News and Articles About Target Markets
While the consumer and enterprise markets, get all the attention, look to create solutions for the biggest segment of employers in the U.S.
Piinpoint helps businesses choose where to open based on facts, not just intuition.
An entrepreneur's flexibility is critical in exploring and learning from markets outside the comfort zone.
The team and the market were ranked as most important keys, according to representatives of six companies that made it.
Don't be caught off-kilter by unexpected roadblocks and setbacks. Acquaint yourself with these keys for ushering new products into the marketplace.
Focus on these six ways to ensure that your new company will distinguish itself.
Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.
A business is having trouble with sales after expanding into a new market. Ask Entrepreneur's business operations expert offers ideas that are right on the money.
Choosing the right market segment and customer base can take trial and error. Here are three lessons from a company that's been through it before.
Engaging customers is about reaching them with a compelling message. Here are some ways to do this without breaking the bank.
S.W. Basics founder Adina Grigore describes the internal questions that arise when marketers, wholesalers and subscription services request free products.
Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?
No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.
Generating lots of traffic is only part of the battle. Here are some tips to help you avoid the blunders of blind traffic generation.
A winning business opportunity often isn't obvious at first. Successful entrepreneurs can identify new niches and whether they can be profitable.
After glowing reviews from his family, student entrepreneur Brian Ballan sought the truth from objective strangers.
Facebook's newest tweak could mean reaching exactly the customers you're after without annoying the ones you aren't.
Scott Hamlin, the founder of the innovative upcycling company Looptworks, shares his views on the importance of knowing who your customers will be, how you're going to distribute your product and what makes it meaningful and different.
How business owners can put together a detailed marketing guide for business growth.
Small businesses don't need a data crunching geek squad to identify and reach more qualified groups of customers. Consider the following strategy.