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Word of Mouth
'Influencer Marketing' on the Rise, Study Says
4 min read
How These 10 Marketing Campaigns Became Viral Hits
5 Tips for Building Strong Relationships With Client...
10 Steps to Building an Impeccable Professional Repu...
Meet the Surprising New Player Driving Innovation in...
How Tuft & Needle Disrupted a Tired Mattress Marketp...
News and Articles About Word of Mouth
Why Customer Support Stories Spread Like Wildfire
We experience a positive or negative customer support moment, and then we talk, tweet, text, or write a status update about it.
Don't Overlook Print When Mapping Out Your Startup Marketing Plan
An exclusively online marketing strategy can't give potential customers something to hold onto.
Word of Mouth
How to Get Influencers to Drive Your Word-of-Mouth Marketing Campaign
Finding the right influencers can help a brand increase sales, drive growth and inspire long-term customer loyalty.
Word of Mouth
10 Steps to Building an Impeccable Professional Reputation
A good reputation attracts business better than any advertising. Gaining that standing is a process lasting a lifetime.
Can't Afford a $4 Million Super Bowl Ad? Try These 3 Things Instead.
Every business owner may have dreams of buying a 30-second spot during the mega event. Meanwhile, try these less flashy maneuvers.
3 Ways to Boost Word of Mouth and Referrals for Your Business
Learn how you were able to get someone to notice your good work and bring it up in conversation so that the magic happens.
Build Brand Advocacy From the Inside Out
Companies that neglect enlisting their own employees to be advocates and ambassadors are missing out on a valuable resource.
Gabrey Means and Cassie Hughes
Why Marketing to College Millennials Pays Off (Infographic)
Fostering brand loyalty in college students is important: They may not have a lot of money now, but that will soon change.
Lessons From a Country Music Duo to Make Your Business 'Big & Rich'
Professional musicians give inspiring performances. Successful entrepreneurs do the same thing.
How Grassroots Marketing Put This Craft Brewery On Tap for Success
In a little over two years, Golden Road Brewing has become a $15 million-plus business with 155 employees.
While Traditional TV Loses Ground, These Marketing Techniques Stand Strong
As streaming and on-demand programming become more prevalent, small business should take advantage of traditional strategies to stay ahead.
How Tuft & Needle Disrupted a Tired Mattress Marketplace
With word-of-mouth marketing and a focus on customer service, two friends are becoming the sleeper hit of the mattress industry.
5 Landing Page Must-Haves to Boost App Downloads
When someone finds your webpage online, make sure it contains all these elements to turn them into a customer.
Former Apple and Pepsi CEO John Sculley: Great Marketers Do This
The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.
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