News and Articles About Target markets
BY Jim JosephGuido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.
BY Ryan HimmelA business is having trouble with sales after expanding into a new market. Ask Entrepreneur's business operations expert offers ideas that are right on the money.
BY Jim JosephAbercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?
BY Brad SugarsA winning business opportunity often isn't obvious at first. Successful entrepreneurs can identify new niches and whether they can be profitable.
BY Brian BallanAfter glowing reviews from his family, student entrepreneur Brian Ballan sought the truth from objective strangers.