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News and Articles About Rebranding

New Business? Here Are 5 Tips on How to Craft a Great Brand.
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For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand.
April 16, 2014 in Marketing
'Fit Mom' on Strategizing After Online Backlash

'Fit Mom' on Strategizing After Online Backlash

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One fitness entrepreneur explains how she’s using controversy – and a calm, steady hand -- to build a fitness movement.
April 14, 2014 in Leadership
How to Position a Brand for Breakthrough Success

How to Position a Brand for Breakthrough Success

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The former COO of Red Bull gives his insights on how to make a product truly stand out, whether it's a new or revamped offering.
April 8, 2014 in Marketing
While Everyone Else Saw a Parasite, This Man Saw a Marketable Product

While Everyone Else Saw a Parasite, This Man Saw a Marketable Product

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One entrepreneur aims to transform the sea snails that have overrun the waters in his fishing town from pest to delicacy.
March 12, 2014 in Marketing
How Pawngo Put a Modern Spin on an Old-Fashioned Business

How Pawngo Put a Modern Spin on an Old-Fashioned Business

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A smart rebranding landed this online pawn shop new customers and investors.
February 13, 2012 in Your Website
Home-Remodeling Businesses Get New Business Models

Home-Remodeling Businesses Get New Business Models

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These entrepreneurs revamped their businesses to survive the economic downturn.
May 2, 2011 in Automotive
A 'Kingpin' of Reinvention

A 'Kingpin' of Reinvention

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Tom Shannon's chain of bowling alleys breaks the suburb stereotype.
February 15, 2011 in Success Stories

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