Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

The Marketer's Guide to Transactional Email
Email Marketing

The Marketer's Guide to Transactional Email

A look at the lifecycle of a user and find opportunities to enhance their experience using email.
Alex Mohr
Have Several Niche Markets? Choose the Right Blog Strategy.
Blogging Tips

Have Several Niche Markets? Choose the Right Blog Strategy.

You can go all-out generic with your blog strategy, or you can go all out niche market.
The Key Components of a Content Manager's Editorial Calendar
Schedules

The Key Components of a Content Manager's Editorial Calendar

Orchestrating a coherent content strategy and building a blog audience often requires the coordination on many pieces of content created by multiple content creators. here's how to keep it all straight.
Brian Honigman
7 Tools to Help Startups Dominate in Large Markets and Compete With the Giants
Tools

7 Tools to Help Startups Dominate in Large Markets and Compete With the Giants

Use these strategies to focus your effort to go viral, achieve higher conversions and hit the headlines to start building a respectable cash flow.
Matthew Toren
Simple Marketing Strategies to Fuel Long-Term Growth for Businesses Online
Marketing

Simple Marketing Strategies to Fuel Long-Term Growth for Businesses Online

Paid search, email nuturing and content marketing can deliver results.
Firas Kittaneh
5 Steps to Getting (and Keeping) Employees Engaged at Work
Ask the Expert

5 Steps to Getting (and Keeping) Employees Engaged at Work

Here are some crucial steps to simultaneously create a more engaged workforce while reducing turnover.
Tom Gimbel
There Is Still Time to Prepare Your Mobile Marketing Strategy for 2015
Mobile Marketing

There Is Still Time to Prepare Your Mobile Marketing Strategy for 2015

Though some marketers lag on mobile strategy, phone and tablets have become the primary devices buyers consult when researching purchases.
Brett Relander
What Content Marketers Can Learn from Santa Claus
Content Marketing

What Content Marketers Can Learn from Santa Claus

Between understanding consumer demand, scaling globally and pleasing audiences, there are some serious areas of overlap between content marketers and Santa himself.
Jim Yu
3 Often-Ignored Aspects of Content Marketing
Content Marketing

3 Often-Ignored Aspects of Content Marketing

People get so caught up in the marketing they forget that creating content is a creative exercise.
Pratik Dholakiya
How the Right Message at the Wrong Time Loses the Sale
Sales Strategies

How the Right Message at the Wrong Time Loses the Sale

To communicate effectively with prospects you must recognize where they are in the process of deciding to buy.
Jason Forrest
How to Get Customers Raving About Your Brand
Branding

How to Get Customers Raving About Your Brand

The most successful brands have good products and great personality.
Sean Kim
Why Marketing to College Millennials Pays Off (Infographic)
College students

Why Marketing to College Millennials Pays Off (Infographic)

Fostering brand loyalty in college students is important: They may not have a lot of money now, but that will soon change.
Laura Entis
3 Reasons Why That 'Free Consultation' Is a Losing Strategy for Entrepreneurs
Marketing Strategies

3 Reasons Why That 'Free Consultation' Is a Losing Strategy for Entrepreneurs

Even a token charge for an initial consultation tells you who is serious about what you're offering.
Kimanzi Constable
A Quick Guide to Mastering Twitter for Business
Twitter Marketing

A Quick Guide to Mastering Twitter for Business

Critical tips to help you maximize your 140-character interactions.
Carol Roth