Target Markets

News and Articles About Target Markets

9 Ways to Meet and Understand Your Audience
Target Markets

9 Ways to Meet and Understand Your Audience

Have you had a close encounter with the people buying your product?
Carolina Rogoll
How Podcasts Can Attract Leads and Drive Sales
Online Marketing

How Podcasts Can Attract Leads and Drive Sales

Here's what you need to know to create podcasts that stand out from the crowd and attract your target audience.
Mitch Meyerson
The 7 Elements of a Strong Business Model
Business Model

The 7 Elements of a Strong Business Model

Envisioning the many moving parts of a functioning business is the first step to success.
Larry Alton
The 4 Pillars of Stellar Video Marketing
Online Marketing

The 4 Pillars of Stellar Video Marketing

Online video is now a must-have part of your marketing strategy. Find out how to win in a world gone video.
Mitch Meyerson
The Best Way to Connect With the Affluent Customers You Want
You've Arrived

The Best Way to Connect With the Affluent Customers You Want

To find the affluent target market you're seeking, you have to know where to look. One marketing expert shares how.
Dan S. Kennedy
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6 Ways to Market Your Small Business for Less Than $100
Marketing

6 Ways to Market Your Small Business for Less Than $100

For entrepreneurs and small business owners, every dollar counts – and investments need to pay off in real and immediate marketing ROI.
Victoria Treyger
Why Entrepreneurs Must Research Market Size
Market Research

Why Entrepreneurs Must Research Market Size

Reasonably and thoughtfully estimating an idea's potential market size is a key step to successfully bringing an idea to market.
Louis Foreman
How to Cheer on Your Competitors While Aiming to Win
Competition

How to Cheer on Your Competitors While Aiming to Win

While you'll never bear hug your competition, don't lose perspective of the important role they play in building your business.
Arun Agarwal
The 3 Steps to Building a Winning Brand Strategy
Starting a Business

The 3 Steps to Building a Winning Brand Strategy

Creating a brand strategy doesn't have to be complicated. Here's where to start.
The Staff of Entrepreneur Media, Inc.
4 Ways to Find Your First Customer
Finding Customers

4 Ways to Find Your First Customer

Build your web page, button hole strangers, offer deep discounts, whatever it takes to make that first sale is worth doing.
John Rampton
How You Market Your Product Depends on Your Competition
Marketing

How You Market Your Product Depends on Your Competition

Are you customers still doing things the old way, or have they moved on? The early days of handheld calculators provides a good example.
Doug and Polly White
Starting a Business? 4 Ways to Research Your Potential Customer.
Starting a Business

Starting a Business? 4 Ways to Research Your Potential Customer.

Here's the lowdown on how to talk to your target market and find out if there's enough opportunity available to start a business.
The Staff of Entrepreneur Media, Inc.
Want to Attract More Loyal Customers? Focus on This Marketing Strategy.
Marketing

Want to Attract More Loyal Customers? Focus on This Marketing Strategy.

This marketing approach is about pitching your brand to those in the audience who are actually listening -- the ones you can bring real value to.
Jason Kulpa

When running a business, differentiating who its target market -- or who the customers are and will likely be -- is key to making sales and growing a business. The more the business knows about a target market, the greater the chances for sales.

Target markets are made up of market segments -- a group of people that share one or more characteristics such as geographical location, behaviors, gender, age, generation and socioeconomics.

Some questions to ask yourself while when defining a target market:

  • Who would pay for the product or service?
  • Who has already bought from me?
  • Am I overestimating my reach?
  • How will I sell my product or service?
  • How did my competitors get started?
  • How will I find my customers?
  • Is there room to expand my target market?
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