Mobile Advertising

Growth Strategies

5 Ways to Maximize Mobile Advertising ROI Ahead of Holiday Season

Starting your ad campaigns early captures the consumer's attention at the right time

Science & Technology

A New Way to Examine and Tackle Mobile Ad Fraud

Anti-fraud solutions will help to advance the entire mobile ad ecosystem.

Growth Strategies

Know How Ziox Mobile Phones Sold One Crore Handsets

The three year old start-up is developing a smartphone market for budget friendly customers

News and Trends

Microsoft is Using this Indian Unicorn to Defeat Amazon and Google

Microsoft's Azure has direct competitors Amazon's AWS and Google's G in cloud computing

Technology

This Advertising Company Has the Attention of the US and Middle East

Headquartered in Singapore, and with a team of 200 in India, Affle currently gets majority of its business from the US and the Middle East.

Business News

Instagram Now Lets You Share Posts in Stories

You no longer have to take a screenshot or share a link.

News and Trends

Mobile Advertising Market Set to Rise Dramatically in the Coming Years, says Report

Factors like cheaper smartphones and better connectivity are driving a 124% increase in video ad consumption.

Marketing

9 Strategies for Memorable Advertising When Your Audience Is Chronically Distracted

Attention spans have never been shorter, and consumers never have had so many options. You need a smart strategy to rise above the noise.

Marketing

These #5 Mobile Advertising Techniques Never Fail to Woo Customers

Location-based marketing has been successful for retail brands and apparels, malls, restaurants, all those segments which have physical as well as online presence

Technology

Busting #4 Biggest Myths of Mobile Advertising

There are still several other misconceptions that prevent brand owners from increasing their budget for mobile advertising

Growth Strategies

#8 Reasons Why Mobile Advertising is Essential for Start-ups

Potential growth rate of mobile advertising can be judged by the hike in mobile ad spend rate

Growth Strategies

Why Entrepreneurs in India need to Capitalize on Mobile Advertising

Here's how mobile advertising can lead your business growth in the market.

Technology

Changing Paradigms of Digital Advertising with In-app ad

Brands in India spent INR 4,200 crore on mobile advertising in 2016, a number expected to more than double by 2018

Entrepreneurs

Changing The World of Mobile Advertising

InMobi has been a flagship example of India's explosive start-up growth, and one of the earliest to have taken risky bets back in the day.

Marketing

The Dominance of Mobile Marketing Is Complete

In just 10 years mobile technology has gone from the next big thing to the biggest thing ever.