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Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing.
Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. Read More
Utilizing social-media data in your content-marketing efforts can provide a fresh and creative twist to online advertising.
Even as technology makes it easier to connect, communication is disjointed. Fake friendships abound. Nonetheless, genuine ties can be forged in business and leisure.
As content has become the currency of the modern sales professional, theres a content format thats proving incredibly valuable for those who want to stand out.
It's not so much what the best marketers know but how they view the elements of the campaign.
The recently-deceased comedian taught a brilliant lesson about personal branding that we should all take to heart.
AdWords is such a powerful advertising medium that people think they can't get it wrong. That's a serious error.
One entrepreneur explains how she was able to get the perfect URL for her startup and what lessons she learned along the way.
Advance your companys legacy by transforming it. Tread carefully with key constituency groups.
Pay-per-click marketing is fraught with confusion, mistakes and a lot of wasted cash. But when you get it right, PPC can be indispensable. Heres some insight and some tips.
For extraordinary results, test, measure, tweak. Don't stop.
These folks, while sometimes underappreciated, forge the links and tell the stories.
Your ability to earn customer trust is whats going to separate you from the competition -- so dont slack.
To get ahead of the competition, find the customers that will be most interested in your product or service.
Choosing the sole purpose your statement rests on will be the toughest decision you'll make with your branding.
What's the most strategic way to casually market your idea to someone? Can it really be done in 30 seconds?
Every business has a story. Companies just need to figure out how to tell it in a compelling way.
Nearly 70 percent of millennials experience 'fear of missing out' and it's influencing their purchasing decisions.
Sales on mobile devices are growing at a rapid pace, and startups without a mobile-marketing strategy are going to be left in the dust -- especially during the busy fourth-quarter holiday season.
To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information.
The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.
To successfully raise funds for a project, follow the steps taken during these funded efforts.
These pitfalls will cost you money and not earn you sales, and worse, may make you look bad to potential customers.
Spruce up your professional marketing techniques -- for your career prospects and your company's sake.
The cardinal sin of marketing is to be easily ignored. This strange advertising campaign is funny and simply can't be overlooked or forgotten.
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