News and Articles About Sales Referrals
Asking for referrals from someone you just met is a rookie networker's mistake. Invest in a relationship before you take a withdrawal.
It's often the case that necessity is the mother of invention. That's how a one-time management consultant grew a business-networking company from an urgent need to generate sales after his biggest client went under.
The small-business expert talks about his new book 'The Referral Engine.'
The marketing expert lays out ways to create opportunities to work with referral sources that can produce leads.
The author of 'Duct Tape Marketing' talks about his book 'The Referral Engine.' (15:38)