Mobile Advertising

News and Articles About Mobile Advertising

What's Next in Mobile Advertising? 6 Trends for the New Year.
Mobile Advertising

What's Next in Mobile Advertising? 6 Trends for the New Year.

Key industry executives weigh in on what trends will shape the mobile marketing landscape in 2016.
Carly Okyle
4 Mistakes Your Mobile-Ad Strategy Needs to Avoid
Mobile Advertising

4 Mistakes Your Mobile-Ad Strategy Needs to Avoid

Think desktop ads can be smoothly moved onto mobile? Sorry, that's just not the case.
Ari Brandt
'Tis the Season: It's Time to Get Mobile Ready for Christmas
Mobile

'Tis the Season: It's Time to Get Mobile Ready for Christmas

A solid mobile strategy could turn this holiday season to a sales launchpad for your brand and is the single most important thing your marketing team should be doing right now.
Gilad Bechar
Amending Your Marketing Strategy to More Effectively Reach a Changing America
Online Marketing

Amending Your Marketing Strategy to More Effectively Reach a Changing America

Are you familiar with the 3 Ms? They should be the centerpiece of your marketing efforts.
James Briggs
How to Survive in the War on Mobile Ad Blocking
Mobile Advertising

How to Survive in the War on Mobile Ad Blocking

This survival guide will help brands master the mobile domain and understand that a few obstacles don't mean the end of the road.
Brian Wong
3 Ways to Make More Money With Your Mobile App
Mobile Advertising

3 Ways to Make More Money With Your Mobile App

When you have an app for your business and you're using it to generate ad revenue, you're killing two very profitable birds with one stone.
Jana Barrett
An App That Engages Customers Is Not Automatically an App That Makes Money
Mobile Apps

An App That Engages Customers Is Not Automatically an App That Makes Money

Deep analytics combined with good intuition for customer behavior are required if the app is to actually result in more sales.
Brett Relander
4 Essentials for Capturing and Converting Mobile Shoppers
Mobile Marketing

4 Essentials for Capturing and Converting Mobile Shoppers

Mobile devices are surpassing desktops for online shopping. Small screens and slower browsing are challenges marketers need to address.
Eric Samson
3 Things to Make You Smarter About Your Mobile Strategy in 2015
Mobile Marketing

3 Things to Make You Smarter About Your Mobile Strategy in 2015

Mobile or apps? You've got some big decisions ahead.
James Briggs
Mobile, the Majority Platform for Video, Will Overcome Its Technical Pitfalls
Mobile Marketing

Mobile, the Majority Platform for Video, Will Overcome Its Technical Pitfalls

Expect mobile to be tomorrow's main act in video and TV consumption, and by extension, advertising.
Caitlin Spaan
3 Things to Consider When Building a Mobile Advertising Campaign
Mobile Advertising

3 Things to Consider When Building a Mobile Advertising Campaign

The platform's magic lies in its immediacy – so build a campaign that capitalizes on it.
Laura Entis
There Is Still Time to Prepare Your Mobile Marketing Strategy for 2015
Mobile Marketing

There Is Still Time to Prepare Your Mobile Marketing Strategy for 2015

Though some marketers lag on mobile strategy, phone and tablets have become the primary devices buyers consult when researching purchases.
Brett Relander
6 Recruitment Trends You Can't Ignore in 2015
Predictions 2015

6 Recruitment Trends You Can't Ignore in 2015

As employers plan to hire more employees, they should be mindful of these hiring undercurrents and developments.
Heather R. Huhman