Word of Mouth
News and Articles About Word of Mouth
As streaming and on-demand programming become more prevalent, small business should take advantage of traditional strategies to stay ahead.
With word-of-mouth marketing and a focus on customer service, two friends are becoming the sleeper hit of the mattress industry.
When someone finds your webpage online, make sure it contains all these elements to turn them into a customer.
The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.
As with most things in business and in life, quality is better than quantity. The best relationships can help your startup grow the most.
Shared experiences and live interactions can build a bond that lasts, creating a customer for the long run.
Forging solid business ties seems simple on the surface, but this requires time, effort and tact.
Tyler Sullivan is on a quest to redesign the golf driver.
The work doesn't stop after you put your product on the market. Treating your app like a hobby will doom it to failure.
Word-of-mouth is no longer just about the words. A smart social-media policy brandishing photos can help varnish a business reputation.
Just because your company has stellar customer reviews, doesn't necessarily mean word-of-mouth marketing will occur. To get your company to become a viral hit, you need to focus on building relationships.
With competition fierce, it is imperative for brands to establish mindshare. Here are a few ways to turn your customers into marketing machines.
Any company can create word-of-mouth ad -- all it takes is a clever idea and skillful execution.
Jonah Berger, a marketing professor a the Wharton School of Business, has identified six key drivers of virality.
Looking for early adopters? Make sure you have an effective strategy that will catch consumers by surprise and enhance their appreciation of your goods.
The Los Angeles native lives, breathes and even dreams about his insanely popular app. Here, he discusses the secret to its success and much more.
Incubator advisers and entrepreneurs talk about what works when it comes to raising awareness for a new company
Use these tips to increase repeat sales by keeping your customers and clients connected to your business.
Offline conversations are typically more trusted and positive than those taking place online. Here's how to get the most out of word of mouth.
Here are three ways your small business can replicate the boy wizard's magical marketing strategy.
The video blogger and author argues that the popular ad flopped in this interview with Bryan Elliott in 'Behind the Brand.'
These tactics can help enhance your credibility when attending networking events.
How Perky Jerky has taken its caffeine-infused recipe to the masses.
Social media maven Gary Vaynerchuk on the importance of a customer-focused company culture.
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