Rebranding

News and Articles About Rebranding

Rebranding? Don't Forget Your Mobile Strategy
Mobile Marketing

Rebranding? Don't Forget Your Mobile Strategy

Mobile is no longer a by-product of the overall digital master plan and needs to be part of all rebranding strategies.
Gilad Bechar
This U.S. City Just Made an Unusual Move to Compete With Uber
Regulations

This U.S. City Just Made an Unusual Move to Compete With Uber

Long Beach, Calif., became the first major U.S. city to ease taxi regulations in the face of competition from ridesharing services.
Geoff Weiss
Abercrombie & Fitch to Ditch Sleazy Hot Clerk Policy and Trademark Sexy Abs
Branding

Abercrombie & Fitch to Ditch Sleazy Hot Clerk Policy and Trademark Sexy Abs

You don't have to be, like, totally hot to work at the preppy retailer anymore. Here's why Abercrombie is going G-rated.
Kim Lachance Shandrow
Microsoft Is Planning to Phase Out Internet Explorer
Rebranding

Microsoft Is Planning to Phase Out Internet Explorer

The tech giant is moving away from the ill-loved brand in favor of a new browser codenamed Project Spartan.
Nina Zipkin
Lobster Went From Prison Food to Delicacy. Your Product Can, Too. (Infographic)
Infographics

Lobster Went From Prison Food to Delicacy. Your Product Can, Too. (Infographic)

The 'cockroach of the sea' wasn't always so swanky. It was cleverly rebranded. Dig into the creature's remarkable tale to learn how you can boost perception of your product's value.
Kim Lachance Shandrow
You're Rebranding. Should You Change Your Company Culture?
Company Culture

You're Rebranding. Should You Change Your Company Culture?

Rebranding presents a unique opportunity to examine a company's cultural climate in light of its goals.
Greg Mason
Make Customers Fall in Love With Your Brand
Branding

Make Customers Fall in Love With Your Brand

By building on mutual understanding, a brand and its customers can move into more serious, long-term relationships that benefit both parties
Mark Flaharty
6 Ways New CEOs Can Lead an Established Company Through Change
Leadership

6 Ways New CEOs Can Lead an Established Company Through Change

How can a complete stranger walk into an established organization and expect to quickly transform the internal brand? It takes a lot of work.
Steve Pogorzelski
A Month-by-Month Strategy to Reinvent Your Personal Brand
Personal Branding

A Month-by-Month Strategy to Reinvent Your Personal Brand

Be authentic but don't leave your brand to chance. By starting now, you can be confident of the impressions you make by this time next year.
Lida Citroën
Playboy CEO: Nudity Could Completely Vanish From the Brand
Playboy

Playboy CEO: Nudity Could Completely Vanish From the Brand

How Scott Flanders is cleaning up an aging American empire by leaning on its legacy and pushing its digital potential.
Kim Lachance Shandrow
Crumbs Dials Back on Cupcakes to Play Up New Products
Crumbs Bake Shop

Crumbs Dials Back on Cupcakes to Play Up New Products

With a new owner at the helm, the cupcake chain is continuing its post-bankruptcy comeback by introducing ice cream and more gluten-free products.
Kate Taylor
Why France Is Rebranding the 'Doggie Bag'
Restaurants

Why France Is Rebranding the 'Doggie Bag'

A new campaign seeks to overcome long-held stereotypes that asking for leftovers is either stingy or piggish.
Geoff Weiss
The 6 Scary Truths About Becoming an Entrepreneur
Challenges

The 6 Scary Truths About Becoming an Entrepreneur

The haunting, messy reality of running a business is at times painful -- yet it's also exhilarating.
Stacey Alcorn