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News and Articles About Target Markets
The One-Question Shortcut to Identifying Your Niche Market
The quickest way to increase the value of your product or service is to carefully consider who will value the most from it and marketing to them.
4 Pieces of Bad Startup Advice That You Should Ignore
Investors will not be impressed if you attempt to pursue these unfounded bits of guidance.
Find the Most Profitable Keywords for Your Google AdWords Campaign
By studying the keywords that browsers, shoppers and buyers type into the search bar, you can find the keywords that work best for your target audience.
Perry Marshall, Mike Rhodes, and Bryan Todd
Starting a Business
The Small-Business Market Could Be Your Golden Ticket to Success
While the consumer and enterprise markets, get all the attention, look to create solutions for the biggest segment of employers in the U.S.
This Tool Promises to Find the Best Location for Your Business
Piinpoint helps businesses choose where to open based on facts, not just intuition.
3 Devices to Aid in Getting Your Bearings En Route to a New Venture
An entrepreneur's flexibility is critical in exploring and learning from markets outside the comfort zone.
6 Key Factors in Scoring a $1 Billion Valuation for Your Startup
The team and the market were ranked as most important keys, according to representatives of six companies that made it.
Peter S. Cohan
Innovators, Watch Out for These Invention Killers
Don't be caught off-kilter by unexpected roadblocks and setbacks. Acquaint yourself with these keys for ushering new products into the marketplace.
Operating in a Crowded Market? Here's How to Shine.
Focus on these six ways to ensure that your new company will distinguish itself.
Why Barilla's CEO Has Demographics Working Against Him
Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.
How Can I Turn Price-Sensitive Shoppers Into Customers?
A business is having trouble with sales after expanding into a new market. Ask Entrepreneur's business operations expert offers ideas that are right on the money.
What PayPal's Rocky Beginnings Can Teach You About Startup Success
Choosing the right market segment and customer base can take trial and error. Here are three lessons from a company that's been through it before.
Peter S. Cohan
How to Engage Customers on a Dime
Engaging customers is about reaching them with a compelling message. Here are some ways to do this without breaking the bank.
From Birchbox to BeautyArmy, Grappling With the High-Cost of Freebies
S.W. Basics founder Adina Grigore describes the internal questions that arise when marketers, wholesalers and subscription services request free products.
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