News and Articles About Marketing
Creating a logo can be the most critical branding step. Here, we critique and offer insight on the logos from some of the biggest brands.
How your startup uses language to shape the customer experience says a lot about what it believes in.
If you really want to connect with customers, keep these three principles in mind as you shape your campaign.
Early-stage startups don't need a PR firm to get press. Instead, they need to roll up their sleeves, do the work and execute.
Our expert explains you must be compelling to be remembered.
Jonah Berger, a marketing professor a the Wharton School of Business, has identified six key drivers of virality.
Any company can create word-of-mouth ad -- all it takes is a clever idea and skillful execution.
If you're using Pinterest for your brand, here are the new rules you need to be aware of to stay compliant.
The architectural structure of your piece can provide clarity -- and help in hidden ways as well.
Pull out these ideas when you find yourself in a time crunch but need new content.
What does each do, and what are pros and cons of each approach?
Hate writing? You're not alone. Here are top tips from writing professionals on how to break through the paralysis and start to put words on the page.
While business owners call in SEO experts, ask their friends for freelance referrals and even search through the latest content-dating sites, finding quality writers to produce content may just be right under their nose.
Despite what you may have heard, for many businesses, daily updates don't make sense.
You need a social media strategy, but how do you get started on a shoestring budget? Here are three options.
With consumers' attention span shrinking by the second, companies need to think quickly. One solution is micro-content.
Television interviews are a high-stakes game that can pay major dividends. With these strategies, youll be able to enhance your ability to get your message across.
While video content is becoming a more mainstream marketing strategy, it can be expensive. Here are a few strategies for creating top-notch content without spending a fortune.
A recent court ruling finds companies aren't protected from suits by public figures if corporate ads feature them without prior consent.
Customers expect better communication from brands than ever. Most businesses, though, are not keeping up.
Posting articles on your own website is still an excellent way to extend your professional reach.
Harness the proper tools, do analysis and understand how effectively your organizations marketing initiatives work together.
From an astronaut talking fear, Bill and Melinda Gates on giving up their wealth to a surprise appearance by an outlaw, here are some key takeaways from this year's event.
With every site jumping on the content-marketing bandwagon, it can be challenging to get your content noticed. But if you keep your focus on your customer, you can stand out from the crowd.
For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand.
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