PR

Estrategias de crecimiento

¿Está su marca lista para las relaciones públicas y la prensa?

Una campaña de relaciones públicas bien diseñada puede impulsar su negocio, pero debe saber si está listo para ello y debe estar preparado para ser parte del proceso.

Growing a Business

Is Your Brand Ready for Public Relations and Press?

A well-strategized PR campaign can boost your business, but you need to know if you're ready for it, and you need to be prepared to be part of the process.

Business News

Pitching Practice: A PR-Checklist for Early-Stage Startups

Early-stage startups don't need a PR firm to get press. Instead, they need to roll up their sleeves, do the work and execute.

Business News

Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)

Despite the growth of social media and other digital outlets, studies show that traditional PR is still tops when it comes to what readers believe.

Social Media

Use These Twitter Guidelines to Avoid a PR Nightmare

Before you send a single message out on Twitter, decide just what you want to do -- and what you don't -- when it comes to tweeting. Here are some guidelines to consider implementing for your Twitter campaigns.

Business News

7 Tips for Writing a Killer Press Release

A press release isn't about clearing your desk or making the boss happy. It has just one goal: eliciting a call back from a reporter. Here's how to do that.

Social Media

How to Create a Live Event That Spurs Social Buzz

Leveraging a gathering in the physical world can have a ripple effect in the digital realm.

Business News

Will Nasty Emailer Kelly Blazek Lose Her 'Communicator of the Year' Title?

A business-communication industry group that named Blazek its Communicator of the Year in 2013 said an ethics committee is currently evaluating how to address her venomous leaked messages.

Marketing

Upping the PR Ante With 'Experiences'

As the startup ecosystem continually gets flooded with new ventures, getting media attention is becoming more and more difficult. Including PR experiences could help you rise above the crowd.

Business News

25 Ways to Make Your First Online Sale

Don't let the simple concept of a first sale mislead you. Obtaining that first customer can sometimes be a long, arduous battle. Here's how.

Business News

8 Ways to Make Reporters Fall In Love With Your Startup

Give reporters what they really want: timely, useful information that can help them do their jobs. Just don't be a pest about it.

Business News

How to Assemble a Creative Team That Clicks

A creative team must include people with varying backgrounds and interests, but it's to your benefit to make sure the team works as a finely tuned unit.

Franchise

A Racist Sign at Sonic and 5 Other Franchise PR Disasters

From YouTube gross-outs to hashtag horror stories, check out these six PR nightmares at U.S. franchises.

Marketing

How to Generate Publicity on a Shoe-String Budget

Our PR expert Ivan Ristic offers up advice on how companies can use publicity to increase website traffic.