Marketing

News and Articles About Marketing

Your Business's Competitors Extend Well Past Those With Similar Products
Competition

Your Business's Competitors Extend Well Past Those With Similar Products

Try this exercise out: Draw some circles, then fill them in with those vying for your customers' attention.
Jim Joseph
All the World Loves Social Media But Many Love Their Local Networks Best
Social Media Marketing

All the World Loves Social Media But Many Love Their Local Networks Best

Social media offers worldwide marketing opportunities but there is a lot more channels out there than Facebook and Twitter.
Oren Levy
Serve Your Customers Custom Content With These 5 Steps
Content Marketing

Serve Your Customers Custom Content With These 5 Steps

Brands need shift their focus from broadcasting static stories to delivering personalized material.
Aaron Agius
3 Sales-Boosting Freebies Customers Can't Resist
Customer Loyalty

3 Sales-Boosting Freebies Customers Can't Resist

The basic human desire to get a deal, or better yet something for free, is key to getting people into your store in a mood to buy.
Pratik Dholakiya
5 Ancient Public Relations Secrets
Marketing Basics

5 Ancient Public Relations Secrets

The practice of public relations is not what it used to be, but history can teach us some important lessons.
6 Ways to Ace 'Influencer' Engagement Basics
Social Media Marketing

6 Ways to Ace 'Influencer' Engagement Basics

How do you find those individuals whose online likes can move your brand to the next level?
Eric Dahan
The Framework That Transformed the U.S. Wine Industry
Marketing

The Framework That Transformed the U.S. Wine Industry

Ever tried a Yellow Tail wine? The brand's makers actually created an uncontested market space.
W. Chan Kim and Renée Mauborgne
From Meerkat to Riff: 5 New Ways to Market Your Brand
Marketing

From Meerkat to Riff: 5 New Ways to Market Your Brand

A look at the latest tools for your marketing kit.
Ann Handley
5 Time-Tested Marketing Strategies for Building a Million-Dollar Business
Marketing

5 Time-Tested Marketing Strategies for Building a Million-Dollar Business

There is always a lot that can go wrong in a business but a handful of marketing ideas are proven winners, when done right.
Eric Samson
3 Ways to Increase Your Brand Following
Social Media

3 Ways to Increase Your Brand Following

Having a significant number of fans as well as positive feedback and interaction from current consumers, prospective buyers viewing social media sites can be reassured that the product or service the business provides is trustworthy.
How to Turn Your Passion Into a YouTube Phenomenon
Passion

How to Turn Your Passion Into a YouTube Phenomenon

A conversation with influential fitness blogger and YouTube star Cassey Ho.
Lewis Howes
How to Acquire Customers Without a Marketing Budget (Infographic)
Finding Customers

How to Acquire Customers Without a Marketing Budget (Infographic)

The old adage 'you have to spend money to make money' doesn't always apply to marketing.
Which Social Media Sites Make Sense for Your Business? Here's How to Decide.
Online Marketing

Which Social Media Sites Make Sense for Your Business? Here's How to Decide.

If you're confused by your marketing options when it comes to social media, use this quick guide to get started now.
Mitch Meyerson
10 Tips for Marketing on a Shoestring Budget
Marketing Strategies

10 Tips for Marketing on a Shoestring Budget

There are several things you can do to grow your business without ruining your budget.
Patrick Schock
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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