Marketing
BY Kevin Allen
Why companies like McDonaldâs and Pizza Hut prefer red whereas Loweâs opts for blue.7 Ways to Make Your Business Card Your Best Marketing Tool
BY Ross Kimbarovsky and Mike Samson
If you haven't put much thought into your business card, you're missing out on a great marketing opportunity. Here are six ways your business card design and delivery can get you noticed. What to Do If You Hate Your Brand
BY Erika Napoletano
Four steps to building your brand into something that's more true to you. Lessons From Fair Trade on How to Make Your Brand Message More Powerful
BY Catherine Clifford
More than a third of adults in the U.S. recognize the Fair Trade logo. Here's a look at their best practices to help you sharpen your brand. Abercrombie & Fitch: Bad Business or Smart Targeting?
BY Jim Joseph
Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing? How to Use Customer Recommendations to Grow Your Business
BY Barbara Findlay Schenck
Don't wait for associates or customers to give you their thumbs-up with personal testimonials and endorsements. Here's how to be proactive about asking for endorsements. Defining Your Brand: The First Step In Your Marketing Strategy
BY Jim Joseph
Before creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there. How to Think Like Your Customer
BY Ann Handley
Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base. When Marketing to Men, Keep These 10 Stats in Mind (Infographic)
BY Brian Honigman
A look at the different patterns in the purchasing behavior of men. The Secrets of 7 Successful Brands
BY Paula Andruss
Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites.Play Video Daniel Pink on the New Rules of Selling in the Information Age (Video)
BY Bryan Elliott
The popular author outlines businesses' most common sales mistakes and how the selling game has changed. How to Get the Most From Your PR Firm
BY Andrew Cross
These eight tips can enrich a startup's experience with a public relations agency. Behind a Brand Extension: How a Sweatshirt Raised Over $1 Million on Kickstarter
BY Catherine Clifford
Flint and Tinder's founder shares tips on how he successfully branched out with a new product -- and you can, too. How to Build a Brand Experience for Customers
BY Jim Joseph
Successful branding means delivering an experience that feels both complete and consistent. Here's how you can use your marketing efforts to make a lasting impression on customers. YouTube Marketing: What to Consider Before Getting Started
BY Michael Miller
Why your business should or shouldn't be on YouTube, and what you can hope to accomplish with your YouTube videos.Play Video How to Talk Money With a Sales Prospect (Video)
BY Colleen DeBaise
It's always a challenge to bring up the subject of fees with a potential new customer. Marketing expert Ilise Benun has these tips. 10 Questions to Ask Before Determining Your Target Market
BY Alina Dizik
A guide to understanding your customers and how your product meets their needs.Play Video Seth Godin on Why Business Leaders Should Think Like Artists (Video)
BY Bryan Elliott
The popular author challenges entrepreneurs to get out of their comfort zones and embrace vulnerability. 3 Ethical Ways to Boost Positive Online Reviews
BY Alina Dizik
A look at the strategies some entrepreneurs are using when generating and making the most of their customers' comments. 3 Apps to Help You Write a Marketing Plan
BY Cynthia Boris
These tools can help you figure out your needs, understand your competition and develop a cost-effective marketing strategy. Forget What Your Customers Need; Branding Is About What They Want
BY Jim Joseph
Meeting your customers' needs is a given, but if it's building a brand you're interested in, you'll need to pay attention to what they want and work to make that emotional connection. Here's why. 3 Content Marketing Lessons From Big Brands
BY Ann Handley
Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences. The Secret to a Strong Branding Message? Focus.
BY Adam Kleinberg
Your customers are only going to remember one thing about your brand. Here's how to make sure your message is memorable. Last-Minute March Madness Marketing Tips
BY Jim Joseph
Everybody is talking about March Madness and if you're a smart marketer, so are you. Here are several low-cost strategies to get in on the action before it's too late. College Entrepreneurs Create Software to Help Businesses Thrive
BY Jodi Helmer
How three UPenn students created Airtime, a program that creates banners that turn e-mail signatures into branded messages.Connect with Entrepreneur
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