News and Articles About Marketing Basics
A press release isn't about clearing your desk or making the boss happy. It has just one goal: eliciting a call back from a reporter. Here's how to do that.
Four out of five customers report they are more willing to give personal information to brands they trust, according to a new survey.
Give reporters what they really want: timely, useful information that can help them do their jobs. Just dont be a pest about it.
When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message.
No matter how good your product is, if you can't convey its value to potential customers, they'll never experience what you've created.
How we speak -- tone, pitch and volume -- can go a long way in effectively communicating your startup's message.
Black Friday is when most people entice customers to buy more, more and more. One clothing retailer is doing the complete opposite.
"Marketing is too important to be left to the marketing department." Hewlett-Packard co-founder David Packard said that. He was right.
Want to improve your printed and online content? Chop these words -- mercilessly.
Hiring a PR firm to help your brand isn't the end of the exchange. Maintaining a healthy back-and-forth is pivotal.
Companies or individuals can generate more sales when they are consistent and relate to their customers in authentic ways.
When a customer starts the conversation, it takes more to keep it going than a standard sales push.
Nerds, geeks, eggheads and wonks are an influential audience -- Nerdist's Chris Hardwick offers tips to reach them.
A look at why you shouldn't build an app on gut instinct alone, why you should release product features one at a time and more advice for business owners.