Target markets
BY Jim Joseph
Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing? Defining Your Market in 7 Steps
BY Entrepreneur Staff
No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success. 5 Tips for Targeting Your Ideal Start-Up Customer
BY Matthew Toren
Generating lots of traffic is only part of the battle. Here are some tips to help you avoid the blunders of blind traffic generation. To Find Your Next Great Business Idea, Narrow Your Focus
BY Brad Sugars
A winning business opportunity often isn't obvious at first. Successful entrepreneurs can identify new niches and whether they can be profitable. 5 Ways to Generate Genuine Feedback for Your New Product
BY Brian Ballan
After glowing reviews from his family, student entrepreneur Brian Ballan sought the truth from objective strangers. What Facebook's Page Post Targeting Means to Your Business
BY Mikal E. Belicove
Facebook's newest tweak could mean reaching exactly the customers you're after without annoying the ones you aren't.Play Video How to Take a New Product from Just an Idea to a Business (Video)
Scott Hamlin, the founder of the innovative upcycling company Looptworks, shares his views on the importance of knowing who your customers will be, how you're going to distribute your product and what makes it meaningful and different. Five Steps to Create a Marketing Plan
BY Tim Berry
How business owners can put together a detailed marketing guide for business growth. 