Marketing

News and Articles About Marketing

Why NBA Players Might Soon Look Like Soccer Players
Data-Driven Marketing

Why NBA Players Might Soon Look Like Soccer Players

The league is considering letting marketers use players' jerseys for advertisements.
Lindsay Friedman
How an Indian Startup Is Using Customer Service to Edge Out the Competition
Data-Driven Marketing

How an Indian Startup Is Using Customer Service to Edge Out the Competition

Designhill offers customers 100 percent refunds on its logo-design service, no questions asked.
Brian Hughes
The Best Marketing Advice You've Never Received
Data-Driven Marketing

The Best Marketing Advice You've Never Received

Stop making a fetish of technology and start focusing on the people you need to hire to use it.
Gene Marks
Small Business Marketing Tips for 6 Industries
Data-Driven Marketing

Small Business Marketing Tips for 6 Industries

If you work in any of the following professional fields, read on to improve your marketing techniques.
Drew Hendricks
7 Steps to Get Influencers to Share Your Content
Data-Driven Marketing

7 Steps to Get Influencers to Share Your Content

Get the sharing going by posting amazing content, commenting on blogs, asking others to share and more.
Aaron Agius
How My Company Got 1,025 Likes, 485 Shares and 50 Comments on Facebook In 7 Days
Data-Driven Marketing

How My Company Got 1,025 Likes, 485 Shares and 50 Comments on Facebook In 7 Days

I started looking into the art of Facebook advertising four months ago, and the results after the initial push were fantastic.
Ken Dunn
3 Ways Co-Marketing Can Help Your Small Business Grow
Data-Driven Marketing

3 Ways Co-Marketing Can Help Your Small Business Grow

By working together on promotional efforts to promote a product, service or piece of content, all businesses involved benefit.
Should Branding Begin With the Product or the Company's Values?
Data-Driven Marketing

Should Branding Begin With the Product or the Company's Values?

Our branding expert Laura Ries says neither.
Laura Ries
The 4 Essential Elements of a Franchise Marketing Plan
Data-Driven Marketing

The 4 Essential Elements of a Franchise Marketing Plan

If you include these elements in your marketing plan, you'll be one step closer to finding interested prospects for your franchise.
Mark Siebert
5 Ways to Use the 'Trump Effect'
Data-Driven Marketing

5 Ways to Use the 'Trump Effect'

You can learn from one of American's most successful entrepreneurs how to gain massive attention and dominate your competition.
John Brubaker
PageRank Is Dead. What Marketers Need Now Is Trust Flow.
Data-Driven Marketing

PageRank Is Dead. What Marketers Need Now Is Trust Flow.

With trust flow emerging as the leading driver of search ranking, digital marketers must focus on linking to quality sites.
Chris Lucas
4 Key Reasons Local Businesses Fail When Using Google AdWords
Data-Driven Marketing

4 Key Reasons Local Businesses Fail When Using Google AdWords

If you've tried Google AdWords and had little to no success, find out what you could have doing wrong.
Perry Marshall
9 Steps for Sticking With Your Marketing Plan
Data-Driven Marketing

9 Steps for Sticking With Your Marketing Plan

Following these steps throughout the year will help you keep your marketing on track and your business growing.
Robert W. Bly
5 Essentials for Building a Lucrative Ecommerce Site
Data-Driven Marketing

5 Essentials for Building a Lucrative Ecommerce Site

The business opportunities online are enormous but taking advantage of them is a painstaking process.
John Boitnott
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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