Product Testing

News and Articles About Product Testing

The Biggest, and Most Avoidable, Mistake of New Entrepreneurs
Starting a Business

The Biggest, and Most Avoidable, Mistake of New Entrepreneurs

Want to make sure your startup succeeds and grows? You had better commit to this one thing.
Sujan Patel
Test and Validate Your Business From Both a Product and Brand Perspective
Branding

Test and Validate Your Business From Both a Product and Brand Perspective

What is it that you want your product or service to do and how do you want your customers to engage with your brand?
Jim Joseph
Want to Test Your Product Idea? Join the Makers.
Inventing

Want to Test Your Product Idea? Join the Makers.

Bringing your goods to a Maker Faire will grant you a creative audience that will test your designs. This worked wonders for the creator of a rubber band shotgun.
Stephen Key
5 Steps to Developing Your Tech Product
Product Development

5 Steps to Developing Your Tech Product

While developing your own tech product may seem overwhelming, it is achievable -- even for non-techie entrepreneurs.
John Teel
10 Experiments to Test Your Startup Hypothesis
Lean Startups

10 Experiments to Test Your Startup Hypothesis

When it comes to using the 'lean startup' model, you need to run experiments to ensure your hypotheses are correct.
David Teten
The 'Hard-Stop' Method Can Help You Save Time and Money on Testing New Ideas
Project Management

The 'Hard-Stop' Method Can Help You Save Time and Money on Testing New Ideas

By putting a cap on the amount of time a team can work on a project, you create an urgency that determines whether projects should be pursued further.
Rudolf Melik
7 Methods for Analyzing Your Great Idea Before You Bet the Company on It
Product Development

7 Methods for Analyzing Your Great Idea Before You Bet the Company on It

There is a time when you must fall madly in love with the product you want to bring to market and a time to coolly determine if anybody else will.
Kedma Ough
9 Juicy 'Extras' to Offer Journalists That Can Instantly Sweeten Any PR Pitch
Press Coverage

9 Juicy 'Extras' to Offer Journalists That Can Instantly Sweeten Any PR Pitch

If you want publicity, you have to make it as easy -- and enticing -- as possible for journalists to jump on your story.
Joan Stewart
4 Ways Kickstarter Can Boost Your Brand in Addition to Raising Money
Crowdfunding

4 Ways Kickstarter Can Boost Your Brand in Addition to Raising Money

Kickstarter campaigns allow brands to introduce products to an interested audience, tweak marketing and, if successful, prove they have a winner.
John Boitnott
Starting a Business

The Scientific Method for Entrepreneurs: 6 Steps to Long-Term Success

Here's how to use the scientific method to achieve success as an entrepreneur.
Jayson DeMers
Last Things First: 4 Secrets to Acing Your Product Development Process
Product Development

Last Things First: 4 Secrets to Acing Your Product Development Process

Both big and small companies can have difficulty determining if their product or service will be a success before it hits the market. But it doesn't have to be that way.
U.K. to Test Driverless Cars on Public Roads Come January
Technology

U.K. to Test Driverless Cars on Public Roads Come January

The country is following in the footsteps of Japan, Sweden and the United States, which have all sanctioned public tests for the burgeoning tech.
Geoff Weiss