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Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing.
Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. Read More
The tools for effective public relations are available to everybody but only work when you put them in hands of people who know how to use them.
There is a lot you have to do right to produce an effective video ad but, happily, having a big budget is not a necessity.
Strip your pages of all the hurdles and turnoffs that drive customers away. Fill it instead with engaging, customer-friendly features.
Emotional cues are hard to express via digital communication. What's a modern-day communicator to do?
Retailers, whether online or brick-and-mortar, risk alienating customers if they don't make certain the products they sell are authentic.
Even if you create great content on your site, it won't matter much if no one actually spends time with it.
Every blog article is an attempt to secure the reader's trust. The way you communicate that matters a lot.
Be savvy in your interactions with reporters. Your reputation is at state.
Earning coverage in a news site will go a long way toward bring attention and credibility to your company.
These avenues bring in predictability in growth and user acquisition.
If you want to boost sales on your website, hold back product information from your visitors.
American consumers yearn to collaborate but the biggest companies are not getting the message.
Companies such as Postmates, WunWun and Instacart have added delivery of Halloween costumes to their inventory for a limited time.
SEO isn't just for text-based content. Try these tactics to make sure your videos get all the views they can.
Trade shows are an opportunity for upstart companies to show their stuff and make vital connections but the cost of entry is steep.
The easiest way to make your marketing campaign brilliant is to first recognize the sort of person who needs your product.
Unless you have everything lined up just right, Google AdWords is a surprisingly efficient mechanism for losing money.
Focus on authenticity, usefulness, relevancy and action to increase the halo effect of digital marketing efforts.
The outspoken sales expert talks about a very public battle he waged and how it got people buzzing about him and his brand.
The unhappy truth is that most email pitches are ignored most of the time, but there is much you can do to improve your odds.
Here's what you need to know to make the best of attending industry events.
Countless brands have long puzzled how to nudge customers into buying. Mobile technologies are the answer everyone has sought.
A few simple changes to your website or copy can spur customers into buying your offerings.
Local SEO is critical to local business. This in-depth guide will get you started and clarify some of the perplexing elements.
If well-crafted, a company narrative can result in a word-of-mouth effect that turns customers into advocates and drives awareness minus a big marketing budget.
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