Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

SXSW Keynote Speaker Offers Up Advice For Becoming 'Findable'

SXSW Keynote Speaker Offers Up Advice For Becoming 'Findable'

From job hunters to entrepreneurs wanting to get discovered, people often turn to the same played out approaches that aren't exactly eye catchers. Here are a few new, fresh tactics for getting discovered in our digital world.
7 Stupid Branding Mistakes Your Small Business is Making

7 Stupid Branding Mistakes Your Small Business is Making

Branding is a key pillar for any business but often, entrepreneurs make mistakes when implementing. Here are seven to avoid.
6 Books Every Mobile-App Entrepreneur Must Read

6 Books Every Mobile-App Entrepreneur Must Read

With the mobile market continuing to gain momentum, more people are looking to get a piece of the pie. For those wanting to get a start in the world, here are a few books to get you started.
In Love and in Business, Trust Is the Beginning, Middle and End of the Story

In Love and in Business, Trust Is the Beginning, Middle and End of the Story

Four out of five customers report they are more willing to give personal information to brands they trust, according to a new survey.
To Get the Most Out of LinkedIn Groups, Follow These Guidelines

To Get the Most Out of LinkedIn Groups, Follow These Guidelines

If utilized correctly, LinkedIn Groups can be an amazing resource for entrepreneurs and small businesses. Otherwise, they can just be a waste not.
Are Business Cards Still Relevant?

Are Business Cards Still Relevant?

In the world of digital presence and contact apps, are these pieces of paper relics of the past?
How 'Raising the Roof' Heightened This Restaurant's Brand

How 'Raising the Roof' Heightened This Restaurant's Brand

The restaurant 1905 encompasses its brand in everything -- from its employees to expanding its physical presence.
Moving Beyond the Banner Ad

Moving Beyond the Banner Ad

The traditional online ad is being overshadowed by these four types of marketing.
The 'Got Milk' Slogan Is No More

The 'Got Milk' Slogan Is No More

The iconic 'Got Milk?' slogan has been dropped in favor of 'Milk Life' as part of a brand new $50 million campaign that aims to tout milk's nutritional benefits.
7 Signs Your Sales Training Needs a Revamp

7 Signs Your Sales Training Needs a Revamp

Need better results from your sales team? Now may be the time to create, rebuild or tweak your sales training program.
Before You Launch a Crowdfunding Campaign, Do These 6 Things

Before You Launch a Crowdfunding Campaign, Do These 6 Things

Entrepreneurs don't realize the sweat and tears that go into a successful Kickstarter campaign, with the majority of the work being done before the launch.
New Gmail Feature Makes it a Cinch to Unsubscribe

New Gmail Feature Makes it a Cinch to Unsubscribe

In Gmail, an unsubscribe button will now appear directly alongside the subject line of promotional emails.
Is Amazon Making Peace With Its Retail Frenemies?

Is Amazon Making Peace With Its Retail Frenemies?

Retailers that have historically eschewed the online ecommerce behemoth may be coming round the mountain yet.
5 Ways Data Can Help You Stay Ahead of the Game

5 Ways Data Can Help You Stay Ahead of the Game

Knowing how to leverage data can help a company better gain new users, tap into existing users and increase revenue.
Upping the PR Ante With 'Experiences'

Upping the PR Ante With 'Experiences'

As the startup ecosystem continually gets flooded with new ventures, getting media attention is becoming more and more difficult. Including PR experiences could help you rise above the crowd.
How a Rebrand Helped Spice Up This Cal-Mex Chain

How a Rebrand Helped Spice Up This Cal-Mex Chain

By pivoting its brand strategy, CalTort has managed to stay competitive with Chipotle, Moe's and other franchises. Here is what you can learn from them.
A Stellar Content Plan Can Lead to Business Success

A Stellar Content Plan Can Lead to Business Success

Good content can drive more sales, boost your visibility and increase customer loyalty.
How to Seamlessly Include Keywords in Your Web Content

How to Seamlessly Include Keywords in Your Web Content

These expert tips can help you write site content that's SEO- and user-friendly.
This Is What the Ultimate Sales Conversation Sounds Like

This Is What the Ultimate Sales Conversation Sounds Like

In any conversation you have with a customer, there are other conversations at work: the one in your head and the one in his or hers.
10 Questions to Ask When Collecting Customer Data

10 Questions to Ask When Collecting Customer Data

What business owners need to know about gathering, using and protecting customer information.
Becoming the 'Benchmark' Brand Everyone Covets

Becoming the 'Benchmark' Brand Everyone Covets

You call the shots, you mark the pathway and you lead by example. You are the benchmark brand.
How This Company Is Looking to Rebrand a Whole City

How This Company Is Looking to Rebrand a Whole City

Arch Grants is looking to help St. Louis make its mark on the startup map with its grant program.
Your Customers Aren't Looking for a Fling (Infographic)

Your Customers Aren't Looking for a Fling (Infographic)

Three-quarters of adults say they look for long-term commitment from the brands in their life. But they aren’t easily won over. As an entrepreneur, you are going to have to work for it.
5 Attributes to Look for in High-Performing Employees

5 Attributes to Look for in High-Performing Employees

Finding impactful staff members takes a lot of hard work. Here are the attributes one company screens for in their candidates.
The Generic Email Newsletter Needs to Die

The Generic Email Newsletter Needs to Die

The old marketing methods no longer work. It's time to rethink your strategy.
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