News and Articles About Publicity Stunts
'I'm terrified of heights,' says 19-year-old Anna Bezuglova, 'but for Alphatise, Im willing to take the plunge.'
Looking to capitalize on America's appetite for all things 'endless,' the casual dining chain is selling $100 gift cards for seven weeks' worth of unlimited pasta, salad, bread and soda.
'It's not a digital book, or an ebook,' an IKEA exec describes the company's forthcoming catalogue in reverent tones evoking Apple's lead designer Jony Ive. 'It's a bookbook.'
Publicity stunt du jour, part II.
Sleep tight. The furniture is already assembled and you get to keep the sheets.
In the age of social media, the best publicity stunt reverberates with many echoes.
The Sexagintuple Vanilla Bean Mocha Frappuccino contains 60 shots of espresso -- half the amount of caffeine that would be lethal for most adults.
She Ping, a 34-year-old merchant from Chongqing, China, employed a practice known as bee-bearding in order to generate buzz for his honey business.
Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.
It's the gourmet meal of a lifetime. Just don't look down.
Airbnb is embroiled in a legal battle in New York City, where short-term rental laws forbid its business. In a new video, Airbnb hosts give the city's incoming mayor a unique offer.
Brands have paraded A-listers out front as spokespeople for ages, but in recent years they've been joining as investors. Here, we examine when it works and what entrepreneurs should keep in mind as they team up with celebs.
Swamping journalists with an endless stream of press releases won't get you the coverage you want. Instead, get creative to get our attention.
While many are still in shock after Miley Cyrus' performance at the VMAs, here we consider why the episode was simply branding genius.
The founder of OrigAudio opens up into how he turned a hard-knock situation into 8,000 new customers.
Ben Flajnik, star of ABC's hit show 'The Bachelor,' describes the rigors and advantages of starting up in the spotlight.
Ahead of Entrepreneur's Growth Conference in Dallas on Jan. 10, we share these pointers for pitching the media.
Getting turned down by the 'Sharks' was the best thing to happen to one contestant.
The British billionaire on how his publicity stunts helped build the Virgin brand.
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