Metrics

News and Articles About Metrics

8 Tools You Need for Tracking Website Performance
Marketing

8 Tools You Need for Tracking Website Performance

Learn to measure the return on your online marketing dollar with these tips from a marketing expert.
Robert W. Bly
As Ad Business Struggles, Investors Question Snapchat's $16 Billion Valuation
Snapchat

As Ad Business Struggles, Investors Question Snapchat's $16 Billion Valuation

The free mobile app is having trouble courting advertisers, and investors are nervous.
Don't Believe Your Own Hype. Instead, Watch for These 7 Indicators of Traction.
Ready To Launch

Don't Believe Your Own Hype. Instead, Watch for These 7 Indicators of Traction.

You should be looking for evidence of your business's success, rather than being stuck in your own head.
Martin Zwilling
Commit to Employee Well-Being and Your Team Will Grow the Company
Well-Being

Commit to Employee Well-Being and Your Team Will Grow the Company

The pressure on CEOs to meet short-term goals becomes self defeating when employees are treated as just another cost in the equation.
Matthew Gonnering
How to Clean Up Customer Data and Revive Your Company
Data Analysis

How to Clean Up Customer Data and Revive Your Company

A three-hour database training session could transform your marketing team and boost your bottom line.
Andrew Cohen
3 Ways to Develop a Business Success Barometer
Growth Strategies

3 Ways to Develop a Business Success Barometer

You can't manage what you don't measure. Have goals, but also implement ways to track your progress.
Brenton Hayden
The Only Report You Need to Run a Successful Business
Running a Business

The Only Report You Need to Run a Successful Business

And the best part? It won't cost you anything extra and it'll be available in a Flash.
Gene Marks
The Case Against A/B Testing at Early-Stage Startups
Ready To Launch

The Case Against A/B Testing at Early-Stage Startups

A/B tests have become so ubiquitous that founders who don't frequently employ them have been subtly made to feel bad about themselves for having such a weak data-driven culture.
Andrew Cohen
Make a Monthly Content-Marketing Check-In a Must-Do
Content Marketing

Make a Monthly Content-Marketing Check-In a Must-Do

Without a regular review, you won't be able to take a strategic approach to your efforts, and if you don't understand where you're at, you can't create a clear path for where you're going.
Aaron Agius
Does Your Assessment of Your Business's Value Match Up With Reality?
Growth Strategies

Does Your Assessment of Your Business's Value Match Up With Reality?

Having a gap between your self-assessment and the actual market value is a common trap in business because it's hard to see the picture when you're trapped inside the frame.
John Brubaker
The Complete Guide to Building a Metrics-Driven Company
Analytics

The Complete Guide to Building a Metrics-Driven Company

Good metrics can help you motivate your team, stay focused on key objectives, create realistic forecasts, impress investors and become acquirable by larger companies.
Andrew Cohen
Measure the Success of a Marketing Campaign Through the Product and the Brand
Marketing

Measure the Success of a Marketing Campaign Through the Product and the Brand

Without a goal and measurement system in place at the beginning, you can't possibly ascertain success.
Jim Joseph
The Secret to Maximizing Your Marketing Dollars for Fun and Profit
Marketing

The Secret to Maximizing Your Marketing Dollars for Fun and Profit

Don't act like the big companies. You can be doing a lot more in marketing, for a lot less money.
Issamar Ginzberg
Use the Metrics That Really Matter in Your Business
Metrics

Use the Metrics That Really Matter in Your Business

Numbers are vitally important to knowing how well you're doing, but only if they're pertinent to your goals.
Michael Cooper