Target Markets

News and Articles About Target Markets

This Tool Promises to Find the Best Location for Your Business

This Tool Promises to Find the Best Location for Your Business

Piinpoint helps businesses choose where to open based on facts, not just intuition.
3 Devices to Aid in Getting Your Bearings En Route to a New Venture

3 Devices to Aid in Getting Your Bearings En Route to a New Venture

An entrepreneur's flexibility is critical in exploring and learning from markets outside the comfort zone.
6 Key Factors in Scoring a $1 Billion Valuation for Your Startup

6 Key Factors in Scoring a $1 Billion Valuation for Your Startup

The team and the market were ranked as most important keys, according to representatives of six companies that made it.
Innovators, Watch Out for These Invention Killers

Innovators, Watch Out for These Invention Killers

Don't be caught off-kilter by unexpected roadblocks and setbacks. Acquaint yourself with these keys for ushering new products into the marketplace.
Operating in a Crowded Market? Here's How to Shine.

Operating in a Crowded Market? Here's How to Shine.

Focus on these six ways to ensure that your new company will distinguish itself.
Why Barilla's CEO Has Demographics Working Against Him

Why Barilla's CEO Has Demographics Working Against Him

Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.
How Can I Turn Price-Sensitive Shoppers Into Customers?

How Can I Turn Price-Sensitive Shoppers Into Customers?

A business is having trouble with sales after expanding into a new market. Ask Entrepreneur's business operations expert offers ideas that are right on the money.
What PayPal's Rocky Beginnings Can Teach You About Startup Success

What PayPal's Rocky Beginnings Can Teach You About Startup Success

Choosing the right market segment and customer base can take trial and error. Here are three lessons from a company that's been through it before.
How to Engage Customers on a Dime

How to Engage Customers on a Dime

Engaging customers is about reaching them with a compelling message. Here are some ways to do this without breaking the bank.

From Birchbox to BeautyArmy, Grappling With the High-Cost of Freebies

S.W. Basics founder Adina Grigore describes the internal questions that arise when marketers, wholesalers and subscription services request free products.
Abercrombie & Fitch:  Bad Business or Smart Targeting?

Abercrombie & Fitch: Bad Business or Smart Targeting?

Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?
Defining Your Market in 7 Steps

Defining Your Market in 7 Steps

No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.
5 Tips for Targeting Your Ideal Start-Up Customer

5 Tips for Targeting Your Ideal Start-Up Customer

Generating lots of traffic is only part of the battle. Here are some tips to help you avoid the blunders of blind traffic generation.
To Find Your Next Great Business Idea, Narrow Your Focus

To Find Your Next Great Business Idea, Narrow Your Focus

A winning business opportunity often isn't obvious at first. Successful entrepreneurs can identify new niches and whether they can be profitable.
5 Ways to Generate Genuine Feedback for Your New Product

5 Ways to Generate Genuine Feedback for Your New Product

After glowing reviews from his family, student entrepreneur Brian Ballan sought the truth from objective strangers.
What Facebook's Page Post Targeting Means to Your Business

What Facebook's Page Post Targeting Means to Your Business

Facebook's newest tweak could mean reaching exactly the customers you're after without annoying the ones you aren't.
How to Take a New Product from Just an Idea to a Business

How to Take a New Product from Just an Idea to a Business

Scott Hamlin, the founder of the innovative upcycling company Looptworks, shares his views on the importance of knowing who your customers will be, how you're going to distribute your product and what makes it meaningful and different.
Five Steps to Create a Marketing Plan

Five Steps to Create a Marketing Plan

How business owners can put together a detailed marketing guide for business growth.
How to Target Your Message to Find Customers

How to Target Your Message to Find Customers

Small businesses don't need a data crunching geek squad to identify and reach more qualified groups of customers. Consider the following strategy.

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