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Former Apple and Pepsi CEO John Sculley: Great Marke...
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News and Articles About Pepsi
Under Pressure: 7 CEOs With Huge Hurdles to Overcome This Year
From Yahoo's Marissa Mayer to Uber's Travis Kalanick, these top execs have their work cut out for them in 2015.
The Story of a Commercial, An Apology and a Glass of Pepsi
The latest commercial from sandwich chain Arby's is just a glass of Pepsi and a voice over. Here's why.
Former Apple CEO John Sculley: Steve Jobs Sold Experiences, Not Products
Apple's former chief executive explains how the company mastered the art of selling customers an experience.
With Soda Sales Down Anyway, Coke and Pepsi Vow to Promote Healthier Drinks
At the Clinton Global Initiative, Coca-Cola, Pepsi and Dr Pepper pledged to cut beverage calories by one-fifth in the next decade.
Former Apple and Pepsi CEO John Sculley: Great Marketers Do This
The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.
The 22 Biggest Product Fails Ever
From New Coke to the Apple Newton, a look at high-profile products that flopped.
Pepsi CEO Indra Nooyi: 'I Don't Think Women Can Have It All'
'The biological clock and the career clock are in total conflict with each other. So we're screwed,' she joked, speaking at The Aspen Ideas Festival on Monday.
Social Media Marketing
Cracker Jack Seeks Relaunch on Social Media
The company is hoping to drum up buzz with its first ad campaign in several years, which will take place on Facebook
What Coke Is Brewing by Increasing Its Stake in Keurig
Coca-Cola has upped its stake in the coffee maker company to 16 percent from 10 percent.
Teen's Petition Convinces Coke to Remove Flame Retardant From Products
Powerade lovers decided they were tired of sipping on a chemical banned in the EU. Now, Coke is listening.
Home-Brewed Coca-Cola in 2015 Could Transform the Beverage Industry
Coca-Cola has inked a 10-year partnership with Keurig-maker Green Mountain Coffee Roasters, and has also purchased a 10% equity stake in the company valued at $1.25 billion.
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