Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

5 Ways Small Businesses Can Afford a Big-Time Trade Show
Business Circle

5 Ways Small Businesses Can Afford a Big-Time Trade Show

Trade shows are an opportunity for upstart companies to show their stuff and make vital connections but the cost of entry is steep.
Kedma Ough
Take This Systematic Approach to Identify Your Ideal Customer
Marketing

Take This Systematic Approach to Identify Your Ideal Customer

The easiest way to make your marketing campaign brilliant is to first recognize the sort of person who needs your product.
Larry Alton
How to Set Social-Media Goals That Will Move Your Marketing Forward
Social Media Marketing

How to Set Social-Media Goals That Will Move Your Marketing Forward

When it comes to social media, the 'see what sticks' mentality isn't always recommended.
Kevan Lee
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Facebook Shares Fall on Warning of Increased Spending
Facebook

Facebook Shares Fall on Warning of Increased Spending

The big social-media company also projected a slowdown in revenue growth this quarter, slicing a tenth off its market value.
5 Reasons Your Business Should Not Advertise on Google AdWords
Online Marketing

5 Reasons Your Business Should Not Advertise on Google AdWords

Unless you have everything lined up just right, Google AdWords is a surprisingly efficient mechanism for losing money.
David Rodnitzky
To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere
Business Circle

To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere

An audit of your efforts on social media is will reveal which channels are worth more focus and which ones you should dump.
Duane Forrester
The Science of Great Content -- Think in Terms of 'AURA'
Content marketing

The Science of Great Content -- Think in Terms of 'AURA'

Focus on authenticity, usefulness, relevancy and action to increase the halo effect of digital marketing efforts.
Mel Carson
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How the Three-Layer Facebook Advertising Funnel Can Get You New Customers
Business Circle

How the Three-Layer Facebook Advertising Funnel Can Get You New Customers

Make Facebook work for you with this three-layer approach. Bonus: budget suggestion included.
Perry Marshall, Keith Krance, and Thomas Meloche
Flying Solo? App Lets You Chat With Perfect Strangers on Flights
Business Travel

Flying Solo? App Lets You Chat With Perfect Strangers on Flights

Travel app Quicket is hoping its new social check-in feature will help passengers spark a bit more in-depth conversation than a simple 'hello' and 'what are you reading?'
Nina Zipkin
Should You Really Be Yourself on Social Media?
Coaches Corner

Should You Really Be Yourself on Social Media?

Strike a balance between what you want to say and what you should.
Linda Lacina
The Most Outrageous Thing Grant Cardone Did to Get Attention
Publicity Stunts

The Most Outrageous Thing Grant Cardone Did to Get Attention

The outspoken sales expert talks about a very public battle he waged and how it got people buzzing about him and his brand.
Jason Fell
What's Missing From Your Facebook Ad Strategy
Business Circle

What's Missing From Your Facebook Ad Strategy

Mimic real-world social etiquette in Facebook ad campaigns, says the author of 'Ultimate Guide to Facebook Advertising.'
Tanya Benedicto Klich
7 Ways to Know You're Sending Marketing Emails to People Who Might Read Them
Business Circle

7 Ways to Know You're Sending Marketing Emails to People Who Might Read Them

The unhappy truth is that most email pitches are ignored most of the time, but there is much you can do to improve your odds.
John Boitnott
6 Tips for Making the Most Out of Trade Shows and Conferences
Trade Shows

6 Tips for Making the Most Out of Trade Shows and Conferences

Here's what you need to know to make the best of attending industry events.