Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

3 Things Entrepreneurs Can Learn From Actress Jessica Biel

3 Things Entrepreneurs Can Learn From Actress Jessica Biel

The star has partnered with her younger brother for sustainable fashion brand BARE.
This Type of Content Gets the Best Marketing Results (Infographic)

This Type of Content Gets the Best Marketing Results (Infographic)

Stop wasting time on content marketing tactics that don't deliver. This infographic reveals which types of content work best, and the metrics you should track.
How to Make Your Content Marketing Experiential

How to Make Your Content Marketing Experiential

Outdoor billboard advertising is nothing new, today’s top marketers are innovating they way they use experiential marketing to tell their brand stories.
6 Tried-and-True Email Marketing Tactics

6 Tried-and-True Email Marketing Tactics

The glitter of social media makes email seem a bit stodgy but the inbox is still the path to a customer's heart.
7 Big Changes in the PR Landscape Every Business Should Know About

7 Big Changes in the PR Landscape Every Business Should Know About

Big data, social media and self-publishing has changed the game forever, but what do you really need to know?
Do You Care About the iPhone 6's Environmental Impact?

Do You Care About the iPhone 6's Environmental Impact?

If you're in the green space, you have to remember that people don't buy sustainability, they buy good products.
5 Easy Ways to Become a Better Public Speaker -- Fast

5 Easy Ways to Become a Better Public Speaker -- Fast

With some tips and some practice, you can leave a lasting impression that you will want people to remember.
7 Tips for Making a Success of That Crucial First Meeting With a Prospect

7 Tips for Making a Success of That Crucial First Meeting With a Prospect

You put in a lot of work just to be invited to give a presentation. Don't blow your opportunity with little mistakes.
6 Ways to Whip Your Business Into Shape Before the Holidays (Infographic)

6 Ways to Whip Your Business Into Shape Before the Holidays (Infographic)

Before the deluge of activity, strategize about carriers and packaging. Then help your customers prepare for the rush season, too.
The 3 Characteristics of Brands That Command Customer Loyalty

The 3 Characteristics of Brands That Command Customer Loyalty

The few companies that have won the customer's implicit trust offer valuable lessons.
Reaching Customers and Boosting Sales: The Anatomy of Content Marketing (Infographic)

Reaching Customers and Boosting Sales: The Anatomy of Content Marketing (Infographic)

Content marketing is at the center of a good digital strategy, no matter what the organization's goals are.
5 Tips to Rehab Your Pitch

5 Tips to Rehab Your Pitch

Marketers have more tools at their disposal than years ago. Re-evaluating what the company already has and giving it a quick spit shine might at times be all that’s needed for the PR approach.
A World of Customers Is Waiting to Read Your Website in Their Language

A World of Customers Is Waiting to Read Your Website in Their Language

Most web users are not native English speakers. Unsurprisingly, they are reluctant to purchase from sites written in a language they don't speak.
How to Fire Back at an Angry Customer on Social Media

How to Fire Back at an Angry Customer on Social Media

The way you respond to customers can improve the reputation of your business, or tear it down in an instant.
The Secret Weapons Every Marketer Needs

The Secret Weapons Every Marketer Needs

A breakdown of the newest tools, apps and services marketers can use to make their jobs easier.
Check Out the 'Living Pictures' That Could Revolutionize the Ad Industry

Check Out the 'Living Pictures' That Could Revolutionize the Ad Industry

Cinemagraphs – still photos with a moving element – can be captivating. But are they just a passing gimmick?
Where to Find Free Photos and Never Again Pay for a Website Image

Where to Find Free Photos and Never Again Pay for a Website Image

Blogging is not universally lucrative but sprucing up your posts with dazzling images can be done without harm to the bottom line.
The Key to Converting Online Sales Leads: Speed

The Key to Converting Online Sales Leads: Speed

Sales are the lifeblood of any business. When you get a lead, act fast to convert him or her into a paying customer.
How to Respond to a Negative News Story About Your Company

How to Respond to a Negative News Story About Your Company

Freezing out a reporter should be your last resort. Try one of these less extreme responses instead.
4 Ways Kickstarter Can Boost Your Brand in Addition to Raising Money

4 Ways Kickstarter Can Boost Your Brand in Addition to Raising Money

Kickstarter campaigns allow brands to introduce products to an interested audience, tweak marketing and, if successful, prove they have a winner.
You Must Do Good For Your Brand to Do Well With Millennials

You Must Do Good For Your Brand to Do Well With Millennials

The preference of young consumers for products linked to charities they support is so strong it is altering marketing strategies.
How to Write Better Emails (Infographic)

How to Write Better Emails (Infographic)

Pay attention to keywords in subject lines, keep emails to 150 words or less, and other top tips on how to master your email life.
Taco Bell's Social Sauce: Less Sales, Mas Fun

Taco Bell's Social Sauce: Less Sales, Mas Fun

A chat with the marketing executive credited with humanizing the strategy of the teen and Millenial-loved brand.
The 7 Essential Steps to Monitoring Your Online Reputation

The 7 Essential Steps to Monitoring Your Online Reputation

A simple step-by-step guide to staying on top of what’s said about you and your company online.
Spreading the News? Avoid Paying the Dues.

Spreading the News? Avoid Paying the Dues.

Concerned about spam and unwanted ads as a result of web browsing and email? Here's what to do.
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