Marketing

News and Articles About Marketing

Identity Crisis -- Your Website Name Isn't Available

An unhappy sign you really did come up with the perfect URL is somebody else registered it already. Here are three options for getting your good name back.

Look Here! How to Market When Everyone is Distracted

In our wired world it's easy to send a message but difficult to be noticed. Taking the noise into account is the first step to being heard.

This Strategy Is Critical for Great SEO

If you're disregarding this particular element of SEO then your site's ranking might be suffering in the search results.

4 Ways to Maximize the Reach of Your Published Content

Content creation and dissemination is essential for any successful content strategy, but itÂ’s a major undertaking for small businesses. Here are a few tips to make it easier.

How to Get on 'Shark Tank' and Win

Rugged Events snagged a cool $1.75 million investment from Mark Cuban. Here are co-founder Rob Dickens' top tips for other hopeful entrepreneurs.

Twitter Basics From a Marketer With More Than 200K Followers

Here's how to get started on the microblogging platform and what you should and should not do.

8 Savvy Ways to Promote Your Event Planning Business

Get the word out about your services with these eight marketing tactics that are sure to bring in the business.

Get More Attention For your Business

Understand what only you can offer to get attention from clients.

Why You Should Create Long-Form Content (And How to Do It)

You might think writing long form its a ton of work and not worth the effort. Actually, writing long can bring some much-needed benefits.

This Is the Biggest SEO Trend for 2014

Rand Fishkin, founder of online marketing firm Moz, knows a thing or two about SEO. Here, he explains the most important trend to be aware of this year.

The Psychology of Color in Marketing and Branding

A comprehensive look at the role color plays in marketing and how it impacts customer engagement.

Strategic Networking and How to Make the Most of Your Evenings

Here's how to turn the experience into worthwhile (and enjoyable) time spent.

The Very First PR Step a Startup Needs to Take

Startups often rush to be first to market, providing the press a half-baked story. Don't do that. Instead, make sure everything is in place before you approach the media.

4 Video Tools for Startups With Little Cash

Companies big and small are embracing video, as it provides an additional revenue stream, works with mobile and is a great storytelling tool. But it can be pricey. For startups looking to get in on the video rage, here is how to do it on a budget.

For the Best Content Marketing, Be the Master of Your Craft

If you think of yourself as an authority in your field, you will more easier create content that your customers actually want.

Is PPC or SEO Better for Driving Traffic to Your Website?

Online marketing expert Rand Fishkin discusses the positives and the negatives behind both strategies.

Should You Join LinkedIn's Expanded Influencer Platform?

Under most circumstance, you would never work for free. So why is being an Influencer so important?

3 Tips for Digital Marketing on a Budget

Want to expand your digital reach without breaking the bank? Here are three tips.

4 Mistakes That Can Harm a Company's Social Media Campaign

Even the most savvy social-media maven can at times become confused over the best activities to pursue. Check out this list of don'ts.

Staging the Anti-Conference That Will Pull in Young Entrepreneurs

A confab that drew lots of youthful women in business provides lessons on how to tailor your event to attract millennials.

3 Ways to Join the Knowledge-Based Economy

Do you silently concur with this statement "I don't know what to say on Twitter; I have nothing interesting to share"? Want to up your game?

9 Major Networking No-No's

Networking can open doors to new partnerships, clients and vendors. But if done incorrectly, it can turn people off. Avoid these nine mishaps.

101 Different Types of Web Content For Building Your Site

Think blogging is the only type of content marketing? Think again. Here are 100 other categories of things you can create.

Beyond Keywords: Tips for Writing Great Content That Ranks Well in Search

In this video, online marketing and SEO expert Rand Fishkin talks about creating online content that people will find useful and want to share with others.

5 Captivating Marketing Campaigns and What Every 'Startup CMO' Should Know

Marketing execs from major brands reveal their favorite marketing campaign of 2014 and discuss forces that are transforming consumer engagement.
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