Rebranding

News and Articles About Rebranding

Crumbs Dials Back on Cupcakes to Play Up New Products
Crumbs Bake Shop

Crumbs Dials Back on Cupcakes to Play Up New Products

With a new owner at the helm, the cupcake chain is continuing its post-bankruptcy comeback by introducing ice cream and more gluten-free products.
Kate Taylor
Why France Is Rebranding the 'Doggie Bag'
Restaurants

Why France Is Rebranding the 'Doggie Bag'

A new campaign seeks to overcome long-held stereotypes that asking for leftovers is either stingy or piggish.
Geoff Weiss
The 6 Scary Truths About Becoming an Entrepreneur
Challenges

The 6 Scary Truths About Becoming an Entrepreneur

The haunting, messy reality of running a business is at times painful -- yet it's also exhilarating.
Stacey Alcorn
Microsoft Ditching the 'Nokia' and 'Windows Phone' Brands for 'Microsoft Lumia'
Microsoft

Microsoft Ditching the 'Nokia' and 'Windows Phone' Brands for 'Microsoft Lumia'

The new name and branding will be rolled out in the next coming weeks, beginning with France.
Benjamin Kabin
7 Steps to a New Image for Your Small Business Without Spending Much
Business Circle

7 Steps to a New Image for Your Small Business Without Spending Much

A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.
John Boitnott
'Brand Equity' Is an Intangible That's Worth Real Money
Branding

'Brand Equity' Is an Intangible That's Worth Real Money

The resurrection of Arthur Andersen as a brand name is a compelling example of the enduring value of a company's reputation.
Jennifer Connelly
Reviving Your Brand to Save Your Business
Rebranding

Reviving Your Brand to Save Your Business

To revive a brand and put the company back on the right track, take the time to assess strengths and weaknesses, understand the brand's value to customers and communicate that story consistently.
Keao Caindec
Rumors Swirl Over Apple's Plan for Beats
Apple

Rumors Swirl Over Apple's Plan for Beats

Will they or won't they? Apple's grand plan for Beats Music remains under wraps.
Nina Zipkin
Leading, and Surviving, a Company Rebranding Effort
Rebranding

Leading, and Surviving, a Company Rebranding Effort

Advance your company's legacy by transforming it. Tread carefully with key constituency groups.
Jim Freeze
The 8 Must-Follow Rules for Rebranding Your Company (Infographic)
Branding

The 8 Must-Follow Rules for Rebranding Your Company (Infographic)

Rebranding is risky business. Before you take the leap, seriously think over these major do's and don'ts, backed by real examples of rebranding successes and nightmares.
Kim Lachance Shandrow
The Grand Ole Opry Gets Hip to Hashtags to Harvest a New Audience Online
Social Media Marketing

The Grand Ole Opry Gets Hip to Hashtags to Harvest a New Audience Online

The 90-year-old country music venue uses millennial marketing techniques to capture followers for a new century.
Constance Aguilar
CVS Rebrands Itself With Renewed Commitment to Healthcare
Rebranding

CVS Rebrands Itself With Renewed Commitment to Healthcare

In an effort to position itself as a go-to healthcare source, the drugstore rolled out a new name, along with an anti-smoking campaign.
Nina Zipkin
Isis Mobile Wallet Changes Name to Distinguish Itself From Terror Group
Mobile Payments

Isis Mobile Wallet Changes Name to Distinguish Itself From Terror Group

As the terrorist organization ISIS dominates international news, a mobile wallet company with the same name is now calling itself "Softcard."
Kate Taylor
5 Tips on Rebranding from a Billion-Dollar Expert
Rebranding

5 Tips on Rebranding from a Billion-Dollar Expert

Rebranding is not for the faint of heart. After rebranding several billion-dollar companies, here are some lessons I have learned along the way.
Kristi Knight