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Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing.
Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. Read More
News and Articles About Marketing
If 'big data' has been out of reach, consider these solutions to track your marketing efforts.
January 28, 2013
These strategies can demystify your product and help your customers see the light.
January 25, 2013
Executing a successful local mobile campaign requires planning, strategy and knowledge. Here are a few things to consider before you get started.
January 17, 2013
We answer all your burning questions about infographics and give you seven resources for creating your own.
January 10, 2013
Tech expert Prerna Gupta shares her tips on how to compete with bigger competitors.
January 8, 2013
Ahead of Entrepreneur's Growth Conference in Dallas on Jan. 10, we share these pointers for pitching the media.
January 2, 2013
Why you shouldn't follow someone else's rules, how to make your marketing efforts stand out and more: our best tips of the week.
December 21, 2012
Targeted marketing and persistence make for a powerful combo on the endorsement front.
December 21, 2012
The majority of companies don't know which of their products and services are most valued by the people who pay for them -- here's how to get it right.
December 19, 2012
Sales of small businesses rose in 2012 and are expected to increase in the new year. Here's what you should do to prepare to sell.
December 11, 2012
Apple will start making some Macs in America in 2013, the latest in a wave of companies stepping up support of the red, white, and blue. Here's how to make the most of manufacturing in the U.S.A.
December 7, 2012
The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy.
December 7, 2012
Student entrepreneur David Chait shares his tips for gaining feedback from the diverse college community.
November 22, 2012
Creating a business with the intent to sell demands forward-looking thinking from the very beginning.
November 20, 2012
What the popular show about bidding on storage units can teach you about getting the best price.
November 16, 2012
Student entrepreneur Brian Ballan shares his tips for promoting your brand whenever possible -- without being annoying.
November 15, 2012
When marketing a startup, a leaner more directed approach is often best. Here's a four-step process.
November 1, 2012
Roto-Rooter says it ain't afraid of no ghosts. Meanwhile, Baskin-Robbins and Party City jump on the Halloween hay ride.
October 23, 2012
Start-up guru Rebekah Iliff answers your big questions about launching, promoting and growing a small business.
October 17, 2012
Sales skyrocketed after an irreverent video became a Youtube hit.
October 13, 2012
The Esquire guy on what to say when you have no idea what you are talking about.
October 12, 2012
Just about every founder thinks her or his startup belongs on the front page, but few actually know how to make this happen. Here are some tips.
October 10, 2012
Businesses often pay a lot of money to productivity analysts. We asked one business efficiency expert for his best tips.
October 9, 2012
The more solid relationships you build, the more credible you are. The more your credibility grows, the more people will hire and recommend you.
October 3, 2012
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