Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

Facebook Reportedly Building 'Facebook for Work' to Compete With LinkedIn, Google
Facebook

Facebook Reportedly Building 'Facebook for Work' to Compete With LinkedIn, Google

Instead of being banned at work, the company reportedly wants its platform to be embraced as a productivity tool.
Laura Entis
The Missing Ingredient of Modern Marketing
Social Media Marketing

The Missing Ingredient of Modern Marketing

What is needed is a complete solution for your digital needs that's designed to work in tandem with your existing infrastructure.
Ekaterina Walter
The 3 Goals to Set for Content-Marketing Success
Content Strategy

The 3 Goals to Set for Content-Marketing Success

For your content-marketing campaign to be a success, you need to determine what milestones you want to achieve and implement strategies to support these goals.
Nick Rojas
The New England Patriots Twitter Fiasco Was Wrong for So Many Reasons
Marketing mistakes

The New England Patriots Twitter Fiasco Was Wrong for So Many Reasons

The team's recent social-media disaster was more than just a fumble. And the apology was just as bad.
Jason Fell
How to Distinguish Your Personal From Your Professional Brand Online
Social Media

How to Distinguish Your Personal From Your Professional Brand Online

Why it makes sense to create a dividing line between your personal and professional selves.
Scott Langdon
Why France Is Rebranding the 'Doggie Bag'
Restaurants

Why France Is Rebranding the 'Doggie Bag'

A new campaign seeks to overcome long-held stereotypes that asking for leftovers is either stingy or piggish.
Geoff Weiss
4 Basic Steps to Turn Web Visitors Into Brand Ambassadors (Infographic)
Customer Loyalty

4 Basic Steps to Turn Web Visitors Into Brand Ambassadors (Infographic)

A little marketing 101 on how to engage fans and convert casual visitors into evangelists.
Kevin Allen
Why Are So Many People Only Friendly When They Want Something?
Communication strategies

Why Are So Many People Only Friendly When They Want Something?

All we have to do is start nodding more. And start smiling more. Seriously.
Jeff Haden
What Great Brands Know: Stop Waiting for Perfection
Ready to Launch

What Great Brands Know: Stop Waiting for Perfection

Learn what a minimum viable brand is and why you need one.
Carly Okyle
4 Ways to Use Drip Email Campaigns to Drive Conversions
Email Marketing

4 Ways to Use Drip Email Campaigns to Drive Conversions

'Dripping' is easy to set up with various platforms and makes your sales teams job easier. Here are some suggestions.
8 Questions to Ask Before Hiring a PR Firm
Public Relations

8 Questions to Ask Before Hiring a PR Firm

Like any investment, the decision should not be made lightly.
Zach Cutler
There's an Epic Battle of Christmas Commercials Unfolding in the U.K.
Advertising

There's an Epic Battle of Christmas Commercials Unfolding in the U.K.

In one corner -- swooning penguins. In the other -- a heartrending historical account of soldiers calling a temporary truce.
Geoff Weiss
3 Vital Things to Consider Before Naming Your Company
Business Names

3 Vital Things to Consider Before Naming Your Company

Introduce your business to the world with a handle that's unique. Here's how to do the due diligence.
Natalie Bounassar
Swarovski is Advertising a $60 Crystal Bracelet on Craigslist's 'Missed Connections' Pages
Advertising

Swarovski is Advertising a $60 Crystal Bracelet on Craigslist's 'Missed Connections' Pages

The intention behind the odd marketing move, an exec claims, is to bring the storied crystal maker back down to earth.
Geoff Weiss