Marketing Like the Big Brands
News and Articles About Marketing Like the Big Brands
Give these five budget-slicing moves a whirl when launching a new business.
With Disney's Frozen recently taking home the 2014 Oscar for best animated feature, a milestone for the 91-year-old Walt Disney Animation Studios, we thought it would be the perfect time to reflect on how Disney is still going strong.
Expert advice and inspiration from successful marketing campaigns.
Big brands are constantly planning for the future and strategizing their next move. Here's how you can use a similar approach to grow your startup.
Don't hold back on using social-media marketing because you're not tech savvy. Here are a few simple ways to get started.
Engaging customers is about reaching them with a compelling message. Here are some ways to do this without breaking the bank.
Branding is all about striking the right tone with customers. Here's how and why you need to think about your brand positioning.
Zeroing in on the emotional benefit of your brand will earn you a loyal following. Here's how and why.
Knowing your target market means more than just choosing a specific demographic focus. It's about understanding exactly how your customers live their lives. Here are three ways to do that.
Staying on top of your competitor's marketing tactics is key if you want to be ahead of the game. But you don't need a big budget to do it. Here are six easy ways to stay in the know.
Before creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there.
Successful branding means delivering an experience that feels both complete and consistent. Here's how you can use your marketing efforts to make a lasting impression on customers.
Meeting your customers' needs is a given, but if it's building a brand you're interested in, you'll need to pay attention to what they want and work to make that emotional connection. Here's why.
You don't need a corporate-sized budget and a giant team to take on some of the big brands' strategies for marketing. Here's where to start.
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