Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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5 Content-Marketing Hacks Using Social-Media Data

Utilizing social-media data in your content-marketing efforts can provide a fresh and creative twist to online advertising.

In the Digital Age, Relationships Have Become Fragmented. Here's How to Enhance Them.

Even as technology makes it easier to connect, communication is disjointed. Fake friendships abound. Nonetheless, genuine ties can be forged in business and leisure.

This Is the Secret to Improved Social Selling

As content has become the currency of the modern sales professional, there’s a content format that’s proving incredibly valuable for those who want to stand out.

Successful Content Marketers Do These 5 Things Differently

It's not so much what the best marketers know but how they view the elements of the campaign.

Joan Rivers Showed Us She'd Do Whatever It Takes. Do Your Actions Say the Same?

The recently-deceased comedian taught a brilliant lesson about personal branding that we should all take to heart.

5 Common Strategic Mistakes to Avoid When Using AdWords

AdWords is such a powerful advertising medium that people think they can't get it wrong. That's a serious error.

How I Finally Snagged My Dream Domain Name

One entrepreneur explains how she was able to get the perfect URL for her startup and what lessons she learned along the way.

Leading, and Surviving, a Company Rebranding Effort

Advance your company’s legacy by transforming it. Tread carefully with key constituency groups.

Is Paid Search Ineffective for Online Marketing?

Pay-per-click marketing is fraught with confusion, mistakes and a lot of wasted cash. But when you get it right, PPC can be indispensable. Here’s some insight and some tips.

8 Ingredients of an Off-the-Charts Email Marketing Campaign

For extraordinary results, test, measure, tweak. Don't stop.

The 7 Habits of Seriously Effective Communication Pros

These folks, while sometimes underappreciated, forge the links and tell the stories.

How Long Before Your Customers Trust You? Two Years.

Your ability to earn customer trust is what’s going to separate you from the competition -- so don’t slack.

2 Simple Rules to Follow When Developing a Market Segmentation

To get ahead of the competition, find the customers that will be most interested in your product or service.

Your Brand's Positioning Should Rest on the 1 Thing You Do Best

Choosing the sole purpose your statement rests on will be the toughest decision you'll make with your branding.

Forget the Elevator Pitch. Use Hallway Resonators.

What's the most strategic way to casually market your idea to someone? Can it really be done in 30 seconds?

Want Your Company's Story to Shine? Focus on the B.A.S.I.C.S.

Every business has a story. Companies just need to figure out how to tell it in a compelling way.

The 'FOMO Epidemic' and Why It Matters to Millennial-Hungry Businesses

Nearly 70 percent of millennials experience 'fear of missing out' – and it's influencing their purchasing decisions.

The Holidays Are Coming: 4 Ways Startups Can Meet Shoppers on Mobile

Sales on mobile devices are growing at a rapid pace, and startups without a mobile-marketing strategy are going to be left in the dust -- especially during the busy fourth-quarter holiday season.

The Best Way to Market a Niche Company

To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information.
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Simple Ways Bootstrappers Can Keep Facebook Pages Fresh

These five tips will help you maximize the time you spend on social media.

Former Apple and Pepsi CEO John Sculley: Great Marketers Do This

The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.

Content-Marketing Lessons From 4 Successful Kickstarter Campaigns

To successfully raise funds for a project, follow the steps taken during these funded efforts.

Your Direct Mail May Go Directly in the Trash If You Make These 4 Mistakes

These pitfalls will cost you money and not earn you sales, and worse, may make you look bad to potential customers.

Personal Branding Doesn't Mean Just Fixing Your LinkedIn Presence

Spruce up your professional marketing techniques -- for your career prospects and your company's sake.

5 Lessons Every Marketer Can Learn From the Stinking Brilliance of Poo Pourri

The cardinal sin of marketing is to be easily ignored. This strange advertising campaign is funny and simply can't be overlooked or forgotten.
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