News and Articles About Marketing
The architectural structure of your piece can provide clarity -- and help in hidden ways as well.
Pull out these ideas when you find yourself in a time crunch but need new content.
What does each do, and what are pros and cons of each approach?
Hate writing? You're not alone. Here are top tips from writing professionals on how to break through the paralysis and start to put words on the page.
While business owners call in SEO experts, ask their friends for freelance referrals and even search through the latest content-dating sites, finding quality writers to produce content may just be right under their nose.
Despite what you may have heard, for many businesses, daily updates don't make sense.
You need a social media strategy, but how do you get started on a shoestring budget? Here are three options.
With consumers' attention span shrinking by the second, companies need to think quickly. One solution is micro-content.
Television interviews are a high-stakes game that can pay major dividends. With these strategies, youll be able to enhance your ability to get your message across.
While video content is becoming a more mainstream marketing strategy, it can be expensive. Here are a few strategies for creating top-notch content without spending a fortune.
A recent court ruling finds companies aren't protected from suits by public figures if corporate ads feature them without prior consent.
Customers expect better communication from brands than ever. Most businesses, though, are not keeping up.
Posting articles on your own website is still an excellent way to extend your professional reach.
Harness the proper tools, do analysis and understand how effectively your organizations marketing initiatives work together.
From an astronaut talking fear, Bill and Melinda Gates on giving up their wealth to a surprise appearance by an outlaw, here are some key takeaways from this year's event.
With every site jumping on the content-marketing bandwagon, it can be challenging to get your content noticed. But if you keep your focus on your customer, you can stand out from the crowd.
For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand.
When your startup isn't the next Facebook, a first-to-market disruptor or solving some dire pain point, but rather one that is improving on an already successful model, it can be hard to get the attention of the media. But it isn't impossible.
In an ever more competitive advertising world, marketers are increasingly turning to native content to capture the eye of consumers.
Businesses should tweak their plans to inject a more human focus rather than emphasizing steep spending or quick expirations.
I had the 'pressure' of working with him in the Toy Story days of Pixar. Never before or since have I encountered a CEO who was willing to make the effort to develop close personal relationships with the journalists who covered his company.
Whether you embed calls to action or simply better communication devices, make it easy for visitors to contact your business.
Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
Often PR can be a costly service, something that isn't conducive to a startup. But with a little creativity and hustle, it can be done on a dime.
There's no need to meet people in person for the hard sell. Let this tool do the work for you.
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