Marketing

News and Articles About Marketing

Taco Bell's New Mystery Item: What Could It Be?
Franchises

Taco Bell's New Mystery Item: What Could It Be?

As speculation grows ahead of the chain's Super Bowl reveal, here are a few possibilities of what it might be.
Lindsay Friedman
5 Growth-Hacking Strategies to Increase Your App Downloads
Apps

5 Growth-Hacking Strategies to Increase Your App Downloads

With the cost per install consistently growing each year, app publishers must get creative with their marketing efforts.
Steve Young
How LinkedIn Has Helped Kill Cold Calling Once and for All
Linkedin

How LinkedIn Has Helped Kill Cold Calling Once and for All

LinkedIn's messaging feature allows others to get to know you first, on their own terms, which is preferable to pretty much everyone.
Stephen Key
What Super Bowl Ads Can Teach Entrepreneurs About Marketing
Super Bowl Ads

What Super Bowl Ads Can Teach Entrepreneurs About Marketing

The most expensive advertisements in the world are entertaining but forgotten quickly.
David Hagenbuch
Don't Copy Tips and Tricks. Be Valuable and Remarkable.
Authenticity

Don't Copy Tips and Tricks. Be Valuable and Remarkable.

All presidents of the United States wore ties. So will wearing a tie get you into the White House? I don't think so.
Jurgen Appelo
4 Sales Mantras to Memorize and Why They Work
Sales

4 Sales Mantras to Memorize and Why They Work

You're not pushing a product -- you're changing minds.
Stay Ahead of the Competition With These 6 Content-Marketing Trends
Content Marketing

Stay Ahead of the Competition With These 6 Content-Marketing Trends

Vibrant new marketing tools such as automation, complex niches and artificial intelligence will help your business lead the pack.
Matthew Toren
Video Marketing: How to Stretch Your Dollars
Video Marketing

Video Marketing: How to Stretch Your Dollars

Here are a few tips on how to shoot a quality video with just a smartphone.
4 Ways a 'Data-Driven' Approach Anticipates Buyer Behavior
Big Data

4 Ways a 'Data-Driven' Approach Anticipates Buyer Behavior

Aren't you glad we don't have to rely solely on focus groups and surveys anymore?
Renee Yeager
How to Convince Investors You Can Sell
Selling

How to Convince Investors You Can Sell

Your success, as a company and as an investment, will depend on your ability to get customers to buy i service.
Scott Shane
Indirect Data Is the Travel Industry's Secret Weapon
Travel Businesses

Indirect Data Is the Travel Industry's Secret Weapon

If travel marketers pay attention to what potential clients are searching for on the Internet and social media, they'll have their best season yet.
David Steinberg
Have a Burning Business Question? Ask Our Branding Expert: Laura Ries.
Ask the Expert

Have a Burning Business Question? Ask Our Branding Expert: Laura Ries.

Laura Ries is looking to take your questions on branding, positioning, design and marketing.
Andrea Huspeni
What Happens When Uber Brings Puppies to Your Office
Team-Building

What Happens When Uber Brings Puppies to Your Office

The staff at Entrepreneur walked away with more than just the warm fuzzies.
Carly Okyle
The 5 Key Elements That Will Help You Sell Franchises
Marketing

The 5 Key Elements That Will Help You Sell Franchises

Before you begin your marketing efforts, be sure you understand what it is you're selling, who you're selling it to, and why they should be interested in buying your franchise.
Mark Siebert
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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