Marketing
Your marketing strategy can make or break your business. Here, discover tips for success when it comes to brand identity, customer engagement, social media presence and more.
What I Learned From Spending $5.9 Million on Marketing Last Year
Road-tested tips to 6X your revenue per lead, double your social media leads and increase sales conversations. I know because I lived it!
4 Ways Brands Can Use Influencers for Better Sales This Summer
The power of influencer marketing is unquestionable. It is projected to hit around $21 billion in 2024 and is no longer optional but inevitable for brands aiming to grow and capture new audiences.
This Mother and Daughter Were 'Kind of Fringe Weirdos' When They Started an Uncommon Business in Their Garage. Now They're in Major Retailers — and Victoria Beckham Is a Fan.
Jenefer and Melissa Palmer's slow-and-steady approach to growth helped their skincare and body care brand OSEA thrive over decades — but lately they've been taking things up a notch.
Gen Z Doesn't Care About Your Billboards — They Care About Authenticity. Here's How Business Leaders Can Gain Gen Z's Trust and Loyalty
Gen Z's buying power has reached a staggering $360 billion, and they spend over seven hours a day looking at screens. With its influence on the consumer landscape only intensifying, Gen Z is a critical audience for any brand seeking long-term customer loyalty.
More Posts on Marketing
4 Things Ecommerce Startups Need to Be Careful About When Running A/B Tests
A/B testing is a powerful tool, but you should be aware of these aspects that people often overlook.
10 Ways to Use AI for Hyper-Personalized Marketing
The future of marketing is not just about privacy and personalization. It's predictive, proactive and powered by AI.
If You Want to Make Millions, Ditch Your Polished Pitch and 'Own Your Crazy' Says This Legendary Branding Guru
Phyllis Williams-Strawder, the self-anointed "Ghetto Country Brandmother," shares her unfiltered thoughts on achieving big success by using your authentic voice.
Scale up Your Content Creation with This AI-Repurposing Lifetime Plan for $150
Recycle audio, text, and video for endless content to fuel your social and marketing needs.
6 Reasons Why You Should Build Brand Equity Early in Your Business
A well-established brand brings more revenue, has more competitive advantages, and can weather any storm, making it easier to run your business and experiment with new tactics.
How to Attract Website Visitors in the AI Era — 4 Alternative Channels to Explore
As Google shifts towards generative search results, website owners must adapt their marketing strategies to maintain and grow their audience. Discover proven tactics for expanding your reach and attracting visitors through alternative channels.
Want to Know the Secret to Closing More Sales? 65% of Consumers Say They Will Buy If Your Company Does This.
Encouraging and supporting your employees in their personal branding efforts is not just a strategy for individual growth, but it's also a forward-thinking business approach to elevate your company in a competitive market.
This Mother of 6 Created a Hit Children's Brand Without Any Industry Experience — Here's Her No. 1 Secret for Entrepreneurial Parents Who Want to Achieve Big Goals
Ylleya Fields independently published the book that would expand into the "Princess Cupcake Jones" series and full-blown brand in 2012.
Don't Have Time to Eat Healthy? This Entrepeneur Has a Fix for That.
Luke Saunders, founder and CEO of Farmer's Fridge, built a company to make eating fresh food on the go as easy as buying a bag of chips.
'Marketing Happy Hour' Podcast Hosts Share the Best Way to Connect With Consumers: 'Think of Social Media Like a First Date'
Brand marketing experts and hosts of the Marketing Happy Hour podcast share tips on how to launch, grow, and make the most out of your small business's online presence.
Don't Let These Three PR Myths Stop You From Harnessing Its Power
While these myths may have changed your perceptions of PR, it is still a powerful asset for any company, especially ambitious ones. Let's debunk these myths so you can identify a PR plan that works best for your business.
