Target Markets

News and Articles About Target Markets

4 Pieces of Bad Startup Advice That You Should Ignore
Startups

4 Pieces of Bad Startup Advice That You Should Ignore

Investors will not be impressed if you attempt to pursue these unfounded bits of guidance.
Rob Strandberg
Find the Most Profitable Keywords for Your Google AdWords Campaign
Google AdWords

Find the Most Profitable Keywords for Your Google AdWords Campaign

By studying the keywords that browsers, shoppers and buyers type into the search bar, you can find the keywords that work best for your target audience.
Perry Marshall, Mike Rhodes, and Bryan Todd
The Small-Business Market Could Be Your Golden Ticket to Success
Starting a Business

The Small-Business Market Could Be Your Golden Ticket to Success

While the consumer and enterprise markets, get all the attention, look to create solutions for the biggest segment of employers in the U.S.
Andy Miller
This Tool Promises to Find the Best Location for Your Business
Business Unusual

This Tool Promises to Find the Best Location for Your Business

Piinpoint helps businesses choose where to open based on facts, not just intuition.
3 Devices to Aid in Getting Your Bearings En Route to a New Venture
Target Markets

3 Devices to Aid in Getting Your Bearings En Route to a New Venture

An entrepreneur's flexibility is critical in exploring and learning from markets outside the comfort zone.
Travis Ledwith
6 Key Factors in Scoring a $1 Billion Valuation for Your Startup
Success Strategies

6 Key Factors in Scoring a $1 Billion Valuation for Your Startup

The team and the market were ranked as most important keys, according to representatives of six companies that made it.
Peter S. Cohan
Innovators, Watch Out for These Invention Killers
Inventions

Innovators, Watch Out for These Invention Killers

Don't be caught off-kilter by unexpected roadblocks and setbacks. Acquaint yourself with these keys for ushering new products into the marketplace.
Louis Foreman
Operating in a Crowded Market? Here's How to Shine.
Growth Strategies

Operating in a Crowded Market? Here's How to Shine.

Focus on these six ways to ensure that your new company will distinguish itself.
Jordan Dolin
Why Barilla's CEO Has Demographics Working Against Him
Marketing

Why Barilla's CEO Has Demographics Working Against Him

Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.
Jim Joseph
How Can I Turn Price-Sensitive Shoppers Into Customers?
Growth Strategies

How Can I Turn Price-Sensitive Shoppers Into Customers?

A business is having trouble with sales after expanding into a new market. Ask Entrepreneur's business operations expert offers ideas that are right on the money.
Ryan Himmel
What PayPal's Rocky Beginnings Can Teach You About Startup Success
Marketing

What PayPal's Rocky Beginnings Can Teach You About Startup Success

Choosing the right market segment and customer base can take trial and error. Here are three lessons from a company that's been through it before.
Peter S. Cohan
How to Engage Customers on a Dime
Marketing

How to Engage Customers on a Dime

Engaging customers is about reaching them with a compelling message. Here are some ways to do this without breaking the bank.
Jim Joseph
From Birchbox to BeautyArmy, Grappling With the High-Cost of Freebies
Marketing

From Birchbox to BeautyArmy, Grappling With the High-Cost of Freebies

S.W. Basics founder Adina Grigore describes the internal questions that arise when marketers, wholesalers and subscription services request free products.
Adina Grigore
Abercrombie & Fitch:  Bad Business or Smart Targeting?
Marketing

Abercrombie & Fitch: Bad Business or Smart Targeting?

Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?
Jim Joseph