Product Reviews

News and Articles About Product Reviews

5 Predictions About the Growing Power of Online Customer Reviews
Online Reviews

5 Predictions About the Growing Power of Online Customer Reviews

The influence of a single customer's opinion will continue to grow in sync with the pervasiveness of social media.
 Tomer Tagrin
When Testing New Ideas, Keep Simplicity and Your Ego in Check
Starting a Business

When Testing New Ideas, Keep Simplicity and Your Ego in Check

Dream big and surround yourself with positive people. But there's a window of time when the entrepreneur must throw these tenets out the window.
Tanya Benedicto Klich
The Secret to Recovering From a Negative Customer Review
Marketing Edge

The Secret to Recovering From a Negative Customer Review

It's hard to prevent your business from ever making a mistake (or a consumer from thinking so) but here's what to do when your firm is called out online.
Firas Kittaneh
An Al Roker Segment Couldn't Match the Marketing Power of This
Online Marketing

An Al Roker Segment Couldn't Match the Marketing Power of This

While a celebrity endorsement could generate some interest, leveraging bloggers has even more power.
Peter Gasca
The Sweet and Simple Marketing Lesson From 'House of Cards'
Marketing

The Sweet and Simple Marketing Lesson From 'House of Cards'

You don't need data to prove that product demonstrating works. All you need is an audience and BBQ ribs.
Peter Gasca
Why Startups Launch in 'Stealth Mode' and Others Don't
Starting a Business

Why Startups Launch in 'Stealth Mode' and Others Don't

The pros and cons of operating under stealth mode before launching a company.
Matt Villano
Growth Strategies

Questions Startups Must Ask Their Most Engaged Users

Answers to these questions can help you determine your product's core value to customers.
Smartphones That Can Power Up Your Productivity
Productivity

Smartphones That Can Power Up Your Productivity

Need backup? The smartphone is your new personal assistant.
John Patrick Pullen
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Go Guerrilla: A DIY Guide to Product Launches
Marketing

Go Guerrilla: A DIY Guide to Product Launches

Find out how one social media whiz launched his own guerrilla campaign that catapulted his book to the No. 2 spot on Amazon.com's business list.
Review: Mini Computers for Business
Technology

Review: Mini Computers for Business

The newest miniature desktop PCs are priced right, easy on your utility bill and really pack a wallop.
Jonathan Blum
Mindjet Connect Helps Small Businesses Visualize and Manage Projects
Technology

Mindjet Connect Helps Small Businesses Visualize and Manage Projects

When a to-do list just won't cut it anymore, this Web-based tool helps you organize and visualize the tasks required to fulfill projects.
Jonathan Blum
Sony's New Z Series Laptops Offer Lightweight Power
Technology

Sony's New Z Series Laptops Offer Lightweight Power

At about half-an-inch thick, they come with a portable external docking station loaded with added memory and processing capabilities.
Jonathan Blum
Ortery 'Studio' Streamlines Inventory Photography
Technology

Ortery 'Studio' Streamlines Inventory Photography

With ample lighting and smart software, this desktop booth can produce professional-quality images of your products.
Jonathan Blum
Tracking Small Business Data with Adobe's FormsCentral
Technology

Tracking Small Business Data with Adobe's FormsCentral

To corral the massive amounts on business information you get each day, Adobe helps you create customized forms.
Jonathan Blum