Marketing

News and Articles About Marketing

4 Free or Inexpensive Ways to Help Your Business Stand Out
Marketing

4 Free or Inexpensive Ways to Help Your Business Stand Out

A great office culture and a unique domain name can help you break through the market clutter.
Derek Newton
7 Reasons Your Audience Isn't Connecting With Your Brand
Online Marketing

7 Reasons Your Audience Isn't Connecting With Your Brand

With the growing prominence of digital marketing, customers are coming to expect a more personalized experience, and today's savvy brands are doing everything they can to measure up.
Aaron Agius
How to Develop a Top-Notch PR Plan
Public Relations

How to Develop a Top-Notch PR Plan

It's a great resource to have and to use as a guide; it will help you strategize, implement and map out your PR efforts so you're never left clueless on what the next steps are.
9 Must-Have Visual-Marketing Tools on the Web
Visual Content

9 Must-Have Visual-Marketing Tools on the Web

Having the right visual marketing tools up your sleeve can really help.
Ann Smarty
How Cross Channel Efforts are Evolving (Infographic)
Cross Channel Marketing

How Cross Channel Efforts are Evolving (Infographic)

More see integrated marketing's important but not all know how to measure it.
Entrepreneur Staff
How to Use Content Marketing to Build a Brand with Purpose
Content Marketing

How to Use Content Marketing to Build a Brand with Purpose

In much the same way that purpose driven organizations can shift nimbly between various products and processes, purpose-driven content efforts can embrace a varied and complicated set of strategies and still remain cogent.
Brian Honigman
Marketing: You're Doing it All Wrong
Marketing

Marketing: You're Doing it All Wrong

Giving as a primary method of marketing is more effective than asking.
Bryan Orr
The Power of Persuasion: Using Brain Science to Get Users to Act
Web Design

The Power of Persuasion: Using Brain Science to Get Users to Act

Here is how to use data for your web design and user experience to get people to buy your product.
Lauren Ventura
From Startup to Established Brand: Are You Ready to Transition?
Branding

From Startup to Established Brand: Are You Ready to Transition?

Four ways to tell whether you're poised to be the next Uber or Airbnb, or at least a leader in your product sector.
Avishai Abrahami
How Online Customer Reviews Help SEO and Drive Sales Growth
Online Reviews

How Online Customer Reviews Help SEO and Drive Sales Growth

But, beware: Bad reviews hurt you more than you think.
Brian Sutter
Why Every Business Needs to at Least Consider Google Targeted Ads
Targeted Advertising

Why Every Business Needs to at Least Consider Google Targeted Ads

Google is ubiquitous and its ad targeting is uncannily accurate but many smaller businesses have to weigh carefully if that is the right place to invest their ad budget.
John Boitnott
How to Separate the Clooneys From the Carrot Tops in Your Email List
Email Marketing

How to Separate the Clooneys From the Carrot Tops in Your Email List

Reaching for the stars? Target the ones who always open your emails and buy, by using great content and frequent contact.
Seamas Egan
10 Ways You Can Gain Trust Online
Trust

10 Ways You Can Gain Trust Online

Build your reputation and credibility with these tested tactics.
Adam Toren
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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