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News and Articles About Rebranding
Why France Is Rebranding the 'Doggie Bag'
A new campaign seeks to overcome long-held stereotypes that asking for leftovers is either stingy or piggish.
The 6 Scary Truths About Becoming an Entrepreneur
The haunting, messy reality of running a business is at times painful -- yet it's also exhilarating.
Microsoft Ditching the 'Nokia' and 'Windows Phone' Brands for 'Microsoft Lumia'
The new name and branding will be rolled out in the next coming weeks, beginning with France.
7 Steps to a New Image for Your Small Business Without Spending Much
A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.
'Brand Equity' Is an Intangible That's Worth Real Money
The resurrection of Arthur Andersen as a brand name is a compelling example of the enduring value of a company's reputation.
Reviving Your Brand to Save Your Business
To revive a brand and put the company back on the right track, take the time to assess strengths and weaknesses, understand the brand's value to customers and communicate that story consistently.
Rumors Swirl Over Apple's Plan for Beats
Will they or won't they? Apple's grand plan for Beats Music remains under wraps.
Leading, and Surviving, a Company Rebranding Effort
Advance your company's legacy by transforming it. Tread carefully with key constituency groups.
The 8 Must-Follow Rules for Rebranding Your Company (Infographic)
Rebranding is risky business. Before you take the leap, seriously think over these major do's and don'ts, backed by real examples of rebranding successes and nightmares.
Kim Lachance Shandrow
Social Media Marketing
The Grand Ole Opry Gets Hip to Hashtags to Harvest a New Audience Online
The 90-year-old country music venue uses millennial marketing techniques to capture followers for a new century.
CVS Rebrands Itself With Renewed Commitment to Healthcare
In an effort to position itself as a go-to healthcare source, the drugstore rolled out a new name, along with an anti-smoking campaign.
Isis Mobile Wallet Changes Name to Distinguish Itself From Terror Group
As the terrorist organization ISIS dominates international news, a mobile wallet company with the same name is now calling itself "Softcard."
5 Tips on Rebranding from a Billion-Dollar Expert
Rebranding is not for the faint of heart. After rebranding several billion-dollar companies, here are some lessons I have learned along the way.
The Internet Thinks Hershey's New Logo Looks Like Crap -- Literally
The 120-year-old company unveiled a new logo today, much to the amusement (and disgust) of commenters on social media.
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