Marketing

How I Scored 94 Leads in 16 Hours Without Money, Influencers or a Landing Page
Data-Driven Marketing

How I Scored 94 Leads in 16 Hours Without Money, Influencers or a Landing Page

All I used were a few Facebook groups, Reddit and an ethical bribe.
Sam Oh
5 Lessons Learned From Bud Light's 'Up for Whatever' and Always' 'Like a Girl' Campaigns
Data-Driven Marketing

5 Lessons Learned From Bud Light's 'Up for Whatever' and Always' 'Like a Girl' Campaigns

Here's how to use fun interaction and deep emotional connection like these companies did with their wildly successful experimental marketing attempts.
David Saef
5 Tips for Marketing to Conscious Consumers
Data-Driven Marketing

5 Tips for Marketing to Conscious Consumers

With do-good mentality on the rise, it's important for marketers to understand the evolving customer decision-making process.
Rebekah Iliff
11 Marketing Tools Worth Trying in 2016
Data-Driven Marketing

11 Marketing Tools Worth Trying in 2016

Want to grow your brand? These spiffy applications may do the trick.
Sujan Patel
9 Ways Small Businesses Can Be Big on Google
Data-Driven Marketing

9 Ways Small Businesses Can Be Big on Google

With diligent attention to the tricks of the online business trade, smaller businesses can climb to that coveted first spot on the search page.
John Rampton
4 Ways to Increase Your Content's Reach Without Breaking the Bank
Data-Driven Marketing

4 Ways to Increase Your Content's Reach Without Breaking the Bank

While creating content can be a challenge in itself, it's often what you do with the content after it's been published that determines its effectiveness.
Brian Honigman
3 Ways to Boost Your Cause Marketing Strategy
Data-Driven Marketing

3 Ways to Boost Your Cause Marketing Strategy

Not only is supporting a cause good for the soul, but it's good for business, as long as companies channel their marketing efforts to reflect their emphasis on social responsibility.
How to Make Your Startup Introduction Email Simple, Clear and Awesome
Ready To Launch

How to Make Your Startup Introduction Email Simple, Clear and Awesome

The first impression is everything -- even via email. Here are tips to get it right.
Alex Iskold
5 Online Payment Tips That Improve Conversion
Data-Driven Marketing

5 Online Payment Tips That Improve Conversion

To keep customers from abandoning the sale do everything to make the process smooth.
Peter Daisyme
16-Step Blueprint to Master Your Digital Marketing in 2016
Data-Driven Marketing

16-Step Blueprint to Master Your Digital Marketing in 2016

Just as a great novel needs a readership in order to be successful, your business needs a stellar marketing plan.
Jason Parks
How Major Brands Are Using Livestreaming to Market to Millennials
Data-Driven Marketing

How Major Brands Are Using Livestreaming to Market to Millennials

It's a lot of trial and error for big-name companies that want to reach younger consumers through video-streaming services like Periscope.
5 Last-Minute Tips for Small Retailers to Boost Black Friday Sales
Data-Driven Marketing

5 Last-Minute Tips for Small Retailers to Boost Black Friday Sales

There's still time to make sure your ecommerce site is optimized, your social campaigns are a success and your inventory is under control.
Brandon Levey
How Your Small Business Success Is Linked to Facebook's Success
Data-Driven Marketing

How Your Small Business Success Is Linked to Facebook's Success

Carefully assess your need for a mobile app and consider advertising with Facebook.
Susan Solovic
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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