to Write With Substance

Making keystrokes matter has grown in importance as communication and the text that powers it become increasingly inseparable. This is an abridged guide to writing with clarity and substance.
Gregory Ciotti
Step 1 to Selling Your Book? Don't Pretend It's 'Free.'
Writing

Step 1 to Selling Your Book? Don't Pretend It's 'Free.'

Free books that aren't and gaming the best seller lists are deadend paths for entrepreneurs intent on making a living as authors.
Kimanzi Constable
5 Examples of Stellar Logo Design and Packaging
Branding

5 Examples of Stellar Logo Design and Packaging

These organizations have used design to create truly robust brands.
Make Wellness the True Aim of Your Marketing
Marketing

Make Wellness the True Aim of Your Marketing

The true aim of marketing is not to sell stuff, but rather to create balance and wellness for people.
Matthew Gonnering
Everything Business Owners Need to Know About Beacons
Ask a Geek

Everything Business Owners Need to Know About Beacons

Find out what beacons are, how they work, what they cost and more.
Mikal E. Belicove
3 Tips for Creating Great Visual Marketing
Visual Content

3 Tips for Creating Great Visual Marketing

Does your social media need an adrenaline shot? Here are three ways to boost online engagement by making the most of visuals.
You Are Your Own Best Marketer
Marketing

You Are Your Own Best Marketer

Just like a billboard or banner ad, you're communicating the value of your personal brand.
Gabriel Bristol
Your Marketing Is Chasing Customers Away! Here's Why.
Marketing

Your Marketing Is Chasing Customers Away! Here's Why.

Follow these 3 rules to get back on track -- and possibly recover some of your clients.
Jurgen Appelo
The Greatness Guide to Building Your Brand and Empire
Branding

The Greatness Guide to Building Your Brand and Empire

Here are the key ingredients to building a brand that has real staying power and can make a difference.
Lewis Howes
Mastering Your Brand's Story
Storytelling

Mastering Your Brand's Story

Effective storytelling can help you capture the hearts and minds of customers.
When It Comes to Knockoffs, Imitation Is the Costliest Form of Flattery
Trademarks

When It Comes to Knockoffs, Imitation Is the Costliest Form of Flattery

Trademarks and patents are far from perfect protection but they are, literally, the least a business can do to protect itself from counterfeiters.
Rohan Ayyar
Did Video Kill Text Content Marketing?
Content Marketing

Did Video Kill Text Content Marketing?

The psychology of consumers who either prefer reading or watching.
Liraz Margalit