Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Read More

News and Articles About Marketing

The Fabulously Entrepreneurial Life of Ronnie Biggs

The Fabulously Entrepreneurial Life of Ronnie Biggs

Crime may not pay, but the life of Great Train Robbery player Ronnie Biggs was a study in marketing, ingenuity and branding.
This Holiday's Wow-Factor Shop Windows

This Holiday's Wow-Factor Shop Windows

Forget deck the halls. These retailers decked out their windows for unforgettable buzz and branding. Which ideas will inspire your next great display?
Content Strategy: 4 Questions You Need to Ask

Content Strategy: 4 Questions You Need to Ask

You don't need to hire a content strategist to develop a solid gameplan for building your company's message.
Twitter Testing 'Nearby' Service to Show Users Local Tweets

Twitter Testing 'Nearby' Service to Show Users Local Tweets

The new service shows the messages of other nearby users, whether you follow them or not.
Boost App Sales by Making the Most of the Holidays

Boost App Sales by Making the Most of the Holidays

Steps developers can take to take advantage of high rates of new device activations.
How 2014 Will Be The Year To Monetize Big Data

How 2014 Will Be The Year To Monetize Big Data

Big data will soon go from a technology investment to a marketing one. Use it as a tool to boost revenue.
Meetup CEO: We're Doing What Google, Facebook, YouTube and Twitter Can't Do

Meetup CEO: We're Doing What Google, Facebook, YouTube and Twitter Can't Do

The New York City-based event organizing website is so laser focused on its mission of bringing people together offline that it doesn't have a single business development, communications or marketing person on staff.
How WestJet Won Christmas With the Best Publicity Stunt Ever

How WestJet Won Christmas With the Best Publicity Stunt Ever

Yes, Virginia, there is a Santa Claus. And he apparently is pretty good at getting people to feel good about a Canadian airline.
How This Woman Went From Creating Nativity Scenes to Having 165 Retail Locations

How This Woman Went From Creating Nativity Scenes to Having 165 Retail Locations

The founder of furniture company Sticks dishes on how she turned her hobby into a full-on career by building the brand inside and out.
Finding Growth By Changing Your Mindset

Finding Growth By Changing Your Mindset

No one wins with traditional marketing. With the right mindset and approach, you too can hack your business's growth.
Airbnb Renters Open Their Homes to the Enemy: NY Mayor Bill de Blasio

Airbnb Renters Open Their Homes to the Enemy: NY Mayor Bill de Blasio

Airbnb is embroiled in a legal battle in New York City, where short-term rental laws forbid its business. In a new video, Airbnb hosts give the city's incoming mayor a unique offer.

Why Discounts Are a Trick

Go ahead, have a sale. Give a discount. Be a sport. But know that you’re just playing an age-old game of pricing.
Olive Garden Debuts First Ever Burger: The Italiano

Olive Garden Debuts First Ever Burger: The Italiano

Long known for its pasta and bread sticks, Olive Garden is serving up a new Italian twist on an American classic.
Are You 'Layering' SEO? You Should Be.

Are You 'Layering' SEO? You Should Be.

To make sure your content delivers value, you need to integrate search-engine optimization with all aspects of your business. Here's how to do it.
Is the Year of the Bun Over? Wendy's Ends Pretzel Burger.

Is the Year of the Bun Over? Wendy's Ends Pretzel Burger.

Wendy's is ending the run of its wildly successful pretzel bun, bringing out a brioche burger to end a year full of innovative buns.
4 Tips on Building Stronger Business Relationships

4 Tips on Building Stronger Business Relationships

Building up your business network is time consuming but necessary to make your ventures thrive. Here are four ways to create long-lasting business relationships.
Huh? One Retailer Says Don't Buy Our Stuff on Black Friday

Huh? One Retailer Says Don't Buy Our Stuff on Black Friday

Black Friday is when most people entice customers to buy more, more and more. One clothing retailer is doing the complete opposite.
The One Thing Great Brands Do: Insights From a Branding Expert

The One Thing Great Brands Do: Insights From a Branding Expert

Melanie Spring, founder of branding agency Sisarina, helps companies express their identities through branding. In this conversation, she explains how branding is evolving and who’s doing it right.
The Behind-the-Scenes Values Successful Social Brands Share

The Behind-the-Scenes Values Successful Social Brands Share

The most important aspects of your social media strategy are never seen in a Twitter feed. Our interview explains why hiring and morale are essential to building a socially powerful brand.
6 Tools Your Business Should Invest in for 2014

6 Tools Your Business Should Invest in for 2014

Software and platforms make it cheap and easy for your business to address everything from marketing, to brand management to human resources.
For McRib Fans, Search for the Sandwich Is Worth the Effort

For McRib Fans, Search for the Sandwich Is Worth the Effort

With McDonald's no longer offering the McRib nationally, loyal fans flock to franchises offering the polarizing sandwich.
Why Spending on Big Data Isn't a Waste (Infographic)

Why Spending on Big Data Isn't a Waste (Infographic)

Companies that harness big data for their marketing efforts show increases in both productivity and profit.
Microsoft Sells Google-Bashing Mugs, T-Shirts on its Website

Microsoft Sells Google-Bashing Mugs, T-Shirts on its Website

Microsoft has taken its year-long campaign against Google to the next level, selling "Scroogled"-branded merchandise on its website.
Startups Eschew the Made in America Label

Startups Eschew the Made in America Label

For a variety of reasons, some U.S.-based startups are choosing to source their companies' products overseas. Doing so, however, comes at a price. Here's how three young founders are making it work.
Facebook Is Making Life Easier for Social Media Managers

Facebook Is Making Life Easier for Social Media Managers

The social network announced new features today that provide greater functionality to page administrators.
Prev 1 ... 18 19 20 21 22 23 24 ... 34 Next

Connect with Entrepreneur

Most Shared Stories

From the Entrepreneur Bookstore