News and Articles About Pepsi
The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.
From New Coke to the Apple Newton, a look at high-profile products that flopped.
'The biological clock and the career clock are in total conflict with each other. So were screwed,' she joked, speaking at The Aspen Ideas Festival on Monday.
The company is hoping to drum up buzz with its first ad campaign in several years, which will take place on Facebook
Coca-Cola has upped its stake in the coffee maker company to 16 percent from 10 percent.
Powerade lovers decided they were tired of sipping on a chemical banned in the EU. Now, Coke is listening.
Coca-Cola has inked a 10-year partnership with Keurig-maker Green Mountain Coffee Roasters, and has also purchased a 10% equity stake in the company valued at $1.25 billion.
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