This ad will close in
Today's Most Read
Multiply the Trust Factor Inside Your Organization
The 3 Decisions That Will Change Your Financial Life
Stuck at the Idea Phase? These 6 Collaboration Avenues Can Help.
The Entrepreneurial Backstory of 'Choose Your Own Adventure' Creator R.A. Montgomery
What Dating a Model Taught Me About Chasing Opportunities
Far Out Tech
VIDEO: Watch This Fearless Frenchman Laugh in the Face of Death on a Rocket-Powered Bicycle at 207 Miles Per Hour
Kim Lachance Shandrow
2 min read
News and Articles About Publicity Stunts
Richard Branson Says Costumes Can Be a Boon for Business
The billionaire's penchant for playing dress-up has served as an effective marketing tool.
The Most Outrageous Thing Grant Cardone Did to Get Attention
The outspoken sales expert talks about a very public battle he waged and how it got people buzzing about him and his brand.
Kickstarter Campaign for 'World's First Real Hoverboard' Launches Today
While the hoverboard's actual capabilities are limited, the project is intended to get people interested in applications for hover technology that extend beyond the board.
Student Pulls Epic Skydiving Stunt to Land Startup Internship of Her Dreams
'I'm terrified of heights,' says 19-year-old Anna Bezuglova, 'but for Alphatise, I'm willing to take the plunge.'
Olive Garden to Unveil a Really Crazy 'Never-Ending' Deal
Looking to capitalize on America's appetite for all things 'endless,' the casual dining chain is selling $100 gift cards for seven weeks' worth of unlimited pasta, salad, bread and soda.
IKEA Skewers Apple's High-Minded Marketing in Hilarious Viral Sketch
'It's not a digital book, or an ebook,' an IKEA exec describes the company's forthcoming catalogue in reverent tones evoking Apple's lead designer Jony Ive. 'It's a bookbook.'
Here's What Happened When Three Families Spent the Night at IKEA
Publicity stunt du jour, part II.
Publicity Stunt Du Jour: Spend the Night at IKEA Thanks to Airbnb
Sleep tight. The furniture is already assembled and you get to keep the sheets.
7 Favorite PR Wins to Inspire Your Startup to Score Serious Buzz
In the age of social media, the best publicity stunt reverberates with many echoes.
A Dallas Man Just Concocted the Most Expensive Starbucks Order of All Time
The Sexagintuple Vanilla Bean Mocha Frappuccino contains 60 shots of espresso -- half the amount of caffeine that would be lethal for most adults.
Man Covers His Naked Body in 460,000 Bees to Promote Honey Line
She Ping, a 34-year-old merchant from Chongqing, China, employed a practice known as ‘bee-bearding' in order to generate buzz for his honey business.
7 Deadly Sins Businesses Make With Their Reputation
Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.
Meet the Franchise Serving Dinner in the Sky
It's the gourmet meal of a lifetime. Just don't look down.
Airbnb Renters Open Their Homes to the Enemy: NY Mayor Bill de Blasio
Airbnb is embroiled in a legal battle in New York City, where short-term rental laws forbid its business. In a new video, Airbnb hosts give the city's incoming mayor a unique offer.
Brian Patrick Eha
Growth & Strategy
Starting a Business
Tools & Services
Reprints & Permissions
© 2014 Entrepreneur Media, Inc.