Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

Understanding the Sales Clock and the Prospect

Understanding the Sales Clock and the Prospect

Always remember that the buyer is looking for the best solution, delivered in an effective and pleasurable manner.
Market Research Has Lost Its Mojo. But Here's How It Can Get It Back.

Market Research Has Lost Its Mojo. But Here's How It Can Get It Back.

Now more than ever, consumers want to collaborate with companies and help shape their future.
If You're Not Following These Tips, No One Will Click on Your Pay-Per-Click Ads

If You're Not Following These Tips, No One Will Click on Your Pay-Per-Click Ads

Your ad copy needs to be engaging and the result of careful testing and planning.
7 Ways to Stop Your Business Blog From Crashing and Burning

7 Ways to Stop Your Business Blog From Crashing and Burning

Often businesses are approaching their blogging strategy haphazardly, causing more bad than good.
Make Marketing Simpler With These 5 Tech-Savvy Tools

Make Marketing Simpler With These 5 Tech-Savvy Tools

Identify which parts of the company's work flow can be automated with cost-effective tools.
Save Native Ads From the Slippery Slope of Deception

Save Native Ads From the Slippery Slope of Deception

Responsible stewards of the online ecosystem need to clearly label editorial content from advertising, asserts one marketing leader.
 From Mundane to Sublime: Turning Ordinary Items Into Must-Haves

From Mundane to Sublime: Turning Ordinary Items Into Must-Haves

What entrepreneurs can learn about the rebranding of a beach towel into a trendy fashion accessory.
How to Create Content That's Meant to Be Shared

How to Create Content That's Meant to Be Shared

Effective content marketing spurs your customers to spread your message to their networks.
An Expert's Guide to Steering a Conversation

An Expert's Guide to Steering a Conversation

If a discussion is not proceeding along a productive line for you, here's how to subtly redirect it. (Avoid hijacking it at all costs.)
Could Hiring Snobby Salespeople Boost Your Sales?

Could Hiring Snobby Salespeople Boost Your Sales?

new luxury shopping study suggests customers are more likely to make a purchase when dealing with a rude sales associate.
2 Simple Tips for Networking With Influencers

2 Simple Tips for Networking With Influencers

In this video, online marketing expert explains how you can network like a pro.
Why Marketers Should Care About Rich-Media Content

Why Marketers Should Care About Rich-Media Content

Podcasts, videos and ebooks help connect to audiences on a deeper level.
Canadian Pizzeria Generates Buzz With $450 Pie

Canadian Pizzeria Generates Buzz With $450 Pie

One way to catch customers' attention: break the record for the world's most expensive pizza.
Attention Service Companies: 5 Ways to Build Your Brand on a Budget

Attention Service Companies: 5 Ways to Build Your Brand on a Budget

While product companies often have an easier time conveying their brand message, service-focused businesses also must have a strategy for creating their unique identity. Check out five ways to do it on a budget.
8 Article Formats to Engage Your Customers and Get Them Clicking

8 Article Formats to Engage Your Customers and Get Them Clicking

Try these methods of content delivery on for size, because you can never have too many choices.
5 Tricks to Stand Out on LinkedIn

5 Tricks to Stand Out on LinkedIn

With the professional network becoming a powerhouse, people need to step up their game to get noticed. Here are a few easy ways to do so.
4 Reasons Why Entrepreneurs Should Use Interactive Video for Storytelling

4 Reasons Why Entrepreneurs Should Use Interactive Video for Storytelling

With so much noise in the online world, entrepreneurs are needing to get more creative to stand out. One way is implementing interactive video into your the marketing strategy.
This Is the Most Important Element of Producing a Successful Webinar

This Is the Most Important Element of Producing a Successful Webinar

Online marketing expert Lewis Howes says that without this one thing, your webinars won't be the best they can be.
Get Comfortable With Big Data in 3 Steps

Get Comfortable With Big Data in 3 Steps

Many small-business owners are feeling intimidated about the big-data wave, it doesn't have to be scary.
Leading Logos for Brand Inspiration: A Look at Emerging Images

Leading Logos for Brand Inspiration: A Look at Emerging Images

We asked for your favorite company logo – any company logo. The results are in. Check out the Top Logos of 2014: Reader's Edition.
Of the 4 Popular Pay-Per-Click Platforms, Which is Best for You?

Of the 4 Popular Pay-Per-Click Platforms, Which is Best for You?

The pros and cons of Google AdWords, Yahoo! Bing Network, Facebook and Advertising.com.
The Secrets to Building a Powerful Personal Brand

The Secrets to Building a Powerful Personal Brand

In this Google Hangout, we'll discuss all there is to know about personal branding -- from simple ways to build up your identity to what to avoid and how to stand out.
3 Reasons Your Website Will Never Be Finished

3 Reasons Your Website Will Never Be Finished

If you're constantly tinkering with it, you may have an advantage over your competitors.
Creating Shareable Visuals is Easy With These 7 Online Design Tools

Creating Shareable Visuals is Easy With These 7 Online Design Tools

We all know that when it comes to consuming content, text alone no longer makes the cut. Here are seven tools to jazz up your message.
Avoid These Social Media Dead Zones

Avoid These Social Media Dead Zones

Here are the worst times to post to the different channels.
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