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Abercrombie & Fitch:  Bad Business or Smart Targeting?
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Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?
May 10, 2013 in Public Relations
Defining Your Market in 7 Steps

Defining Your Market in 7 Steps

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No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.
February 13, 2013 in Targeting Niche Markets
5 Tips for Targeting Your Ideal Start-Up Customer

5 Tips for Targeting Your Ideal Start-Up Customer

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Generating lots of traffic is only part of the battle. Here are some tips to help you avoid the blunders of blind traffic generation.
November 20, 2012 in Market Research
To Find Your Next Great Business Idea, Narrow Your Focus

To Find Your Next Great Business Idea, Narrow Your Focus

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A winning business opportunity often isn't obvious at first. Successful entrepreneurs can identify new niches and whether they can be profitable.
September 21, 2012 in Business Ideas
5 Ways to Generate Genuine Feedback for Your New Product

5 Ways to Generate Genuine Feedback for Your New Product

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After glowing reviews from his family, student entrepreneur Brian Ballan sought the truth from objective strangers.
September 13, 2012 in Product Development
What Facebook's Page Post Targeting Means to Your Business

What Facebook's Page Post Targeting Means to Your Business

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Facebook's newest tweak could mean reaching exactly the customers you're after without annoying the ones you aren't.
August 7, 2012 in Finding Customers
Video: How to Take a New Product from Just an Idea to a BusinessPlay Video

How to Take a New Product from Just an Idea to a Business (Video)

Scott Hamlin, the founder of the innovative upcycling company Looptworks, shares his views on the importance of knowing who your customers will be, how you're going to distribute your product and what makes it meaningful and different.
September 22, 2011 in Startup Basics
Five Steps to Create a Marketing Plan

Five Steps to Create a Marketing Plan

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How business owners can put together a detailed marketing guide for business growth.
August 11, 2011 in Marketing Plan
How to Target Your Message to Find Customers

How to Target Your Message to Find Customers

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Small businesses don't need a data crunching geek squad to identify and reach more qualified groups of customers. Consider the following strategy.
April 28, 2011 in Finding Customers

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