Product Testing

News and Articles About Product Testing

To Build a Great Licensing Partnership, Discuss Expectations Early

To Build a Great Licensing Partnership, Discuss Expectations Early

A brand license works best when the licensors and licensees understand what to expect from each other. Misunderstandings are frustrating and costly.
Testing, Testing: Is There a Market for My Product?

Testing, Testing: Is There a Market for My Product?

To fight startup failure, practice product testing early and often.
Test Your Idea With These Simple and Inexpensive Steps

Test Your Idea With These Simple and Inexpensive Steps

Before you spend big money on bringing your product to market, make sure there is actually a market for your product.
The Golden Rule of Starting Up: Product-Market Fit

The Golden Rule of Starting Up: Product-Market Fit

Ideas are a dime a dozen. But to be successful, your product needs to be something customers want. Here are a few tips on how to ensure you satisfy product-market fit.
Richard Branson on Turning an Idea Into a Business

Richard Branson on Turning an Idea Into a Business

Regardless of how new you are to the process of starting a business, it can be a daunting prospect. The Virgin CEO shares how to do it, step by step.

How to Test Whether You're Ready to Dive into Your Startup, Full Time

Recent grad David D. Chait on setting benchmarks for knowing when or if to make the leap into working on a startup full time.
3 Ways to Find Your Next Brilliant Product Idea

3 Ways to Find Your Next Brilliant Product Idea

How you can harness your best business ideas and bring them to life.
How to Avoid a Product Recall: Quality Control Essentials

How to Avoid a Product Recall: Quality Control Essentials

What you can learn from Lululemon's recent yoga pant recall.

5 Ways to Validate Your Business Idea

Tech expert Prerna Gupta on how to test your startup concept.
Crowdfunding for Startup Capital -- And Market Intel

Crowdfunding for Startup Capital -- And Market Intel

Crowdfunding platforms like Kickstarter offer more than money. With the right approach, young entrepreneurs can also gain valuable market insights.
Why and How to Host a Hackathon

Why and How to Host a Hackathon

Short on programming talent or ideas? Consider hosting a hackathon.
How to Find Beta Testers

How to Find Beta Testers

Before you launch a new product or service, enlist some early users to take your vision out for a test drive.
How to Best Use Crowdsourcing

How to Best Use Crowdsourcing

How can crowdsourcing work for your business? A look at some online resources that stand out from the crowd.

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