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Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing.
Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. Read More
In a little over two years, Golden Road Brewing has become a $15 million-plus business with 155 employees.
The essential dynamic of a quality service relationship comes down to a company's addressing these core questions.
With news outlets welcoming brand journalism with native advertising opportunities, marketers need to be careful that they arent misleading or blurring the lines between "real journalism" and straight advertising.
To ensure everyone is on the same page, make sure you your public relations firm has access to key team members.
Apple makes a good phone but the Pavlovian response of their customers has as much to do with psychology as product quality. You can leverage the same marketing insights as the big brands.
As streaming and on-demand programming become more prevalent, small business should take advantage of traditional strategies to stay ahead.
Contributing to a reputable website is a great way for an individual to bring attention to their organization and establish credibility in their field.
The former star of The Real Housewives of New York City slowly built up a name that she now uses for many products.
While social networking sites have made the task of finding potential customers easier, be sure you're targeting the right people in the correct manner.
To get a clear picture of what you're doing well and what you can do better, skip the big data and high-rent consultants. Your customers will tell you, if you just ask.
The new name and branding will be rolled out in the next coming weeks, beginning with France.
There's no separating yourself from your business when you're an entrepreneur. Use that to your advantage.
'Late night shopping may never be the same again,' the homeware retailer warns.
Content marketing is unlimited, but content itselfwell, theres only so much to go around.
Brands including Oreos, Pizza Hut and Wendy's weren't on Moosylvania's list of top millennial brands last year, but they are this year.
Science is unlocking how we humans interpret the world and each other, giving rise to a new approach to sales with the fancy title 'neuromarketing.'
A blog can do a lot to help your organization, but only if it's written and edited professionally and proficiently.
Dont let your content strategy overwhelm you.
Our latest conference in the New York area highlights the challenges of modern branding.
Think of it as GPS for inside your store. The largest retailers are implementing the technology but it's affordable for everybody.
Why every entrepreneur should consider launching a YouTube ad campaign.
Often times, your business card is your first chance to make an impression. Here's how to make it count.
Some companies cultivate and win consumers' support by thanking and rewarding them for their online engagement.
Websites need to be engaging visually or risk being ignored but that doesn't require adding a new line item to your budget.
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