Marketing professionals are well aware of the power of viral videos and use the same techniques to sell their brand. But that doesn't mean every one will be a homerun. Here is how to do it right.
Video are extremely valuable to content-marketing strategies, yet, they continue to be one of the most underused assets in online marketing. Here are a few must-have videos for your company.
If you're not using video content to promote your business, you're losing out. Read this to find out how to get a seat at the table.
National Small Business Week
Finding and booking temporary work spaces fast is critical for road warrior entrepreneurs. In this video, Scott Gerber reveals his go-to app for locating nearby offices for rent.
Never shot a video before? Don't fret -- we're here to walk you through it.
Companies big and small are embracing video, as it provides an additional revenue stream, works with mobile and is a great storytelling tool. But it can be pricey. For startups looking to get in on the video rage, here is how to do it on a budget.
"Folks," says an actor portraying Apple CEO Tim Cook in a new spoof by Funny or Die, "we got a lot of fun stuff we're gonna buy."
Netflix raised its subscription prices for the first time in three years, but only on new customers.
A trio of wise, motivational TED presentations all business owners can benefit from.
Before starting production on your small-business YouTube video, review these tips to help avoid "audience disconnect" and attract viewers.
Magisto's CamCrew helps you shoot the perfect video with your smartphone, and then edits it for you.
Starting a Business
Here, we count down our most-viewed videos from the last 12 months.
If you're going to be posting multiple company videos on YouTube, setting up your own YouTube channel is a smart (and free!) option.
Set to a cleverly rewritten version of a Beastie Boys classic, this video gives this toy-making startup a big marketing boost.
Videos -- or moving images that are often accompanied with audio -- can be a dynamic part of a business’s marketing strategy for demonstrating aspects of products or services that are better illustrated through a moving visual versus text or stills. Videos come in various forms, including explainers, interviews, short films and commercials.
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© 2015 Entrepreneur Media, Inc.