Marketing Like the Big Brands
News and Articles About Marketing Like the Big Brands
BY Jim JosephBig brands are constantly planning for the future and strategizing their next move. Here's how you can use a similar approach to grow your startup.
BY Jim JosephDon't hold back on using social-media marketing because you're not tech savvy. Here are a few simple ways to get started.
BY Jim JosephBranding is all about striking the right tone with customers. Here's how and why you need to think about your brand positioning.
BY Jim JosephZeroing in on the emotional benefit of your brand will earn you a loyal following. Here's how and why.
BY Jim JosephKnowing your target market means more than just choosing a specific demographic focus. It's about understanding exactly how your customers live their lives. Here are three ways to do that.
BY Jim JosephStaying on top of your competitor's marketing tactics is key if you want to be ahead of the game. But you don't need a big budget to do it. Here are six easy ways to stay in the know.
BY Jim JosephBefore creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there.
BY Jim JosephMeeting your customers' needs is a given, but if it's building a brand you're interested in, you'll need to pay attention to what they want and work to make that emotional connection. Here's why.
BY Jim JosephYou don't need a corporate-sized budget and a giant team to take on some of the big brands' strategies for marketing. Here's where to start.
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