News and Articles About Marketing Basics
News and Trends
What business owners need to know about gathering, using and protecting customer information.
Building a Website
Here are the first steps you should take to increase your website's links, which, in turn, will improve your SEO.
A press release isn't about clearing your desk or making the boss happy. It has just one goal: eliciting a call back from a reporter. Here's how to do that.
Four out of five customers report they are more willing to give personal information to brands they trust, according to a new survey.
Content is king right now. You have to engage with your consumers if you want them to buy what you are selling.
Give reporters what they really want: timely, useful information that can help them do their jobs. Just don't be a pest about it.
When planning your direct mail campaign, choosing the right design is crucial. These tips can help you select the one that works best for you.
These strategies will help you craft a direct mail piece that will connect with your customer.
When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message.
No matter how good your product is, if you can't convey its value to potential customers, they'll never experience what you've created.
Contently, a startup transforming the way journalists and marketing companies do business, has raised $9 million in Series B funding.
How we speak -- tone, pitch and volume -- can go a long way in effectively communicating your startup's message.
The English language changes constantly, but sometimes it retains sayings that use words and meanings that have fallen out of favor. That leads to inadvertent mistakes.
Whether it's complete nonsense or words that have been diminished through overuse and misuse, these terms should all be put to bed permanently.
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