Marketing

3 Reasons Why Content Marketing Is the 'Only Marketing Left'
Data-Driven Marketing

3 Reasons Why Content Marketing Is the 'Only Marketing Left'

Maximize your use of blogs and curated content and be as good as gold.
David Koji
Treat Customers as Co-authors, Not Targets, and Hit a Marketing Bullseye
Data-Driven Marketing

Treat Customers as Co-authors, Not Targets, and Hit a Marketing Bullseye

Customer loyalty, positive word of mouth and inexpensive content generation are just a few ways you can benefit from crowdsourcing.
Keith Quesenberry
How Creative Market Attracted 70,000 Pre-Launch Users in 9 Months
Ready To Launch

How Creative Market Attracted 70,000 Pre-Launch Users in 9 Months

Offering a $5 credit card and mapping out a post-launch plan helped this design content platform quickly shoot to success.
Eric Siu
Internal Analysis Will Bring Out the Best in You -- and Your Business
Data-Driven Marketing

Internal Analysis Will Bring Out the Best in You -- and Your Business

Stop using the same old dry-as-toast techniques you learned in business school. Start working on you.
Melissa Dawn
3 Ways Smart Retailers Leverage Product Returns for Data
Data-Driven Marketing

3 Ways Smart Retailers Leverage Product Returns for Data

Mining returns data to prevent problems is an unexplored but huge driver for a better customer experience.
Peter Sobotta
4 Strategies for Equalizing Your Commercial and Consumer Bottom Lines
Data-Driven Marketing

4 Strategies for Equalizing Your Commercial and Consumer Bottom Lines

Here's how to get each sales channel to work in tandem with the other.
Russ Reynolds
6 Ways Disengaged Trade Show Staff Let Opportunity Pass You By
Data-Driven Marketing

6 Ways Disengaged Trade Show Staff Let Opportunity Pass You By

The best marketing investment you will ever make is training and motivating the people you hire to staff your trade show booth.
Murray Newlands
4 Mad Methods for Making Your Brand Stick Out
Data-Driven Marketing

4 Mad Methods for Making Your Brand Stick Out

If you want to come out and make a name for your business, you got to get a little weird.
Jeff Boss
Why You Should Be Fearlessly Authentic
Data-Driven Marketing

Why You Should Be Fearlessly Authentic

Authenticity is staying true to who you are and what you do. You can't 'act' authentic, you can only be authentic.
John Brubaker
Bar Rescue's Jon Taffer: This Is the Key to Authenticity
Ready To Launch

Bar Rescue's Jon Taffer: This Is the Key to Authenticity

Authenticity doesn't just come from the business, it comes from the people, too.
Jason Fell
5 Secrets to Increasing Adwords ROI
Data-Driven Marketing

5 Secrets to Increasing Adwords ROI

Here are five of the most commonly missed techniques and features for boosting your rate of return on the Google advertising platform.
4 Ways to Increase Revenue Through a Partner Channel
Data-Driven Marketing

4 Ways to Increase Revenue Through a Partner Channel

Effective pairing includes first finding the most logical fit and providing your new partner the proper sales tools.
Renee Yeager
4 Common Email Marketing Misconceptions . . . Demystified
Data-Driven Marketing

4 Common Email Marketing Misconceptions . . . Demystified

'Mine is bigger than yours' is simply not the way to go.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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