Product Testing

News and Articles About Product Testing

Your MVP Isn't Really Viable Until Your Potential Customers Say So
Product Testing

Your MVP Isn't Really Viable Until Your Potential Customers Say So

More than 40 percent of startups fail simply because nobody in the real world was interested in buying what the founder thought was a good idea.
Anna Johansson
There's No Excuse for Making Any of These 7 Fatal Startup Errors
Startup Basics

There's No Excuse for Making Any of These 7 Fatal Startup Errors

There are so many surprises that could kill your startup that it's a shame to fail making obvious mistakes.
Murray Newlands
Why the Most American Fast-Food Chain Is Using Australia as Its Testing Ground
McDonalds

Why the Most American Fast-Food Chain Is Using Australia as Its Testing Ground

Australia is succeeding with a 'very un-McDonald's' approach to fast food.
Kate Taylor
Google Axes Project Ara Market Test in Puerto Rico, Postpones Debut to 2016
Smartphones

Google Axes Project Ara Market Test in Puerto Rico, Postpones Debut to 2016

Project Ara chalked delays for the modular smartphone up to 'lots of iterations…more than we thought.'
Geoff Weiss
The Biggest, and Most Avoidable, Mistake of New Entrepreneurs
Starting a Business

The Biggest, and Most Avoidable, Mistake of New Entrepreneurs

Want to make sure your startup succeeds and grows? You had better commit to this one thing.
Sujan Patel
Test and Validate Your Business From Both a Product and Brand Perspective
Branding

Test and Validate Your Business From Both a Product and Brand Perspective

What is it that you want your product or service to do and how do you want your customers to engage with your brand?
Jim Joseph
Want to Test Your Product Idea? Join the Makers.
Inventing

Want to Test Your Product Idea? Join the Makers.

Bringing your goods to a Maker Faire will grant you a creative audience that will test your designs. This worked wonders for the creator of a rubber band shotgun.
Stephen Key
5 Steps to Developing Your Tech Product
Product Development

5 Steps to Developing Your Tech Product

While developing your own tech product may seem overwhelming, it is achievable -- even for non-techie entrepreneurs.
John Teel
10 Experiments to Test Your Startup Hypothesis
Lean Startups

10 Experiments to Test Your Startup Hypothesis

When it comes to using the 'lean startup' model, you need to run experiments to ensure your hypotheses are correct.
David Teten
The 'Hard-Stop' Method Can Help You Save Time and Money on Testing New Ideas
Control What You Can

The 'Hard-Stop' Method Can Help You Save Time and Money on Testing New Ideas

By putting a cap on the amount of time a team can work on a project, you create an urgency that determines whether projects should be pursued further.
Rudolf Melik
7 Methods for Analyzing Your Great Idea Before You Bet the Company on It
Product Development

7 Methods for Analyzing Your Great Idea Before You Bet the Company on It

There is a time when you must fall madly in love with the product you want to bring to market and a time to coolly determine if anybody else will.
Kedma Ough
9 Juicy 'Extras' to Offer Journalists That Can Instantly Sweeten Any PR Pitch
Press Coverage

9 Juicy 'Extras' to Offer Journalists That Can Instantly Sweeten Any PR Pitch

If you want publicity, you have to make it as easy -- and enticing -- as possible for journalists to jump on your story.
Joan Stewart