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News and Articles About Word of mouth

3 Memorable Ways to Launch a Product to Wow Customers
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Looking for early adopters? Make sure you have an effective strategy that will catch consumers by surprise and enhance their appreciation of your goods.
April 8, 2014 in Marketing
Tinder Co-Founder Sean Rad on the Hot Dating App's Viral Success

Tinder Co-Founder Sean Rad on the Hot Dating App's Viral Success

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The Los Angeles native lives, breathes and even dreams about his insanely popular app. Here, he discusses the secret to its success and much more.
March 17, 2014 in Technology
Video: Getting Your Name Out There as a StartupPlay Video

Getting Your Name Out There as a Startup (Video)

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Incubator advisers and entrepreneurs talk about what works when it comes to raising awareness for a new company
January 8, 2013 in Marketing Basics
Three Steps to More Word-of-Mouth -- and More Business

Three Steps to More Word-of-Mouth -- and More Business

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Use these tips to increase repeat sales by keeping your customers and clients connected to your business.
May 14, 2012 in Social Media
Measuring Offline Vs. Online Word-of-Mouth Marketing

Measuring Offline Vs. Online Word-of-Mouth Marketing

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Offline conversations are typically more trusted and positive than those taking place online. Here's how to get the most out of word of mouth.
November 23, 2011 in Online Marketing
The Power of Harry Potter's Marketing Potion

The Power of Harry Potter's Marketing Potion

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Here are three ways your small business can replicate the boy wizard's magical marketing strategy.
July 15, 2011 in Marketing Ideas
Video: Gary Vaynerchuk on Why the Old Spice Campaign Fell ShortPlay Video

Gary Vaynerchuk on Why the Old Spice Campaign Fell Short (Video)

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The video blogger and author argues that the popular ad flopped in this interview with Bryan Elliott in 'Behind the Brand.'
June 19, 2011 in Social Media
10 Must-Haves for Better Word-of-Mouth Marketing

10 Must-Haves for Better Word-of-Mouth Marketing

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These tactics can help enhance your credibility when attending networking events.
June 1, 2011 in Networking
Building a (Nearly) Million-Dollar Brand on a Startup Budget

Building a (Nearly) Million-Dollar Brand on a Startup Budget

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How Perky Jerky has taken its caffeine-infused recipe to the masses.
March 25, 2011 in Guerrilla Marketing
Building a Business in the 'Thank You Economy'

Building a Business in the 'Thank You Economy'

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Social media maven Gary Vaynerchuk on the importance of a customer-focused company culture.
March 16, 2011 in Customer Service

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