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News and Articles About Marketing Automation
4 Steps to Choosing Marketing-Automation Software That Actually Works
Choose a platform that serves the needs of every department.
3 Easy Steps to a Winning Welcome Series for New Email Subscribers
Don't just lump new prospects in with your current customers. They need to be nurtured until they're familiar with your brand.
These 7 Mistakes Can Make Your Marketing Automation Investment Worthless
Marketing and sales are fundamentally about finding people curious about your product and communicating with them. Technology will disappoint you if you forget that.
3 Ways to Optimize Your Marketing-Automation Systems
It's time to give up on the dream of shortcuts. By setting up your system correctly from the start, you can create better conversations with buyers and learn how your potential clients behave.
Marketing Automation Can Help Startups Sell Like the Big Brands
Using software to develop leads can be effective, but keep four things in mind when forming a strategy.
5 Strategies for Driving Sales With Thought Leadership
Thought leadership is hard to define but customers recognize it when they see it.
Bot or Person? The Customer Automation Conundrum.
Frustration with "touch one for this, two for that'' may be driving away customers. Helpful automation geared to your demographic will bring them back.
5 Tools That Put Content Marketing Analysis on Autopilot
These subscription-based marketing-automation programs can track potential customers and see if they follow through.
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