Target Markets

News and Articles About Target Markets

10 Ways to Learn About Your Target Audience
Business Optimization

10 Ways to Learn About Your Target Audience

Who are these people? Be sure to challenge your own assumptions.
Jayson DeMers
10 Tips for Creating Marketing Messages that Work
Marketing

10 Tips for Creating Marketing Messages that Work

Add these tools to your marketing utility belt.
Robert W. Bly
Don't Be Afraid to Be the Biggest Fish Splashing Around in the Smallest Pond
Ready To Launch

Don't Be Afraid to Be the Biggest Fish Splashing Around in the Smallest Pond

Lots of markets are crowded. You're more likely to thrive in the one that's not.
Mike Kalis
How to Reach Your Target Market on Facebook
Social Media Marketing

How to Reach Your Target Market on Facebook

These tips, from direct response experts, will help you find the prospects you've been seeking so you can begin selling.
Kim Walsh-Phillips
Why Your Target Market Is Not, That's Right, Not Important
Target Markets

Why Your Target Market Is Not, That's Right, Not Important

Instead, zero in on "the profitable niche."
Gene Hammett
9 Ways to Meet and Understand Your Audience
Target Markets

9 Ways to Meet and Understand Your Audience

Have you had a close encounter with the people buying your product?
Carolina Rogoll
How Podcasts Can Attract Leads and Drive Sales
Online Marketing

How Podcasts Can Attract Leads and Drive Sales

Here's what you need to know to create podcasts that stand out from the crowd and attract your target audience.
Mitch Meyerson
The 7 Elements of a Strong Business Model
Business Model

The 7 Elements of a Strong Business Model

Envisioning the many moving parts of a functioning business is the first step to success.
Larry Alton
The 4 Pillars of Stellar Video Marketing
Online Marketing

The 4 Pillars of Stellar Video Marketing

Online video is now a must-have part of your marketing strategy. Find out how to win in a world gone video.
Mitch Meyerson
The Best Way to Connect With the Affluent Customers You Want
Target Markets

The Best Way to Connect With the Affluent Customers You Want

To find the affluent target market you're seeking, you have to know where to look. One marketing expert shares how.
Dan S. Kennedy
6 Ways to Market Your Small Business for Less Than $100
Marketing

6 Ways to Market Your Small Business for Less Than $100

For entrepreneurs and small business owners, every dollar counts – and investments need to pay off in real and immediate marketing ROI.
Victoria Treyger
Why Entrepreneurs Must Research Market Size
Market Research

Why Entrepreneurs Must Research Market Size

Reasonably and thoughtfully estimating an idea's potential market size is a key step to successfully bringing an idea to market.
Louis Foreman
How to Cheer on Your Competitors While Aiming to Win
Competition

How to Cheer on Your Competitors While Aiming to Win

While you'll never bear hug your competition, don't lose perspective of the important role they play in building your business.
Arun Agarwal

When running a business, differentiating who its target market -- or who the customers are and will likely be -- is key to making sales and growing a business. The more the business knows about a target market, the greater the chances for sales.

Target markets are made up of market segments -- a group of people that share one or more characteristics such as geographical location, behaviors, gender, age, generation and socioeconomics.

Some questions to ask yourself while when defining a target market:

  • Who would pay for the product or service?
  • Who has already bought from me?
  • Am I overestimating my reach?
  • How will I sell my product or service?
  • How did my competitors get started?
  • How will I find my customers?
  • Is there room to expand my target market?
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