Publicity Stunts

News and Articles About Publicity Stunts

A Dallas Man Just Concocted the Most Expensive Starbucks Order of All Time

A Dallas Man Just Concocted the Most Expensive Starbucks Order of All Time

The Sexagintuple Vanilla Bean Mocha Frappuccino contains 60 shots of espresso -- half the amount of caffeine that would be lethal for most adults.
Man Covers His Naked Body in 460,000 Bees to Promote Honey Line

Man Covers His Naked Body in 460,000 Bees to Promote Honey Line

She Ping, a 34-year-old merchant from Chongqing, China, employed a practice known as ‘bee-bearding’ in order to generate buzz for his honey business.
7 Deadly Sins Businesses Make With Their Reputation

7 Deadly Sins Businesses Make With Their Reputation

Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.
Meet the Franchise Serving Dinner in the Sky

Meet the Franchise Serving Dinner in the Sky

It's the gourmet meal of a lifetime. Just don't look down.
Airbnb Renters Open Their Homes to the Enemy: NY Mayor Bill de Blasio

Airbnb Renters Open Their Homes to the Enemy: NY Mayor Bill de Blasio

Airbnb is embroiled in a legal battle in New York City, where short-term rental laws forbid its business. In a new video, Airbnb hosts give the city's incoming mayor a unique offer.
Are Celebrity Investors Worth the Hype?

Are Celebrity Investors Worth the Hype?

Brands have paraded A-listers out front as spokespeople for ages, but in recent years they've been joining as investors. Here, we examine when it works and what entrepreneurs should keep in mind as they team up with celebs.
7 Ways to Get the Press Coverage You Want

7 Ways to Get the Press Coverage You Want

Swamping journalists with an endless stream of press releases won't get you the coverage you want. Instead, get creative to get our attention.
3 Business Lessons From Miley Cyrus and Her Infamous Twerk

3 Business Lessons From Miley Cyrus and Her Infamous Twerk

While many are still in shock after Miley Cyrus' performance at the VMAs, here we consider why the episode was simply branding genius.
How This Startup Turned an Inventory Nightmare into a Customer Gold Mine

How This Startup Turned an Inventory Nightmare into a Customer Gold Mine

The founder of OrigAudio opens up into how he turned a hard-knock situation into 8,000 new customers.
How Reality TV Helped One Young Trep Jump-Start His Fledgling Brand

How Reality TV Helped One Young Trep Jump-Start His Fledgling Brand

Ben Flajnik, star of ABC's hit show 'The Bachelor,' describes the rigors and advantages of starting up in the spotlight.
Tips for Pitching the Media

Tips for Pitching the Media

Ahead of Entrepreneur's Growth Conference in Dallas on Jan. 10, we share these pointers for pitching the media.
How One Entrepreneur Used the Law of Publicity to Get Investors

How One Entrepreneur Used the Law of Publicity to Get Investors

Getting turned down by the 'Sharks' was the best thing to happen to one contestant.
Richard Branson on Winning Customers' Trust

Richard Branson on Winning Customers' Trust

The British billionaire on how his publicity stunts helped build the Virgin brand.

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