Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

27 Expendable Phrases to Cut from Your Marketing Copy

27 Expendable Phrases to Cut from Your Marketing Copy

Readers are pressed for time, so stop muddling your point. Eliminate these phrases and improve the readability of your content.
5 Marketing Lessons From the Super Bowl's Most Popular Commercials

5 Marketing Lessons From the Super Bowl's Most Popular Commercials

What small-business owners can learn from the best of the big budget ads.
Super-Bowl Commercials Through a Marketer's Eyes

Super-Bowl Commercials Through a Marketer's Eyes

If you watch the game's ads with your marketing glasses on, you can get more than a whoosh of entertainment.
Marketing Wizard Seth Godin on Success and Inspiration

Marketing Wizard Seth Godin on Success and Inspiration

He has one of the most-loved marketing blogs, has penned more than a dozen bestselling books and launched a social site that attracts more than 50 million viewers per month. Yet he makes little effort to cultivate a following. Here, in his first-ever major profile, Seth Godin shares how he does it.
The Key to Successful Marketing: Your Unique Selling Proposition

The Key to Successful Marketing: Your Unique Selling Proposition

How to create a simple, compelling value statement that your customers can't resist.
Eye on Marketing: 3 Steps to Revamp Your Analytics

Eye on Marketing: 3 Steps to Revamp Your Analytics

If 'big data' has been out of reach, consider these solutions to track your marketing efforts.
Simple Steps to Effective Marketing

Simple Steps to Effective Marketing

These strategies can demystify your product and help your customers see the light.
3 Things You Need to Know Before Getting Started in Local Mobile Advertising

3 Things You Need to Know Before Getting Started in Local Mobile Advertising

Executing a successful local mobile campaign requires planning, strategy and knowledge. Here are a few things to consider before you get started.
Everything You Ever Wanted to Know About Infographics

Everything You Ever Wanted to Know About Infographics

We answer all your burning questions about infographics and give you seven resources for creating your own.

Not Top Dog? 4 Ways to Project a Bigger Brand

Tech expert Prerna Gupta shares her tips on how to compete with bigger competitors.
Tips for Pitching the Media

Tips for Pitching the Media

Ahead of Entrepreneur's Growth Conference in Dallas on Jan. 10, we share these pointers for pitching the media.
Make Your Own Rules and Other Tips This Week

Make Your Own Rules and Other Tips This Week

Why you shouldn't follow someone else's rules, how to make your marketing efforts stand out and more: our best tips of the week.
How Creative Thinking Can Nab a Coveted Celeb Endorsement

How Creative Thinking Can Nab a Coveted Celeb Endorsement

Targeted marketing and persistence make for a powerful combo on the endorsement front.
How to Figure Out Exactly What Your Customers Want

How to Figure Out Exactly What Your Customers Want

The majority of companies don't know which of their products and services are most valued by the people who pay for them -- here's how to get it right.
4 Things to Do Before You Sell Your Business

4 Things to Do Before You Sell Your Business

Sales of small businesses rose in 2012 and are expected to increase in the new year. Here's what you should do to prepare to sell.
5 Ways to Promote Your 'Made in America' Brand

5 Ways to Promote Your 'Made in America' Brand

Apple will start making some Macs in America in 2013, the latest in a wave of companies stepping up support of the red, white, and blue. Here's how to make the most of manufacturing in the U.S.A.

How We Made $10,000 Using These 5 Content Marketing Tricks

The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy.

3 Tips for Turning Your Classmates Into Beta Testers

Student entrepreneur David Chait shares his tips for gaining feedback from the diverse college community.
How to Build Your Business to Attract Buyers

How to Build Your Business to Attract Buyers

Creating a business with the intent to sell demands forward-looking thinking from the very beginning.
3 Lessons About Pricing From A&E's Storage Wars

3 Lessons About Pricing From A&E's Storage Wars

What the popular show about bidding on storage units can teach you about getting the best price.

How to Never Miss a Chance to Hype Your Startup

Student entrepreneur Brian Ballan shares his tips for promoting your brand whenever possible -- without being annoying.
4 Steps to Creating Buzz on a Shoestring Budget

4 Steps to Creating Buzz on a Shoestring Budget

When marketing a startup, a leaner more directed approach is often best. Here's a four-step process.
Franchises Get Into Halloween Spirit

Franchises Get Into Halloween Spirit

Roto-Rooter says it ain't afraid of no ghosts. Meanwhile, Baskin-Robbins and Party City jump on the Halloween hay ride.

Want to Expand Your Reach Globally? Take a Cue From Caesar

Start-up guru Rebekah Iliff answers your big questions about launching, promoting and growing a small business.
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