Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

Parents May Be Held Accountable for Kids' Facebook Activity, Court Rules
Liability Claims

Parents May Be Held Accountable for Kids' Facebook Activity, Court Rules

A Georgia appellate court ruled that the parents of a seventh-grader who created a fake and defamatory Facebook account for a classmate may be liable for emotional damages by a jury.
Laura Entis
Starbucks to Give Away Free Coffee for Next 30 Years in New Holiday Contest
Starbucks

Starbucks to Give Away Free Coffee for Next 30 Years in New Holiday Contest

The coffee giant continues to prove itself a master of buzz.
Kate Taylor
How Brand Personality Shapes Customer Experience and Decides the Bottom Line
Behind the Brand

How Brand Personality Shapes Customer Experience and Decides the Bottom Line

Long before a potential customer decides to buy from you, they are forming opinions about what you offer. Don't leave that to chance.
Pratik Dholakiya
Twitpic Is Dead -- This Time, For Real
Twitter

Twitpic Is Dead -- This Time, For Real

The photo-sharing and hosting service that couldn't afford a legal trademark battle with Twitter said it was closing down in September. Then, it was back! Update: Just kidding.
Catherine Clifford
3 Critical B2B Digital Marketing Hacks
B2B

3 Critical B2B Digital Marketing Hacks

These tricks will make you a B2B marketing wizard.
Mike Templeman
5 Unconventional Ways to Make Your Marketing 'Stickier'
Marketing

5 Unconventional Ways to Make Your Marketing 'Stickier'

To separate yourself from the pack and stand out where others don't, you need to be different, but not too different.
Jeff Boss
The One-Question Shortcut to Identifying Your Niche Market
Business Circle

The One-Question Shortcut to Identifying Your Niche Market

The quickest way to increase the value of your product or service is to carefully consider who will value the most from it and marketing to them.
Dixie Gillaspie
Twitter Lets Users Stream Music, Audio Via SoundCloud Tie-Up
Twitter

Twitter Lets Users Stream Music, Audio Via SoundCloud Tie-Up

Called 'Audio Card,' the new feature lets people listen to a variety of content while browsing their timelines.
Businesses Die in Obscurity. Do All You Can to Gain Attention.
Marketing

Businesses Die in Obscurity. Do All You Can to Gain Attention.

If you want to succeed and grow your business, your sales revenue and your brand, you must build awareness.
Grant Cardone
Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey
Social Media

Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey

More marketers than ever are utilizing so-called 'sponsored social,' with the strategy closing in on display ads. Does this signal a shift in the industry?
Jason Falls
What's the Best Way to Market Your Charitable Giving?
Cause marketing

What's the Best Way to Market Your Charitable Giving?

If your company wants to do some good, look at these examples to maximize your cause-related marketing.
David Hagenbuch
Apologizing Is Not Great Customer Service, Only Fixing the Problem Is
Customer Service

Apologizing Is Not Great Customer Service, Only Fixing the Problem Is

Research shows people grow impatient repeatedly hearing "I'm sorry'' while waiting for a solution. Actions really do speak louder than words.
Jason Maynard
Facebook Rolls Out 'Safety Check' Feature to Connect Loved Ones in Times of Crises
Safety

Facebook Rolls Out 'Safety Check' Feature to Connect Loved Ones in Times of Crises

The new tool allows users in disaster zones to check in with friends and family.
10 Innovative Ways to Analyze Google Analytics Data to Increase Sales
Google Analytics

10 Innovative Ways to Analyze Google Analytics Data to Increase Sales

You'll find many ways to give people a second chance to buy by thinking like a shopper while analyzing how they browse your site.
Rocco Baldassarre