Online Retail

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4 Things Shoppers Want in an Online Retailer's Return Policy (Infographic)

4 Things Shoppers Want in an Online Retailer's Return Policy (Infographic)

One way to give customers a special perk they will remember is to pay the return freight for undesired goods.
How This Startup Is Disrupting Social E-Commerce

How This Startup Is Disrupting Social E-Commerce

For years, product reviews and ratings were the only features to socialize the online shopping experience. So Tom Kwon created Blucarat to take interactive online shopping to a whole new level.
Advice for Making the Luxury Sell

Advice for Making the Luxury Sell

When presenting and pricing luxury items, add to the product's perceived value while eliminating any suggestion of commoditization.
Who Should Use Pay-Per-Click Advertising and Who Shouldn't

Who Should Use Pay-Per-Click Advertising and Who Shouldn't

Pay-per-click advertising doesn't work for every type of business. Find out if you should be using it for yours.
5 Strategies for Generating Consumer Demand

5 Strategies for Generating Consumer Demand

Tips on how to create excitement and buzz around your new product.

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