Metrics

News and Articles About Metrics

The Complete Guide to Building a Metrics-Driven Company
Analytics

The Complete Guide to Building a Metrics-Driven Company

Good metrics can help you motivate your team, stay focused on key objectives, create realistic forecasts, impress investors and become acquirable by larger companies.
Andrew Cohen
Measure the Success of a Marketing Campaign Through the Product and the Brand
Marketing

Measure the Success of a Marketing Campaign Through the Product and the Brand

Without a goal and measurement system in place at the beginning, you can't possibly ascertain success.
Jim Joseph
The Secret to Maximizing Your Marketing Dollars for Fun and Profit
Marketing

The Secret to Maximizing Your Marketing Dollars for Fun and Profit

Don't act like the big companies. You can be doing a lot more in marketing, for a lot less money.
Issamar Ginzberg
Use the Metrics That Really Matter in Your Business
Metrics

Use the Metrics That Really Matter in Your Business

Numbers are vitally important to knowing how well you're doing, but only if they're pertinent to your goals.
Michael Cooper
Why Your Startup Needs to Be Data Mature From the Beginning
Data Analysis

Why Your Startup Needs to Be Data Mature From the Beginning

Data-driven decision making is fundamentally important. Startups make a mistake thinking it is a capacity they can wait to develop.
Asha Saxena
4 Metrics Enterprise Software Companies Should Be Tracking, But Aren't
Sales Metrics

4 Metrics Enterprise Software Companies Should Be Tracking, But Aren't

You'd be surprised what you'll learn from determining, for instance, average revenue per end-user.
Tx Zhuo
5 Social Media Marketing Metrics You Should Be Tracking
Social Media Marketing

5 Social Media Marketing Metrics You Should Be Tracking

Social media can be an extraordinarily effective marketing medium, but it can also be a tremendous time sink for brands that focus on the wrong priorities.
Aaron Agius
To Track the Effectiveness of a Marketing Plan, You Need Modern Day Measurement
Marketing Plans

To Track the Effectiveness of a Marketing Plan, You Need Modern Day Measurement

Times have changed, and taking a look in annually is no longer a sound strategy.
Jim Joseph
10 Data Tools Every Marketer Needs to Be Using
Data Analysis

10 Data Tools Every Marketer Needs to Be Using

The Internet may be flooded with data tools of every size and shape but they aren't all created equally.
Romy Misra
Attention Is the New Currency for Brand Advertising
Marketing

Attention Is the New Currency for Brand Advertising

It's not enough to simply know an ad was placed in front of an audience. Marketers need to dig deeper to find out if it was truly effective.
Jonah Goodhart
Revive the Balanced Scorecard for Your 21st-Century Startup
Metrics

Revive the Balanced Scorecard for Your 21st-Century Startup

Ensure that you keep your eyes on everything leading you to the prize -- not just the prize itself.
Asha Saxena
Take the Guesswork Out of Innovation With Metrics
Big Data

Take the Guesswork Out of Innovation With Metrics

While thinking intuitively might lead to some good ideas eventually, you must invest wisely. Track winning ideas by the numbers.
Asha Saxena
Can't Afford a $4 Million Super Bowl Ad? Try These 3 Things Instead.
Super Bowl

Can't Afford a $4 Million Super Bowl Ad? Try These 3 Things Instead.

Every business owner may have dreams of buying a 30-second spot during the mega event. Meanwhile, try these less flashy maneuvers.
Ted Devine
How to Develop a Stellar Employer Brand
Growing a Business

How to Develop a Stellar Employer Brand

Want your company to really stand out from competitors in the eyes of job seekers? Check out these ways to boost your organization's profile.
Heather R. Huhman