Metrics

News and Articles About Metrics

3 Tips to Keep Entrepreneurs Out of the Weeds

Business leaders should maintain strategic vision and leave tending to the details to their managers.

5 Dashboards for the Data Every Business Needs to Track

People and money are the two constants regardless of what a company sells. Keeping tabs on the comings and goings of both is indispensable.

7 Tips for Startups to Engineer Traction and See Big Growth

You’re only as good as the number of people using and, more importantly, paying for what you built.

8 Ingredients of an Off-the-Charts Email Marketing Campaign

For extraordinary results, test, measure, tweak. Don't stop.

Data Driven: What Amazon's Jeff Bezos Taught Me About Running a Company

A former employee of the retailer reflects on the lessons learned from the boss of the web giant.

3 Essential Laws of Management No Entrepreneur Can Afford to Ignore

What you encourage and what you won't tolerate are the biggest factors shaping your team.

You Can Manage Certain Sales Metrics, Just Not Revenue (Infographic)

Leaders can have a significant impact on the success or failure of their sales force by focusing on achieving specific numbers.

Analytics Offers a View Into How Customers Experience Your Product

Here’s the roadmap a data company uses when advising their customers how to utilize their numbers.

A Successful Content-Marketing Strategy Goes Far Beyond Page Views

With many companies turning to content to help build their brand, some entrepreneurs and CMOs are looking at the wrong metrics. Here is how content-marketing has evolved and what people should be measuring.

3 Reasons Your Business Isn't Growing

If your startup has started to stagnate after a couple of years, look no further for the cause than your leadership.

Keeping Score Matters, But Not How You Think

Tracking your progress is important to self-improvement, but beware letting others be the referee.

How Big Data Will Change Everything About Managing Employees

The analytical tools that have revolutionized marketing are set to do the same for leading your team.

Get and Stay Ahead of the Competition With These 3 Tools

If Navy SEALs training teaches you anything, it's that you need every advantage you can get to be elite.

How Media Startups Can Get Investors on Board

Our expert Jon Elvekrog provides insight on how media startups should discuss milestones and scalability to investors.

Just Keeping Track of Key Measures Can Double Your Profits

"Operational dashboards'' keep employees and entire businesses focused on improving the tasks that make everything work.

The 3-Step Cure for Micromanagement

Learn to let go safely by putting the proper infrastructure in place -- your business depends on it.

The ABCs of Market Research

Here are three things to consider when collecting data on the basics of your industry to stay ahead of the game.

How the Advice of the Past Can Save Us Now

On the 60th anniversary of Peter Drucker's business classic, its concepts are still debated along with W. Edwards Deming's quality circles.

Savvy Business Owners Know This Metric

Business owners who understand their cost of goods sold have an understanding of what their firm needs to succeed.

Make Financial Statements Useful With These 6 Tips

Without accurate and up-to-date numbers, your business can suffer. Here's how to upgrade your reporting.

Hello? Is Someone There? Why Customer Support Matters.

Your service team can not only address client problems but give valuable feedback to your company and product.

How to Tell if Your Social Media Efforts Are Paying Off

Monitoring and measuring your social media efforts is essential. Here are the two metrics to watch.

Updated Facebook 'Pages' Allow You to Stack Up Your Competitors' Social Metrics

Facebook is rolling out a streamlined version of its Pages feature that will allow administrators to keep an eye on the social performance of competing businesses.

Getting Your Small Business to Scale Like a Tech Startup

With small businesses starting to think more like tech startups in terms of innovation and growth, here are a few tips to help companies get started down that path.

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