News and Articles About Marketing
With new, innovative marketing strategies continuing to pop up, marketers often lose focus on the impact these tactics will have on their bottom line.
Newbie businesses can turn their inhouse staffers into website optimizers and social-media marketers for a while.
Contrary to many marketers beliefs, a brand is much more than just a logo and branding is much more than simply pushing that logo in front of someone as many times as possible.
Grant Cardone on big sales no-nos, and the one critical must-have for any successful sales operation.
A compelling brand story gives your audience a way to connect with you.
A new study suggests that making eye contact with the characters or people on a cereal box increases trust and connection with the brand.
Sales expert Grant Cardone on how business owners can erase uncertainty and make the big sale.
The only way to really stand out when networking is to have an interesting and memorable conversation. Here are some suggestions.
While there's nothing wrong with working hard to grow your customer base, it's important to remember the value behind customer retention and brand loyalty.
Infographics, dashboards and mobile apps provide a direct avenue to our brains. Use them to your advantage.
Sales expert Grant Cardone on the key to blowing past the competitors in your industry.
Despite the growth of social media and other digital outlets, studies show that traditional PR is still tops when it comes to what readers believe.
Business owners should follow big brands' leads and fashion content that speaks to customers.
Working at a company focused on providing loyalty programs to big-name companies like Microsoft and Pepsi, Joanna Lord knows a thing or two about marketing. And for this month only, this CMO is looking to take entrepreneurs' questions about marketing and branding.
Along with availing yourself of the power of the web using search engines and social media, tap email, direct mail and trade shows -- not to mention cold calling. Peruse these seven strategies.
Some say you need an outgoing personality to get great sales results. Here, sales expert Grant Cardone says introverts can be just as good.
A strong brand will only stay strong if you remember exactly what got you to the top -- and you do what's required to stay there.
If you want to get attention, consider investing in a long-form project that will set you apart.
Sales expert Grant Cardone on the key to building a sales operation from the ground up -- fast.
An offer of something free can spark a relationship-building process with customers. Then continue the dialogue.
While many entrepreneurs may look for shady tactics to increase traffic in the short term, it isn't a viable long-term solution. Here is how to remain ethical and stay in the game.
Effective damage control all comes down to the tone.
Anybody can follow the rules and be mediocre, but those who lead write their own rule books and strive to become better.
Often, the marriage of a great headline with the perfect image -- or even a compelling image alone -- generates the most sales or traffic for a story. Here we take a look at a few great examples -- both past and present.
With everyone having a website presence, it can be challenging to stand out from the crowd and generate a profit. Here are five add-ons that will help you do both.
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