Marketing

News and Articles About Marketing

How to Keep It Real in the Digital Age
Branding

How to Keep It Real in the Digital Age

Websites and apps should offer more than a price and a pitch. For small businesses, the simplest way to maintain authenticity is to treat your digital brand like you do your storefront.
Jana Barrett
The Holy Grail of Startup Marketing: Search, Social and Content
Online Marketing

The Holy Grail of Startup Marketing: Search, Social and Content

You need to be active on all three fronts to drive traffic to your website and increase sales.
Rahul Varshneya
The Pros Agree These Are the 2 Best Tools for Conversion Optimization
Increasing Conversions

The Pros Agree These Are the 2 Best Tools for Conversion Optimization

Sometimes you have to trust your gut. Online marketing is not one of those times.
Rohan Ayyar
Earning the Right to Promote Using Content Marketing
Content Marketing

Earning the Right to Promote Using Content Marketing

Simply blasting out promotional messaging will not drive sales, rather it will alienate your customers and waste your valuable time, effort and resources.
Brian Honigman
Enterprise Tech Takes the Guess Work Out of Influencer Marketing
Social Media

Enterprise Tech Takes the Guess Work Out of Influencer Marketing

Influencers have been a shot in the dark for companies making a play on social media. That's changing in important ways.
John Rampton
9 'Cheats' to Make Your Content Go Viral
Online Writing

9 'Cheats' to Make Your Content Go Viral

These common formats can seriously increase your content's shareability.
Carol Roth
6 Ways Entrepreneurs Can Successfully Brand Themselves
Personal Branding

6 Ways Entrepreneurs Can Successfully Brand Themselves

Over the last few years, personal branding has gone on from being an additional responsibility to one of the top priorities in marketing a business.
Michael Georgiou
Are You Maximizing Your Prospect's 'Currency of Attention'?
Sales

Are You Maximizing Your Prospect's 'Currency of Attention'?

If we think of attention as currency, it represents something of a commodity -- highly valuable but limited in supply.
Jeff Shore
15 Absurdly Wonderful Bacon-Flavored Products
Bacon

15 Absurdly Wonderful Bacon-Flavored Products

From seaweed to vodka, check out these ridiculous porky goods.
Kate Taylor
How to Optimize Your Site for Every Stage of the Buying Cycle
Ecommerce

How to Optimize Your Site for Every Stage of the Buying Cycle

Even though you can't make a customer buy, you can at least know how your site can meet the specific need that the customer has at any given point in the buying cycle.
Neil Patel
3 Ways Customer Data Allows for Pinpoint Marketing
Online Marketing

3 Ways Customer Data Allows for Pinpoint Marketing

Tracking where potential customers have been online makes for exquisitely targeted advertising.
James Green
7 Ways Solopreneurs Can Turn a One-time Webinar Into a Content Goldmine
Webinars

7 Ways Solopreneurs Can Turn a One-time Webinar Into a Content Goldmine

Stop wasting great content: Let your webinars spread your message in multiple ways.
Jill Brown
Tools and Techniques You Need to Scale Quality Content
Content Strategy

Tools and Techniques You Need to Scale Quality Content

Have you thought about how much competition you face for the eyes and ears of your target audience?
Derek Miller
4 Simple Steps to Creating Powerful Press Releases
Press Coverage

4 Simple Steps to Creating Powerful Press Releases

Once the opportunity arises to create one, it's recommended that the content in the press release contain these critical elements.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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