Marketing

News and Articles About Marketing

You Are Your Own Best Marketer
Marketing

You Are Your Own Best Marketer

Just like a billboard or banner ad, you're communicating the value of your personal brand.
Gabriel Bristol
Your Marketing Is Chasing Customers Away! Here's Why.
Marketing

Your Marketing Is Chasing Customers Away! Here's Why.

Follow these 3 rules to get back on track -- and possibly recover some of your clients.
Jurgen Appelo
The Greatness Guide to Building Your Brand and Empire
Branding

The Greatness Guide to Building Your Brand and Empire

Here are the key ingredients to building a brand that has real staying power and can make a difference.
Lewis Howes
Mastering Your Brand's Story
Storytelling

Mastering Your Brand's Story

Effective storytelling can help you capture the hearts and minds of customers.
When It Comes to Knockoffs, Imitation Is the Costliest Form of Flattery
Trademarks

When It Comes to Knockoffs, Imitation Is the Costliest Form of Flattery

Trademarks and patents are far from perfect protection but they are, literally, the least a business can do to protect itself from counterfeiters.
Rohan Ayyar
Did Video Kill Text Content Marketing?
Content Marketing

Did Video Kill Text Content Marketing?

The psychology of consumers who either prefer reading or watching.
Liraz Margalit
8 Ways Businesses Can Benefit From Facebook
Facebook

8 Ways Businesses Can Benefit From Facebook

Check out how Mark Zuckerberg's marvelous creation can help you convert customers.
Rocco Baldassarre
Is Your Site Mobile Ready for Google's Big Algorithm Change? (Infographic)
Google

Is Your Site Mobile Ready for Google's Big Algorithm Change? (Infographic)

Mobile-friendly websites will be more important than ever for business searchability.
Dane Atkinson
You Don't Create Your Company's Brand -- You Discover It.
Branding

You Don't Create Your Company's Brand -- You Discover It.

The six ingredients that make up your brand and how to use them to capture your company's essence.
Matt Hanses
How to Sell Your Company on the Importance of Marketing in 3 Simple Steps
Marketing

How to Sell Your Company on the Importance of Marketing in 3 Simple Steps

When sales are robust, marketing seems a luxury but no company achieves all that it can without selling itself.
Eric Samson
3 More Examples of Bad Email Manners
Email Marketing

3 More Examples of Bad Email Manners

Plus an example of one organization that is going back to print over complaints of email overload.
8 Offline Social Skills You Should Carry Into Your Social-Media Efforts
Marketing tips

8 Offline Social Skills You Should Carry Into Your Social-Media Efforts

Even though the online you and the offline you are different, there are basic social skills and habits that you should carry into social media.
Neil Patel
The 4 Pillars of Stellar Video Marketing
Online Marketing

The 4 Pillars of Stellar Video Marketing

Online video is now a must-have part of your marketing strategy. Find out how to win in a world gone video.
Mitch Meyerson
How You Can Take Advantage of the Online Video Trend
Video Marketing

How You Can Take Advantage of the Online Video Trend

Online video never stopped being a legitimate marketing tool. Here are two things your startup should do.
Derek Newton
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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