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Marketing Like the Big Brands

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News and Articles About Marketing Like the Big Brands

The Ramen Noodle Startup Menu
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Give these five budget-slicing moves a whirl when launching a new business.
March 14, 2014 in Starting a Business
5 Magical Tips Walt Disney Can Teach Entrepreneurs About Marketing

5 Magical Tips Walt Disney Can Teach Entrepreneurs About Marketing

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With Disney's Frozen recently taking home the 2014 Oscar for best animated feature, a milestone for the 91-year-old Walt Disney Animation Studios, we thought it would be the perfect time to reflect on how Disney is still going strong.
March 12, 2014 in Marketing
The 4 Elements of an Irresistible Offer

The 4 Elements of an Irresistible Offer

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Expert advice and inspiration from successful marketing campaigns.
October 18, 2013 in Marketing Basics
How to Grow Your Startup Into a Powerhouse in Less Than 3 Years

How to Grow Your Startup Into a Powerhouse in Less Than 3 Years

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Big brands are constantly planning for the future and strategizing their next move. Here's how you can use a similar approach to grow your startup.
September 11, 2013 in Your Business Plan
A Social-Media Marketing Primer Even Your Mom Can Handle

A Social-Media Marketing Primer Even Your Mom Can Handle

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Don't hold back on using social-media marketing because you're not tech savvy. Here are a few simple ways to get started.
August 29, 2013 in Social Media
How to Engage Customers on a Dime

How to Engage Customers on a Dime

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Engaging customers is about reaching them with a compelling message. Here are some ways to do this without breaking the bank.
August 6, 2013 in Marketing Ideas

The Art of Positioning Your Brand and Why You Can't Afford to Screw It Up

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Branding is all about striking the right tone with customers. Here's how and why you need to think about your brand positioning.
July 19, 2013 in Branding
Connecting With Customers: How to Market to Their Emotions

Connecting With Customers: How to Market to Their Emotions

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Zeroing in on the emotional benefit of your brand will earn you a loyal following. Here's how and why.
July 5, 2013 in Marketing Basics
Marketing Like the Big Brands: Think You Know Your Customer? Think Again.

Marketing Like the Big Brands: Think You Know Your Customer? Think Again.

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Knowing your target market means more than just choosing a specific demographic focus. It's about understanding exactly how your customers live their lives. Here are three ways to do that.
June 7, 2013 in Marketing Basics

6 Ways to Track Your Competition's Marketing Strategy

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Staying on top of your competitor's marketing tactics is key if you want to be ahead of the game. But you don't need a big budget to do it. Here are six easy ways to stay in the know.
May 23, 2013 in Branding
Defining Your Brand: The First Step In Your Marketing Strategy

Defining Your Brand: The First Step In Your Marketing Strategy

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Before creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there.
May 9, 2013 in Branding
How to Build a Brand Experience for Customers

How to Build a Brand Experience for Customers

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Successful branding means delivering an experience that feels both complete and consistent. Here's how you can use your marketing efforts to make a lasting impression on customers.
April 22, 2013 in Branding
Forget What Your Customers Need; Branding Is About What They Want

Forget What Your Customers Need; Branding Is About What They Want

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Meeting your customers' needs is a given, but if it's building a brand you're interested in, you'll need to pay attention to what they want and work to make that emotional connection. Here's why.
April 4, 2013 in Branding
Why Startups Should Take a Big-Brand Approach to Marketing

Why Startups Should Take a Big-Brand Approach to Marketing

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You don't need a corporate-sized budget and a giant team to take on some of the big brands' strategies for marketing. Here's where to start.
March 20, 2013 in Marketing Basics

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