BY Jim JosephStaying on top of your competitor's marketing tactics is key if you want to be ahead of the game. But you don't need a big budget to do it. Here are six easy ways to stay in the know.
BY Ann HandleyYou know all of the frequently asked marketing questions, what about the important questions no one ever thinks to ask? We've got the answers right here.
BY Kevin AllenWhy companies like McDonald's and Pizza Hut prefer red whereas Lowe's opts for blue.
BY Jim JosephAbercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?
BY Jim JosephBefore creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there.
BY Alina DizikA guide to understanding your customers and how your product meets their needs.