Marketing Basics

News and Articles About Marketing Basics

7 Tips for Writing a Killer Press Release
PR

7 Tips for Writing a Killer Press Release

A press release isn't about clearing your desk or making the boss happy. It has just one goal: eliciting a call back from a reporter. Here's how to do that.
In Love and in Business, Trust Is the Beginning, Middle and End of the Story
Marketing

In Love and in Business, Trust Is the Beginning, Middle and End of the Story

Four out of five customers report they are more willing to give personal information to brands they trust, according to a new survey.
Catherine Clifford
10 Questions to Ask When Collecting Customer Data
Marketing

10 Questions to Ask When Collecting Customer Data

What business owners need to know about gathering, using and protecting customer information.
Kim Lachance Shandrow
How Not to Be a Boring Blogger: Write Like You Eat (Infographic)
Marketing

How Not to Be a Boring Blogger: Write Like You Eat (Infographic)

Content is king right now. You have to engage with your consumers if you want them to buy what you are selling.
Catherine Clifford
8 Ways to Make Reporters Fall In Love With Your Startup
Marketing

8 Ways to Make Reporters Fall In Love With Your Startup

Give reporters what they really want: timely, useful information that can help them do their jobs. Just don't be a pest about it.
6 Attention-Grabbing Direct Mail Designs
Direct Mail

6 Attention-Grabbing Direct Mail Designs

When planning your direct mail campaign, choosing the right design is crucial. These tips can help you select the one that works best for you.
Craig Simpson
5 Tips for Producing Direct Mail Copy That Sells
Marketing

5 Tips for Producing Direct Mail Copy That Sells

These strategies will help you craft a direct mail piece that will connect with your customer.
Craig Simpson
Is Your Marketing Message Getting Muddled?
Marketing

Is Your Marketing Message Getting Muddled?

When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message.
Debra Kaye
How Understanding Your Customers Can Help You Create Copy That Sells
Marketing

How Understanding Your Customers Can Help You Create Copy That Sells

No matter how good your product is, if you can't convey its value to potential customers, they'll never experience what you've created.
Contently's New $9 Million Crown Proves Content Is King
Marketing

Contently's New $9 Million Crown Proves Content Is King

Contently, a startup transforming the way journalists and marketing companies do business, has raised $9 million in Series B funding.
Catherine Clifford
The 7 Worst Speaking Mistakes Professionals Make
Marketing

The 7 Worst Speaking Mistakes Professionals Make

How we speak -- tone, pitch and volume -- can go a long way in effectively communicating your startup's message.
Alison Griswold
7 Idioms Almost Everyone Gets Wrong
Marketing

7 Idioms Almost Everyone Gets Wrong

The English language changes constantly, but sometimes it retains sayings that use words and meanings that have fallen out of favor. That leads to inadvertent mistakes.
Cringe-Worthy Jargon That Should Be Retired Before 2014
Marketing

Cringe-Worthy Jargon That Should Be Retired Before 2014

Whether it's complete nonsense or words that have been diminished through overuse and misuse, these terms should all be put to bed permanently.
Huh? One Retailer Says Don't Buy Our Stuff on Black Friday
Marketing

Huh? One Retailer Says Don't Buy Our Stuff on Black Friday

Black Friday is when most people entice customers to buy more, more and more. One clothing retailer is doing the complete opposite.
Catherine Clifford