Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

Can You Find the Hidden Images in These 40 Brand Logos? (Infographic)
Branding

Can You Find the Hidden Images in These 40 Brand Logos? (Infographic)

Let's play a game: Find the clever, cool and strange things companies build into their logos.
Kim Lachance Shandrow
Boston Real Estate Tycoon's 5 Easy Steps for Marketing to the Affluent
Marketing

Boston Real Estate Tycoon's 5 Easy Steps for Marketing to the Affluent

The most important skill in sales is connecting with people. Benefit from top tips from elite broker Michael Carucci's extreme focus on relationships.
Stacey Alcorn
Marketing

The 5 Key Metrics You Need to Be Tracking in 2015

Unless you're a statistician at heart, tracking key performance indicators (KPIs) isn't the sexiest part of a marketer's job, but it is one of the most important.
Lisa Hoover McGreevy
5 of the Most-Read Headlines -- And How to Write Your Own
Online Writing

5 of the Most-Read Headlines -- And How to Write Your Own

Crafting the perfect headline can feel like a complete mystery, even for experienced media darlings. Here are some important tips.
More Than Tween Stars: How YouTube Is Steering Brands Into the Future
YouTube

More Than Tween Stars: How YouTube Is Steering Brands Into the Future

As online video grows, marketers are embracing branded content and other less-explicit forms of advertising in fascinating ways.
Laura Entis
3 Fatal Content-Marketing Mistakes You Need to Avoid
Content Strategy

3 Fatal Content-Marketing Mistakes You Need to Avoid

There is marketing gold to be had delivering content that intrigues and informs.
Pratik Dholakiya
Marketing

Traditional or Digital Marketing? Is That the Right Question?

Instead of making a choice, consider a mix of strategies, according to the specific offer and the time of year.
Vin Gupta
Launching a New Business Doesn't Make Your Old Connections Obsolete
Networking

Launching a New Business Doesn't Make Your Old Connections Obsolete

Don't underestimate the power of your existing network when starting a fresh venture.
Sumi Krishnan
Use Emotional Intelligence to Make More Money
Customer Service

Use Emotional Intelligence to Make More Money

You might save everyone a lot of angst in the process.
Marley Majcher
Why Gmail Fails for Customer Support
Customer Support

Why Gmail Fails for Customer Support

Never skimp on that which directly affects customer communications.
Gregory Ciotti
4 Ways to Market Your Business for Free
Marketing

4 Ways to Market Your Business for Free

There are a handful of marketing practices available to entrepreneurs that don't require them to burn through valuable resources.
Aaron Goodin
Build Brand Advocacy From the Inside Out
Marketing Strategies

Build Brand Advocacy From the Inside Out

Companies that neglect enlisting their own employees to be advocates and ambassadors are missing out on a valuable resource.
Gabrey Means and Cassie Hughes
10 Questions to Ask When Hiring an SEO Firm
10 Questions

10 Questions to Ask When Hiring an SEO Firm

Startup founders shopping for SEO services can save themselves time, headache and money by considering these critical variables.
Joshua Steimle
How to Avoid Journalists' 5 Worst Pitching Peeves
Press coverage

How to Avoid Journalists' 5 Worst Pitching Peeves

PR pros and entrepreneurs will have much better luck seeing their stories in print if they avoid these common -- and annoying -- missteps.