Marketing

Don't Underestimate Sex When It Comes to Designing Your Website
Psychology

Don't Underestimate Sex When It Comes to Designing Your Website

Research shows there are inherited differences between the way men and women think, perceive and remember information.
Liraz Margalit
4 Tips for Conversational Videos That Go Beyond the Talking Head
Videos

4 Tips for Conversational Videos That Go Beyond the Talking Head

Video is easy to create but hard to do well. Follow these lessons for a better presentation.
Jill Schiefelbein
The Popularity of Visual Content Will Only Increase, So You Must Be Prepared
Online Marketing

The Popularity of Visual Content Will Only Increase, So You Must Be Prepared

Entrepreneurs that are refusing to get on board with this new frontier will almost certainly miss out.
Aaron Agius
5 Reasons Businesses Should Focus on Creating Video Content
Video

5 Reasons Businesses Should Focus on Creating Video Content

While text content will always have a place, stats show that more and more traffic volume is driven by video.
Rebekah Iliff
3 Marketing Mistakes Business Makes That Hurt the Brand
Marketing Mistakes

3 Marketing Mistakes Business Makes That Hurt the Brand

When marketing campaigns aren't aligned with the brands objectives, it can cause confusion among customers.
Become a Press Magnet by Following This 5-Step Blueprint
Public Relations

Become a Press Magnet by Following This 5-Step Blueprint

It's possible to secure valuable and effective press on your own -- it just requires diligence.
Jonathan Long
How Flipora Became Rover Without Confusing 30 Million People
Rebranding

How Flipora Became Rover Without Confusing 30 Million People

To be certain that users would not forget who the company is, it announced major, positive news along with the name change.
Peter Daisyme
Why You Should Drop the Client Who Demands You Drop Your Fee
Pricing

Why You Should Drop the Client Who Demands You Drop Your Fee

Discounting your services undermines your brand and your bargaining position with all future clients.
Jacqueline Whitmore
The 6 Types of Content That Will Boost Traffic and Engagement
Content Strategy

The 6 Types of Content That Will Boost Traffic and Engagement

The content you create must be driven by what you want to achieve.
Mridu Khullar Relph
5 Ways to Pump Your Business into the Media
Media Coverage

5 Ways to Pump Your Business into the Media

Reaching out to the media about your product or service can feel overwhelming. But remember: Reporters want stories, and yours just might make their day.
Susan Matthews Apgood
Why Dynamic Content Will Deliver for the Marketing Industry
Online Marketing

Why Dynamic Content Will Deliver for the Marketing Industry

This newer method supercharges personalization, allowing marketers to deliver individual subscribers different content, all from a single email.
Cynthia Price
Amplify Your Content-Marketing Results by Using These 4 Simple Tips
Content Marketing

Amplify Your Content-Marketing Results by Using These 4 Simple Tips

While most businesses know they need to do content marketing, many don't gain much traction.
Jonathan Long
Don't Get Tripped Up by These 5 Branding Myths
Fact vs Fiction

Don't Get Tripped Up by These 5 Branding Myths

Dogged daily engagement, not big bucks, will lead to your success.
Nina Zipkin
7 Ways to Turbocharge AdWords for Optimal Performance
Google AdWords

7 Ways to Turbocharge AdWords for Optimal Performance

From the outside, it seems like you just add keywords, write a few text ads and then sit back and collect paychecks. That couldn't be farther from the truth.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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