News and Articles About Marketing
A direct mail expert explains exactly what types of mailing lists are out there and how to choose the best ones.
The iconic 'Got Milk?' slogan has been dropped in favor of 'Milk Life' as part of a brand new $50 million campaign that aims to tout milk's nutritional benefits.
Need better results from your sales team? Now may be the time to create, rebuild or tweak your sales training program.
Entrepreneurs don't realize the sweat and tears that go into a successful Kickstarter campaign, with the majority of the work being done before the launch.
In Gmail, an unsubscribe button will now appear directly alongside the subject line of promotional emails.
Retailers that have historically eschewed the online ecommerce behemoth may be coming round the mountain yet.
Knowing how to leverage data can help a company better gain new users, tap into existing users and increase revenue.
As the startup ecosystem continually gets flooded with new ventures, getting media attention is becoming more and more difficult. Including PR experiences could help you rise above the crowd.
By pivoting its brand strategy, CalTort has managed to stay competitive with Chipotle, Moe's and other franchises. Here is what you can learn from them.
Good content can drive more sales, boost your visibility and increase customer loyalty.
These expert tips can help you write site content that's SEO- and user-friendly.
In any conversation you have with a customer, there are other conversations at work: the one in your head and the one in his or hers.
What business owners need to know about gathering, using and protecting customer information.
You call the shots, you mark the pathway and you lead by example. You are the benchmark brand.
Arch Grants is looking to help St. Louis make its mark on the startup map with its grant program.
Three-quarters of adults say they look for long-term commitment from the brands in their life. But they arent easily won over. As an entrepreneur, you are going to have to work for it.
Finding impactful staff members takes a lot of hard work. Here are the attributes one company screens for in their candidates.
The old marketing methods no longer work. It's time to rethink your strategy.
A new survey shows that if a customer downloads your brands app on his or her smartphone, there is a pretty good chance he or she has set the app to send push notifications.
By thinking outside of the box for his branding, jeweler Kevin Main has established himself as one of the top artisan jewelers.
Our marketing expert Jim Yu is looking to answer your questions on topics ranging from content marketing to SEO and entering the world of mobile.
If you're looking to increase the number of people who find you online, use this four-step process as your primary strategy in the SEO wars.
While startups are turning to content to build a marketing strategy, not everyone is utilizing this approach to its fullest marketing potential.
The beer company has been on a roll. Here's how you can apply its success to your marketing.
A purpose should be a natural extension of your brand, whatever you decide it to be.
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