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Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing.
Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. Read More
Our latest conference in the New York area highlights the challenges of modern branding.
Think of it as GPS for inside your store. The largest retailers are implementing the technology but it's affordable for everybody.
Why every entrepreneur should consider launching a YouTube ad campaign.
Often times, your business card is your first chance to make an impression. Here's how to make it count.
Some companies cultivate and win consumers' support by thanking and rewarding them for their online engagement.
Websites need to be engaging visually or risk being ignored but that doesn't require adding a new line item to your budget.
In a deadline-driven business, get all the cylinders rolling and to sync in harmony from the start.
Being cheap when it comes to optimizing your website for the web will most likely bite you in the behind.
Returns are synonymous with the holiday season for a variety of reasons, but with effective preparation retailers can avoid unnecessary collateral damage to their bottom line.
Looking for the perfect image for your next project? Try some of these free online resources.
Regardless of what industry youre in, youll always have at least one competitor who has been around longer and has tried harder to build a web presence.
'Peoples Uber,' the company's pilot program that connects car owners with passengers, is expanding its presence in China.
While data visualization is a great way to show off your data, incorporating audio can also do the trick.
Capturing market share from established brands is not as difficult as you might think.
Thinking up the idea that will change everything for your company will never be easy but you can learn to recognize the ones that have the potential.
Reap the full benefits of your moments in the spotlight. Share the highlights before, during and after.
Ads becoming content is here to stay. Railing against it wont make it stop, but developing solid standards may keep it from undermining the publications in which it appears.
The coffee giant continues to prove itself a master of buzz.
Long before a potential customer decides to buy from you, they are forming opinions about what you offer. Don't leave that to chance.
These tricks will make you a B2B marketing wizard.
To separate yourself from the pack and stand out where others dont, you need to be different, but not too different.
The quickest way to increase the value of your product or service is to carefully consider who will value the most from it and marketing to them.
If you want to succeed and grow your business, your sales revenue and your brand, you must build awareness.
More marketers than ever are utilizing so-called 'sponsored social,' with the strategy closing in on display ads. Does this signal a shift in the industry?
If your company wants to do some good, look at these examples to maximize your cause-related marketing.
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