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News and Articles About Publicity stunts

Man Covers His Naked Body in 460,000 Bees to Promote Honey Line
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She Ping, a 34-year-old merchant from Chongqing, China, employed a practice known as ‘bee-bearding’ in order to generate buzz for his honey business.
April 14, 2014 in Grow Your Business
7 Deadly Sins Businesses Make With Their Reputation

7 Deadly Sins Businesses Make With Their Reputation

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Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.
February 14, 2014 in Online Marketing
Meet the Franchise Serving Dinner in the Sky

Meet the Franchise Serving Dinner in the Sky

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It's the gourmet meal of a lifetime. Just don't look down.
January 9, 2014 in Franchises
Airbnb Renters Open Their Homes to the Enemy: NY Mayor Bill de Blasio

Airbnb Renters Open Their Homes to the Enemy: NY Mayor Bill de Blasio

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Airbnb is embroiled in a legal battle in New York City, where short-term rental laws forbid its business. In a new video, Airbnb hosts give the city's incoming mayor a unique offer.
December 9, 2013 in Public Relations
Are Celebrity Investors Worth the Hype?

Are Celebrity Investors Worth the Hype?

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Brands have paraded A-listers out front as spokespeople for ages, but in recent years they've been joining as investors. Here, we examine when it works and what entrepreneurs should keep in mind as they team up with celebs.
November 18, 2013 in Marketing Ideas
7 Ways to Get the Press Coverage You Want

7 Ways to Get the Press Coverage You Want

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Swamping journalists with an endless stream of press releases won't get you the coverage you want. Instead, get creative to get our attention.
November 7, 2013 in Online Marketing
3 Business Lessons From Miley Cyrus and Her Infamous Twerk

3 Business Lessons From Miley Cyrus and Her Infamous Twerk

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While many are still in shock after Miley Cyrus' performance at the VMAs, here we consider why the episode was simply branding genius.
October 14, 2013 in Branding
How This Startup Turned an Inventory Nightmare into a Customer Gold Mine

How This Startup Turned an Inventory Nightmare into a Customer Gold Mine

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The founder of OrigAudio opens up into how he turned a hard-knock situation into 8,000 new customers.
October 3, 2013 in Grow Your Business
How Reality TV Helped One Young Trep Jump-Start His Fledgling Brand

How Reality TV Helped One Young Trep Jump-Start His Fledgling Brand

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Ben Flajnik, star of ABC's hit show 'The Bachelor,' describes the rigors and advantages of starting up in the spotlight.
February 7, 2013 in Business Ideas
Tips for Pitching the Media

Tips for Pitching the Media

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Ahead of Entrepreneur's Growth Conference in Dallas on Jan. 10, we share these pointers for pitching the media.
January 2, 2013 in Getting Press
How One Entrepreneur Used the Law of Publicity to Get Investors

How One Entrepreneur Used the Law of Publicity to Get Investors

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Getting turned down by the 'Sharks' was the best thing to happen to one contestant.
February 2, 2012 in Getting Press
Richard Branson on Winning Customers' Trust

Richard Branson on Winning Customers' Trust

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The British billionaire on how his publicity stunts helped build the Virgin brand.
March 1, 2011 in Branding

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