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Lisa Hoover McGreevy
4 min read
News and Articles About Mobile Advertising
Mobile Marketing Emerges as the Ultimate Vehicle for Crossing Advertising's 'Last Mile'
Countless brands have long puzzled how to nudge customers into buying. Mobile technologies are the answer everyone has sought.
It's Time to Wire Your Business for Indoor Location-Based Search
Think of it as GPS for inside your store. The largest retailers are implementing the technology but it's affordable for everybody.
Pondering Facebook's Future, Zuckerberg More 'Excited' By Messaging Than Photos
'There are only so many photos you're going to want to share with friends,' the CEO said during an earnings call. 'There's just a lot more people want to express.'
Why the Deal Between Publicis and Facebook Is a Very Big One
Another indication that advertisers are warming up to the idea of aggressively spending on digital and mobile ads.
Look Here! How to Market When Everyone is Distracted
In our wired world it's easy to send a message but difficult to be noticed. Taking the noise into account is the first step to being heard.
Are Mobile Ads Good for Your Business? (Infographic)
Mixpanel studied 400,000 users of apps, comparing the engagement of those prompted by advertisements with that of people who selected applications on their own. The results may surprise you.
Moving Beyond the Banner Ad
The traditional online ad is being overshadowed by these four types of marketing.
Yahoo's New 'Gemini' Tool Ties Mobile Ads and Native Search Together
The tech giant makes a noteworthy move in the mobile market, but is it enough to put it on par with Facebook and Twitter?
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