Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

How to Build a Digital Reputation When You Have No Time

How to Build a Digital Reputation When You Have No Time

Here are four steps to quickly create a strong online reputation.
My Business Partner, My Spouse -- The View From the Husband's Side

My Business Partner, My Spouse -- The View From the Husband's Side

The other half of a leadership and marketing consulting firm describes the keys to running a business with the person you married.
5 Steps to Make Your Marketing Pop in the Age of the Consumer

5 Steps to Make Your Marketing Pop in the Age of the Consumer

Customers are doing their own research. So traditional methods of promotion don't suffice.
Attorney Confession: Those Little TM and (R) Symbols Are More Important Than I Thought

Attorney Confession: Those Little TM and (R) Symbols Are More Important Than I Thought

Nobody knows everything, even in their own field. This lawyer got herself into trademark difficulty that a few simple steps would have avoided.
Convincing Naysayers to Adopt New Technology

Convincing Naysayers to Adopt New Technology

In delivering a business pitch about a novel invention, be sure to bolster your presentation with facts and know your audience.
The Secrets to Making an Explainer Video Stand Out

The Secrets to Making an Explainer Video Stand Out

Video content is heating up the Internet. Entrepreneurs can jump on this bandwagon by producing simple explainer videos.
Want to Improve Your Content Marketing? Think Like a Journalist. (Infographic)

Want to Improve Your Content Marketing? Think Like a Journalist. (Infographic)

Take a page from the journalist playbook and learn how to research, conduct and write interviews -- skills that will help you get your business’s message across.
7 Favorite PR Wins to Inspire Your Startup to Score Serious Buzz

7 Favorite PR Wins to Inspire Your Startup to Score Serious Buzz

In the age of social media, the best publicity stunt reverberates with many echoes.
Become a Better Blogger Today With These 4 Actions

Become a Better Blogger Today With These 4 Actions

To get attention on the crowded Internet, you have to devote time to your craft and plan well.
9 Advanced -- and Ethical -- Techniques for Spying on Your Competitors Online

9 Advanced -- and Ethical -- Techniques for Spying on Your Competitors Online

The more information you can get on your competitor's website and online marketing efforts, the better.
Develop an Effective Marketing Plan by Answering 3 Questions

Develop an Effective Marketing Plan by Answering 3 Questions

To generate revenue, you need customers to buy your products or utilize your services. Here's how to get started on the way to a cost-effective plan.
Navigate International Networking With These 4 Anchors

Navigate International Networking With These 4 Anchors

Foster new relationships abroad by building trust and minding important social cues.
5 Distasteful Marketing Ploys to Avoid

5 Distasteful Marketing Ploys to Avoid

We're not talking about illegal practices, like email span, but rather strategies that fall under the gray areas of marketing etiquette.
Every Little Thing You Do Adds Up to Your Personal Brand

Every Little Thing You Do Adds Up to Your Personal Brand

Are you the total package? Work to create the best version of you.
How Brand Transparency Builds Enduring Relationships With Customers

How Brand Transparency Builds Enduring Relationships With Customers

Consumers can choose from an endless list of good products. They are loyal to brands as open about their values as their ingredients.
The 3 Fundamentals of Wildly Successful Brands

The 3 Fundamentals of Wildly Successful Brands

Those "cult'' brands that sell without apparent effort share some basics, regardless of product or market.
10 Secrets From Leading Sales Execs

10 Secrets From Leading Sales Execs

Effective sales teams are the product of the culture within the team, across the company and including customers.
You're No Little Fish: Stand Out by Dominating Content Marketing

You're No Little Fish: Stand Out by Dominating Content Marketing

Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail.
Better Conversion Rates Depend on Better Website Design

Better Conversion Rates Depend on Better Website Design

Costumers judge your site first by how it looks and performs, then content.
7 Crucial Steps to Building a Champion Sales Team

7 Crucial Steps to Building a Champion Sales Team

Shun haphazard management, break the inertia of old habits and set up the dynamics for success.
5 Tips to Stand Out When Selling on an Online Marketplace

5 Tips to Stand Out When Selling on an Online Marketplace

Sharpen your game as customers are becoming more knowledgeable and higher-quality goods are being sold online.
5 Ways to Build Your Brand in Short Chunks of Time

5 Ways to Build Your Brand in Short Chunks of Time

It’s important not to overlook the power of small steps and single interactions that can solidify and share your brand with others.
Are Gun Bans the Right Political Move for Brands?

Are Gun Bans the Right Political Move for Brands?

Target's recent decision to ban guns along with other brands, such as Starbucks, Chili's and Sonic, brings with it impassioned reactions from both sides of the issue.
3 Ways to Market Your Content to Millennials

3 Ways to Market Your Content to Millennials

Millennials can be a fickle bunch. Here are three strategies you need to be using to market your content to this demographic.
5 Secrets to Make Your Website Copy 'Pop'

5 Secrets to Make Your Website Copy 'Pop'

With the Internet full of websites, it is hard to get people to find your business and engage with it. Here are five tips on how to make your website copy come alive.
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