News and Articles About Marketing Automation
Using software to develop leads can be effective, but keep four things in mind when forming a strategy.
Thought leadership is hard to define but customers recognize it when they see it.
Frustration with "touch one for this, two for that'' may be driving away customers. Helpful automation geared to your demographic will bring them back.
These subscription-based marketing-automation programs can track potential customers and see if they follow through.