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News and Articles About Yahoo
Tumblr's Ad Strategy: We Want the Guys Who Make Super Bowl Ads
Tumblr Founder David Karp envisions a more aspirational approach on par with the great television and print campaigns of yore.
What Industry Insiders Think of Marissa Mayer's $640 Million Deal for BrightRoll
BrightRoll is a good company, but Yahoo could buy its competition for less money.
Mergers and Acquisitions
Some Unhappy Yahoo Investors Are Asking AOL for a Rescue
Should a combined Yahoo and AOL be led by Tim Armstrong?
How Yahoo Can Buy the Best Startups, Without Google Getting in the Way
Yahoo can beat out its largest rivals for hot startups, but only if it gives Marissa Mayer more freedom.
How Yahoo Plans to Make Tumblr Into a Video Giant
Video posts are now growing twice as fast as photo posts on Tumblr. On Thursday, the company revamps its product to be more video-centric.
Yahoo CEO Marissa Mayer Sidesteps Activist Investor Attacks
Mayer is trying to steer investor focus away from the tech company's stagnant revenue and toward achievements and growth prospects that have been flying below the radar.
Mergers and Acquisitions
Yahoo May Buy Brightroll in Billion-Dollar Bid to Bolster Video Ad Sales
The 8-year-old San Francisco startup Brightroll helps leading brands target their video ads for the web's biggest video publishers.
Yahoo Expected to Outline Cost-Cutting Efforts
CEO Marissa Mayer will also give details of how the company is evaluating possible acquisitions as it faces pressure from an activist investor.
The Transformative Leadership Styles of 3 Top Female CEOs
For the first time, women have taken the reins of some of the world's largest corporations. The challenges they face are anything but new.
Yahoo Plans to Invest in Snapchat
The tech giant plans to invest a part of the proceeds from its Alibaba stake in the popular mobile messaging app.
Marissa Mayer: Privacy Fanatics Will Have a Less Awesome Life Online
At an Advertising Week event this week, the Yahoo CEO addressed the hypercharged debate over how personal data should be used on the web.
Was Yahoo's Tumblr Acquisition a Flop?
The $1.1 billion acquisition has failed to deliver a desperately needed revenue boost, but that doesn't mean CEO Marissa Mayer should halt all acquisitions.
Shark Tank Star Mark Cuban: 'Money Can't Buy Happiness'
…But it sure makes life easier, the self-made billionaire says. Why? With it comes freedom.
Kim Lachance Shandrow
Though Few Have, Now Is the Right Time to Embrace Video Earnings Calls
Public companies have much to gain from the power of video to showcase their executives and their message.
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