Metrics

News and Articles About Metrics

The Ultimate Guide to Metrics for Business Leaders
Big Data

The Ultimate Guide to Metrics for Business Leaders

Drive performance by focusing on key measurements in seven telling ways.
Asha Saxena
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The 3 Best Measures of True Branding Success Are Tough to Quantify
Branding

The 3 Best Measures of True Branding Success Are Tough to Quantify

Validating your branding efforts with emotional-value metrics is unavoidably a blend of intuition and analytics because brand loyalty is anything but rational.
Jeremiah Gardner
4 Reasons Sharing Performance Metrics Will Accelerate Your Business
Metrics

4 Reasons Sharing Performance Metrics Will Accelerate Your Business

An entrepreneur makes his case for the efficiency of dashboards to inspire engagement, productivity and results.
David Kalt
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3 Tips to Keep Entrepreneurs Out of the Weeds
Leadership

3 Tips to Keep Entrepreneurs Out of the Weeds

Business leaders should maintain strategic vision and leave tending to the details to their managers.
Jesse Torres
5 Dashboards for the Data Every Business Needs to Track
Analytics

5 Dashboards for the Data Every Business Needs to Track

People and money are the two constants regardless of what a company sells. Keeping tabs on the comings and goings of both is indispensable.
Rohan Ayyar
7 Tips for Startups to Engineer Traction and See Big Growth
Growth Strategies

7 Tips for Startups to Engineer Traction and See Big Growth

You're only as good as the number of people using and, more importantly, paying for what you built.
Armando Biondi
8 Ingredients of an Off-the-Charts Email Marketing Campaign
Email Marketing

8 Ingredients of an Off-the-Charts Email Marketing Campaign

For extraordinary results, test, measure, tweak. Don't stop.
Vikas Lalwani
Data Driven: What Amazon's Jeff Bezos Taught Me About Running a Company
Amazon

Data Driven: What Amazon's Jeff Bezos Taught Me About Running a Company

A former employee of the retailer reflects on the lessons learned from the boss of the web giant.
David Selinger
3 Essential Laws of Management No Entrepreneur Can Afford to Ignore
Corporate Culture

3 Essential Laws of Management No Entrepreneur Can Afford to Ignore

What you encourage and what you won't tolerate are the biggest factors shaping your team.
Dixie Gillaspie
You Can Manage Certain Sales Metrics, Just Not Revenue (Infographic)
Sales

You Can Manage Certain Sales Metrics, Just Not Revenue (Infographic)

Leaders can have a significant impact on the success or failure of their sales force by focusing on achieving specific numbers.
Jason Jordan
Analytics Offers a View Into How Customers Experience Your Product
Analytics

Analytics Offers a View Into How Customers Experience Your Product

Here's the roadmap a data company uses when advising their customers how to utilize their numbers.
Peter Reinhardt
A Successful Content-Marketing Strategy Goes Far Beyond Page Views
Content marketing

A Successful Content-Marketing Strategy Goes Far Beyond Page Views

With many companies turning to content to help build their brand, some entrepreneurs and CMOs are looking at the wrong metrics. Here is how content-marketing has evolved and what people should be measuring.
Jon Salm
3 Reasons Your Business Isn't Growing
Growing a Business

3 Reasons Your Business Isn't Growing

If your startup has started to stagnate after a couple of years, look no further for the cause than your leadership.
Adam Callinan
Keeping Score Matters, But Not How You Think
Goals

Keeping Score Matters, But Not How You Think

Tracking your progress is important to self-improvement, but beware letting others be the referee.
John Brubaker