Marketing

5 Findings About Idea Generation for Content Marketing
Marketing Ideas

5 Findings About Idea Generation for Content Marketing

How do you come up with and execute 251 marketing ideas each year? In a recent survey, marketers shared their pain.
Jean Spencer
The 3 Steps to Marketing Success in 2015
Marketing

The 3 Steps to Marketing Success in 2015

All signs point to the growing importance of social media, email and mobile devices for effective marketing.
John Rampton
5 Signs You Need to Start Tracking Marketing ROI
Marketing

5 Signs You Need to Start Tracking Marketing ROI

The good news is that your marketing is likely making an impact. But you might not be measuring it as you should.
Tiffany Monhollon
Letterman's Late Show Legacy for Email Marketers: The Subject Line
Email Marketing

Letterman's Late Show Legacy for Email Marketers: The Subject Line

They're your stage entrance, opening monologue and your hook -- make each one a star.
Seamas Egan
4 Tips to Create and Groom a Viral Facebook Video Ad
Facebook Advertising

4 Tips to Create and Groom a Viral Facebook Video Ad

If you're willing to pay a little, there are a number of steps you can take in creating your video content that will a drive tremendous return on your investment.
Adam Callinan
It's Time to Create Content That Customers Actually Want
Marketing Strategies

It's Time to Create Content That Customers Actually Want

Remember: It's not about you -- it's about them.
Renee Yeager
Is Technology Lulling You Into Working Too Remotely?
Client relationship management

Is Technology Lulling You Into Working Too Remotely?

Between the dazzle of contemporary communication technology and the need to keep overhead low, entrepreneurs risk underestimating the value of meeting clients face to face.
John Meyer
For Millennial-Hungry Businesses, Food Festivals Aren't Fluff
Millennials

For Millennial-Hungry Businesses, Food Festivals Aren't Fluff

Here's how to use festivals as a tool to turn millennials into customers for life.
Kate Taylor
Why You Need to Focus on Focus in Your Marketing Plan
Marketing Plans

Why You Need to Focus on Focus in Your Marketing Plan

Don't take it for granted. Without it, your plan will lack a mission and purpose.
Jim Joseph
6 Foolproof Methods for Creating Top Content on Any Topic
SEO

6 Foolproof Methods for Creating Top Content on Any Topic

We'd all love to show up first in Google for something. Here are some pointers.
Jeffrey Kranz
Being Human Is How Your Branding Strategy Will Succeed
Branding

Being Human Is How Your Branding Strategy Will Succeed

Because entrepreneurs are often focused on building a product or service to help businesses or consumers, we forget how to have human conversations.
Melanie Spring
How to Attract Customers Through Pinterest
Online Marketing

How to Attract Customers Through Pinterest

Making Pinterest part of your online marketing strategy can help you get more traffic and make more sales. Here's how to get started.
Mitch Meyerson
The 4-Step Process for Building a Scalable Sales Machine
Sales Strategies

The 4-Step Process for Building a Scalable Sales Machine

Consider these steps when creating predictable and scalable revenue growth for your company.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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