News and Articles About Metrics
Learn to measure the return on your online marketing dollar with these tips from a marketing expert.
The free mobile app is having trouble courting advertisers, and investors are nervous.
Ready To Launch
You should be looking for evidence of your business's success, rather than being stuck in your own head.
The pressure on CEOs to meet short-term goals becomes self defeating when employees are treated as just another cost in the equation.
A three-hour database training session could transform your marketing team and boost your bottom line.
You can't manage what you don't measure. Have goals, but also implement ways to track your progress.
Running a Business
And the best part? It won't cost you anything extra and it'll be available in a Flash.
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A/B tests have become so ubiquitous that founders who don't frequently employ them have been subtly made to feel bad about themselves for having such a weak data-driven culture.
Without a regular review, you won't be able to take a strategic approach to your efforts, and if you don't understand where you're at, you can't create a clear path for where you're going.
Having a gap between your self-assessment and the actual market value is a common trap in business because it's hard to see the picture when you're trapped inside the frame.
Good metrics can help you motivate your team, stay focused on key objectives, create realistic forecasts, impress investors and become acquirable by larger companies.
Without a goal and measurement system in place at the beginning, you can't possibly ascertain success.
Don't act like the big companies. You can be doing a lot more in marketing, for a lot less money.
Numbers are vitally important to knowing how well you're doing, but only if they're pertinent to your goals.
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