News and Articles About Product Testing
A brand license works best when the licensors and licensees understand what to expect from each other. Misunderstandings are frustrating and costly.
To fight startup failure, practice product testing early and often.
Before you spend big money on bringing your product to market, make sure there is actually a market for your product.
Ideas are a dime a dozen. But to be successful, your product needs to be something customers want. Here are a few tips on how to ensure you satisfy product-market fit.
Regardless of how new you are to the process of starting a business, it can be a daunting prospect. The Virgin CEO shares how to do it, step by step.
Recent grad David D. Chait on setting benchmarks for knowing when or if to make the leap into working on a startup full time.
How you can harness your best business ideas and bring them to life.
What you can learn from Lululemon's recent yoga pant recall.
Tech expert Prerna Gupta on how to test your startup concept.
Crowdfunding platforms like Kickstarter offer more than money. With the right approach, young entrepreneurs can also gain valuable market insights.
Short on programming talent or ideas? Consider hosting a hackathon.
Before you launch a new product or service, enlist some early users to take your vision out for a test drive.
How can crowdsourcing work for your business? A look at some online resources that stand out from the crowd.