Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

Here's Why Apple Always Sets the Time to 9:41 in Its iPhone and iPad Ads
Advertising

Here's Why Apple Always Sets the Time to 9:41 in Its iPhone and iPad Ads

The detail is a nod to the precise moment at which Steve Jobs unveiled the devices during his legendary keynotes.
Geoff Weiss
The 10 Most Important Steps to Becoming a Master Networker
Networking

The 10 Most Important Steps to Becoming a Master Networker

The more confident you are in your ability to network, the faster you grow relationships. And as we all know, relationships are everything.
Lewis Howes
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Inspiration Is Everywhere: How to Find Fresh New Blog Topics
Blogging

Inspiration Is Everywhere: How to Find Fresh New Blog Topics

If you've been struggling with this issue, you aren't alone. Here are some sources you can tap into to find blog content.
Sincerity and Transparency Are the Keys to Genuine Customer Loyalty
Business Circle

Sincerity and Transparency Are the Keys to Genuine Customer Loyalty

Many so-called customer loyalty programs fail because they seem a rigged game to the purchaser. There are plenty of ways to do it right.
Toby Bottorf
4 Essential Pieces of an Awesome Content-Marketing Strategy
Business Circle

4 Essential Pieces of an Awesome Content-Marketing Strategy

To book awareness of your brand, look beyond your blog and create content in these hot formats.
Matthew Toren
When It Comes to Privacy, People Fear Facebook Most
Privacy concerns

When It Comes to Privacy, People Fear Facebook Most

The big social network also has the unfortunate distinction of being the company viewed as most likely to have a corporate scandal.
Ari Levy
The Holiday Mobile-Marketing Strategy That Retailers Really Need
Business Circle

The Holiday Mobile-Marketing Strategy That Retailers Really Need

Here are six strategies that companies must have in place to woo customers this holiday season.
Puneet Mehta
Want Customers to Market Your Brand? Make Them Look Awesome.
Business Circle

Want Customers to Market Your Brand? Make Them Look Awesome.

Take a page out of the Facebook and GoPro playbook by allowing clients to showcase themselves for all the world to see.
Kai Sato
The Wonders a Successful Influencer Program Can Work for Your Business
Leadership

The Wonders a Successful Influencer Program Can Work for Your Business

Once you figure out how to sway these powerful leaders and strategically plan their role, the word-of-mouth effect can be tremendous.
Mel Carson
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How to Harness Your Brand's Energy
Business Circle

How to Harness Your Brand's Energy

You are more than your logo.
Carly Okyle
This Company Wants to End Web Anonymity
Privacy concerns

This Company Wants to End Web Anonymity

A customer identity management company wants to I.D. you, and has raised an additional $35 million to do it.
Robert Hackett
4 Tips for Making Memorable Vine Videos
Vine

4 Tips for Making Memorable Vine Videos

Jerome Jarre and Rudy Mancuso of GrapeStory offer expert advice on how to make your Vines worth watching.
John Patrick Pullen
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Write a Winning Advertising Campaign on Google AdWords
Google AdWords

Write a Winning Advertising Campaign on Google AdWords

One expert explains why entrepreneurs should capitalize on this 'amazing ad machine.'
Tanya Benedicto Klich