News and Articles About Marketing
With press coverage, social media outreach and blog content, you should attract new users to your product.
What messages are your body signals sending to others? Read this and find out.
Customers are more likely to connect with your brand when they connect with the people behind the logo.
Too many direct-mail campaigns fizzle out because they fail to inspire readers to actually do something. Here's some advice.
A close study of Amazon.com founder Jeff Bezos reveals one of the world's most innovative companies is rooted in one of the oldest ideas. The customer comes first.
Just because your company has stellar customer reviews, doesn't necessarily mean word-of-mouth marketing will occur. To get your company to become a viral hit, you need to focus on building relationships.
Fame brings dedicated fan bases. Here are the elements you need to build up your persona.
To get through all the content noise, companies need to focus on building trust. Not only will it help strengthen credibility but also mind share.
If youre not using video content to promote your business, youre losing out. Read this to find out how to get a seat at the table.
Understand the value of conversation to conquer this social platform.
We shed some light on what these big companies are getting right with customer service, and why.
Making Facebook work for your business is mostly a matter of experimenting diligently.
Coupons are an excellent way to attract new customers, reward loyal customers and to track and measure your advertising ROI.
The search giant recently rolled out a new version of Panda, which routes out spam and websites stuffed with keywords.
You don't need data to prove that product demonstrating works. All you need is an audience and BBQ ribs.
What is a marketing plan and why is it so essential to the success of your business? Find out here, in the first section of our comprehensive guide to creating a marketing plan.
Nearly all visitors to ecommerce sites are anonymous. By cleverly sifting through the data, few are unfamiliar for very long.
Think youre too busy to network? Hogwash. Here are tips for making the time to build those critical professional relationships.
Do advance planning and you'll be able to bring structure, organization and calm if a disaster strikes your firm.
Streamline your mobile marketing strategy with these easy-to-use tools.
Save yourself time and stress. Read this before jumping head-first into building a marketing team.
Master the art of sealing the deal by observing your best practices and those of others and consistently applying them.
Not all early-stage startups require a PR team but the ones that do, need to figure out how to get the most bang for the buck.
When it comes to brand 'value,' a new study suggests that Google may be the new Apple of consumers' eyes.
Your appearance dictates how people perceive you, so you should put some thought into your clothing and grooming.
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