News and Articles About Marketing
With only six seconds to produce a compelling and engaging video, some companies struggle to figure out the best way to use this micro-content platform.Take a page from these five companies and you will be on your way to being a Vine master.
Online marketing expert John Rampton talks SEO and outlines one mistake to avoid at all costs.
Every company can afford email marketing, but no company can afford to get wrong. Here is what to measure and how to improve results..
Since email open rates are so dependent on great subject lines, consider these tips to get your audience clicking instead of deleting.
HubSpot co-founder Brian Halligan explains why he started his company and how to market in the digital age
Diet Coke's new ad was looking to target a young, professional demographic, but after bloggers teased the beverage giant about a possible drug reference, the campaign, well, went flat.
To create effective content, brand promotion must take a back seat to the customer's interests.
For our Ask the Expert series, public-relations expert Taryn Langer is looking to answer your questions about PR, storytelling, branding and social media.
Whether you are a celebrity chef or an entrepreneur, you can not underestimate the importance of how you appear to the public.
Writing doesn't need to be a tedious and frustrating task. Consider these tips to get your creative juices flowing.
Want your articles and blog posts to be read by all? Pictures are a must, and so are lots of words.
This tried-and-true promotional vehicle continues to be an important communications channel for scores of companies.
These subscription-based marketing-automation programs can track potential customers and see if they follow through.
Always remember that the buyer is looking for the best solution, delivered in an effective and pleasurable manner.
Now more than ever, consumers want to collaborate with companies and help shape their future.
Your ad copy needs to be engaging and the result of careful testing and planning.
Often businesses are approaching their blogging strategy haphazardly, causing more bad than good.
Identify which parts of the company's work flow can be automated with cost-effective tools.
Responsible stewards of the online ecosystem need to clearly label editorial content from advertising, asserts one marketing leader.
What entrepreneurs can learn about the rebranding of a beach towel into a trendy fashion accessory.
Effective content marketing spurs your customers to spread your message to their networks.
If a discussion is not proceeding along a productive line for you, here's how to subtly redirect it. (Avoid hijacking it at all costs.)
new luxury shopping study suggests customers are more likely to make a purchase when dealing with a rude sales associate.
In this video, online marketing expert explains how you can network like a pro.
Podcasts, videos and ebooks help connect to audiences on a deeper level.
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