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Publicity stunts

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How Reality TV Helped One Young Trep Jump-Start His Fledgling Brand
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Ben Flajnik, star of ABC's hit show 'The Bachelor,' describes the rigors and advantages of starting up in the spotlight.
February 7, 2013 in Business Ideas
Tips for Pitching the Media

Tips for Pitching the Media

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Ahead of Entrepreneur's Growth Conference in Dallas on Jan. 10, we share these pointers for pitching the media.
January 2, 2013 in Getting Press
How One Entrepreneur Used the Law of Publicity to Get Investors

How One Entrepreneur Used the Law of Publicity to Get Investors

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Getting turned down by the 'Sharks' was the best thing to happen to one contestant.
February 2, 2012 in Getting Press
Richard Branson on Winning Customers' Trust

Richard Branson on Winning Customers' Trust

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The British billionaire on how his publicity stunts helped build the Virgin brand.
March 1, 2011 in Branding

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