Marketing

News and Articles About Marketing

Why You Should Use Blogs and Podcasts to Market Your Business

If you really want to connect with your audience, these two online weapons should be in your marketing arsenal.

7 Strategies to Boost Mobile Conversion Rates

Shoppers increasingly use their smartphones to find what they want, at the price they'll pay. Help them find what you're selling.

Be An Authority and Drive Sales With No BS Social-Media Marketing

The founder of two fast-growing supplement companies speaks about how his no-BS YouTube videos created a passionate following of customers.

If Your Cold Sales E-mail Didn't Get a Response, Make it Hot

To keep your pitch out of the spam folder, get the email address of the person who can make use of what you are offering.

Have Writer's Block? Here Are 5 Ways to Come Up With New Story Ideas.

When it comes to a content strategy, often founders are stumped on how not to retell the same old stories. Here we touch on five ideas to get your juices flowing.

The 3 Fundamentals for a Successful Rebrand

The challenge for JDate, already almost universally known in the Jewish community, was not to introduce itself but to reintroduce itself

When Setting Prices, Ignore Your Gut and Pay Attention to Big Data

Big Data analysis gives sales reps the information, in real time, to adjust prices as needed to make that sale, to that customer.

Why Airline Loyalty May No Longer Pay Off

Reward programs have been eroding over the last 10 years as airlines shift their devotion to cold, hard, calculable dollars.

Catch Up With These 3 Big Waves in Marketing to Women

From Beyoncé to Sheryl Sandberg, women are speaking out about how they really lead their lives. Companies chasing their dollars may wish to take heed.

Some Bare Truths About Native Advertising

Marketers need to look beyond the buzz and hype and take better advantage of this sponsored format.

How to Market More Effectively by Following Your Customer's Trail

'Attribution' follows every step customers take from hearing about your product to buying it.

The 4 Questions You Must Answer When Launching a Content Project

Before you embark on a content strategy, make sure you answer these four questions. Otherwise, it could be a waste of valuable time and dollars.

Tips for Creating a Memorable Marketing Hook

You have to stand out for your marketing to be noticed. Find out how to create a hook that will attract your target market's attention.

Correcting Leadership Communication Mishaps

Everyone makes mistakes but when you're the one in the corner office, many people will hear about that inadvertent remark or slipup. Here's how to fix it.

4 Tips to Being Your Brand's Champion on TV and YouTube

You know what you are talking about, now here is some help saying it to the camera.

3 Push Notification Strategies to Increase App Engagement

When your users are teetering, subtle push them to come back with targeted messages.

4 Ways to Evolve Your Content Marketing Strategy

To be competitive in today's marketplace, you need to keep up with the trends and give people what they want.

Cracker Jack Seeks Relaunch on Social Media

The company is hoping to drum up buzz with its first ad campaign in several years, which will take place on Facebook

Build Your Personal Brand on Social Media, Moment by Moment

Online platforms are outlets to develop and broadcast your voice, but you have to be careful and considerate.

How to Make Predictive Analytics Work for Your Business

If used right, predictive analytics can take the guesswork out of understanding your customers so you can maximize sales opportunities.

10 Public Speaking Habits to Avoid at All Costs

What you can do to steer clear of these public-speaking no-nos.

5 Tips on Developing a Successful Inbound-Marketing Strategy

No time? No problem. Here are a few inbound-marketing techniques that can help spread the word quickly.

Seeing Red? Keep This In Mind When Choosing Marketing Colors.

Just because one color works for some companies doesn't mean it will work for yours.

The Psychology of Instant Gratification and How It Will Revolutionize Your Marketing Approach

Humans are hardwired to want things -- now. Here’s how you can introduce strategy into your marketing that will create incredible appeal.

The Secret to Recovering From a Negative Customer Review

It's hard to prevent your business from ever making a mistake (or a consumer from thinking so) but here's what to do when your firm is called out online.
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