Rebranding

News and Articles About Rebranding

The Ultimate Rebranding Checklist for Entrepreneurs
Rebranding

The Ultimate Rebranding Checklist for Entrepreneurs

Rebranding can be an effective tool for growing your business, but it should be given a lot of thought.
Peter Gasca
Volkswagen Faces the Most Onerous Rebranding Challenge In History, Again
Volkswagen

Volkswagen Faces the Most Onerous Rebranding Challenge In History, Again

A nice apology letter from VW gives some clues just how badly they screwed up.
Peter Page
Don't Brand for Now, Brand For 'Then'
Branding

Don't Brand for Now, Brand For 'Then'

Brand your success point, not your success journey. But, first, know the difference.
Mark Di Somma
It's Official: Pictures of Totally Naked Women Will No Longer Appear in Playboy
Playboy

It's Official: Pictures of Totally Naked Women Will No Longer Appear in Playboy

People won't be lying when they say 'I read it for the articles,' if they read it at all.
Kim Lachance Shandrow
How Flipora Became Rover Without Confusing 30 Million People
Rebranding

How Flipora Became Rover Without Confusing 30 Million People

To be certain that users would not forget who the company is, it announced major, positive news along with the name change.
Peter Daisyme
Google Changed Glass's Name to a Migraine Symptom
Google Glass

Google Changed Glass's Name to a Migraine Symptom

It's now reportedly called Project Aura.
Laura Entis
Verizon Strips Down Its Logo in Lukewarm Reboot
Verizon

Verizon Strips Down Its Logo in Lukewarm Reboot

Simple. Check. Scalable. Check. Already hated on by T-Mobile CEO John Legere. Six checks.
Kim Lachance Shandrow
What Google's Reorg Means: Weekly News
Weekly News Roundup

What Google's Reorg Means: Weekly News

Plus: Airbnb's growth is a pain point for high-end hotels in Paris.
Tanya Benedicto Klich
7 Quick Tips for Redesigning Your Company Logo (Infographic)
Infographics

7 Quick Tips for Redesigning Your Company Logo (Infographic)

Change doesn't have to be complicated. Simply tweak the old to ring in the new. Here's how.
Kim Lachance Shandrow
Rebranding? Don't Forget Your Mobile Strategy
Mobile Marketing

Rebranding? Don't Forget Your Mobile Strategy

Mobile is no longer a by-product of the overall digital master plan and needs to be part of all rebranding strategies.
Gilad Bechar
This U.S. City Just Made an Unusual Move to Compete With Uber
Regulations

This U.S. City Just Made an Unusual Move to Compete With Uber

Long Beach, Calif., became the first major U.S. city to ease taxi regulations in the face of competition from ridesharing services.
Geoff Weiss
Abercrombie & Fitch to Ditch Sleazy Hot Clerk Policy and Trademark Sexy Abs
Branding

Abercrombie & Fitch to Ditch Sleazy Hot Clerk Policy and Trademark Sexy Abs

You don't have to be, like, totally hot to work at the preppy retailer anymore. Here's why Abercrombie is going G-rated.
Kim Lachance Shandrow
Microsoft Is Planning to Phase Out Internet Explorer
Rebranding

Microsoft Is Planning to Phase Out Internet Explorer

The tech giant is moving away from the ill-loved brand in favor of a new browser codenamed Project Spartan.
Nina Zipkin