Product Testing

News and Articles About Product Testing

7 Methods for Analyzing Your Great Idea Before You Bet the Company on It

There is a time when you must fall madly in love with the product you want to bring to market and a time to coolly determine if anybody else will.

9 Juicy 'Extras' to Offer Journalists That Can Instantly Sweeten Any PR Pitch

If you want publicity, you have to make it as easy -- and enticing -- as possible for journalists to jump on your story.

4 Ways Kickstarter Can Boost Your Brand in Addition to Raising Money

Kickstarter campaigns allow brands to introduce products to an interested audience, tweak marketing and, if successful, prove they have a winner.

The Scientific Method for Entrepreneurs: 6 Steps to Long-Term Success

Here's how to use the scientific method to achieve success as an entrepreneur.

Last Things First: 4 Secrets to Acing Your Product Development Process

Both big and small companies can have difficulty determining if their product or service will be a success before it hits the market. But it doesn't have to be that way.

U.K. to Test Driverless Cars on Public Roads Come January

The country is following in the footsteps of Japan, Sweden and the United States, which have all sanctioned public tests for the burgeoning tech.

The 3 Biggest Roadblocks in Product Development

The three spots where product development startups are most likely to stumble - and how to get around them

To Build a Great Licensing Partnership, Discuss Expectations Early

A brand license works best when the licensors and licensees understand what to expect from each other. Misunderstandings are frustrating and costly.

Testing, Testing: Is There a Market for My Product?

To fight startup failure, practice product testing early and often.

Test Your Idea With These Simple and Inexpensive Steps

Before you spend big money on bringing your product to market, make sure there is actually a market for your product.

The Golden Rule of Starting Up: Product-Market Fit

Ideas are a dime a dozen. But to be successful, your product needs to be something customers want. Here are a few tips on how to ensure you satisfy product-market fit.

Richard Branson on Turning an Idea Into a Business

Regardless of how new you are to the process of starting a business, it can be a daunting prospect. The Virgin CEO shares how to do it, step by step.

How to Test Whether You're Ready to Dive into Your Startup, Full Time

Recent grad David D. Chait on setting benchmarks for knowing when or if to make the leap into working on a startup full time.

3 Ways to Find Your Next Brilliant Product Idea

How you can harness your best business ideas and bring them to life.

How to Avoid a Product Recall: Quality Control Essentials

What you can learn from Lululemon's recent yoga pant recall.

5 Ways to Validate Your Business Idea

Tech expert Prerna Gupta on how to test your startup concept.

Crowdfunding for Startup Capital -- And Market Intel

Crowdfunding platforms like Kickstarter offer more than money. With the right approach, young entrepreneurs can also gain valuable market insights.

Why and How to Host a Hackathon

Short on programming talent or ideas? Consider hosting a hackathon.

How to Find Beta Testers

Before you launch a new product or service, enlist some early users to take your vision out for a test drive.

How to Best Use Crowdsourcing

How can crowdsourcing work for your business? A look at some online resources that stand out from the crowd.

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