Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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Today's Most Read

News and Articles About Marketing

How These Brands Captured Millennials' Hearts in Just 9 Months
Branding

How These Brands Captured Millennials' Hearts in Just 9 Months

Brands including Oreos, Pizza Hut and Wendy's weren't on Moosylvania's list of top millennial brands last year, but they are this year.
Kate Taylor
 Launching a Website: How to Keep it Manageable
Coaches Corner

Launching a Website: How to Keep it Manageable

Don't let your content strategy overwhelm you.
Linda Lacina
10 Common Blog Writing Mistakes (Infographic)
Blogging

10 Common Blog Writing Mistakes (Infographic)

A blog can do a lot to help your organization, but only if it's written and edited professionally and proficiently.
Kevin Allen
Branding

Igniting Your Audience and Your Brand

Our latest conference in the New York area highlights the challenges of modern branding.
Ray Hennessey
It's Time to Wire Your Business for Indoor Location-Based Search
Location-based Marketing

It's Time to Wire Your Business for Indoor Location-Based Search

Think of it as GPS for inside your store. The largest retailers are implementing the technology but it's affordable for everybody.
Brett Relander
The Overlooked Advertising Opportunity Small Businesses Should Not Miss
YouTube

The Overlooked Advertising Opportunity Small Businesses Should Not Miss

Why every entrepreneur should consider launching a YouTube ad campaign.
Tanya Benedicto Klich
The Do's and Don'ts of Business Cards
Networking

The Do's and Don'ts of Business Cards

Often times, your business card is your first chance to make an impression. Here's how to make it count.
Get Graphic! 8 Affordable Web Tools to Infuse Visuals Into Your Marketing.
Graphics

Get Graphic! 8 Affordable Web Tools to Infuse Visuals Into Your Marketing.

Websites need to be engaging visually or risk being ignored but that doesn't require adding a new line item to your budget.
Pooja Lohana
Reciprocal Loyalty -- the Best Way to Acquire and Retain Customers
Customer Loyalty

Reciprocal Loyalty -- the Best Way to Acquire and Retain Customers

Some companies cultivate and win consumers' support by thanking and rewarding them for their online engagement.
7 Productivity Hacks for a Workplace That Delivers
Productivity

7 Productivity Hacks for a Workplace That Delivers

In a deadline-driven business, get all the cylinders rolling and to sync in harmony from the start.
Barbara Bates
4 Reasons Why Quality SEO Will Cost You, and Why It's Worth It
Business Circle

4 Reasons Why Quality SEO Will Cost You, and Why It's Worth It

Being cheap when it comes to optimizing your website for the web will most likely bite you in the behind.
Jonathan Long
3 Tips to Reduce Cyber Monday Returns
Cyber Monday

3 Tips to Reduce Cyber Monday Returns

Returns are synonymous with the holiday season for a variety of reasons, but with effective preparation retailers can avoid unnecessary collateral damage to their bottom line.
Peter Sobotta
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14 Amazingly Free Stock Photo Websites
Photography

14 Amazingly Free Stock Photo Websites

Looking for the perfect image for your next project? Try some of these free online resources.
Casey Ark
Delivered by
5 Ways Small Businesses Can Compete With Giants in SEO
Business Circle

5 Ways Small Businesses Can Compete With Giants in SEO

Regardless of what industry you're in, you'll always have at least one competitor who has been around longer and has tried harder to build a web presence.
Jayson DeMers