News and Articles About Marketing
Gross as it may sounds, a cosmetics company claims to have created a drinkable sunscreen that can block the sun.
Major search engines aren't your only source for getting discovered online and driving traffic to your site. In this video, Rand Fishkin explains.
Writing effective blog posts require more than just words on a screen. Heres what you need to create compelling content that gets readers clicking, sharing, and buying.
Never shot a video before? Don't fret -- we're here to walk you through it.
A salesman has to knock on lots of doors but people knock an expert's door. Whatever your business, you are the expert. Freely helping people today brings clients tomorrow.
Specializing on just one target market -- corporate or social events -- then narrowing your focus within that market will help you become the event planner everyone seeks out.
Set the stage for recruiting those at the forefront of their field by using up-to-date techniques in recruiting. The medium is the message.
An unhappy sign you really did come up with the perfect URL is somebody else registered it already. Here are three options for getting your good name back.
In our wired world it's easy to send a message but difficult to be noticed. Taking the noise into account is the first step to being heard.
If you're disregarding this particular element of SEO then your site's ranking might be suffering in the search results.
Content creation and dissemination is essential for any successful content strategy, but its a major undertaking for small businesses. Here are a few tips to make it easier.
Rugged Events snagged a cool $1.75 million investment from Mark Cuban. Here are co-founder Rob Dickens' top tips for other hopeful entrepreneurs.
Here's how to get started on the microblogging platform and what you should and should not do.
Get the word out about your services with these eight marketing tactics that are sure to bring in the business.
Understand what only you can offer to get attention from clients.
You might think writing long form its a ton of work and not worth the effort. Actually, writing long can bring some much-needed benefits.
Rand Fishkin, founder of online marketing firm Moz, knows a thing or two about SEO. Here, he explains the most important trend to be aware of this year.
A comprehensive look at the role color plays in marketing and how it impacts customer engagement.
Here's how to turn the experience into worthwhile (and enjoyable) time spent.
Startups often rush to be first to market, providing the press a half-baked story. Don't do that. Instead, make sure everything is in place before you approach the media.
Companies big and small are embracing video, as it provides an additional revenue stream, works with mobile and is a great storytelling tool. But it can be pricey. For startups looking to get in on the video rage, here is how to do it on a budget.
If you think of yourself as an authority in your field, you will more easier create content that your customers actually want.
Online marketing expert Rand Fishkin discusses the positives and the negatives behind both strategies.
Under most circumstance, you would never work for free. So why is being an Influencer so important?
Want to expand your digital reach without breaking the bank? Here are three tips.