Marketing

News and Articles About Marketing

An Introduction to Marketing for New Businesses
Marketing

An Introduction to Marketing for New Businesses

Dollars spent on marketing are an investment, but like any investment, there are good ones and bad ones.
Doug and Polly White
4 Mistakes You're Probably Making With YouTube Advertising
Advertising

4 Mistakes You're Probably Making With YouTube Advertising

There are actually plenty of great traffic- and conversion-generating opportunities to be found on the popular video service. The problem is you.
Eric Siu
The PR Industry Is Dead to Me
Public Relations

The PR Industry Is Dead to Me

You want buzz? You must become the PR machine, create the story, the news and the excitement and then disseminate your story on every vehicle possible to tell the world.
Grant Cardone
The 8 Personality Types of Publicists
Public Relations

The 8 Personality Types of Publicists

From the lifestyle lady to the eager beaver, publicists personalities run the gamut.
Improve Your Website's Conversion Rates With These 6 Design Tips
Websites

Improve Your Website's Conversion Rates With These 6 Design Tips

Naturally, the more conversions your website produces, the more revenue your business is going to produce.
Jonathan Long
4 Mobile Marketing Lessons That Big Brands Can Learn From Startups
Mobile Marketing

4 Mobile Marketing Lessons That Big Brands Can Learn From Startups

Here are a few ways to inject your brand's mobile-marketing approach with a shot of startup spirit.
Gilad Bechar
Prepping for the Holidays? Know How Consumers are Shopping Now
Cross Channel Marketing

Prepping for the Holidays? Know How Consumers are Shopping Now

A new survey gives insights on when consumers use their desktops and phones -- and when they're likely to visit a store in person.
Entrepreneur Staff
Everything I Needed to Know About Negotiating I Learned Watching My Dad Make a Huge Buck on Some Old Furniture
Negotiating

Everything I Needed to Know About Negotiating I Learned Watching My Dad Make a Huge Buck on Some Old Furniture

When my father got five times his ideal price, plus some bagels, for family junk he taught that street smarts trump book smarts.
Carol Roth
7 Ways to Ensure Your Readers Don't Get Bored and Bail (Infographic)
Content Strategy

7 Ways to Ensure Your Readers Don't Get Bored and Bail (Infographic)

Appeal to your readers' emotions and to their biggest question, "What's in it for me"?
Barry Feldman
What the Color of Your Logo Says About Your Company (Infographic)
Infographics

What the Color of Your Logo Says About Your Company (Infographic)

The Golden Arches just wouldn't communicate the same thing if they were purple.
Catherine Clifford
8 Ways to Do Big-Time Marketing Without Spending a Fortune
Marketing

8 Ways to Do Big-Time Marketing Without Spending a Fortune

When it comes to building your brand, how you spend your money is at least as important as how much money you spend.
Eric Samson
4 Harsh Marketing Lessons From 4 Small-Business Owners
Marketing

4 Harsh Marketing Lessons From 4 Small-Business Owners

We don't have the time or the resources to carefully think through everything. So we do a lot of things by our gut. Sometimes things turn out OK. Sometimes, well -- it's not so good.
Gene Marks
6 Secrets About the Human Brain That Will Make You a Better Marketer
Marketing Strategies

6 Secrets About the Human Brain That Will Make You a Better Marketer

Knowing how the mind processes information and images can help you send the right message.
Ann Handley
How to Survive Startup-Event Overload
The Grind

How to Survive Startup-Event Overload

Five tips to navigate the awesome (but endless) sea of startup events.
David Chait
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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