News and Articles About Marketing
Target, Nordstrom and other big-name brands are using Curalate's latest feature to make their Instagram feeds more 'shoppable.'
You need to influence people even before they get to your landing page by convincing them of the value you're offering.
Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
The language professional peers understand is often confounding to the audience waiting to listen to your story.
Now is the time to prepare your business and have a system in place to soften the next hit.
When writing your direct mail sales piece, be sure to include and pay particular attention to these seven parts of your letter.
The technology is readily available to woo your customers when they are near but only a minority of businesses are using it.
These people provide useful, reliable information in their blogs and on social media and have expert knowledge in various fields.
Billions of people enjoy social media but ever fewer are responding to the advertising bombardment.
With many companies turning to content to help build their brand, some entrepreneurs and CMOs are looking at the wrong metrics. Here is how content-marketing has evolved and what people should be measuring.
To expand your agency's sphere of influence, view things from the perspective of your client.
Once you've mastered the essentials of your pitch, you can make it as unique as you and what you have to offer.
Gathering an audience to hear your message is the original social media marketing. Don't assume you can't afford it.
Sleep tight. The furniture is already assembled and you get to keep the sheets.
While the majority of people are watching their weight, a surprising number say they stop counting calories when dining out, a new study says.
This page, which introduces you and your product to website visitors, can bring in new customers to your business if done well.
Before you reach out to a public-relations firm, make sure you answer these three questions.
A few basic things that can take your newsroom from pretty good to great: mobile optimization, multimedia, speed, and a few other features.
If you're looking for new customers, look no further than the people already using your product.
While executives and marketers rely on a whole lot of applications, software services and platforms to seal the deal, they may be underutilizing this secret weapon.
Collect as much information as you can on your target market so you can create a rich statement and experience.
If your company culture hasn't yet embraced the power of social media, it is at risk of getting steamrolled by competitors. Here are four tips on staying in the game and building a more social business.
The better your site structure, the better your chance of higher ranking in the search engines.
Companies need to think deeply about their products and services to shape their profiles to enlist customer support.
Grow your first-time customers into loyal brand followers with these techniques.
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