Marketing Basics

News and Articles About Marketing Basics

7 Tips for Writing a Killer Press Release
PR

7 Tips for Writing a Killer Press Release

A press release isn't about clearing your desk or making the boss happy. It has just one goal: eliciting a call back from a reporter. Here's how to do that.
In Love and in Business, Trust Is the Beginning, Middle and End of the Story
Marketing

In Love and in Business, Trust Is the Beginning, Middle and End of the Story

Four out of five customers report they are more willing to give personal information to brands they trust, according to a new survey.
Catherine Clifford
8 Ways to Make Reporters Fall In Love With Your Startup
Marketing

8 Ways to Make Reporters Fall In Love With Your Startup

Give reporters what they really want: timely, useful information that can help them do their jobs. Just don't be a pest about it.
Is Your Marketing Message Getting Muddled?
Marketing

Is Your Marketing Message Getting Muddled?

When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message.
Debra Kaye
How Understanding Your Customers Can Help You Create Copy That Sells
Marketing

How Understanding Your Customers Can Help You Create Copy That Sells

No matter how good your product is, if you can't convey its value to potential customers, they'll never experience what you've created.
The 7 Worst Speaking Mistakes Professionals Make
Marketing

The 7 Worst Speaking Mistakes Professionals Make

How we speak -- tone, pitch and volume -- can go a long way in effectively communicating your startup's message.
Alison Griswold
Huh? One Retailer Says Don't Buy Our Stuff on Black Friday
Marketing

Huh? One Retailer Says Don't Buy Our Stuff on Black Friday

Black Friday is when most people entice customers to buy more, more and more. One clothing retailer is doing the complete opposite.
Catherine Clifford
7 Marketing Truths Every Business Leader Should Know
Growth Strategies

7 Marketing Truths Every Business Leader Should Know

"Marketing is too important to be left to the marketing department." Hewlett-Packard co-founder David Packard said that. He was right.
Steve Tobak
10 Words to Cut From Your Writing
Marketing

10 Words to Cut From Your Writing

Want to improve your printed and online content? Chop these words -- mercilessly.
5 Tips for Getting the Most Out of Your PR Agency
Marketing

5 Tips for Getting the Most Out of Your PR Agency

Hiring a PR firm to help your brand isn't the end of the exchange. Maintaining a healthy back-and-forth is pivotal.
Carm Lyman
5 Branding Tips to Supercharge Your Sales
Branding

5 Branding Tips to Supercharge Your Sales

Companies or individuals can generate more sales when they are consistent and relate to their customers in authentic ways.
Lewis Howes
10 Tips for Writing Better Online Marketing Content
Marketing

10 Tips for Writing Better Online Marketing Content

When a customer starts the conversation, it takes more to keep it going than a standard sales push.
5 Simple Tips for Marketing to Nerds
Marketing

5 Simple Tips for Marketing to Nerds

Nerds, geeks, eggheads and wonks are an influential audience -- Nerdist's Chris Hardwick offers tips to reach them.
John Patrick Pullen
Do This Before You Build Your Next App and Other Must-Read Business Tips
Leadership

Do This Before You Build Your Next App and Other Must-Read Business Tips

A look at why you shouldn't build an app on gut instinct alone, why you should release product features one at a time and more advice for business owners.
Brian Patrick Eha