This ad will close in

Marketing

Subscribe
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Read More

News and Articles About Marketing

6 Content Marketing Principles Every Business Needs to Follow

6 Content Marketing Principles Every Business Needs to Follow

BY
No matter how small your business, you can set yourself up as a thought leader with the right content marketing strategy. Here's where to start.
October 10, 2013 in Marketing Ideas
8 Ways to Screw Up Your Marketing

8 Ways to Screw Up Your Marketing

BY
You work hard to build a reputation and generate positive word-of-mouth. But are you undermining your own efforts? Consider these common blunders.
October 9, 2013 in Marketing
25 Creative Ways to Promote Your App For Free

25 Creative Ways to Promote Your App For Free

BY
You don't need to spend advertising dollars to earn customers. Here are 25 ways to do it for free.
October 9, 2013 in Apps & Software
The 80/20 Rule of Sales: How to Find Your Best Customers

The 80/20 Rule of Sales: How to Find Your Best Customers

BY
How you can focus on the customers who will buy the most from you.
October 9, 2013 in Sales
Why Every Entrepreneur Needs a Compelling Personal Brand -- And How to Build It

Why Every Entrepreneur Needs a Compelling Personal Brand -- And How to Build It

BY
Being the face of your business requires some savvy. Here's why building a personal brand is important for your business and how to get started
October 4, 2013 in Branding
How to Position Your Personal Brand In Two Minutes Or Less

How to Position Your Personal Brand In Two Minutes Or Less

BY
Positioning your personal brand will provide you with a road map to make better decisions in life. Here's how to get there.
October 3, 2013 in Branding
Hobby Lobby Backtracks After Reportedly Refusing to Stock Jewish Holiday Goods

Hobby Lobby Backtracks After Reportedly Refusing to Stock Jewish Holiday Goods

BY
Hobby Lobby, the fast-growing U.S. crafts chain, is re-evaluating its merchandise strategy in the wake of a report that claims the chain refused to stock Hanukkah goods due to its founder's 'Christian values.'
September 30, 2013 in Management & Operations
Why Barilla's CEO Has Demographics Working Against Him

Why Barilla's CEO Has Demographics Working Against Him

BY
Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.
September 30, 2013 in Branding
How To Brand Yourself To Live a Happier Life

How To Brand Yourself To Live a Happier Life

BY
Whether you like it or not, you are your very own brand. Here's how to make the most of it.
September 26, 2013 in Branding
If You Want Millennials to Love You, Skip Them and Market to Their Mothers

If You Want Millennials to Love You, Skip Them and Market to Their Mothers

BY
The bottom line: When it comes to reaching millennial consumers, don't forget the parents – especially mom.
September 26, 2013 in Advertising
Marketing Automation Explained (Infographic)

Marketing Automation Explained (Infographic)

BY
Cutting-edge technologies are making businesses more productive, we explain this hot new trend.
September 25, 2013 in News and Trends
Wal-Mart Launches a 'Shark Tank'-Style Reality Web Series

Wal-Mart Launches a 'Shark Tank'-Style Reality Web Series

BY
The mega-retailer is producing a reality television series whose winners will get their products sold on Walmart.com.
September 24, 2013 in Sales
How the Robertsons of Duck Dynasty Conquered America

How the Robertsons of Duck Dynasty Conquered America

BY
With a focus more on values and less on drama, A&E's Duck Dynasty stands out from the reality series crowd.
September 20, 2013 in Marketing
Krispy Kreme's Quirky 'Pirate' Promotion Lures Hungry Buccaneers

Krispy Kreme's Quirky 'Pirate' Promotion Lures Hungry Buccaneers

BY
Krispy Kreme's celebration of Talk Like a Pirate Day is attracting traffic both online and in the franchise's stores.
September 19, 2013 in Franchise Zone
What It Really Means to Have a Personal Brand

What It Really Means to Have a Personal Brand

BY
Managing your career is like managing a brand. Here's why branding yourself is key to your personal success.
September 19, 2013 in Branding
New Rule of Social Media: 3 Tweets Gets the Message Out

New Rule of Social Media: 3 Tweets Gets the Message Out

BY
When it comes to tweeting -- or heck, even emailing or calling -- attempt at least three times, says Ilise Benun of Marketing Mentor.
September 17, 2013 in Marketing
12 Must-Know Trends in Digital Marketing

12 Must-Know Trends in Digital Marketing

BY
Our Team Digital takes out their crystal balls and predicts what entrepreneurs need to know about what's ahead in the online marketing world.
September 16, 2013 in Marketing
Chipotle's Brilliant Branding Move

Chipotle's Brilliant Branding Move

BY
The fast-food franchise partners with celebrities to create beautiful short films that hint at the company's values.
September 13, 2013 in Branding
A Beginner's Guide to Starting and Marketing an App

A Beginner's Guide to Starting and Marketing an App

BY
First-timers in app development ask the same questions over and over. Here are the answers.
September 13, 2013 in Apps & Software
For Agility, A Shift to Freelancers

For Agility, A Shift to Freelancers

BY
Shedding overhead helped this North Carolina marketing agency refocus and become profitable after a merger.
September 12, 2013 in Management & Operations
Putting a Face to Your Startup's Website

Putting a Face to Your Startup's Website

BY
When it comes to reeling in customers, leave no stone unturned. Take better advantage of all of your site's prime real estate, including the oft-overlooked "about us" page.
September 12, 2013 in Starting a Business
How to Turn Customers Into Data Junkies Who Can't Get Enough of Your Brand

How to Turn Customers Into Data Junkies Who Can't Get Enough of Your Brand

BY
Using data to give customers insight on how they're living their lives can help build a loyal following for your brand. Here's how.
September 12, 2013 in News and Trends
How to Grow Your Startup Into a Powerhouse in Less Than 3 Years

How to Grow Your Startup Into a Powerhouse in Less Than 3 Years

BY
Big brands are constantly planning for the future and strategizing their next move. Here's how you can use a similar approach to grow your startup.
September 11, 2013 in Your Business Plan
How Can I Set My Business Apart From the Competition?

How Can I Set My Business Apart From the Competition?

BY
A bakery owner wants to set her business apart from the competition. Ask Entrepreneur's branding and marketing expert shows her how to put the icing on her cake.
September 5, 2013 in Marketing
Yahoo's New Logo: Great New Look or Another Boring Design?

Yahoo's New Logo: Great New Look or Another Boring Design?

BY
Let us know what you think of the tech company's new logo design.
September 5, 2013 in Branding
Prev 1 ... 8 9 10 11 12 13 14 ... 22 Next

Most Shared Stories

From the Entrepreneur Bookstore