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News and Articles About PR

Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)
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Despite the growth of social media and other digital outlets, studies show that traditional PR is still tops when it comes to what readers believe.
April 2, 2014 in Marketing
Use These Twitter Guidelines to Avoid a PR Nightmare

Use These Twitter Guidelines to Avoid a PR Nightmare

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Before you send a single message out on Twitter, decide just what you want to do -- and what you don't -- when it comes to tweeting. Here are some guidelines to consider implementing for your Twitter campaigns.
April 1, 2014 in Social Media
Video: The Esquire Guy on Handling a PR Crisis With StylePlay Video

The Esquire Guy on Handling a PR Crisis With Style (Video)

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Effective damage control all comes down to the tone.
March 29, 2014 in Marketing
7 Tips for Writing a Killer Press Release

7 Tips for Writing a Killer Press Release

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A press release isn't about clearing your desk or making the boss happy. It has just one goal: eliciting a call back from a reporter. Here's how to do that.
March 21, 2014 in Marketing
How to Create a Live Event That Spurs Social Buzz

How to Create a Live Event That Spurs Social Buzz

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Leveraging a gathering in the physical world can have a ripple effect in the digital realm.
March 17, 2014 in Marketing
Upping the PR Ante With 'Experiences'

Upping the PR Ante With 'Experiences'

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As the startup ecosystem continually gets flooded with new ventures, getting media attention is becoming more and more difficult. Including PR experiences could help you rise above the crowd.
February 20, 2014 in Public Relations
25 Ways to Make Your First Online Sale

25 Ways to Make Your First Online Sale

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Don’t let the simple concept of a first sale mislead you. Obtaining that first customer can sometimes be a long, arduous battle. Here's how.
February 18, 2014 in Sales
8 Ways to Make Reporters Fall In Love With Your Startup

8 Ways to Make Reporters Fall In Love With Your Startup

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Give reporters what they really want: timely, useful information that can help them do their jobs. Just don’t be a pest about it.
February 16, 2014 in Marketing Basics
How to Assemble a Creative Team That Clicks

How to Assemble a Creative Team That Clicks

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A creative team must include people with varying backgrounds and interests, but it’s to your benefit to make sure the team works as a finely tuned unit.
February 12, 2014 in Hiring Center
Photos: A Racist Sign at Sonic and 5 Other Franchise PR Disasters

A Racist Sign at Sonic and 5 Other Franchise PR Disasters

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From YouTube gross-outs to hashtag horror stories, check out these six PR nightmares at U.S. franchises.
December 10, 2013 in Franchises
How to Generate Publicity on a Shoe-String Budget

How to Generate Publicity on a Shoe-String Budget

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Our PR expert Ivan Ristic offers up advice on how companies can use publicity to increase website traffic.
November 27, 2013 in Public Relations
How to Separate the PR Pros from the Posers

How to Separate the PR Pros from the Posers

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With the world of media constantly changing, public relations expert Ivan Ristic gives us the lowdown of what makes a good PR person in today's landscape.
November 20, 2013 in Public Relations
Has the Oprah Effect Diminished?

Has the Oprah Effect Diminished?

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A mention on Oprah's Favorite Things list used to be golden for businesses. But with her list now only in magazine format, is the same still true?
November 8, 2013 in Marketing
How Your Alma Mater Can Jumpstart Your PR

How Your Alma Mater Can Jumpstart Your PR

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In the publicity game, you'll want to cover all of your bases -- even the ones right under your nose.
November 4, 2013 in Public Relations
5 Tips for Getting the Most Out of Your PR Agency

5 Tips for Getting the Most Out of Your PR Agency

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Hiring a PR firm to help your brand isn't the end of the exchange. Maintaining a healthy back-and-forth is pivotal.
October 10, 2013 in Public Relations

Rookie PR Mistakes: Why Email Blasting and Harassing Editors are Major No No's

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PR maven Rebekah Epstein dishes on what not do when pitching to the media.
August 2, 2013 in Online Marketing

What Not to Hook a Media Pitch to, Ever

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You may think your product or service is always newsworthy, but that’s not typically the case. Here are a few press pitches that can quickly crash and burn -- and how to avoid them.
June 18, 2013 in Grow Your Business

Lessons in Traditional PR...From a 14-Year-Old Philanthropist

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How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.
February 21, 2013 in Marketing

How We Made $10,000 Using These 5 Content Marketing Tricks

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The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy.
December 7, 2012 in Marketing

Want to Expand Your Reach Globally? Take a Cue From Caesar

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Start-up guru Rebekah Iliff answers your big questions about launching, promoting and growing a small business.
October 17, 2012 in Marketing

6 PR Tips for Generating Publicity for Your Startup

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Just about every founder thinks her or his startup belongs on the front page, but few actually know how to make this happen. Here are some tips.
October 10, 2012 in Marketing

5 Ways to Land Press for Your Startup From Your Dorm Room

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Student entrepreneur Matthew Fishman shares how to create buzz for your startup in between classes.
August 30, 2012 in Marketing

10 Rules for Quick and Easy PR

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Simple steps to give your business a competitive edge, on a budget.
June 26, 2009 in Getting Press

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