Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

4 Ecommerce Basics to Put the Jingle Into Your Holiday Sales
Holiday marketing

4 Ecommerce Basics to Put the Jingle Into Your Holiday Sales

Maximizing business during the holidays isn't magic,, just doing everything you do all year at a much higher level.
Andrew Van Noy
Social Media's Role Will Soon Shift From Driving Awareness to Creating Revenue
Social Media Marketing

Social Media's Role Will Soon Shift From Driving Awareness to Creating Revenue

Brands need to start actively transforming their social communities from cost centers into profit centers.
Chris Bennett
18 Effective Social-Media Tools That Will Save You Time
Social Media Marketing

18 Effective Social-Media Tools That Will Save You Time

Get a head start on next year's marketing efforts with this batch of apps for all five of the major networks.
Anna James
Want a Black Friday Deal? Show Up Naked.
Black Friday

Want a Black Friday Deal? Show Up Naked.

Desigual is hosting an 'Undie Party' where the first 100 customers who show up wearing only their underwear on Nov. 25 receive a free outfit.
Kate Taylor
7 Strategies for Tailoring a Custom-Fit Sales Pitch for Each Prospect
Sales Strategies

7 Strategies for Tailoring a Custom-Fit Sales Pitch for Each Prospect

Nobody wants to hear how great you are and your product is, they want to know you understand their problem and if you can help solve it.
Leyl Black
Widow Brings Husband's Ashes to T-Mobile Store After Company Refuses to Cancel His Contract
Customer Service

Widow Brings Husband's Ashes to T-Mobile Store After Company Refuses to Cancel His Contract

A 56-year-old widow from Wales has said that it was easier -- procedurally speaking -- to bury her late husband than to cancel his T-Mobile cell phone contract.
Geoff Weiss
Now That Your Public Tweets Are Searchable, Here's How to Delete the Embarrassing Ones
Personal Branding

Now That Your Public Tweets Are Searchable, Here's How to Delete the Embarrassing Ones

While the Library of Congress is keeping the official record, Twitter users now have an easier way erasing their old, awkward tweets.
Nina Zipkin
Are You Brave Enough to Be Vulnerable?
Presentations

Are You Brave Enough to Be Vulnerable?

Professionals are nervous to reveal their struggles at their place of work for fear it will open them up to judgment or criticism. But when making presentations, these types of stories can make all the difference.
Inventors Have a New Opportunity to Showcase Their Product on National TV
TV shows

Inventors Have a New Opportunity to Showcase Their Product on National TV

The immensely popular Today show has segment for new products but getting selected is about as challenging as creating that gadget you're selling.
Kedma Ough
How to Keep It Personal With Facebook Ads
Facebook advertising

How to Keep It Personal With Facebook Ads

You can increase your conversion rate. You just need to treat Facebook Ads differently from other forms of marketing. Here's how.
For a Company to Rise Above the Rest, the CEO Must Engage on Social Media
Leadership

For a Company to Rise Above the Rest, the CEO Must Engage on Social Media

To stay ahead of the curve and gain a competitive advantage, CEOs need to be active on social media.
Stephanie Newby
Presented by
Don't Let Time Be a Deal Killer. Network Effectively.
Relationships

Don't Let Time Be a Deal Killer. Network Effectively.

Figure out how to collaborate to score referrals, make the right connections and close sales.
Chris Macomber
Delivered by
8 Online-Marketing Terms Business Owners Must Know
Online Marketing

8 Online-Marketing Terms Business Owners Must Know

Understanding the "why" and "what" will improve your ability to attract and retain valuable customers.
Stuart Wall
Delivered by
Why You Should Rethink Using a PR Firm
Leadership

Why You Should Rethink Using a PR Firm

Budding startups often look to PR to get the instant exposure and traction they need to succeed. But the truth is that traditional PR alone is rarely the golden ticket.
Kelsey Meyer
Presented by