Rebranding

News and Articles About Rebranding

7 Steps to a New Image for Your Small Business Without Spending Much

A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.

'Brand Equity' Is an Intangible That's Worth Real Money

The resurrection of Arthur Andersen as a brand name is a compelling example of the enduring value of a company's reputation.

Reviving Your Brand to Save Your Business

To revive a brand and put the company back on the right track, take the time to assess strengths and weaknesses, understand the brand’s value to customers and communicate that story consistently.

Rumors Swirl Over Apple's Plan for Beats

Will they or won't they? Apple's grand plan for Beats Music remains under wraps.

Leading, and Surviving, a Company Rebranding Effort

Advance your company’s legacy by transforming it. Tread carefully with key constituency groups.

The 8 Must-Follow Rules for Rebranding Your Company (Infographic)

Rebranding is risky business. Before you take the leap, seriously think over these major do’s and don'ts, backed by real examples of rebranding successes and nightmares.

The Grand Ole Opry Gets Hip to Hashtags to Harvest a New Audience Online

The 90-year-old country music venue uses millennial marketing techniques to capture followers for a new century.

CVS Rebrands Itself With Renewed Commitment to Healthcare

In an effort to position itself as a go-to healthcare source, the drugstore rolled out a new name, along with an anti-smoking campaign.

Isis Mobile Wallet Changes Name to Distinguish Itself From Terror Group

As the terrorist organization ISIS dominates international news, a mobile wallet company with the same name is now calling itself "Softcard."

5 Tips on Rebranding from a Billion-Dollar Expert

Rebranding is not for the faint of heart. After rebranding several billion-dollar companies, here are some lessons I have learned along the way.

The Internet Thinks Hershey's New Logo Looks Like Crap -- Literally

The 120-year-old company unveiled a new logo today, much to the amusement (and disgust) of commenters on social media.

4 Basics for Building (or Repairing) Your Personal Brand

The foundation for a strong personal brand is seeing yourself as others do and sincerely living your values.

Don't Want to Be Pigeonholed? Answer These 3 Questions.

If you want to move beyond others’ preconceived notions about you, ask yourself these questions.

3 Tips to Rebrand Without Breaking the Bank

Rebranding can be an expensive endeavor but there are a few ways to cut down on costs while still having a successful relaunch.

Staying on Track While Diversifying a Business

Steer the company in new directions without alienating the traditional customer base or losing sight of the core mission.

With a New Direction, Foursquare Rolls Out a New 'Superhero' Logo

The location-based social networking platform continues its rebranding efforts with a new logo.

Love It or Hate It? Airbnb's New Logo Receives Mixed Reactions.

Amid some iffy publicity and legal issues, accommodation-rental start up startup Airbnb rolls out a rebrand and receives a less than stellar response.

How to Rebrand Yourself as an Entrepreneur

Whether you are looking to leave your corporate job or just start a new startup venture, the goal is always the same. You want to show others, as rapidly as possible, that you should be taken seriously in your new identity.

The 3 Fundamentals for a Successful Rebrand

The challenge for JDate, already almost universally known in the Jewish community, was not to introduce itself but to reintroduce itself

5 Secrets to Creating an Impactful Brand

When The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of excitement employees could thrive on.

From Mundane to Sublime: Turning Ordinary Items Into Must-Haves

What entrepreneurs can learn about the rebranding of a beach towel into a trendy fashion accessory.

New Business? Here Are 5 Tips on How to Craft a Great Brand.

For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand.

'Fit Mom' on Strategizing After Online Backlash

One fitness entrepreneur explains how she’s using controversy – and a calm, steady hand -- to build a fitness movement.

How to Position a Brand for Breakthrough Success

The former COO of Red Bull gives his insights on how to make a product truly stand out, whether it's a new or revamped offering.

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