The Fix

News and Articles About The Fix

How This Company Made Its Customer Support 'More Human'
The Fix

How This Company Made Its Customer Support 'More Human'

Fitocracy needed customer support for its 1.5 million users, so it took to the cloud, and business took off.
Jonathan Blum
Overwhelmed by Applicants, a Restaurant Turns to a Niche Job Site
Growth Strategies

Overwhelmed by Applicants, a Restaurant Turns to a Niche Job Site

After a mediocre experience with Craiglist, a French-Californian restaurant posts an ad on PoachedJobs (a job site for food and beverage industries) and achieves stellar results.
John Patrick Pullen
Manufacturer Thinks 'Lean' to Cut Waste, Boost Efficiency
Driving Business - Driving Success

Manufacturer Thinks 'Lean' to Cut Waste, Boost Efficiency

This printing company used methods from Toyota to reduce errors and inefficiencies.
Kelly K. Spors
Tracking Customers Beyond Google Analytics
Marketing

Tracking Customers Beyond Google Analytics

A marketing shop gleans powerful insights on visitors to clients' sites, filling in the details where Google Analytics leaves off.
Katherine Duncan
How Online Direct Sales Saved This Luxury Business
Driving Business - Driving Success

How Online Direct Sales Saved This Luxury Business

The financial crisis forced Vero Linens to find a new target market.
Kelly K. Spors
For Agility, A Shift to Freelancers
Driving Business - Driving Success

For Agility, A Shift to Freelancers

Shedding overhead helped this North Carolina marketing agency refocus and become profitable after a merger.
Kelly K. Spors
When a Family Business Should Outsource Human Resources
Growth Strategies

When a Family Business Should Outsource Human Resources

In this case study, Philadelphia's Buzz Marketing hired a pro to handle HR, saving the owner time and tension over family hires.
Amy S. Choi
To Boost Efficiency, Rethink Company Culture
Growth Strategies

To Boost Efficiency, Rethink Company Culture

In this case study, telecom startup Grasshopper explains how rethinking its values helped realign the company's goals, reduce turnover and find the cash to reinvest in itself.
Amy S. Choi