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News and Articles About product

15-Year-Old Entrepreneur Looks to Disrupt Sugary Drinks Market
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Recent Shark Tank contestant infuses some 'sweet' innovation in his product that seeks to replace soda and sports beverages.
March 21, 2014 in The 'Treps
Have an Idea for the Cokes or Apples of the World? 6 Ways to Get Their Attention.

Have an Idea for the Cokes or Apples of the World? 6 Ways to Get Their Attention.

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Pitching a product at one of these mega companies isn't as daunting as you may think.
March 21, 2014 in Grow Your Business
The Role of Luck in Business, Investing and Sports

The Role of Luck in Business, Investing and Sports

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Michael J. Mauboussin, head of global financial strategies at Credit Suisse, explores what results in success.
March 17, 2014 in Grow Your Business
How to Take Consumers From 'What's That?' to 'I'll Try It'

How to Take Consumers From 'What's That?' to 'I'll Try It'

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New businesses face the challenge of first getting products on shelves, then convincing customers to buy it.
March 12, 2014 in Marketing
Soar Above, Rather Than Survive, a Product Recall

Soar Above, Rather Than Survive, a Product Recall

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Fitbit is the latest company that instituted a recall. Did it do it right? Also, seven steps to implement a recall program in your business.
February 27, 2014 in Grow Your Business
5 Challenges of Being the First to Market

5 Challenges of Being the First to Market

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When you have a product in a new field, you have to convince customers to try something new while staying financially afloat.
February 18, 2014 in Starting a Business
5 Strategies for Generating Consumer Demand

5 Strategies for Generating Consumer Demand

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Tips on how to create excitement and buzz around your new product.
January 24, 2014 in Finding Customers
3 Life-Changing Habits of High Performers

3 Life-Changing Habits of High Performers

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Start practicing these three habits and you too can get closer to success.
October 21, 2013 in Leadership
3 Steps to Transform Your Business Idea Into a Prototype

3 Steps to Transform Your Business Idea Into a Prototype

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Whether you're building a cup holder or a tech gadget hooked to your smartphone, every product has to follow these three steps before it's ready.
October 16, 2013 in Startup Basics

3 Tips for Turning Your Classmates Into Beta Testers

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Student entrepreneur David Chait shares his tips for gaining feedback from the diverse college community.
November 22, 2012 in Marketing

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