Marketing Like the Big Brands

News and Articles About Marketing Like the Big Brands

What Does It Mean to Be a Good Brand Ambassador?
brand ambassadors

What Does It Mean to Be a Good Brand Ambassador?

Does Taylor Swift and her 57 million followers on Twitter interest you?
Jeffrey Hayzlett
'Brand Equity' Is an Intangible That's Worth Real Money
Branding

'Brand Equity' Is an Intangible That's Worth Real Money

The resurrection of Arthur Andersen as a brand name is a compelling example of the enduring value of a company's reputation.
Jennifer Connelly
The Ramen Noodle Startup Menu
Budgeting

The Ramen Noodle Startup Menu

Give these five budget-slicing moves a whirl when launching a new business.
Jamie Pennington and Sarah Crossman Sullivan
5 Magical Tips Walt Disney Can Teach Entrepreneurs About Marketing
Disney

5 Magical Tips Walt Disney Can Teach Entrepreneurs About Marketing

With Disney's Frozen recently taking home the 2014 Oscar for best animated feature, a milestone for the 91-year-old Walt Disney Animation Studios, we thought it would be the perfect time to reflect on how Disney is still going strong.
Adam Toren
The 4 Elements of an Irresistible Offer
Marketing

The 4 Elements of an Irresistible Offer

Expert advice and inspiration from successful marketing campaigns.
Lindsay LaVine
How to Grow Your Startup Into a Powerhouse in Less Than 3 Years
Starting a Business

How to Grow Your Startup Into a Powerhouse in Less Than 3 Years

Big brands are constantly planning for the future and strategizing their next move. Here's how you can use a similar approach to grow your startup.
Jim Joseph
A Social-Media Marketing Primer Even Your Mom Can Handle
Marketing

A Social-Media Marketing Primer Even Your Mom Can Handle

Don't hold back on using social-media marketing because you're not tech savvy. Here are a few simple ways to get started.
Jim Joseph
How to Engage Customers on a Dime
Marketing

How to Engage Customers on a Dime

Engaging customers is about reaching them with a compelling message. Here are some ways to do this without breaking the bank.
Jim Joseph
Marketing

The Art of Positioning Your Brand and Why You Can't Afford to Screw It Up

Branding is all about striking the right tone with customers. Here's how and why you need to think about your brand positioning.
Jim Joseph
Connecting With Customers: How to Market to Their Emotions
Marketing

Connecting With Customers: How to Market to Their Emotions

Zeroing in on the emotional benefit of your brand will earn you a loyal following. Here's how and why.
Jim Joseph
Marketing Like the Big Brands: Think You Know Your Customer? Think Again.
Marketing

Marketing Like the Big Brands: Think You Know Your Customer? Think Again.

Knowing your target market means more than just choosing a specific demographic focus. It's about understanding exactly how your customers live their lives. Here are three ways to do that.
Jim Joseph
Marketing

6 Ways to Track Your Competition's Marketing Strategy

Staying on top of your competitor's marketing tactics is key if you want to be ahead of the game. But you don't need a big budget to do it. Here are six easy ways to stay in the know.
Jim Joseph
Defining Your Brand: The First Step In Your Marketing Strategy
Marketing

Defining Your Brand: The First Step In Your Marketing Strategy

Before creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there.
Jim Joseph
How to Build a Brand Experience for Customers
Marketing

How to Build a Brand Experience for Customers

Successful branding means delivering an experience that feels both complete and consistent. Here's how you can use your marketing efforts to make a lasting impression on customers.
Jim Joseph