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Marketing

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Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

TV Interview Tips From a Former Presidential Campaign Spokeswoman
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Television interviews are a high-stakes game that can pay major dividends. With these strategies, you’ll be able to enhance your ability to get your message across.
April 18, 2014 in Marketing
3 Tricks to Create Premium Video Content on a Budget

3 Tricks to Create Premium Video Content on a Budget

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While video content is becoming a more mainstream marketing strategy, it can be expensive. Here are a few strategies for creating top-notch content without spending a fortune.
April 18, 2014 in Marketing
Citing a Celeb in an Ad? The First Amendment May Not Protect You.

Citing a Celeb in an Ad? The First Amendment May Not Protect You.

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A recent court ruling finds companies aren't protected from suits by public figures if corporate ads feature them without prior consent.
April 17, 2014 in Marketing
In This Smartphone-Obsessed World, He Who Communicates Best With His Customer Wins

In This Smartphone-Obsessed World, He Who Communicates Best With His Customer Wins

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Customers expect better communication from brands than ever. Most businesses, though, are not keeping up.
April 17, 2014 in Marketing
7 Ways to Rejuvenate Your Dead Blog

7 Ways to Rejuvenate Your Dead Blog

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Posting articles on your own website is still an excellent way to extend your professional reach.
April 16, 2014 in Marketing
5 Steps to Set Up a Stellar SEO Strategy

5 Steps to Set Up a Stellar SEO Strategy

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Harness the proper tools, do analysis and understand how effectively your organization’s marketing initiatives work together.
April 16, 2014 in Marketing
The Best of TED 2014: Lessons for Your Next Presentation

The Best of TED 2014: Lessons for Your Next Presentation

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From an astronaut talking fear, Bill and Melinda Gates on giving up their wealth to a surprise appearance by an outlaw, here are some key takeaways from this year's event.
April 16, 2014 in Marketing
Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.

Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.

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With every site jumping on the content-marketing bandwagon, it can be challenging to get your content noticed. But if you keep your focus on your customer, you can stand out from the crowd.
April 16, 2014 in Marketing
New Business? Here Are 5 Tips on How to Craft a Great Brand.

New Business? Here Are 5 Tips on How to Craft a Great Brand.

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For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand.
April 16, 2014 in Marketing
Getting Publicity When You Aren't the Next Billion-Dollar Company

Getting Publicity When You Aren't the Next Billion-Dollar Company

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When your startup isn't the next Facebook, a first-to-market disruptor or solving some dire pain point, but rather one that is improving on an already successful model, it can be hard to get the attention of the media. But it isn't impossible.
April 15, 2014 in Marketing
5 Rules of Native Advertising Every Content Strategist Should Know

5 Rules of Native Advertising Every Content Strategist Should Know

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In an ever more competitive advertising world, marketers are increasingly turning to native content to capture the eye of consumers.
April 15, 2014 in Marketing
 How Rewards Are Running Loyalty Programs Into the Ground

How Rewards Are Running Loyalty Programs Into the Ground

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Businesses should tweak their plans to inject a more human focus rather than emphasizing steep spending or quick expirations.
April 14, 2014 in Marketing
What I Learned About PR From Working With Steve Jobs

What I Learned About PR From Working With Steve Jobs

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I had the 'pressure' of working with him in the Toy Story days of Pixar. Never before or since have I encountered a CEO who was willing to make the effort to develop close personal relationships with the journalists who covered his company.
April 14, 2014 in Marketing
Turn Your Website Into a Lead-Generating Machine

Turn Your Website Into a Lead-Generating Machine

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Whether you embed calls to action or simply better communication devices, make it easy for visitors to contact your business.
April 14, 2014 in Marketing
When It Comes to Branding, It's All About Color (Infographic)

When It Comes to Branding, It's All About Color (Infographic)

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Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
April 12, 2014 in Marketing
5 Ways to Get PR for Your Startup Without Spending a Pretty Penny

5 Ways to Get PR for Your Startup Without Spending a Pretty Penny

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Often PR can be a costly service, something that isn't conducive to a startup. But with a little creativity and hustle, it can be done on a dime.
April 11, 2014 in Marketing
A Simple Tool That Could Sell Your Idea for You

A Simple Tool That Could Sell Your Idea for You

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There's no need to meet people in person for the hard sell. Let this tool do the work for you.
April 11, 2014 in Marketing
Brand During a Startup's Infancy for Maximum Impact

Brand During a Startup's Infancy for Maximum Impact

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Creating a marketing identity in the company's early stages results in built-in guidelines for managing the strategic direction of the product and the firm.
April 11, 2014 in Marketing
5 Reasons Every Business Should be on Snapchat

5 Reasons Every Business Should be on Snapchat

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The disappearing-message platform gives you a chance to connect with customers more casually.
April 10, 2014 in Marketing
Create a Powerful Brand by Answering Two Questions

Create a Powerful Brand by Answering Two Questions

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Here is a common sense approach to branding for small businesses.
April 10, 2014 in Marketing
Do Your Marketing Messages Target the Right Personas?

Do Your Marketing Messages Target the Right Personas?

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Reach out to the hearts, minds and wallets of your audience by approaching prospects and buyers appropriately with just the right touch.
April 9, 2014 in Marketing
Let Your Brand Lead Your Content Marketing Efforts

Let Your Brand Lead Your Content Marketing Efforts

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When the content you create comes from where your skills naturally lie, customers are more likely to embrace it.
April 9, 2014 in Marketing
Want to Stand Out From the Crowd? Know Your Unique Value Proposition.

Want to Stand Out From the Crowd? Know Your Unique Value Proposition.

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Often people turn to a price-cutting strategy to compete but this can lead to a race to the bottom. Instead, entrepreneurs should focus on other ways to stand out and gain customers. Our marketing expert Joanna Lord talks shares six ways.
April 9, 2014 in Marketing
7 Tips for Creating Awesome Infographics

7 Tips for Creating Awesome Infographics

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Not all infographics are created equal. Here’s how to make yours stand out from the pack.
April 9, 2014 in Marketing
9 Online Ad Campaign Stats You Must Track

9 Online Ad Campaign Stats You Must Track

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To know whether it's successful--or just a waste of time and money--you have to track the following 9 statistics of your online marketing efforts.
April 8, 2014 in Marketing
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