Marketing

News and Articles About Marketing

Should Branding Begin With the Product or the Company's Values?
Data-Driven Marketing

Should Branding Begin With the Product or the Company's Values?

Our branding expert Laura Ries says neither.
Laura Ries
The 4 Essential Elements of a Franchise Marketing Plan
Data-Driven Marketing

The 4 Essential Elements of a Franchise Marketing Plan

If you include these elements in your marketing plan, you'll be one step closer to finding interested prospects for your franchise.
Mark Siebert
5 Ways to Use the 'Trump Effect'
Data-Driven Marketing

5 Ways to Use the 'Trump Effect'

You can learn from one of American's most successful entrepreneurs how to gain massive attention and dominate your competition.
John Brubaker
PageRank Is Dead. What Marketers Need Now Is Trust Flow.
Data-Driven Marketing

PageRank Is Dead. What Marketers Need Now Is Trust Flow.

With trust flow emerging as the leading driver of search ranking, digital marketers must focus on linking to quality sites.
Chris Lucas
4 Key Reasons Local Businesses Fail When Using Google AdWords
Data-Driven Marketing

4 Key Reasons Local Businesses Fail When Using Google AdWords

If you've tried Google AdWords and had little to no success, find out what you could have doing wrong.
Perry Marshall
9 Steps for Sticking With Your Marketing Plan
Data-Driven Marketing

9 Steps for Sticking With Your Marketing Plan

Following these steps throughout the year will help you keep your marketing on track and your business growing.
Robert W. Bly
5 Essentials for Building a Lucrative Ecommerce Site
Data-Driven Marketing

5 Essentials for Building a Lucrative Ecommerce Site

The business opportunities online are enormous but taking advantage of them is a painstaking process.
John Boitnott
15 Ways to Get More ROI From Social Media This Month
Data-Driven Marketing

15 Ways to Get More ROI From Social Media This Month

Get your numbers up by being 'authentic,' using the right social channels and using paid promotions.
Sujan Patel
4 Lessons Learned From This Year's Super Bowl Advertising
Data-Driven Marketing

4 Lessons Learned From This Year's Super Bowl Advertising

From the Doritos and Heinz dogs to Lady Gaga's show-stopper, even the little guys can learn what and what not to do given promotional opportunities.
Jim Joseph
3 Steps to Bring Your New Electronic Product to Market
Data-Driven Marketing

3 Steps to Bring Your New Electronic Product to Market

Follow these tips to turn your concept of a brilliant new gadget into profit.
John Teel
10 High-Profile Brand Partnerships That Struck Gold
Data-Driven Marketing

10 High-Profile Brand Partnerships That Struck Gold

Apple and Hermes, EVA Air and Hello Kitty and Covergirl and Lucasfilm are just a few companies that paired up for a win-win last year.
Jeff Lotman
6 Content Marketing Tips for Non-Sexy Industries
Data-Driven Marketing

6 Content Marketing Tips for Non-Sexy Industries

If you define your industry as 'boring,' here are some ways to spice up your marketing strategy and get noticed.
Samuel Edwards
The Secret Weapon That Will Make You and Your Business Stand Out in the War of Ideas
Data-Driven Marketing

The Secret Weapon That Will Make You and Your Business Stand Out in the War of Ideas

And this skill is shared by the most successful business leaders in the world.
Carmine Gallo
You Won't Grow Your Business Relying on These 3 Marketing Myths
Data-Driven Marketing

You Won't Grow Your Business Relying on These 3 Marketing Myths

There are millions of people spending billions of dollars online but you still earn customers just one at a time.
Kimanzi Constable
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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