PR

News and Articles About PR

Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)

Despite the growth of social media and other digital outlets, studies show that traditional PR is still tops when it comes to what readers believe.

Use These Twitter Guidelines to Avoid a PR Nightmare

Before you send a single message out on Twitter, decide just what you want to do -- and what you don't -- when it comes to tweeting. Here are some guidelines to consider implementing for your Twitter campaigns.

The Esquire Guy on Handling a PR Crisis With Style

Effective damage control all comes down to the tone.

7 Tips for Writing a Killer Press Release

A press release isn't about clearing your desk or making the boss happy. It has just one goal: eliciting a call back from a reporter. Here's how to do that.

How to Create a Live Event That Spurs Social Buzz

Leveraging a gathering in the physical world can have a ripple effect in the digital realm.

Upping the PR Ante With 'Experiences'

As the startup ecosystem continually gets flooded with new ventures, getting media attention is becoming more and more difficult. Including PR experiences could help you rise above the crowd.

25 Ways to Make Your First Online Sale

Don’t let the simple concept of a first sale mislead you. Obtaining that first customer can sometimes be a long, arduous battle. Here's how.

8 Ways to Make Reporters Fall In Love With Your Startup

Give reporters what they really want: timely, useful information that can help them do their jobs. Just don’t be a pest about it.

How to Assemble a Creative Team That Clicks

A creative team must include people with varying backgrounds and interests, but it’s to your benefit to make sure the team works as a finely tuned unit.

A Racist Sign at Sonic and 5 Other Franchise PR Disasters

From YouTube gross-outs to hashtag horror stories, check out these six PR nightmares at U.S. franchises.

How to Generate Publicity on a Shoe-String Budget

Our PR expert Ivan Ristic offers up advice on how companies can use publicity to increase website traffic.

How to Separate the PR Pros from the Posers

With the world of media constantly changing, public relations expert Ivan Ristic gives us the lowdown of what makes a good PR person in today's landscape.

Has the Oprah Effect Diminished?

A mention on Oprah's Favorite Things list used to be golden for businesses. But with her list now only in magazine format, is the same still true?

How Your Alma Mater Can Jumpstart Your PR

In the publicity game, you'll want to cover all of your bases -- even the ones right under your nose.

5 Tips for Getting the Most Out of Your PR Agency

Hiring a PR firm to help your brand isn't the end of the exchange. Maintaining a healthy back-and-forth is pivotal.

Rookie PR Mistakes: Why Email Blasting and Harassing Editors are Major No No's

PR maven Rebekah Epstein dishes on what not do when pitching to the media.

What Not to Hook a Media Pitch to, Ever

You may think your product or service is always newsworthy, but that’s not typically the case. Here are a few press pitches that can quickly crash and burn -- and how to avoid them.

Lessons in Traditional PR...From a 14-Year-Old Philanthropist

How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.

How We Made $10,000 Using These 5 Content Marketing Tricks

The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy.

Want to Expand Your Reach Globally? Take a Cue From Caesar

Start-up guru Rebekah Iliff answers your big questions about launching, promoting and growing a small business.

6 PR Tips for Generating Publicity for Your Startup

Just about every founder thinks her or his startup belongs on the front page, but few actually know how to make this happen. Here are some tips.

5 Ways to Land Press for Your Startup From Your Dorm Room

Student entrepreneur Matthew Fishman shares how to create buzz for your startup in between classes.

10 Rules for Quick and Easy PR

Simple steps to give your business a competitive edge, on a budget.

Connect with Entrepreneur