Metrics

News and Articles About Metrics

10 Data Tools Every Marketer Needs to Be Using
Data Analysis

10 Data Tools Every Marketer Needs to Be Using

The Internet may be flooded with data tools of every size and shape but they aren't all created equally.
Romy Misra
Attention Is the New Currency for Brand Advertising
Marketing

Attention Is the New Currency for Brand Advertising

It's not enough to simply know an ad was placed in front of an audience. Marketers need to dig deeper to find out if it was truly effective.
Jonah Goodhart
Revive the Balanced Scorecard for Your 21st-Century Startup
Metrics

Revive the Balanced Scorecard for Your 21st-Century Startup

Ensure that you keep your eyes on everything leading you to the prize -- not just the prize itself.
Asha Saxena
Take the Guesswork Out of Innovation With Metrics
Big Data

Take the Guesswork Out of Innovation With Metrics

While thinking intuitively might lead to some good ideas eventually, you must invest wisely. Track winning ideas by the numbers.
Asha Saxena
Can't Afford a $4 Million Super Bowl Ad? Try These 3 Things Instead.
Super Bowl

Can't Afford a $4 Million Super Bowl Ad? Try These 3 Things Instead.

Every business owner may have dreams of buying a 30-second spot during the mega event. Meanwhile, try these less flashy maneuvers.
Ted Devine
How to Develop a Stellar Employer Brand
Growing a Business

How to Develop a Stellar Employer Brand

Want your company to really stand out from competitors in the eyes of job seekers? Check out these ways to boost your organization's profile.
Heather R. Huhman
The Startup Marketer's Guide to Sponsored Online Content
Sponsored Content

The Startup Marketer's Guide to Sponsored Online Content

Through paid media, business owners can realize a regular stream of site visitors, expanded consumer awareness and customer leads.
Matthew Kammerer
Ask the Right Questions About Your Data to Build Business Value
Big Data

Ask the Right Questions About Your Data to Build Business Value

Arriving at the appropriate line of inquiry could be the catalyst that pushes your leadership, teams and company toward success.
Asha Saxena
It's Easy to Spy on Your Competitors Conveniently and for Free.
Google AdWords

It's Easy to Spy on Your Competitors Conveniently and for Free.

Google AdWords has a handy set of tools that tells you, and your competition, how you stack up against each other.
Mike Rhodes
Customer Relationship Management

Reverse a Pattern of Poor Sales With Speech Analytics

Track certain certain keywords in sales calls and measure outcomes. This can set the stage for focused coaching.
Jeffrey Fotta
Marketing

The 5 Key Metrics You Need to Be Tracking in 2015

Unless you're a statistician at heart, tracking key performance indicators (KPIs) isn't the sexiest part of a marketer's job, but it is one of the most important.
Lisa Hoover McGreevy
4 Ways to Succeed at Keeping Your New Year's Resolution
Entrepreneur Lifestyles

4 Ways to Succeed at Keeping Your New Year's Resolution

Ambitious goals are great but make it specific and lay out a plan for success.
Larry Alton
5 Metrics You Shouldn't Use to Measure Success
Metrics

5 Metrics You Shouldn't Use to Measure Success

Being popular or busy for its own sake feel good but don't move the ball forward for you or your company.
Jeff Boss
4 Steps to a Breakout 2015
Growth Strategies

4 Steps to a Breakout 2015

In this difficult economic environment, it's still possible to have a profitable, growing business. Follow these four steps.
Doug and Polly White