Rebranding: Page 4
Baskin-Robbins Is Dropping 3 New Flavors and a Line of Ice-Cream-Themed Merch
From new flavors to a full line of limited-edition merch – the iconic American staple is encouraging customers to celebrate all that is sweet.
Behind the Scenes of a Company Rebrand
Through the rebranding process, I learned the importance of concepts like company UX.
Important Lessons I Learned From a Rebrand
A rebrand can be a remarkable engine for company growth, but can also be a disaster unless project management and communication are focal points.
Kirkland's After-Holiday Sale Starts Early
Just when we thought the mall-based retailers were about to come back Kirkland's (NASDAQ: KIRK) delivered a less-than-stunning report that confirms freight issues are still plaguing the market. The news...
What's Behind Facebook's Rebranding? It Depends Who You Ask.
If it seems like Facebook is everywhere, that's because it is. Not only has the social media platform become inextricably woven into our lives and connections, but the company itself has been the story.
When to Consider a Rebrand (and How to Do It Right)
Your company's future might depend on your ability to periodically refresh your brand identity.
Facebook Expected to Reveal Its Secret New Name
Facebook CEO Mark Zuckerberg is believed to talk about the platform's new name next week.
A Fresh New Look: How Rebranding Can Reaffirm What An Enterprise Does Best
For any asset within a business, an adjustment (or overhaul) is occasionally required. The same goes with company branding.
5 Things to Consider When Building a Business
Starting a business this year? Here are a few things to consider before taking that leap of faith.
Three Branding Assumptions to Avoid
It's critical to understand the realities of effective branding so that brand design and success can be developed based on the target market rather than assumptions.
5 Fresh Content Ideas for Your Personal Brand
How leaders can cultivate authentic relationships with their tribe right now.
4 Signs You Need To Realign With Your Brand Values
How to identify if your brand values are still guiding your business and how to recalibrate if they're not.
Trader Joe's is Renaming International Products After Petition Calls Out Racist Branding
The packaging in question features names like 'Trader Ming's,' 'Arabian Joe's,' and 'Trader José,' among others.
Why Hiring an Expert Is Smart When Undertaking a Rebrand
Bringing in external help may seem overwhelming, but a branding expert can provide a lot of insight that you may not be able to provide from an internal perspective.
Paramount Enablers for Rebranding
The definition of rebranding stands individual for every organization; from updating a font for a product logo, to re-conceptualizing your brand's story