Marketing

Customers Will Be Loyal If Delight Is Built Into Your Product or Service
Customer Service

Customers Will Be Loyal If Delight Is Built Into Your Product or Service

Here are nine ways to build this unmeasurable metric into your business.
Sujan Patel
4 Critical Website Elements Most Businesses Are Missing
Websites

4 Critical Website Elements Most Businesses Are Missing

If you're lacking one of these features, you may find customers closing your page.
Peter Gasca
Here Are 12 Must-Use Apps for Marketers
Marketing

Here Are 12 Must-Use Apps for Marketers

From content distribution to social listening, here are the apps marketers need to be using right now.
Dan Newman
9 Things True Thought Leaders Always Do
Thought Leadership

9 Things True Thought Leaders Always Do

Entrepreneurs possess the character and persona to become great thought leaders. Here's how.
Neil Patel
Make a Great Online Marketing Video With These 5 Tips
Video Marketing

Make a Great Online Marketing Video With These 5 Tips

Plenty of companies and PR pros get video wrong. They don't have to.
Derek Newton
The 4 Biggest Inbox Enemies in the Workplace
Email

The 4 Biggest Inbox Enemies in the Workplace

Our relationship with our inbox at the workplace is impacted by inbox enemies, or everyday email habits that increase the time we spend with our inbox and decrease our overall workplace productivity.
Ravin Carr
To Find Your Ideal Client Begin With a Study of Yourself
Market Research

To Find Your Ideal Client Begin With a Study of Yourself

Looking at your business and industry with fresh eyes is the best start to looking for new customers.
Stephen Sheinbaum
Should a Startup Ever Splurge on Logo Design?
Branding

Should a Startup Ever Splurge on Logo Design?

Let's follow that question up with two more: How much money do you have in the bank, and how developed is your brand?
Adam Callinan
The 5 Things Moms Want Your Company to Know
Marketing

The 5 Things Moms Want Your Company to Know

For Mother's Day this year, give Mom the brand experiences she craves.
Polly MacIsaac
5 Cases of PR Done Right (Infographic)
Public Relations

5 Cases of PR Done Right (Infographic)

As social media makes even the smallest brand mistakes highly visible, smart reputation management is more important than ever. Here are five cases where brands got it right.
How Print Marketing Can Help Your Personal Career
Careers

How Print Marketing Can Help Your Personal Career

Here's how to promote yourself in myriad ways -- far beyond the basics of business cards and resumes.
Katherine Halek
Personalizing Ads Can Boost Marketing for Small Businesses
National Small Business Week

Personalizing Ads Can Boost Marketing for Small Businesses

Tailoring ads to customers is in the tradition of the local shopkeepers who knew their customers by name.
Andre Bourque
3 Reasons Customers Don't Care About Your Content
Content Marketing

3 Reasons Customers Don't Care About Your Content

You'll have a much easier time engaging your customers if you recognize the following mistakes that many brands make.
Aaron Agius
How Consumer Insights Can Turbo Charge Your Brand's Marketing
Market Research

How Consumer Insights Can Turbo Charge Your Brand's Marketing

To get the most from your advertising you need to first understand, in detail, the audience you're working to appeal to.
Shannon McCoy
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read