Marketing

Internal Analysis Will Bring Out the Best in You -- and Your Business
Data-Driven Marketing

Internal Analysis Will Bring Out the Best in You -- and Your Business

Stop using the same old dry-as-toast techniques you learned in business school. Start working on you.
Melissa Dawn
3 Ways Smart Retailers Leverage Product Returns for Data
Data-Driven Marketing

3 Ways Smart Retailers Leverage Product Returns for Data

Mining returns data to prevent problems is an unexplored but huge driver for a better customer experience.
Peter Sobotta
4 Strategies for Equalizing Your Commercial and Consumer Bottom Lines
Data-Driven Marketing

4 Strategies for Equalizing Your Commercial and Consumer Bottom Lines

Here's how to get each sales channel to work in tandem with the other.
Russ Reynolds
6 Ways Disengaged Trade Show Staff Let Opportunity Pass You By
Data-Driven Marketing

6 Ways Disengaged Trade Show Staff Let Opportunity Pass You By

The best marketing investment you will ever make is training and motivating the people you hire to staff your trade show booth.
Murray Newlands
4 Mad Methods for Making Your Brand Stick Out
Data-Driven Marketing

4 Mad Methods for Making Your Brand Stick Out

If you want to come out and make a name for your business, you got to get a little weird.
Jeff Boss
Bar Rescue's Jon Taffer: This Is the Key to Authenticity
Ready To Launch

Bar Rescue's Jon Taffer: This Is the Key to Authenticity

Authenticity doesn't just come from the business, it comes from the people, too.
Jason Fell
Why You Should Be Fearlessly Authentic
Data-Driven Marketing

Why You Should Be Fearlessly Authentic

Authenticity is staying true to who you are and what you do. You can't 'act' authentic, you can only be authentic.
John Brubaker
5 Secrets to Increasing Adwords ROI
Data-Driven Marketing

5 Secrets to Increasing Adwords ROI

Here are five of the most commonly missed techniques and features for boosting your rate of return on the Google advertising platform.
4 Ways to Increase Revenue Through a Partner Channel
Data-Driven Marketing

4 Ways to Increase Revenue Through a Partner Channel

Effective pairing includes first finding the most logical fit and providing your new partner the proper sales tools.
Renee Yeager
4 Common Email Marketing Misconceptions . . . Demystified
Data-Driven Marketing

4 Common Email Marketing Misconceptions . . . Demystified

'Mine is bigger than yours' is simply not the way to go.
12 Communication Tips You Can Learn From Monopoly
Data-Driven Marketing

12 Communication Tips You Can Learn From Monopoly

With this year marking the 80th year of the iconic game, it seemed a fine time to round up some wisdom that communicators have accumulated while playing the board game.
Crayola Launches a Line of Coloring Books for Adults
Data-Driven Marketing

Crayola Launches a Line of Coloring Books for Adults

Because sometimes it's fun to color inside the elaborate lines.
Laura Entis
The 3-Part Elevator Pitch Formula You Need to Know
Data-Driven Marketing

The 3-Part Elevator Pitch Formula You Need to Know

You need to describe your business and your unique selling proposition in 30 seconds or less. Here's how you do it.
Robert W. Bly
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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