News and Articles About Marketing
Want to stand out in the email flood? Follow this advice.
Customers don't care about your product or service's features. Instead, they want to know how what you sell will benefit them.
Numbers don't lie. Everyone is using their smartphone everywhere to search for everything.
From how the industry treats women to the rapidly changing media landscape, PR must evolve. Attitudes have to change, too.
Putting the customer at the center of all you do is the cornerstone of succeeding at any business.
In this Google Hangout we chat with sales expert Perry Marshall on how entrepreneurs can focus on the right customers and, in turn, increase their revenues.
When we become more deliberate and intentional in the way we speak, we become more confident.
These are the qualities of appearance make people instantly look like leaders.
It's not about making more money, it's about creating a better user experience, the company said in a blog post.
It's high time these two teams involved in promoting a company should coordinate their efforts.
Think outside the app store to get users excited about your mobile tool.
Get your product into the scene of a blockbuster movie, if you can, but until then leverage your social media marketing and boost sales with placements in local and regional outlets.
To access that most desirable young and plugged-in demographic, brands need to be more responsible than ever about what they are sharing, when and how often.
In this podcast, Lewis Howes chats with millionaire Timothy Sykes about how we can cultivate loyal customers and make a ton of money.
Your message travels at light speed but results don't. Focus, patience, trial and error are required to succeed.
Lessons boiled down from an analysis of 6 blogs with more than 1 million visitors each.
These tips will give you an immediate boost in the ROI of your marketing efforts.
Think your brand stops at your appearance? It's also reflected in your office, home and car.
Bringing on an outside PR firm can be costly and if not done correctly, can be a big waste of money. Follow these suggestions to make sure you get the most out of your PR firm.
Setting goals increases the chance that you'll achieve them. Follow these tips for setting strong, achievable goals to move your business forward.
When it comes to brand loyalty, values are worth more than engagement.
Another glaring example of how companies miss the mark on marketing and customer loyalty campaigns.
If you provide a great user experience, your website visitors may eventually convert into leads and make purchases.
Video are extremely valuable to content-marketing strategies, yet, they continue to be one of the most underused assets in online marketing. Here are a few must-have videos for your company.
While a celebrity endorsement could generate some interest, leveraging bloggers has even more power.
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