News and Articles About Marketing
If you really want to connect with your audience, these two online weapons should be in your marketing arsenal.
Shoppers increasingly use their smartphones to find what they want, at the price they'll pay. Help them find what you're selling.
The founder of two fast-growing supplement companies speaks about how his no-BS YouTube videos created a passionate following of customers.
To keep your pitch out of the spam folder, get the email address of the person who can make use of what you are offering.
When it comes to a content strategy, often founders are stumped on how not to retell the same old stories. Here we touch on five ideas to get your juices flowing.
The challenge for JDate, already almost universally known in the Jewish community, was not to introduce itself but to reintroduce itself
Big Data analysis gives sales reps the information, in real time, to adjust prices as needed to make that sale, to that customer.
Reward programs have been eroding over the last 10 years as airlines shift their devotion to cold, hard, calculable dollars.
From Beyoncé to Sheryl Sandberg, women are speaking out about how they really lead their lives. Companies chasing their dollars may wish to take heed.
Marketers need to look beyond the buzz and hype and take better advantage of this sponsored format.
'Attribution' follows every step customers take from hearing about your product to buying it.
Before you embark on a content strategy, make sure you answer these four questions. Otherwise, it could be a waste of valuable time and dollars.
You have to stand out for your marketing to be noticed. Find out how to create a hook that will attract your target market's attention.
Everyone makes mistakes but when you're the one in the corner office, many people will hear about that inadvertent remark or slipup. Here's how to fix it.
You know what you are talking about, now here is some help saying it to the camera.
When your users are teetering, subtle push them to come back with targeted messages.
To be competitive in today's marketplace, you need to keep up with the trends and give people what they want.
The company is hoping to drum up buzz with its first ad campaign in several years, which will take place on Facebook
Online platforms are outlets to develop and broadcast your voice, but you have to be careful and considerate.
If used right, predictive analytics can take the guesswork out of understanding your customers so you can maximize sales opportunities.
What you can do to steer clear of these public-speaking no-nos.
No time? No problem. Here are a few inbound-marketing techniques that can help spread the word quickly.
Just because one color works for some companies doesn't mean it will work for yours.
Humans are hardwired to want things -- now. Heres how you can introduce strategy into your marketing that will create incredible appeal.
It's hard to prevent your business from ever making a mistake (or a consumer from thinking so) but here's what to do when your firm is called out online.
Connect with Entrepreneur
Most Shared Stories