Marketing Automation

News and Articles About Marketing Automation

4 Steps to Choosing Marketing-Automation Software That Actually Works
Online Marketing

4 Steps to Choosing Marketing-Automation Software That Actually Works

Choose a platform that serves the needs of every department.
Justin Gray
3 Easy Steps to a Winning Welcome Series for New Email Subscribers
Email Marketing

3 Easy Steps to a Winning Welcome Series for New Email Subscribers

Don't just lump new prospects in with your current customers. They need to be nurtured until they're familiar with your brand.
Cynthia Price
These 7 Mistakes Can Make Your Marketing Automation Investment Worthless
Marketing Automation

These 7 Mistakes Can Make Your Marketing Automation Investment Worthless

Marketing and sales are fundamentally about finding people curious about your product and communicating with them. Technology will disappoint you if you forget that.
Hana Abaza
Marketing

3 Ways to Optimize Your Marketing-Automation Systems

It's time to give up on the dream of shortcuts. By setting up your system correctly from the start, you can create better conversations with buyers and learn how your potential clients behave.
Justin Gray
Marketing Automation Can Help Startups Sell Like the Big Brands
Marketing

Marketing Automation Can Help Startups Sell Like the Big Brands

Using software to develop leads can be effective, but keep four things in mind when forming a strategy.
Justin Gray
 5 Strategies for Driving Sales With Thought Leadership
Thought Leadership

5 Strategies for Driving Sales With Thought Leadership

Thought leadership is hard to define but customers recognize it when they see it.
Anthony Kennada
Bot or Person? The Customer Automation Conundrum.
Marketing Automation

Bot or Person? The Customer Automation Conundrum.

Frustration with "touch one for this, two for that'' may be driving away customers. Helpful automation geared to your demographic will bring them back.
Larry Alton
5 Tools That Put Content Marketing Analysis on Autopilot
Content marketing

5 Tools That Put Content Marketing Analysis on Autopilot

These subscription-based marketing-automation programs can track potential customers and see if they follow through.
Eric Siu