Marketing

News and Articles About Marketing

From Meerkat to Riff: 5 New Ways to Market Your Brand
Marketing

From Meerkat to Riff: 5 New Ways to Market Your Brand

A look at the latest tools for your marketing kit.
Ann Handley
5 Time-Tested Marketing Strategies for Building a Million-Dollar Business
Marketing

5 Time-Tested Marketing Strategies for Building a Million-Dollar Business

There is always a lot that can go wrong in a business but a handful of marketing ideas are proven winners, when done right.
Eric Samson
3 Ways to Increase Your Brand Following
Social Media

3 Ways to Increase Your Brand Following

Having a significant number of fans as well as positive feedback and interaction from current consumers, prospective buyers viewing social media sites can be reassured that the product or service the business provides is trustworthy.
How to Turn Your Passion Into a YouTube Phenomenon
Passion

How to Turn Your Passion Into a YouTube Phenomenon

A conversation with influential fitness blogger and YouTube star Cassey Ho.
Lewis Howes
How to Acquire Customers Without a Marketing Budget (Infographic)
Finding Customers

How to Acquire Customers Without a Marketing Budget (Infographic)

The old adage 'you have to spend money to make money' doesn't always apply to marketing.
Which Social Media Sites Make Sense for Your Business? Here's How to Decide.
Online Marketing

Which Social Media Sites Make Sense for Your Business? Here's How to Decide.

If you're confused by your marketing options when it comes to social media, use this quick guide to get started now.
Mitch Meyerson
10 Tips for Marketing on a Shoestring Budget
Marketing Strategies

10 Tips for Marketing on a Shoestring Budget

There are several things you can do to grow your business without ruining your budget.
Patrick Schock
The 4 Essentials of the Most Read Content
Content Marketing

The 4 Essentials of the Most Read Content

With so much to contend with nowadays, be sure to follow these four tips to make sure eyeballs are directed your way.
Peter Gasca
Creating Insight-Driven Experiences to Build Brands
Experimental marketing strategies

Creating Insight-Driven Experiences to Build Brands

What does your audience really want? That's what you need to find out.
Gabrey Means and Cassie Hughes
9 Ways to Meet and Understand Your Audience
Target Markets

9 Ways to Meet and Understand Your Audience

Have you had a close encounter with the people buying your product?
Carolina Rogoll
7 Things You Need to Know About SEO to Remain Relevant in 2015
SEO

7 Things You Need to Know About SEO to Remain Relevant in 2015

If you ignore these concepts, you risk finding yourself plagued with penalties and poor rankings.
Aaron Agius
5 of the Most Controversial Ads in Recent History
Marketing Strategies

5 of the Most Controversial Ads in Recent History

From puppy mills to beauty standards, the themes of these commercials provoked polarizing reactions.
Laura Entis
The 5 Reasons Why Long-Form Content Needs to be in Your Marketing Strategy
Content Strategy

The 5 Reasons Why Long-Form Content Needs to be in Your Marketing Strategy

From establishing industry expertise to giving new life to existing content, long-form content can be extremely beneficial to your content marketing strategy.
Why Delta's Latest Meme-Packed Safety Video Is Marketing Gold
Viral Videos

Why Delta's Latest Meme-Packed Safety Video Is Marketing Gold

'We made a safety video starring the Internet,' the airline says.
Geoff Weiss
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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