News and Articles About Pepsi
With the snow storm come and gone, here's how some big brands capitalized on the weather.
From Yahoo's Marissa Mayer to Uber's Travis Kalanick, these top execs have their work cut out for them in 2015.
The latest commercial from sandwich chain Arby's is just a glass of Pepsi and a voice over. Here's why.
Apple's former chief executive explains how the company mastered the art of selling customers an experience.
At the Clinton Global Initiative, Coca-Cola, Pepsi and Dr Pepper pledged to cut beverage calories by one-fifth in the next decade.
The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.
From New Coke to the Apple Newton, a look at high-profile products that flopped.
'The biological clock and the career clock are in total conflict with each other. So we're screwed,' she joked, speaking at The Aspen Ideas Festival on Monday.
Social Media Marketing
The company is hoping to drum up buzz with its first ad campaign in several years, which will take place on Facebook
Coca-Cola has upped its stake in the coffee maker company to 16 percent from 10 percent.
Powerade lovers decided they were tired of sipping on a chemical banned in the EU. Now, Coke is listening.
Coca-Cola has inked a 10-year partnership with Keurig-maker Green Mountain Coffee Roasters, and has also purchased a 10% equity stake in the company valued at $1.25 billion.