Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

Redesigning Your Website in 2015? Start By Asking These 5 Questions.
Websites

Redesigning Your Website in 2015? Start By Asking These 5 Questions.

Updating your website can be one of the biggest challenges you face when it comes to marketing your business, but it doesn't have to be.
Rebecca Rubin
Texas Theater Takes on North Korea With Team America
Marketing

Texas Theater Takes on North Korea With Team America

After Sony's 'The Interview' is cancelled, a theater finds a creative marketing hook to fight back.
Ray Hennessey
Gary Vaynerchuk On Creating the Best Content Possible
Content marketing

Gary Vaynerchuk On Creating the Best Content Possible

The entrepreneur shares his thoughts on what makes online content great -- and how to produce it.
Gary Vaynerchuk
Balancing the Art and Science of Content Marketing (Infographic)
Marketing Strategies

Balancing the Art and Science of Content Marketing (Infographic)

If you could split marketing into two philosophies, one would entail the art of marketing while the other would entail the science of marketing.
Technology Is Making it Easy to Put the Personal Touch Into Digital Marketing
Marketing Strategies

Technology Is Making it Easy to Put the Personal Touch Into Digital Marketing

Ironically, you can automate sending the personal note or thoughtful gift that seals a relationsip the way no email can.
Michael Sharkey
Cut the Fluff to Master Google AdWords
Google AdWords

Cut the Fluff to Master Google AdWords

Be direct to gain more clicks and customers through this advertising tool.
Tanya Benedicto Klich
10 Tweaks That Instantly Increase Mobile Conversion Rates
Mobile Marketing

10 Tweaks That Instantly Increase Mobile Conversion Rates

Shoppers are using mobile devices more than desktops. Marketers have to adjust to that smaller screen.
Rocco Baldassarre
Stop Using These Words In Your Emails
Business Circle

Stop Using These Words In Your Emails

Do you know how you sound in email marketing?
5 Questions to Ask About Color in Your Marketing Messages
Color

5 Questions to Ask About Color in Your Marketing Messages

Color choices can make a huge difference in marketing materials. Here are some considerations to keep in mind.
Kara Alaimo
Want to Attract More Loyal Customers? Focus on This Marketing Strategy.
Marketing

Want to Attract More Loyal Customers? Focus on This Marketing Strategy.

This marketing approach is about pitching your brand to those in the audience who are actually listening -- the ones you can bring real value to.
Jason Kulpa
Blast From the Past: Nostalgia Becomes a Marketing Strategy
Nostalgia

Blast From the Past: Nostalgia Becomes a Marketing Strategy

'90s flashbacks target an influential buying group.
Katherine Duncan
The Secret Ingredient for Succeeding at Content Marketing
Business Circle

The Secret Ingredient for Succeeding at Content Marketing

The competition is ferocious in online markets but, if you are methodical, you'll find you have everything needed to win.
Brett Relander
How Bad Marketing Kills Even the Best-Made Apps
Business Circle

How Bad Marketing Kills Even the Best-Made Apps

Very few apps are a financial success. You need to put at least as much effort into selling an app as developing it.
Pratik Dholakiya
5 Secrets to Making Your Startup Go Viral
Business Circle

5 Secrets to Making Your Startup Go Viral

Here's how you can create a viral effect that will help your product spread via your customers' networks.