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News and Articles About marketing basics

Improve Your SEO by Improving Your Links
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Here are the first steps you should take to increase your website's links, which, in turn, will improve your SEO.
March 25, 2014 in Marketing
7 Tips for Writing a Killer Press Release

7 Tips for Writing a Killer Press Release

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A press release isn't about clearing your desk or making the boss happy. It has just one goal: eliciting a call back from a reporter. Here's how to do that.
March 21, 2014 in Marketing
In Love and in Business, Trust Is the Beginning, Middle and End of the Story

In Love and in Business, Trust Is the Beginning, Middle and End of the Story

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Four out of five customers report they are more willing to give personal information to brands they trust, according to a new survey.
March 3, 2014 in Marketing
8 Ways to Make Reporters Fall In Love With Your Startup

8 Ways to Make Reporters Fall In Love With Your Startup

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Give reporters what they really want: timely, useful information that can help them do their jobs. Just don’t be a pest about it.
February 16, 2014 in Marketing Basics
Is Your Marketing Message Getting Muddled?

Is Your Marketing Message Getting Muddled?

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When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message.
January 24, 2014 in Marketing
How Understanding Your Customers Can Help You Create Copy That Sells

How Understanding Your Customers Can Help You Create Copy That Sells

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No matter how good your product is, if you can't convey its value to potential customers, they'll never experience what you've created.
January 23, 2014 in Marketing Basics
The 7 Worst Speaking Mistakes Professionals Make

The 7 Worst Speaking Mistakes Professionals Make

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How we speak -- tone, pitch and volume -- can go a long way in effectively communicating your startup's message.
January 8, 2014 in Marketing Basics
Huh? One Retailer Says Don't Buy Our Stuff on Black Friday

Huh? One Retailer Says Don't Buy Our Stuff on Black Friday

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Black Friday is when most people entice customers to buy more, more and more. One clothing retailer is doing the complete opposite.
November 26, 2013 in Marketing Ideas
7 Marketing Truths Every Business Leader Should Know

7 Marketing Truths Every Business Leader Should Know

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"Marketing is too important to be left to the marketing department." Hewlett-Packard co-founder David Packard said that. He was right.
November 7, 2013 in Marketing
10 Words to Cut From Your Writing

10 Words to Cut From Your Writing

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Want to improve your printed and online content? Chop these words -- mercilessly.
October 13, 2013 in Marketing Basics
5 Tips for Getting the Most Out of Your PR Agency

5 Tips for Getting the Most Out of Your PR Agency

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Hiring a PR firm to help your brand isn't the end of the exchange. Maintaining a healthy back-and-forth is pivotal.
October 10, 2013 in Public Relations
5 Branding Tips to Supercharge Your Sales

5 Branding Tips to Supercharge Your Sales

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Companies or individuals can generate more sales when they are consistent and relate to their customers in authentic ways.
October 9, 2013 in Branding
10 Tips for Writing Better Online Marketing Content

10 Tips for Writing Better Online Marketing Content

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When a customer starts the conversation, it takes more to keep it going than a standard sales push.
October 2, 2013 in Online Marketing
5 Simple Tips for Marketing to Nerds

5 Simple Tips for Marketing to Nerds

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Nerds, geeks, eggheads and wonks are an influential audience -- Nerdist's Chris Hardwick offers tips to reach them.
August 21, 2013 in Marketing Basics
Do This Before You Build Your Next App and Other Must-Read Business Tips

Do This Before You Build Your Next App and Other Must-Read Business Tips

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A look at why you shouldn't build an app on gut instinct alone, why you should release product features one at a time and more advice for business owners.
August 16, 2013 in Management & Operations

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