Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

How to Harness Your Brand's Energy
Business Circle

How to Harness Your Brand's Energy

You are more than your logo.
Carly Okyle
This Company Wants to End Web Anonymity
Privacy concerns

This Company Wants to End Web Anonymity

A customer identity management company wants to I.D. you, and has raised an additional $35 million to do it.
Robert Hackett
4 Tips for Making Memorable Vine Videos
Vine

4 Tips for Making Memorable Vine Videos

Jerome Jarre and Rudy Mancuso of GrapeStory offer expert advice on how to make your Vines worth watching.
John Patrick Pullen
Delivered by
Write a Winning Advertising Campaign on Google AdWords
Google AdWords

Write a Winning Advertising Campaign on Google AdWords

One expert explains why entrepreneurs should capitalize on this 'amazing ad machine.'
Tanya Benedicto Klich
9 Mistakes Businesses Make on Social Media (Infographic)
Marketing mistakes

9 Mistakes Businesses Make on Social Media (Infographic)

Going into social media with a 'how hard can this be?' attitude is a recipe for failure.
Kevin Allen
6 Ways to Land Your First Client
Finding Customers

6 Ways to Land Your First Client

As a new entrepreneur, to obtain referrals you have to have clients. But where do you get started?
How to Market to Gen Z, the Kids Who Already Have $44 Billion to Spend
Business Circle

How to Market to Gen Z, the Kids Who Already Have $44 Billion to Spend

The younger siblings of millennials already have enormous buying power and have emerged as a distinct consumer demographic.
Brett Relander
Motivate Customers to Buy Based on Their Brain Type
Marketing

Motivate Customers to Buy Based on Their Brain Type

With the right messages, you can speak to people in a way that ultimately boosts sales.
Michael Cooper
What You Must Look for When Hiring Your First Head of Marketing
Business Circle

What You Must Look for When Hiring Your First Head of Marketing

When hiring someone to lead your marketing efforts, make sure they possess these characteristics.
Stacey Epstein
12 Facts About the Human Brain That Will Make Your Marketing More Successful (Infographic)
Infographics

12 Facts About the Human Brain That Will Make Your Marketing More Successful (Infographic)

Improve the chances of your emails being read by knowing what is most likely to grab and hold attention.
Catherine Clifford
Smaller Online Retailers Seem Immune to the Holiday Frenzy
Holiday marketing

Smaller Online Retailers Seem Immune to the Holiday Frenzy

Christmas sales are significant online but smaller sites unable to compete with either big box stores or Amazon are focused on the basics.
Matt Winn
Doing These 5 Things Can Help You Get More Ecommerce Sales This Holiday Season
Ecommerce

Doing These 5 Things Can Help You Get More Ecommerce Sales This Holiday Season

What are you planning on doing to put your business in a position to capture a share of 2014's holiday season revenue?
Jonathan Long
5 Google Results That Can Destroy Your Career
Personal Branding

5 Google Results That Can Destroy Your Career

What people find when they Google your name can quickly derail your professional efforts.
Dave Kerpen