Marketing

How Flipora Became Rover Without Confusing 30 Million People
Data-Driven Marketing

How Flipora Became Rover Without Confusing 30 Million People

To be certain that users would not forget who the company is, it announced major, positive news along with the name change.
Peter Daisyme
Why You Should Drop the Client Who Demands You Drop Your Fee
Data-Driven Marketing

Why You Should Drop the Client Who Demands You Drop Your Fee

Discounting your services undermines your brand and your bargaining position with all future clients.
Jacqueline Whitmore
The 6 Types of Content That Will Boost Traffic and Engagement
Data-Driven Marketing

The 6 Types of Content That Will Boost Traffic and Engagement

The content you create must be driven by what you want to achieve.
Mridu Khullar Relph
5 Ways to Pump Your Business into the Media
Data-Driven Marketing

5 Ways to Pump Your Business into the Media

Reaching out to the media about your product or service can feel overwhelming. But remember: Reporters want stories, and yours just might make their day.
Susan Matthews Apgood
Why Dynamic Content Will Deliver for the Marketing Industry
Data-Driven Marketing

Why Dynamic Content Will Deliver for the Marketing Industry

This newer method supercharges personalization, allowing marketers to deliver individual subscribers different content, all from a single email.
Cynthia Price
Amplify Your Content-Marketing Results by Using These 4 Simple Tips
Data-Driven Marketing

Amplify Your Content-Marketing Results by Using These 4 Simple Tips

While most businesses know they need to do content marketing, many don't gain much traction.
Jonathan Long
Don't Get Tripped Up by These 5 Branding Myths
Data-Driven Marketing

Don't Get Tripped Up by These 5 Branding Myths

Dogged daily engagement, not big bucks, will lead to your success.
Nina Zipkin
7 Ways to Turbocharge AdWords for Optimal Performance
Data-Driven Marketing

7 Ways to Turbocharge AdWords for Optimal Performance

From the outside, it seems like you just add keywords, write a few text ads and then sit back and collect paychecks. That couldn't be farther from the truth.
How Tapping Emotional Hot Buttons Can Make Your Content Go Viral
Data-Driven Marketing

How Tapping Emotional Hot Buttons Can Make Your Content Go Viral

Here are three ways to bridge unexpected connections and innovative ideas, helping drive viral success.
Here's Why JetBlue Wanted New Yorkers to Steal Its Outdoor Posters
Data-Driven Marketing

Here's Why JetBlue Wanted New Yorkers to Steal Its Outdoor Posters

'Only a real New Yorker can pull this off,' the airline teased on bus-shelter ads across the city.
Geoff Weiss
5 Truths to Contemplate Before You Start Writing Your Book
Data-Driven Marketing

5 Truths to Contemplate Before You Start Writing Your Book

Writing a sincere and authoritative book is a powerful branding strategy for entrepreneurs. Schlock, on the other hand, does you no good.
Dixie Gillaspie
The Content-Strategy Conundrum: When, What and How to Generate Demand
Data-Driven Marketing

The Content-Strategy Conundrum: When, What and How to Generate Demand

Are you using general content for a specific purpose? Often, that kind of generic approach doesn't work.
Carlos Hidalgo
How the Experts Scale Their Content Strategies
Data-Driven Marketing

How the Experts Scale Their Content Strategies

Solid content marketing guides your blogging, social media, lead generation and even other facets of digital marketing such as pay-per-click ads and search-engine optimization.
Aaron Agius
Why You Have a Lot Fewer Sales Leads to Follow Than You Think
Data-Driven Marketing

Why You Have a Lot Fewer Sales Leads to Follow Than You Think

Businesses often drastically underestimate how fast their customer information databases go out of date.
Peter Daisyme
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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