Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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News and Articles About Marketing

3 Ways to Run Disruptive Marketing Campaigns on a Budget
Marketing

3 Ways to Run Disruptive Marketing Campaigns on a Budget

When budgets are tight, knowing your customers and employing some clever tactics will go a long way in creating disruptive marketing campaigns that work.
Saul Colt
6 Tips for Getting Your Product Sold in Big Box Stores This Season
Holiday marketing

6 Tips for Getting Your Product Sold in Big Box Stores This Season

The largest retailers have an insatiable demand for promising merchandise. Persistence is key to finding your spot on their shelves.
Kedma Ough
5 Tactics to Get Digitally Prepared for Black Friday Weekend
Holiday Shopping

5 Tactics to Get Digitally Prepared for Black Friday Weekend

Regardless of where you sell your goods or services primarily, a little advanced digital preparation can help you take advantage of "Windfall Weekend."
Michael Canarelli
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Through Storytelling, Entrepreneurs Can Get People to Hit the 'Buy' Button
The Grind

Through Storytelling, Entrepreneurs Can Get People to Hit the 'Buy' Button

Compelling web copy is important in creating a hook to persuade people to buy, but it is better to create an experience for people coming to your site that totally transcends the transaction.
Mel Carson
Google Creative Lab's Robert Wong On the Power of Empathy in Tech Advertising
Google

Google Creative Lab's Robert Wong On the Power of Empathy in Tech Advertising

The head of Google's in-house creative agency says any tech startup can install practices from the Creative Lab to launch winning campaigns.
Tanya Benedicto Klich
4 Strategies to Stop Shopping Cart Abandonment on Mobile
Mobile Commerce

4 Strategies to Stop Shopping Cart Abandonment on Mobile

So close, yet so far. With the holidays around the corner, it's time to reevaluate and re-engage these potential purchasers.
Momchil Kyurkchiev
5 Ways to Leverage Your Social-Media Following to Close Sales
Social Media

5 Ways to Leverage Your Social-Media Following to Close Sales

Once you've done the work to build a following, it only takes imagination to dream up new ways to capitalize.
John Pilmer
4 Techniques for Crafting a Mission Statement Worth Remembering
Mission Statement

4 Techniques for Crafting a Mission Statement Worth Remembering

A meaningful rendition can distinguish a company from its competitors, suggest potential directions for future growth and provide team members with a common goal.
Chuck Cohn
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12 Great Resources for Diving Into Consumer Psychology
Psychology

12 Great Resources for Diving Into Consumer Psychology

Check out these books, talks and courses, some of which are free, to really understand what makes your customers tick.
Eric Siu
An Effective Digital Marketing Strategy Starts With Knowing Your Customers and Your Goals
Digital Marketing

An Effective Digital Marketing Strategy Starts With Knowing Your Customers and Your Goals

The amazing technology at everyone's fingertips has not changed the fundamentals of success.
Brett Relander
Entrepreneurs, Ready to Capitalize on Small Business Saturday?
Entrepreneurs

Entrepreneurs, Ready to Capitalize on Small Business Saturday?

Here are four strategies to help owners prepare for this special shopping day.
Jeffrey Hayzlett
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4 Ways to Tweak Your Marketing Message for Enterprise Clients
Marketing Strategies

4 Ways to Tweak Your Marketing Message for Enterprise Clients

Tailor your communications to larger companies to land these career-defining deals.
Allison Engel
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6 Ways to Increase the Success of Your Holiday-Email-Marketing Campaign
Email Marketing

6 Ways to Increase the Success of Your Holiday-Email-Marketing Campaign

Businesses should consider the following tips for what it can and should do to improve the odds of its holiday emails being opened and clicked on.
Why Every Entrepreneur Should Focus on Local SEO
SEO

Why Every Entrepreneur Should Focus on Local SEO

Local SEO is a highly targeted, niche strategy that every entrepreneur can -- and should -- be thinking about.
Jayson DeMers