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Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing.
Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. Read More
News and Articles About Marketing
Student entrepreneur David Chait shares his tips for gaining feedback from the diverse college community.
November 22, 2012
Creating a business with the intent to sell demands forward-looking thinking from the very beginning.
November 20, 2012
What the popular show about bidding on storage units can teach you about getting the best price.
November 16, 2012
Student entrepreneur Brian Ballan shares his tips for promoting your brand whenever possible -- without being annoying.
November 15, 2012
When marketing a startup, a leaner more directed approach is often best. Here's a four-step process.
November 1, 2012
Roto-Rooter says it ain't afraid of no ghosts. Meanwhile, Baskin-Robbins and Party City jump on the Halloween hay ride.
October 23, 2012
Start-up guru Rebekah Iliff answers your big questions about launching, promoting and growing a small business.
October 17, 2012
Sales skyrocketed after an irreverent video became a Youtube hit.
October 13, 2012
The Esquire guy on what to say when you have no idea what you are talking about.
October 12, 2012
Just about every founder thinks her or his startup belongs on the front page, but few actually know how to make this happen. Here are some tips.
October 10, 2012
Businesses often pay a lot of money to productivity analysts. We asked one business efficiency expert for his best tips.
October 9, 2012
The more solid relationships you build, the more credible you are. The more your credibility grows, the more people will hire and recommend you.
October 3, 2012
A little checkup on your spending can go a long way. Here's what to do if you feel like you're watching your money go down the drain.
September 25, 2012
No matter how much you try, you will make mistakes. But they can help to improve your company's effectiveness and reputation if you handle them well.
September 21, 2012
Companies should tell the 'why' and highlight their stories in engaging ways.
September 18, 2012
The company has nearly $1 billion in annual revenue thanks to a combination of social media and real world engagement.
September 16, 2012
AdLeads lets companies launch geo-tagged campaigns that sidestep the cost-per-click model, in favor of sign-ups.
September 11, 2012
How to create a focused, topic-driven community and better connect to clients and customers.
September 10, 2012
A positioning statement is what you stand for -- and what makes you stand out. Here's how to write one.
September 10, 2012
Writing your own book can establish you as an authority and expert.
September 4, 2012
What the reality show about toy collecting can teach you about turning your passion into a profitable business.
August 31, 2012
A successful Pinterest campaign begins with assessing your brand and philosophy.
August 31, 2012
Student entrepreneur Matthew Fishman shares how to create buzz for your startup in between classes.
August 30, 2012
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