Rebranding

News and Articles About Rebranding

Staying on Track While Diversifying a Business

Staying on Track While Diversifying a Business

Steer the company in new directions without alienating the traditional customer base or losing sight of the core mission.
With a New Direction, Foursquare Rolls Out a New 'Superhero' Logo

With a New Direction, Foursquare Rolls Out a New 'Superhero' Logo

The location-based social networking platform continues its rebranding efforts with a new logo.
Love It or Hate It? Airbnb's New Logo Receives Mixed Reactions.

Love It or Hate It? Airbnb's New Logo Receives Mixed Reactions.

Amid some iffy publicity and legal issues, accommodation-rental start up startup Airbnb rolls out a rebrand and receives a less than stellar response.
How to Rebrand Yourself as an Entrepreneur

How to Rebrand Yourself as an Entrepreneur

Whether you are looking to leave your corporate job or just start a new startup venture, the goal is always the same. You want to show others, as rapidly as possible, that you should be taken seriously in your new identity.
The 3 Fundamentals for a Successful Rebrand

The 3 Fundamentals for a Successful Rebrand

The challenge for JDate, already almost universally known in the Jewish community, was not to introduce itself but to reintroduce itself
5 Secrets to Creating an Impactful Brand

5 Secrets to Creating an Impactful Brand

When The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of excitement employees could thrive on.
 From Mundane to Sublime: Turning Ordinary Items Into Must-Haves

From Mundane to Sublime: Turning Ordinary Items Into Must-Haves

What entrepreneurs can learn about the rebranding of a beach towel into a trendy fashion accessory.
New Business? Here Are 5 Tips on How to Craft a Great Brand.

New Business? Here Are 5 Tips on How to Craft a Great Brand.

For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand.
'Fit Mom' on Strategizing After Online Backlash

'Fit Mom' on Strategizing After Online Backlash

One fitness entrepreneur explains how she’s using controversy – and a calm, steady hand -- to build a fitness movement.
How to Position a Brand for Breakthrough Success

How to Position a Brand for Breakthrough Success

The former COO of Red Bull gives his insights on how to make a product truly stand out, whether it's a new or revamped offering.
While Everyone Else Saw a Parasite, This Man Saw a Marketable Product

While Everyone Else Saw a Parasite, This Man Saw a Marketable Product

One entrepreneur aims to transform the sea snails that have overrun the waters in his fishing town from pest to delicacy.
How Pawngo Put a Modern Spin on an Old-Fashioned Business

How Pawngo Put a Modern Spin on an Old-Fashioned Business

A smart rebranding landed this online pawn shop new customers and investors.
Home-Remodeling Businesses Get New Business Models

Home-Remodeling Businesses Get New Business Models

These entrepreneurs revamped their businesses to survive the economic downturn.
A 'Kingpin' of Reinvention

A 'Kingpin' of Reinvention

Tom Shannon's chain of bowling alleys breaks the suburb stereotype.

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