Product Reviews

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When Testing New Ideas, Keep Simplicity and Your Ego in Check

When Testing New Ideas, Keep Simplicity and Your Ego in Check

Dream big and surround yourself with positive people. But there’s a window of time when the entrepreneur must throw these tenets out the window.
The Secret to Recovering From a Negative Customer Review

The Secret to Recovering From a Negative Customer Review

It's hard to prevent your business from ever making a mistake (or a consumer from thinking so) but here's what to do when your firm is called out online.
An Al Roker Segment Couldn't Match the Marketing Power of This

An Al Roker Segment Couldn't Match the Marketing Power of This

While a celebrity endorsement could generate some interest, leveraging bloggers has even more power.
The Sweet and Simple Marketing Lesson From 'House of Cards'

The Sweet and Simple Marketing Lesson From 'House of Cards'

You don't need data to prove that product demonstrating works. All you need is an audience and BBQ ribs.
Why Startups Launch in 'Stealth Mode' and Others Don't

Why Startups Launch in 'Stealth Mode' and Others Don't

The pros and cons of operating under stealth mode before launching a company.

Questions Startups Must Ask Their Most Engaged Users

Answers to these questions can help you determine your product's core value to customers.
Smartphones That Can Power Up Your Productivity

Smartphones That Can Power Up Your Productivity

Need backup? The smartphone is your new personal assistant.
Go Guerrilla: A DIY Guide to Product Launches

Go Guerrilla: A DIY Guide to Product Launches

Find out how one social media whiz launched his own guerrilla campaign that catapulted his book to the No. 2 spot on Amazon.com's business list.
Review: Mini Computers for Business

Review: Mini Computers for Business

The newest miniature desktop PCs are priced right, easy on your utility bill and really pack a wallop.
Mindjet Connect Helps Small Businesses Visualize and Manage Projects

Mindjet Connect Helps Small Businesses Visualize and Manage Projects

When a to-do list just won't cut it anymore, this Web-based tool helps you organize and visualize the tasks required to fulfill projects.
Sony's New Z Series Laptops Offer Lightweight Power

Sony's New Z Series Laptops Offer Lightweight Power

At about half-an-inch thick, they come with a portable external docking station loaded with added memory and processing capabilities.
Ortery 'Studio' Streamlines Inventory Photography

Ortery 'Studio' Streamlines Inventory Photography

With ample lighting and smart software, this desktop booth can produce professional-quality images of your products.
Tracking Small Business Data with Adobe's FormsCentral

Tracking Small Business Data with Adobe's FormsCentral

To corral the massive amounts on business information you get each day, Adobe helps you create customized forms.
Google's Chromebook: The Great and the Not So Great for Your Business

Google's Chromebook: The Great and the Not So Great for Your Business

The new notebook computer isn't for everybody, but our reviewer has become a fan after using it for several weeks.
Bringing a 4G Wireless Network into Your Office

Bringing a 4G Wireless Network into Your Office

Your cloud connection is more important than ever. This new 4G office router could be the backup you need.
Brother Builds a Printer for Small-Business Budgets

Brother Builds a Printer for Small-Business Budgets

This printer offers high quality at a low cost, but you may need help setting it up.
Review: The HD Pro Webcam C910

Review: The HD Pro Webcam C910

Logitech's new HD Pro Webcam C910 lets you see the good, the bad and the weird mole on your client's face.
Review: Fuze Meeting

Review: Fuze Meeting

Our tech columnist explores the pros and cons of this low-cost web conferencing tool, which rivals GoToMeeting.
Cutting Printing Costs With Tablets

Cutting Printing Costs With Tablets

Learn how a small nonprofit is seeking to save money and reduce paperwork by adopting tablet computers and smartphones.
Tomorrow's Small-Business Tech Tools

Tomorrow's Small-Business Tech Tools

Here's a look at three new gadgets that could raise your company's game.
App of the Month: The Prizmo Pocket Scanner

App of the Month: The Prizmo Pocket Scanner

A one-click data capture iPhone app.
MacBook Air: Early Adopters Debate Its Merits

MacBook Air: Early Adopters Debate Its Merits

Business users of Apple's new MacBook Air say it's the unit they've been waiting for. But it's price can be a deterrent.
A Look at Free E-Mail Options for Small Companies

A Look at Free E-Mail Options for Small Companies

Not all free email services are created equal where small companies are concerned.
Review: EditMe for Custom Collaboration Online

Review: EditMe for Custom Collaboration Online

A new software tool sheds the cookie-cutter approach to working on Web-based shared documents.
Bling It On: A New Option for Mobile Payments

Bling It On: A New Option for Mobile Payments

A California yogurt shop and other merchants are turning to a new mobile commerce method that sticks it to cash and credit.

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