Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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Today's Most Read

News and Articles About Marketing

Are You Catfishing Your Customers?
Social Media Marketing

Are You Catfishing Your Customers?

Don't break the hearts of your clients by pretending to offer something better than what you really have.
Stacey Alcorn
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Is Your Website Acting as Customer-Repellent? Avoid These 5 Don'ts.
Websites

Is Your Website Acting as Customer-Repellent? Avoid These 5 Don'ts.

The last thing you want to do is cause your visitors to quickly leave your website, especially if it is due to something avoidable.
Jonathan Long
Don't Want to Be Pigeonholed? Answer These 3 Questions.
Personal Branding

Don't Want to Be Pigeonholed? Answer These 3 Questions.

If you want to move beyond others' preconceived notions about you, ask yourself these questions.
Dorie Clark
Do Good Business by Doing Good
Corporate Social Responsibility

Do Good Business by Doing Good

Corporate social-responsibility programs have become more commonplace in today's corporate world. Here's why some executives are pursuing them.
Jesse Torres
Marketers Are Taking a Closer Look at Your Tumblr Photos. Here's Why.
Social Media Marketing

Marketers Are Taking a Closer Look at Your Tumblr Photos. Here's Why.

Marketers will now have access to more nuanced references, not just explicit mentions.
Laura Entis
'Tis the Season? Starbucks' Pumpkin Spice Latte Arrives Early This Year.
Customer Loyalty

'Tis the Season? Starbucks' Pumpkin Spice Latte Arrives Early This Year.

The fan favorite will be available at the end of August for some dedicated customers.
Katie Little
189 Words That Get Your Customer's Attention Every Time
Increasing Conversions

189 Words That Get Your Customer's Attention Every Time

Bottom line: Using these words can help you convert readers into paying customers.
Kevan Lee
5 Key Principles for a Company's Website Redesign
Building a Website

5 Key Principles for a Company's Website Redesign

Even if a business has the best product or service, if its site doesn't communicate its messages quickly, valuable customers will be lost to competitors.
Jerry Jao
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4 Musts to Prepare for a Comfortable On-Camera Interview
Public Speaking

4 Musts to Prepare for a Comfortable On-Camera Interview

You don't want to look like a deer in headlights on television, so do some due diligence before appearing on air.
Stephen Key
Write Headlines That Make Your Customers Take Notice
Customer Engagement

Write Headlines That Make Your Customers Take Notice

Headlines are often the first thing customers read, and if they're boring, they'll move on faster than you can blink. Learn how to create attention-grabbing headlines.
Al Lautenslager
One Place Entrepreneurs Should Be Allocating Their Marketing Budget But Aren't
Marketing Strategies

One Place Entrepreneurs Should Be Allocating Their Marketing Budget But Aren't

For a number of reasons, founders and executives should be putting more of their marketing dollars in this underserved area.
Punit Dhillon
Sales on Mobile Are Booming, So It's Time to Think Small Screen First
Mobile Marketing

Sales on Mobile Are Booming, So It's Time to Think Small Screen First

By adopting a strategy that caters to smartphones, you'll attract a whole group of customers who may be frustrated with other businesses.
Seamas Egan
The Trick to Getting Millennials to View Your Content
Content marketing

The Trick to Getting Millennials to View Your Content

With the Gen Y generation being an influential bunch, brands need to focus on two things to get their attention.
 Joe Cardillo
2 Tips for Getting More People to Read Your Blog Posts
National Small Business Week

2 Tips for Getting More People to Read Your Blog Posts

Here's a hint: It's all about social media.
Jason Fell