News and Articles About Marketing
Always remember that the buyer is looking for the best solution, delivered in an effective and pleasurable manner.
Now more than ever, consumers want to collaborate with companies and help shape their future.
Your ad copy needs to be engaging and the result of careful testing and planning.
Often businesses are approaching their blogging strategy haphazardly, causing more bad than good.
Identify which parts of the company's work flow can be automated with cost-effective tools.
Responsible stewards of the online ecosystem need to clearly label editorial content from advertising, asserts one marketing leader.
What entrepreneurs can learn about the rebranding of a beach towel into a trendy fashion accessory.
Effective content marketing spurs your customers to spread your message to their networks.
If a discussion is not proceeding along a productive line for you, here's how to subtly redirect it. (Avoid hijacking it at all costs.)
new luxury shopping study suggests customers are more likely to make a purchase when dealing with a rude sales associate.
In this video, online marketing expert explains how you can network like a pro.
Podcasts, videos and ebooks help connect to audiences on a deeper level.
One way to catch customers' attention: break the record for the world's most expensive pizza.
While product companies often have an easier time conveying their brand message, service-focused businesses also must have a strategy for creating their unique identity. Check out five ways to do it on a budget.
Try these methods of content delivery on for size, because you can never have too many choices.
With the professional network becoming a powerhouse, people need to step up their game to get noticed. Here are a few easy ways to do so.
With so much noise in the online world, entrepreneurs are needing to get more creative to stand out. One way is implementing interactive video into your the marketing strategy.
Online marketing expert Lewis Howes says that without this one thing, your webinars won't be the best they can be.
Many small-business owners are feeling intimidated about the big-data wave, it doesn't have to be scary.
We asked for your favorite company logo any company logo. The results are in. Check out the Top Logos of 2014: Reader's Edition.
The pros and cons of Google AdWords, Yahoo! Bing Network, Facebook and Advertising.com.
In this Google Hangout, we'll discuss all there is to know about personal branding -- from simple ways to build up your identity to what to avoid and how to stand out.
If you're constantly tinkering with it, you may have an advantage over your competitors.
We all know that when it comes to consuming content, text alone no longer makes the cut. Here are seven tools to jazz up your message.
Here are the worst times to post to the different channels.
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