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News and Articles About Product

Marketers Are Taking a Closer Look at Your Tumblr Photos. Here's Why.

Marketers Are Taking a Closer Look at Your Tumblr Photos. Here's Why.

Marketers will now have access to more nuanced references, not just explicit mentions.
15-Year-Old Entrepreneur Looks to Disrupt Sugary Drinks Market

15-Year-Old Entrepreneur Looks to Disrupt Sugary Drinks Market

Recent Shark Tank contestant infuses some 'sweet' innovation in his product that seeks to replace soda and sports beverages.
Have an Idea for the Cokes or Apples of the World? 6 Ways to Get Their Attention.

Have an Idea for the Cokes or Apples of the World? 6 Ways to Get Their Attention.

Pitching a product at one of these mega companies isn't as daunting as you may think.
The Role of Luck in Business, Investing and Sports

The Role of Luck in Business, Investing and Sports

Michael J. Mauboussin, head of global financial strategies at Credit Suisse, explores what results in success.
How to Take Consumers From 'What's That?' to 'I'll Try It'

How to Take Consumers From 'What's That?' to 'I'll Try It'

New businesses face the challenge of first getting products on shelves, then convincing customers to buy it.
Soar Above, Rather Than Survive, a Product Recall

Soar Above, Rather Than Survive, a Product Recall

Fitbit is the latest company that instituted a recall. Did it do it right? Also, seven steps to implement a recall program in your business.
5 Challenges of Being the First to Market

5 Challenges of Being the First to Market

When you have a product in a new field, you have to convince customers to try something new while staying financially afloat.
5 Strategies for Generating Consumer Demand

5 Strategies for Generating Consumer Demand

Tips on how to create excitement and buzz around your new product.
3 Life-Changing Habits of High Performers

3 Life-Changing Habits of High Performers

Start practicing these three habits and you too can get closer to success.
3 Steps to Transform Your Business Idea Into a Prototype

3 Steps to Transform Your Business Idea Into a Prototype

Whether you're building a cup holder or a tech gadget hooked to your smartphone, every product has to follow these three steps before it's ready.

3 Tips for Turning Your Classmates Into Beta Testers

Student entrepreneur David Chait shares his tips for gaining feedback from the diverse college community.

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