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4 Metrics Enterprise Software Companies Should Be Tracking, But Aren't
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5 Social Media Marketing Metrics You Should Be Track...
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Use the Metrics That Really Matter in Your Business
News and Articles About Metrics
Social Media Marketing
5 Social Media Marketing Metrics You Should Be Tracking
Social media can be an extraordinarily effective marketing medium, but it can also be a tremendous time sink for brands that focus on the wrong priorities.
To Track the Effectiveness of a Marketing Plan, You Need Modern Day Measurement
Times have changed, and taking a look in annually is no longer a sound strategy.
10 Data Tools Every Marketer Needs to Be Using
The Internet may be flooded with data tools of every size and shape but they aren't all created equally.
Attention Is the New Currency for Brand Advertising
It's not enough to simply know an ad was placed in front of an audience. Marketers need to dig deeper to find out if it was truly effective.
Revive the Balanced Scorecard for Your 21st-Century Startup
Ensure that you keep your eyes on everything leading you to the prize -- not just the prize itself.
Take the Guesswork Out of Innovation With Metrics
While thinking intuitively might lead to some good ideas eventually, you must invest wisely. Track winning ideas by the numbers.
Can't Afford a $4 Million Super Bowl Ad? Try These 3 Things Instead.
Every business owner may have dreams of buying a 30-second spot during the mega event. Meanwhile, try these less flashy maneuvers.
Growing a Business
How to Develop a Stellar Employer Brand
Want your company to really stand out from competitors in the eyes of job seekers? Check out these ways to boost your organization's profile.
Heather R. Huhman
The Startup Marketer's Guide to Sponsored Online Content
Through paid media, business owners can realize a regular stream of site visitors, expanded consumer awareness and customer leads.
Ask the Right Questions About Your Data to Build Business Value
Arriving at the appropriate line of inquiry could be the catalyst that pushes your leadership, teams and company toward success.
It's Easy to Spy on Your Competitors Conveniently and for Free.
Google AdWords has a handy set of tools that tells you, and your competition, how you stack up against each other.
Customer Relationship Management
Reverse a Pattern of Poor Sales With Speech Analytics
Track certain certain keywords in sales calls and measure outcomes. This can set the stage for focused coaching.
The 5 Key Metrics You Need to Be Tracking in 2015
Unless you're a statistician at heart, tracking key performance indicators (KPIs) isn't the sexiest part of a marketer's job, but it is one of the most important.
Lisa Hoover McGreevy
4 Ways to Succeed at Keeping Your New Year's Resolution
Ambitious goals are great but make it specific and lay out a plan for success.
Starting a Business
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