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News and Articles About Target markets

Operating in a Crowded Market? Here's How to Shine.
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Focus on these six ways to ensure that your new company will distinguish itself.
April 2, 2014 in Starting a Business
Why Barilla's CEO Has Demographics Working Against Him

Why Barilla's CEO Has Demographics Working Against Him

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Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.
September 30, 2013 in Branding
How Can I Turn Price-Sensitive Shoppers Into Customers?

How Can I Turn Price-Sensitive Shoppers Into Customers?

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A business is having trouble with sales after expanding into a new market. Ask Entrepreneur's business operations expert offers ideas that are right on the money.
September 10, 2013 in Grow Your Business
What PayPal's Rocky Beginnings Can Teach You About Startup Success

What PayPal's Rocky Beginnings Can Teach You About Startup Success

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Choosing the right market segment and customer base can take trial and error. Here are three lessons from a company that's been through it before.
September 5, 2013 in Finding Customers
How to Engage Customers on a Dime

How to Engage Customers on a Dime

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Engaging customers is about reaching them with a compelling message. Here are some ways to do this without breaking the bank.
August 6, 2013 in Marketing Ideas

From Birchbox to BeautyArmy, Grappling With the High-Cost of Freebies

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S.W. Basics founder Adina Grigore describes the internal questions that arise when marketers, wholesalers and subscription services request free products.
July 18, 2013 in Online Marketing
Abercrombie & Fitch:  Bad Business or Smart Targeting?

Abercrombie & Fitch: Bad Business or Smart Targeting?

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Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?
May 10, 2013 in Public Relations
Defining Your Market in 7 Steps

Defining Your Market in 7 Steps

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No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.
February 13, 2013 in Targeting Niche Markets
5 Tips for Targeting Your Ideal Start-Up Customer

5 Tips for Targeting Your Ideal Start-Up Customer

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Generating lots of traffic is only part of the battle. Here are some tips to help you avoid the blunders of blind traffic generation.
November 20, 2012 in Market Research
To Find Your Next Great Business Idea, Narrow Your Focus

To Find Your Next Great Business Idea, Narrow Your Focus

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A winning business opportunity often isn't obvious at first. Successful entrepreneurs can identify new niches and whether they can be profitable.
September 21, 2012 in Business Ideas
5 Ways to Generate Genuine Feedback for Your New Product

5 Ways to Generate Genuine Feedback for Your New Product

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After glowing reviews from his family, student entrepreneur Brian Ballan sought the truth from objective strangers.
September 13, 2012 in Product Development
What Facebook's Page Post Targeting Means to Your Business

What Facebook's Page Post Targeting Means to Your Business

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Facebook's newest tweak could mean reaching exactly the customers you're after without annoying the ones you aren't.
August 7, 2012 in Finding Customers
Video: How to Take a New Product from Just an Idea to a BusinessPlay Video

How to Take a New Product from Just an Idea to a Business (Video)

Scott Hamlin, the founder of the innovative upcycling company Looptworks, shares his views on the importance of knowing who your customers will be, how you're going to distribute your product and what makes it meaningful and different.
September 22, 2011 in Startup Basics
Five Steps to Create a Marketing Plan

Five Steps to Create a Marketing Plan

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How business owners can put together a detailed marketing guide for business growth.
August 11, 2011 in Marketing Plan
How to Target Your Message to Find Customers

How to Target Your Message to Find Customers

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Small businesses don't need a data crunching geek squad to identify and reach more qualified groups of customers. Consider the following strategy.
April 28, 2011 in Finding Customers

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