Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

3 Tips for Turning Your Classmates Into Beta Testers

Student entrepreneur David Chait shares his tips for gaining feedback from the diverse college community.
How to Build Your Business to Attract Buyers

How to Build Your Business to Attract Buyers

Creating a business with the intent to sell demands forward-looking thinking from the very beginning.
3 Lessons About Pricing From A&E's Storage Wars

3 Lessons About Pricing From A&E's Storage Wars

What the popular show about bidding on storage units can teach you about getting the best price.

How to Never Miss a Chance to Hype Your Startup

Student entrepreneur Brian Ballan shares his tips for promoting your brand whenever possible -- without being annoying.
4 Steps to Creating Buzz on a Shoestring Budget

4 Steps to Creating Buzz on a Shoestring Budget

When marketing a startup, a leaner more directed approach is often best. Here's a four-step process.
Franchises Get Into Halloween Spirit

Franchises Get Into Halloween Spirit

Roto-Rooter says it ain't afraid of no ghosts. Meanwhile, Baskin-Robbins and Party City jump on the Halloween hay ride.

Want to Expand Your Reach Globally? Take a Cue From Caesar

Start-up guru Rebekah Iliff answers your big questions about launching, promoting and growing a small business.
How a Dollar Shave Club's Ad Went Viral

How a Dollar Shave Club's Ad Went Viral

Sales skyrocketed after an irreverent video became a Youtube hit.
The Art of Stretching the Truth

The Art of Stretching the Truth

The Esquire guy on what to say when you have no idea what you are talking about.

6 PR Tips for Generating Publicity for Your Startup

Just about every founder thinks her or his startup belongs on the front page, but few actually know how to make this happen. Here are some tips.
Profits or Bust: Inside the Mind of an Efficiency Expert

Profits or Bust: Inside the Mind of an Efficiency Expert

Businesses often pay a lot of money to productivity analysts. We asked one business efficiency expert for his best tips.
Can't Spare the Time to Network? Can You Afford Not To?

Can't Spare the Time to Network? Can You Afford Not To?

The more solid relationships you build, the more credible you are. The more your credibility grows, the more people will hire and recommend you.
Your Business Leaking Money? 5 Holes to Plug

Your Business Leaking Money? 5 Holes to Plug

A little checkup on your spending can go a long way. Here's what to do if you feel like you're watching your money go down the drain.
Oops, My Bad! 5 Ways Your Business Can Improve by Admitting to Mistakes

Oops, My Bad! 5 Ways Your Business Can Improve by Admitting to Mistakes

No matter how much you try, you will make mistakes. But they can help to improve your company's effectiveness and reputation if you handle them well.
A Quick Guide to Making Your Brand's Story More Compelling

A Quick Guide to Making Your Brand's Story More Compelling

Companies should tell the 'why' and highlight their stories in engaging ways.
How Chobani Yogurt Used Social Media to Boost Sales

How Chobani Yogurt Used Social Media to Boost Sales

The company has nearly $1 billion in annual revenue thanks to a combination of social media and real world engagement.

Mobile Advertising Platform Delivers Real Leads

AdLeads lets companies launch geo-tagged campaigns that sidestep the cost-per-click model, in favor of sign-ups.
Starting a LinkedIn Group to Grow Your Network

Starting a LinkedIn Group to Grow Your Network

How to create a focused, topic-driven community and better connect to clients and customers.
Don't Forget 'Positioning' in Your Marketing

Don't Forget 'Positioning' in Your Marketing

A positioning statement is what you stand for -- and what makes you stand out. Here's how to write one.
Publish a Book and Prosper as a Small-Business Owner

Publish a Book and Prosper as a Small-Business Owner

Writing your own book can establish you as an authority and expert.
5 Tips for Transforming Your Hobby Into a Business From the 'Toy Hunter'

5 Tips for Transforming Your Hobby Into a Business From the 'Toy Hunter'

What the reality show about toy collecting can teach you about turning your passion into a profitable business.
5 Ways to Position Your Brand for Pinterest

5 Ways to Position Your Brand for Pinterest

A successful Pinterest campaign begins with assessing your brand and philosophy.

5 Ways to Land Press for Your Startup From Your Dorm Room

Student entrepreneur Matthew Fishman shares how to create buzz for your startup in between classes.

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