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News and Articles About Product Innovation
Take Precautions on the Alluring, Sexy and Mysterious Path of Innovation
Creating the right mindset, understanding the reality of invention, double-checking your ego and developing a sense of timing will help you move from having a worthy thought to fulfilling its promise.
Coca-Cola Is Betting Big on a New Kind of Milk That Costs Twice as Much as Regular
'It's basically the premiumisation of milk.'
Delight, the Awesome Product Metric That Rules Them All
Do your goods outshine the competition and instill fierce consumer loyalty?
The Case for Consumer-Centric Innovation
Finding inventive product ideas from nontraditional sources can help companies stay ahead of the competition.
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