User-generated Content

News and Articles About User-generated Content

China

8 Tips for Doing Business Online in China

A tantalizingly vast market lays behind an Internet firewall foreign businesses can't hope to climb without local help.
Kyle York
Want Customers to Market Your Brand? Make Them Look Awesome.
Marketing

Want Customers to Market Your Brand? Make Them Look Awesome.

Take a page out of the Facebook and GoPro playbook by allowing clients to showcase themselves for all the world to see.
Kai Sato
5 New Social-Media Platforms Worth a Look
Social Media Marketing

5 New Social-Media Platforms Worth a Look

They don't have big followings, yet, but that is part of their allure. These promising platforms can help you develop an invaluable social media niche.
John Boitnott
7 Clues So Millennials Will Spread Your Marketing Like Wildfire
Millennials

7 Clues So Millennials Will Spread Your Marketing Like Wildfire

Gen Yers don't respond to the advertising strategies that worked for their grandparents, boomers or Gen X.
Dave Hawley
Is Your Company Marketing Like a Taxicab Business in the Age of Uber?
Advertising

Is Your Company Marketing Like a Taxicab Business in the Age of Uber?

The sharing economy is starting to dramatically upend how creative work fashioned for advertising is sourced.
Kevin Bobowski
5 Ways to Harness Hashtags to Drive Business Value
Social Media Marketing

5 Ways to Harness Hashtags to Drive Business Value

Give social media a second life that's tied in to your company's marketing message or campaign.
Kevin Bobowski