Niche

News and Articles About Niche

A Franchise Built for Endurance Athletes

Jamie and Tara Osborn, triathletes both, recognized that retail niche for athletes like themselves and so they opened Endurance House.

Operating in a Crowded Market? Here's How to Shine.

Focus on these six ways to ensure that your new company will distinguish itself.

Overwhelmed by Applicants, a Restaurant Turns to a Niche Job Site

After a mediocre experience with Craiglist, a French-Californian restaurant posts an ad on PoachedJobs (a job site for food and beverage industries) and achieves stellar results.

How Online Direct Sales Saved This Luxury Business

The financial crisis forced Vero Linens to find a new target market.

Pack's Megan Casey on the Future of Social Media

Between co-founding Squidoo with Seth Godin, and more recently launching Pack, a social networking site for dog owners, Megan Casey is well-versed in the art of social media. She opens up to YE’s Antonio Neves about where she thinks the industry is going and why.

How Hyperink Aims to Reinvent Publishing

See how Kevin Gao, the founder of Hyperink, is re-thinking the e-book publishing industry by focusing on niche content.

What the 2012 Presidential Election Can Teach Startups About Finding a Niche

Unlike in a presidential election where candidates look to ply their message to anyone and everyone, the best way to market a cash-strapped startup is to be direct.

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