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How Hyperink Aims to Reinvent Publishing
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See how Kevin Gao, the founder of Hyperink, is re-thinking the e-book publishing industry by focusing on niche content.
December 11, 2012 in Business Ideas
What the 2012 Presidential Election Can Teach Startups About Finding a Niche

What the 2012 Presidential Election Can Teach Startups About Finding a Niche

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Unlike in a presidential election where candidates look to ply their message to anyone and everyone, the best way to market a cash-strapped startup is to be direct.
November 2, 2012 in Targeting Niche Markets

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