Marketing

Why Dynamic Content Will Deliver for the Marketing Industry
Data-Driven Marketing

Why Dynamic Content Will Deliver for the Marketing Industry

This newer method supercharges personalization, allowing marketers to deliver individual subscribers different content, all from a single email.
Cynthia Price
Amplify Your Content-Marketing Results by Using These 4 Simple Tips
Data-Driven Marketing

Amplify Your Content-Marketing Results by Using These 4 Simple Tips

While most businesses know they need to do content marketing, many don't gain much traction.
Jonathan Long
Don't Get Tripped Up by These 5 Branding Myths
Data-Driven Marketing

Don't Get Tripped Up by These 5 Branding Myths

Dogged daily engagement, not big bucks, will lead to your success.
Nina Zipkin
7 Ways to Turbocharge AdWords for Optimal Performance
Data-Driven Marketing

7 Ways to Turbocharge AdWords for Optimal Performance

From the outside, it seems like you just add keywords, write a few text ads and then sit back and collect paychecks. That couldn't be farther from the truth.
How Tapping Emotional Hot Buttons Can Make Your Content Go Viral
Data-Driven Marketing

How Tapping Emotional Hot Buttons Can Make Your Content Go Viral

Here are three ways to bridge unexpected connections and innovative ideas, helping drive viral success.
Here's Why JetBlue Wanted New Yorkers to Steal Its Outdoor Posters
Data-Driven Marketing

Here's Why JetBlue Wanted New Yorkers to Steal Its Outdoor Posters

'Only a real New Yorker can pull this off,' the airline teased on bus-shelter ads across the city.
Geoff Weiss
5 Truths to Contemplate Before You Start Writing Your Book
Data-Driven Marketing

5 Truths to Contemplate Before You Start Writing Your Book

Writing a sincere and authoritative book is a powerful branding strategy for entrepreneurs. Schlock, on the other hand, does you no good.
Dixie Gillaspie
The Content-Strategy Conundrum: When, What and How to Generate Demand
Data-Driven Marketing

The Content-Strategy Conundrum: When, What and How to Generate Demand

Are you using general content for a specific purpose? Often, that kind of generic approach doesn't work.
Carlos Hidalgo
How the Experts Scale Their Content Strategies
Data-Driven Marketing

How the Experts Scale Their Content Strategies

Solid content marketing guides your blogging, social media, lead generation and even other facets of digital marketing such as pay-per-click ads and search-engine optimization.
Aaron Agius
Why You Have a Lot Fewer Sales Leads to Follow Than You Think
Data-Driven Marketing

Why You Have a Lot Fewer Sales Leads to Follow Than You Think

Businesses often drastically underestimate how fast their customer information databases go out of date.
Peter Daisyme
Good Social Media Boosts SEO Even Though Nobody Understands How
Data-Driven Marketing

Good Social Media Boosts SEO Even Though Nobody Understands How

There is lots of debate over the mechanics of how social media boosts SEO but no doubt that it does.
Larry Alton
How Removing Old Website Content Can Improve Your Traffic
Data-Driven Marketing

How Removing Old Website Content Can Improve Your Traffic

Old low-value content may be dragging down your rankings. There's no shame in deleting it.
James Parsons
3 Ways to Create Mobile Ads That Attract, Not Annoy, Customers
Data-Driven Marketing

3 Ways to Create Mobile Ads That Attract, Not Annoy, Customers

Mobile gives brands the opportunity to emotionally connect with consumers, and yet so many continue to squander the opportunity.
Ari Brandt
The Importance of Making Publishing a Team Sport
Data-Driven Marketing

The Importance of Making Publishing a Team Sport

Involving the team can be an interesting challenge. While there is impending friction to avoid, there's also much to be gained when the entire team contributes to publishing's success.
Gregory Ciotti
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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