News and Articles About Metrics
Good metrics can help you motivate your team, stay focused on key objectives, create realistic forecasts, impress investors and become acquirable by larger companies.
Without a goal and measurement system in place at the beginning, you can't possibly ascertain success.
Don't act like the big companies. You can be doing a lot more in marketing, for a lot less money.
Numbers are vitally important to knowing how well you're doing, but only if they're pertinent to your goals.
Data-driven decision making is fundamentally important. Startups make a mistake thinking it is a capacity they can wait to develop.
You'd be surprised what you'll learn from determining, for instance, average revenue per end-user.
Social Media Marketing
Social media can be an extraordinarily effective marketing medium, but it can also be a tremendous time sink for brands that focus on the wrong priorities.
Times have changed, and taking a look in annually is no longer a sound strategy.
The Internet may be flooded with data tools of every size and shape but they aren't all created equally.
It's not enough to simply know an ad was placed in front of an audience. Marketers need to dig deeper to find out if it was truly effective.
Ensure that you keep your eyes on everything leading you to the prize -- not just the prize itself.
While thinking intuitively might lead to some good ideas eventually, you must invest wisely. Track winning ideas by the numbers.
Every business owner may have dreams of buying a 30-second spot during the mega event. Meanwhile, try these less flashy maneuvers.
Growing a Business
Want your company to really stand out from competitors in the eyes of job seekers? Check out these ways to boost your organization's profile.