News and Articles About Mobile Advertising

It's Time to Wire Your Business for Indoor Location-Based Search
Location-based Marketing

It's Time to Wire Your Business for Indoor Location-Based Search

Think of it as GPS for inside your store. The largest retailers are implementing the technology but it's affordable for everybody.
Brett Relander
Pondering Facebook's Future, Zuckerberg More 'Excited' By Messaging Than Photos
Facebook

Pondering Facebook's Future, Zuckerberg More 'Excited' By Messaging Than Photos

'There are only so many photos you're going to want to share with friends,' the CEO said during an earnings call. 'There's just a lot more people want to express.'
Geoff Weiss
Why the Deal Between Publicis and Facebook Is a Very Big One
Facebook advertising

Why the Deal Between Publicis and Facebook Is a Very Big One

Another indication that advertisers are warming up to the idea of aggressively spending on digital and mobile ads.
Laura Entis
Look Here! How to Market When Everyone is Distracted
Marketing Strategies

Look Here! How to Market When Everyone is Distracted

In our wired world it's easy to send a message but difficult to be noticed. Taking the noise into account is the first step to being heard.
Alex Friedman
Are Mobile Ads Good for Your Business? (Infographic)
Mobile Advertising

Are Mobile Ads Good for Your Business? (Infographic)

Mixpanel studied 400,000 users of apps, comparing the engagement of those prompted by advertisements with that of people who selected applications on their own. The results may surprise you.
Suhail Doshi
Moving Beyond the Banner Ad
Advertising

Moving Beyond the Banner Ad

The traditional online ad is being overshadowed by these four types of marketing.
Joacim Jeppesen
Yahoo's New 'Gemini' Tool Ties Mobile Ads and Native Search Together
Marketing

Yahoo's New 'Gemini' Tool Ties Mobile Ads and Native Search Together

The tech giant makes a noteworthy move in the mobile market, but is it enough to put it on par with Facebook and Twitter?
Kim Lachance Shandrow