Marketing

5 Marketing Lessons Learned From Southeast Asian Street Vendors
Marketing

5 Marketing Lessons Learned From Southeast Asian Street Vendors

This region is like the Internet come to life -- and everyone's an entrepreneur.
Christian Martin
Find Your Event-Planning Niche
Startup Kit

Find Your Event-Planning Niche

Specializing on just one target market -- corporate or social events -- then narrowing your focus within that market will help you become the event planner everyone seeks out.
The Staff of Entrepreneur Media, Inc.
4 Essentials for Capturing and Converting Mobile Shoppers
Mobile Marketing

4 Essentials for Capturing and Converting Mobile Shoppers

Mobile devices are surpassing desktops for online shopping. Small screens and slower browsing are challenges marketers need to address.
Eric Samson
5 Secrets for Increasing Conversions on Your Site
Web Design

5 Secrets for Increasing Conversions on Your Site

Improving online sales is a constant process of looking at your website as your visitors see it.
Larry Alton
Why the Online Marketplace Is Perfect for Women in Business
Social Media Marketing

Why the Online Marketplace Is Perfect for Women in Business

Social platforms -- and the ability to get personal -- are powerful tools for women entrepreneurs.
Sumi Krishnan
How Podcasts Can Attract Leads and Drive Sales
Online Marketing

How Podcasts Can Attract Leads and Drive Sales

Here's what you need to know to create podcasts that stand out from the crowd and attract your target audience.
Mitch Meyerson
Organic Social Media, the Marketing Tool That Sells Nothing to Anybody
Social Media Marketing

Organic Social Media, the Marketing Tool That Sells Nothing to Anybody

It's hard enough persuading a stranger to buy something online. Asking them to like you is too much.
Ryan Urban
4 Tactics To Create Brand Loyalty Through Relationship Marketing
Branding

4 Tactics To Create Brand Loyalty Through Relationship Marketing

Relationship marketing not only helps build your consumer base but also your brand, which in turn can increase revenue.
Brian Horn
Bud Light's Lighthearted 'Up for Whatever' Campaign Takes a Dark Turn
Marketing

Bud Light's Lighthearted 'Up for Whatever' Campaign Takes a Dark Turn

The company apologized for its tonedeaf marketing message.
Carly Okyle
Marketers Are No Longer in the 'Mad Men' Era
Psychographics

Marketers Are No Longer in the 'Mad Men' Era

Psychographics, not demographics, is what separates us from Don Draper.
Jack Holt
9 Ways to Advertise on LinkedIn
Linkedin

9 Ways to Advertise on LinkedIn

LinkedIn provides an affordable way to get your message out to a targeted audience using 9 easy-to-employ options.
Ted Prodromou
Social Media Marketing

3 Tips to Maximize the Synergy of Social Media and Content Marketing

Tailoring content for different networks and listening closely to your audience are keys to successful online marketing.
Brett Relander
Your Next Speaking Engagement: 7 Secrets to Ensure Massive Success
Public Speaking

Your Next Speaking Engagement: 7 Secrets to Ensure Massive Success

Did you know that greeting people at the door could boost your impact?
Ian Cleary
Create a Better Digital Marketing Strategy With These 4 Tips
Online Marketing

Create a Better Digital Marketing Strategy With These 4 Tips

Entrepreneurs need to redefine engagement and start focusing on what customers really want.
Peter Gasca
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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