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Marketing

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Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

My Company Has a Jersey Accent: Branding With a Distinctive Voice
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How your startup uses language to shape the customer experience says a lot about what it believes in.
April 23, 2014 in Marketing
The 3 C's of Content Marketing

The 3 C's of Content Marketing

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If you really want to connect with customers, keep these three principles in mind as you shape your campaign.
April 23, 2014 in Marketing
Pitching Practice: A PR-Checklist for Early-Stage Startups

Pitching Practice: A PR-Checklist for Early-Stage Startups

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Early-stage startups don't need a PR firm to get press. Instead, they need to roll up their sleeves, do the work and execute.
April 23, 2014 in Marketing
Video: How to Stand Out in a Crowded MarketplacePlay Video

How to Stand Out in a Crowded Marketplace (Video)

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Our expert explains you must be compelling to be remembered.
April 23, 2014 in Marketing
The Science Behind Crafting Contagious Content

The Science Behind Crafting Contagious Content

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Jonah Berger, a marketing professor a the Wharton School of Business, has identified six key drivers of virality.
April 23, 2014 in Marketing
How These 10 Marketing Campaigns Became Viral Hits

How These 10 Marketing Campaigns Became Viral Hits

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Any company can create word-of-mouth ad -- all it takes is a clever idea and skillful execution.
April 23, 2014 in Marketing
Is Your Marketing Plan Violating Pinterest's Updated Use Policies?

Is Your Marketing Plan Violating Pinterest's Updated Use Policies?

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If you're using Pinterest for your brand, here are the new rules you need to be aware of to stay compliant.
April 22, 2014 in Marketing
Boost Reader Engagement With 9 Easy Subheading Tricks

Boost Reader Engagement With 9 Easy Subheading Tricks

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The architectural structure of your piece can provide clarity -- and help in hidden ways as well.
April 22, 2014 in Marketing
5 Content Pieces You Can Create in 5 Minutes Or Less

5 Content Pieces You Can Create in 5 Minutes Or Less

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Pull out these ideas when you find yourself in a time crunch but need new content.
April 22, 2014 in Marketing
Should You Focus on SEO or Pay-Per-Click Marketing?

Should You Focus on SEO or Pay-Per-Click Marketing?

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What does each do, and what are pros and cons of each approach?
April 21, 2014 in Marketing
8 Writing Strategies for People Who Say They Can't Write

8 Writing Strategies for People Who Say They Can't Write

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Hate writing? You're not alone. Here are top tips from writing professionals on how to break through the paralysis and start to put words on the page.
April 21, 2014 in Marketing
A Simple Trick for Finding Top-Notch Writers to Create Your Content

A Simple Trick for Finding Top-Notch Writers to Create Your Content

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While business owners call in SEO experts, ask their friends for freelance referrals and even search through the latest content-dating sites, finding quality writers to produce content may just be right under their nose.
April 21, 2014 in Marketing
How Often Should I Update My Website?

How Often Should I Update My Website?

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Despite what you may have heard, for many businesses, daily updates don't make sense.
April 19, 2014 in Marketing
3 Social Media Marketing Plans for Every Startup Budget

3 Social Media Marketing Plans for Every Startup Budget

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You need a social media strategy, but how do you get started on a shoestring budget? Here are three options.
April 18, 2014 in Marketing
Overcome Short Attention Spans with 'Micro-Content'

Overcome Short Attention Spans with 'Micro-Content'

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With consumers' attention span shrinking by the second, companies need to think quickly. One solution is micro-content.
April 18, 2014 in Marketing
TV Interview Tips From a Former Presidential Campaign Spokeswoman

TV Interview Tips From a Former Presidential Campaign Spokeswoman

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Television interviews are a high-stakes game that can pay major dividends. With these strategies, youÂ’ll be able to enhance your ability to get your message across.
April 18, 2014 in Marketing
3 Tricks to Create Premium Video Content on a Budget

3 Tricks to Create Premium Video Content on a Budget

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While video content is becoming a more mainstream marketing strategy, it can be expensive. Here are a few strategies for creating top-notch content without spending a fortune.
April 18, 2014 in Marketing
Citing a Celeb in an Ad? The First Amendment May Not Protect You.

Citing a Celeb in an Ad? The First Amendment May Not Protect You.

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A recent court ruling finds companies aren't protected from suits by public figures if corporate ads feature them without prior consent.
April 17, 2014 in Marketing
In This Smartphone-Obsessed World, He Who Communicates Best With His Customer Wins

In This Smartphone-Obsessed World, He Who Communicates Best With His Customer Wins

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Customers expect better communication from brands than ever. Most businesses, though, are not keeping up.
April 17, 2014 in Marketing
7 Ways to Rejuvenate Your Dead Blog

7 Ways to Rejuvenate Your Dead Blog

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Posting articles on your own website is still an excellent way to extend your professional reach.
April 16, 2014 in Marketing
5 Steps to Set Up a Stellar SEO Strategy

5 Steps to Set Up a Stellar SEO Strategy

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Harness the proper tools, do analysis and understand how effectively your organizationÂ’s marketing initiatives work together.
April 16, 2014 in Marketing
The Best of TED 2014: Lessons for Your Next Presentation

The Best of TED 2014: Lessons for Your Next Presentation

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From an astronaut talking fear, Bill and Melinda Gates on giving up their wealth to a surprise appearance by an outlaw, here are some key takeaways from this year's event.
April 16, 2014 in Marketing
Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.

Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.

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With every site jumping on the content-marketing bandwagon, it can be challenging to get your content noticed. But if you keep your focus on your customer, you can stand out from the crowd.
April 16, 2014 in Marketing
New Business? Here Are 5 Tips on How to Craft a Great Brand.

New Business? Here Are 5 Tips on How to Craft a Great Brand.

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For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand.
April 16, 2014 in Marketing
Getting Publicity When You Aren't the Next Billion-Dollar Company

Getting Publicity When You Aren't the Next Billion-Dollar Company

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When your startup isn't the next Facebook, a first-to-market disruptor or solving some dire pain point, but rather one that is improving on an already successful model, it can be hard to get the attention of the media. But it isn't impossible.
April 15, 2014 in Marketing
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