Word of Mouth

News and Articles About Word of Mouth

Why Customer Support Stories Spread Like Wildfire
Customer Service

Why Customer Support Stories Spread Like Wildfire

We experience a positive or negative customer support moment, and then we talk, tweet, text, or write a status update about it.
Paul Jun
Don't Overlook Print When Mapping Out Your Startup Marketing Plan
Startups

Don't Overlook Print When Mapping Out Your Startup Marketing Plan

An exclusively online marketing strategy can't give potential customers something to hold onto.
Katherine Halek
How to Get Influencers to Drive Your Word-of-Mouth Marketing Campaign
Word of Mouth

How to Get Influencers to Drive Your Word-of-Mouth Marketing Campaign

Finding the right influencers can help a brand increase sales, drive growth and inspire long-term customer loyalty.
Ted Wright
10 Steps to Building an Impeccable Professional Reputation
Thought Leaders

10 Steps to Building an Impeccable Professional Reputation

A good reputation attracts business better than any advertising. Gaining that standing is a process lasting a lifetime.
Brian Barquilla
Can't Afford a $4 Million Super Bowl Ad? Try These 3 Things Instead.
Super Bowl

Can't Afford a $4 Million Super Bowl Ad? Try These 3 Things Instead.

Every business owner may have dreams of buying a 30-second spot during the mega event. Meanwhile, try these less flashy maneuvers.
Ted Devine
3 Ways to Boost Word of Mouth and Referrals for Your Business
Finding Customers

3 Ways to Boost Word of Mouth and Referrals for Your Business

Learn how you were able to get someone to notice your good work and bring it up in conversation so that the magic happens.
Brian Barquilla
Build Brand Advocacy From the Inside Out
Marketing Strategies

Build Brand Advocacy From the Inside Out

Companies that neglect enlisting their own employees to be advocates and ambassadors are missing out on a valuable resource.
Gabrey Means and Cassie Hughes
Why Marketing to College Millennials Pays Off (Infographic)
College students

Why Marketing to College Millennials Pays Off (Infographic)

Fostering brand loyalty in college students is important: They may not have a lot of money now, but that will soon change.
Laura Entis
Lessons From a Country Music Duo to Make Your Business 'Big & Rich'
Customer Experience

Lessons From a Country Music Duo to Make Your Business 'Big & Rich'

Professional musicians give inspiring performances. Successful entrepreneurs do the same thing.
John Brubaker
How Grassroots Marketing Put This Craft Brewery On Tap for Success
Beer

How Grassroots Marketing Put This Craft Brewery On Tap for Success

In a little over two years, Golden Road Brewing has become a $15 million-plus business with 155 employees.
Grant Davis
While Traditional TV Loses Ground, These Marketing Techniques Stand Strong
Marketing

While Traditional TV Loses Ground, These Marketing Techniques Stand Strong

As streaming and on-demand programming become more prevalent, small business should take advantage of traditional strategies to stay ahead.
Peter Gasca
How Tuft & Needle Disrupted a Tired Mattress Marketplace
Disruption

How Tuft & Needle Disrupted a Tired Mattress Marketplace

With word-of-mouth marketing and a focus on customer service, two friends are becoming the sleeper hit of the mattress industry.
5 Landing Page Must-Haves to Boost App Downloads
Online Marketing

5 Landing Page Must-Haves to Boost App Downloads

When someone finds your webpage online, make sure it contains all these elements to turn them into a customer.
Rahul Varshneya
Former Apple and Pepsi CEO John Sculley: Great Marketers Do This
Marketing Strategies

Former Apple and Pepsi CEO John Sculley: Great Marketers Do This

The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.
Laura Entis