News and Articles About Publicity Stunts
The power of the crowd is real. And so is people's ability to create the wackiest things possible.
If the point of a Super Bowl ad is to get people talking, then the answer is a resounding yes.
The prolific author is offering one reader a trip to an undisclosed location and the chance to read one of his books in 24 hours -- or else.
While many doubted that Cards Against Humanity would post real bull feces in the mail, shoppers opened their packages this week with a mix of disgusted delight.
Far Out Tech
If you like your bones, do NOT try this at home.
The billionaire's penchant for playing dress-up has served as an effective marketing tool.
The outspoken sales expert talks about a very public battle he waged and how it got people buzzing about him and his brand.
While the hoverboard's actual capabilities are limited, the project is intended to get people interested in applications for hover technology that extend beyond the board.
'I'm terrified of heights,' says 19-year-old Anna Bezuglova, 'but for Alphatise, I'm willing to take the plunge.'
Looking to capitalize on America's appetite for all things 'endless,' the casual dining chain is selling $100 gift cards for seven weeks' worth of unlimited pasta, salad, bread and soda.
'It's not a digital book, or an ebook,' an IKEA exec describes the company's forthcoming catalogue in reverent tones evoking Apple's lead designer Jony Ive. 'It's a bookbook.'
Sleep tight. The furniture is already assembled and you get to keep the sheets.
In the age of social media, the best publicity stunt reverberates with many echoes.