Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

Tips to Help You Identify and Nurture Customers
Customer Service

Tips to Help You Identify and Nurture Customers

Your consumer base is the backbone of your business. Without them, there is no business.
Vin Gupta
6 Ways to Overcome Your Reluctance to Sell
Sales

6 Ways to Overcome Your Reluctance to Sell

The entrepreneur's moment of truth is that silence at the conclusion of the presentation when you wait for the client's response.
Jacqueline Whitmore
Slicing and Dicing My Way to Becoming an Entrepreneur
Sales

Slicing and Dicing My Way to Becoming an Entrepreneur

Four tips to sharpen your sales technique.
Chester Ng
ClassPass Tones Down Blog Post Encouraging 'Single Bros' to Pick Up Women at the Gym
Marketing

ClassPass Tones Down Blog Post Encouraging 'Single Bros' to Pick Up Women at the Gym

'Between the sweat, endorphins and the potential for less clothing than usual, the stage is set for us guys to make [our] move,' the original post read.
Laura Entis
How Retailers Are Adjusting Their Playbooks to Get Your Cash
Retail

How Retailers Are Adjusting Their Playbooks to Get Your Cash

Whether it's a short-term strategy such as better-targeted emails, or a long-term bet on delivering better customer service to shoppers, here's how retailers aim to be less focused on price slashing.
Krystina Gustafson
Enchant Customers With the Story Behind Your Brand
Branding

Enchant Customers With the Story Behind Your Brand

People connect more easily with brands that make their story a central part of the customer experience.
Chip R. Bell
3 Crucial Elements of a Successful Dual-Channel Commerce Strategy
Digital Marketing

3 Crucial Elements of a Successful Dual-Channel Commerce Strategy

Brick and mortar is fine. But make room for digital marketing at the same time.
Andrew Van Noy
What Consumer Brands Need to Know About YouTube
YouTube

What Consumer Brands Need to Know About YouTube

With more than 1 billion unique monthly viewers, YouTube is a distribution channel few marketers can afford to ignore.
Danny Wong
The 3 Ways to Market Your Brand Without a Budget
Branding

The 3 Ways to Market Your Brand Without a Budget

A strong product and excellent customer relationship management can compensate for a paltry marketing budget.
Bill Connolly
A 4-Step Plan for Customer Follow Up
Sales

A 4-Step Plan for Customer Follow Up

When the answer is "no," rephrase the question.
William Ballard
Is There a Difference Between a Product and a Brand?
Branding

Is There a Difference Between a Product and a Brand?

You probably guessed it, the answer is yes, and it all has to do with emotions.
Jim Joseph
5 Marketing Lessons Learned From Southeast Asian Street Vendors
Marketing

5 Marketing Lessons Learned From Southeast Asian Street Vendors

This region is like the Internet come to life -- and everyone's an entrepreneur.
Christian Martin
Find Your Event-Planning Niche
Startup Kit

Find Your Event-Planning Niche

Specializing on just one target market -- corporate or social events -- then narrowing your focus within that market will help you become the event planner everyone seeks out.
The Staff of Entrepreneur Media, Inc.
4 Essentials for Capturing and Converting Mobile Shoppers
Mobile Marketing

4 Essentials for Capturing and Converting Mobile Shoppers

Mobile devices are surpassing desktops for online shopping. Small screens and slower browsing are challenges marketers need to address.
Eric Samson