Marketing to Millennials: Page 2
Young People Will Reward Brands That Take a Stand
A new generation of consumers are choosing to engage with the brands that share their values and beliefs.
How to Find a Deeper 'Why'
Our experiences shape our worldview and inform our personal and business actions.
Millennials are Less Concerned About Data Security Risk
But Gen X and baby boomers are unforgiving when it comes to security, finds APAC study
4 Strategies to Use When Marketing to Millennials
Follow these four strategies to reach individuals in this tech-savvy, cause-oriented generation.
How CMOs Can Appeal to the Consumer Base's 2 Largest Demographics
'Making it mobile' and practicing engagement and authenticity are key to reaching young people.
The Case for Corporate Citizenship
A corporate conscience is compatible with profit and other values not so easily measured.
Millennials Want Transparency and Social Impact. What Are You Doing to Build a Millennial-Friendly Brand?
Believe it or not, money is not always the first thing on millennials' minds.
5 Tips on How to Successfully Market to Millennial Moms
These moms consume media and shop in ways remarkably different from that of any other segment. What are you doing to reach them?
11 Ways to Make Your Next Instagram Marketing Campaign Dazzle
Instagram marketing is part art, part science. Like any experiment, you can always try again.
What's With The Sub-Brand? The Fallacy Of Age-Based Market Segmentation
With many brands launching youth-specific products, one wonders if they could change the experience of the parent brand itself.
Why Millennials Aren't the Unsociable Misanthropes Everyone Says They Are
In fact, millennial entrepreneurs love building communities.
Struggling to Market to Millennials? Here Are 4 Tips That Can Help.
The strategies that worked for baby boomers and Generation X just don't work anymore.
5 Simple Tips You Can Use to Capture the Attention of Millennials
Every business wants to get millennials on its side. Here's how you can do it.
6 Rules for Meeting Millennial Customer Service Expectations
To capture the enormous purchasing power of millennials and Gen Z, you need to shift your style to match the preferences of these young consumers. It's time to drop the phone and take up the social media mantle.
A New Airline for Millennials Promises In-Flight VR, Organic Meals and Attendants Wearing White Sneakers
How many white-sneaker-clad flight attendants does it take to serve a millennial? AirFrance aims to find out.