Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

Why You Should Make Time to Speak Up for Your Business
Public Speaking

Why You Should Make Time to Speak Up for Your Business

Public speaking can help potential customers trust you and more important, what you're selling.
Nicole Gagnon
Report Highlights Digital Trends Entrepreneurs Need to Know About in 2015
News and trends

Report Highlights Digital Trends Entrepreneurs Need to Know About in 2015

ComScore's new white paper puts numbers behind the increasingly mobile habits of consumers.
Mel Carson
Finished Your Marketing Plan? It's Time to Share It With Your Partners.
Marketing Plans

Finished Your Marketing Plan? It's Time to Share It With Your Partners.

You didn't build your business alone, so write a business brief that lets your other players know what to do next for your marketing.
Jim Joseph
Have a Burning Business Question? Ask the Expert: Tim Riesterer.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Tim Riesterer.

Our expert this month is looking to take your questions on business messaging, marketing communications and branding.
Andrea Huspeni
'Influencer Marketing' on the Rise, Study Says
Influencer Marketing

'Influencer Marketing' on the Rise, Study Says

Brand managers can increase their success by finding and building relationships with passionate consumers, employees and other social-media rock stars.
6 Ways to Market Your Small Business for Less Than $100
Marketing

6 Ways to Market Your Small Business for Less Than $100

For entrepreneurs and small business owners, every dollar counts – and investments need to pay off in real and immediate marketing ROI.
Victoria Treyger
Email Subject Lines Can Really Suck. Here's How to Make Yours Better.
Email Marketing

Email Subject Lines Can Really Suck. Here's How to Make Yours Better.

Here are some crappy email headline techniques -- or lack thereof -- that you will definitely want to avoid.
Carol Roth
4 Can't-Miss Mobile Marketing Best Practices
Mobile Marketing

4 Can't-Miss Mobile Marketing Best Practices

Help your business launch an exciting, innovative and successful campaign.
Brett Relander
6 Benefits of Mission-Driven Marketing -- And How to Do It Right
Marketing Strategies

6 Benefits of Mission-Driven Marketing -- And How to Do It Right

By buying from a company that's actively doing something praiseworthy, affluent consumers feel they're helping out as well-without having to do anything other than make a purchase they were going to make anyway. Find out how you can align your company with a cause they'd like to support.
Dan S. Kennedy
The 4 Things You Need to Reach Customers on Facebook
Online Marketing

The 4 Things You Need to Reach Customers on Facebook

This primer will teach business owners and marketers how to take advantage of all Facebook has to offer.
Mitch Meyerson
5 Common YouTube Advertising Mistakes
YouTube

5 Common YouTube Advertising Mistakes

If harnessed correctly, ads on the video network can become one of the top growth channels for your business.
Eric Siu
How to Design the Perfect Logo (Infographic)
Infographics

How to Design the Perfect Logo (Infographic)

From striking shapes to magnetic fonts, to cunning hidden imagery and beyond, here are all of the juicy ingredients you need to cook up a high-impact logo.
Kim Lachance Shandrow
The Two Strategies for Networking on LinkedIn -- And Why They Matter
Linkedin

The Two Strategies for Networking on LinkedIn -- And Why They Matter

Learn two ways you can use this social site to connect with new employees, customers and vendors.
Ted Prodromou
The Best Content Marketing Tools to Help You Work Smarter, Not Harder
Productivity Tools

The Best Content Marketing Tools to Help You Work Smarter, Not Harder

From blogging to distribution to simply staying organized, these tool are sure to set your marketing efforts in the right direction.
Kevan Lee