Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

The Case for Making Sales Reps Frontline Marketers
Marketing Strategies

The Case for Making Sales Reps Frontline Marketers

A rep's granular knowledge of the customers and territory is potentially the richest source of leads.
Mark Woollen
13 Email Marketing Hacks to Help Improve Your Holiday Conversion Rates
Email Marketing

13 Email Marketing Hacks to Help Improve Your Holiday Conversion Rates

With the holiday season right around the corner, now is a great time to get your A-game email marketing ready.
Jonathan Long
What Our Experts Want You to Stop Doing on Social Media
Coaches Corner

What Our Experts Want You to Stop Doing on Social Media

If everyone is posting it, maybe you shouldn't be.
Linda Lacina
The Six-Second Video Is a Big Business for Brands
Social Media Marketing

The Six-Second Video Is a Big Business for Brands

Gary Vaynerchuk's viral video company, GrapeStory, gets paid up to $25,000 to create sponsored posts for brands on Vine, Instagram on Snapchat.
John Patrick Pullen
3 Benefits of Meeting Face to Face
Business Circle

3 Benefits of Meeting Face to Face

Even in the digital age, your most powerful sales tool may still be meeting in person.
Katherine Duncan
Good Work Plus These 3 Steps Converts New Customers Into Recurring Customers
Business Circle

Good Work Plus These 3 Steps Converts New Customers Into Recurring Customers

A happy customer who comes back for more is, literally, money in the bank. Make their experience hassle free from beginning to end.
Sam Madden
The 5 Types of Customers Fatal to Startups and How Employees Attract Them
Business Circle

The 5 Types of Customers Fatal to Startups and How Employees Attract Them

Small businesses cringe at these customers, but it might just be the internal team that keeps them coming back.
Matt Straz
The 3 Types of Marketing Emails That Nobody Has Opened in Years
Business Circle

The 3 Types of Marketing Emails That Nobody Has Opened in Years

Email remains the workhorse of online marketing but these steeds have been flogged much too long.
Kimanzi Constable
How Grassroots Marketing Put This Craft Brewery On Tap for Success
Beer

How Grassroots Marketing Put This Craft Brewery On Tap for Success

In a little over two years, Golden Road Brewing has become a $15 million-plus business with 155 employees.
Grant Davis
Ello Is Starting to Look More Like a Business
ello

Ello Is Starting to Look More Like a Business

The buzzy social network with an anti-advertising mission takes small, important steps toward eventual revenue generation.
Daniel Roberts
The 4 Things Your Customers Really Want
Customer Experience

The 4 Things Your Customers Really Want

The essential dynamic of a quality service relationship comes down to a company's addressing these core questions.
Tom Borg
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Marketers Must Ask These 7 Questions About Native Content
Native Advertising

Marketers Must Ask These 7 Questions About Native Content

With news outlets welcoming brand journalism with native advertising opportunities, marketers need to be careful that they aren't misleading or blurring the lines between "real journalism" and straight advertising.
Why Being Human on Social Media Is the Best Strategy You'll Ever Have
Social Media Marketing

Why Being Human on Social Media Is the Best Strategy You'll Ever Have

Tactics can be great. And tools can save you time. But ultimately sharing on networks is about building real relationships with real people not a company or its brand.
Jackie Johnstone
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Connect These 6 People on Your Team With Your PR Firm
Public Relations

Connect These 6 People on Your Team With Your PR Firm

To ensure everyone is on the same page, make sure you your public relations firm has access to key team members.
Brittany Walters-Bearden