Word of Mouth

News and Articles About Word of Mouth

Rediscovering That Ancient Yet Awesome Tool of Business -- In-Person Relationships

Rediscovering That Ancient Yet Awesome Tool of Business -- In-Person Relationships

Shared experiences and live interactions can build a bond that lasts, creating a customer for the long run.
5 Tips for Building Strong Relationships With Clients

5 Tips for Building Strong Relationships With Clients

Forging solid business ties seems simple on the surface, but this requires time, effort and tact.
Meet the Surprising New Player Driving Innovation in Golf

Meet the Surprising New Player Driving Innovation in Golf

Tyler Sullivan is on a quest to redesign the golf driver.
Success in Apps is Not by Luck, But by Design

Success in Apps is Not by Luck, But by Design

The work doesn't stop after you put your product on the market. Treating your app like a hobby will doom it to failure.
A (Good) Picture Is Worth a Thousand (Text-Only) Posts

A (Good) Picture Is Worth a Thousand (Text-Only) Posts

Word-of-mouth is no longer just about the words. A smart social-media policy brandishing photos can help varnish a business reputation.
How to Get the Word Out About a Product Adored by Customers

How to Get the Word Out About a Product Adored by Customers

Just because your company has stellar customer reviews, doesn't necessarily mean word-of-mouth marketing will occur. To get your company to become a viral hit, you need to focus on building relationships.
4 Unconventional Ways to Turn Customers Into Brand Advocates

4 Unconventional Ways to Turn Customers Into Brand Advocates

With competition fierce, it is imperative for brands to establish mindshare. Here are a few ways to turn your customers into marketing machines.
How These 10 Marketing Campaigns Became Viral Hits

How These 10 Marketing Campaigns Became Viral Hits

Any company can create word-of-mouth ad -- all it takes is a clever idea and skillful execution.
The Science Behind Crafting Contagious Content

The Science Behind Crafting Contagious Content

Jonah Berger, a marketing professor a the Wharton School of Business, has identified six key drivers of virality.
3 Memorable Ways to Launch a Product to Wow Customers

3 Memorable Ways to Launch a Product to Wow Customers

Looking for early adopters? Make sure you have an effective strategy that will catch consumers by surprise and enhance their appreciation of your goods.
Tinder Co-Founder Sean Rad on the Hot Dating App's Viral Success

Tinder Co-Founder Sean Rad on the Hot Dating App's Viral Success

The Los Angeles native lives, breathes and even dreams about his insanely popular app. Here, he discusses the secret to its success and much more.
Getting Your Name Out There as a Startup

Getting Your Name Out There as a Startup

Incubator advisers and entrepreneurs talk about what works when it comes to raising awareness for a new company
Three Steps to More Word-of-Mouth -- and More Business

Three Steps to More Word-of-Mouth -- and More Business

Use these tips to increase repeat sales by keeping your customers and clients connected to your business.
Measuring Offline Vs. Online Word-of-Mouth Marketing

Measuring Offline Vs. Online Word-of-Mouth Marketing

Offline conversations are typically more trusted and positive than those taking place online. Here's how to get the most out of word of mouth.
The Power of Harry Potter's Marketing Potion

The Power of Harry Potter's Marketing Potion

Here are three ways your small business can replicate the boy wizard's magical marketing strategy.
Gary Vaynerchuk on Why the Old Spice Campaign Fell Short

Gary Vaynerchuk on Why the Old Spice Campaign Fell Short

The video blogger and author argues that the popular ad flopped in this interview with Bryan Elliott in 'Behind the Brand.'
10 Must-Haves for Better Word-of-Mouth Marketing

10 Must-Haves for Better Word-of-Mouth Marketing

These tactics can help enhance your credibility when attending networking events.
Building a (Nearly) Million-Dollar Brand on a Startup Budget

Building a (Nearly) Million-Dollar Brand on a Startup Budget

How Perky Jerky has taken its caffeine-infused recipe to the masses.
Building a Business in the 'Thank You Economy'

Building a Business in the 'Thank You Economy'

Social media maven Gary Vaynerchuk on the importance of a customer-focused company culture.

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