News and Articles About Yahoo

Tumblr's Ad Strategy: We Want the Guys Who Make Super Bowl Ads
Advertising

Tumblr's Ad Strategy: We Want the Guys Who Make Super Bowl Ads

Tumblr Founder David Karp envisions a more aspirational approach on par with the great television and print campaigns of yore.
Geoff Weiss
What Industry Insiders Think of Marissa Mayer's $640 Million Deal for BrightRoll
Yahoo

What Industry Insiders Think of Marissa Mayer's $640 Million Deal for BrightRoll

BrightRoll is a good company, but Yahoo could buy its competition for less money.
Some Unhappy Yahoo Investors Are Asking AOL for a Rescue
Mergers and Acquisitions

Some Unhappy Yahoo Investors Are Asking AOL for a Rescue

Should a combined Yahoo and AOL be led by Tim Armstrong?
How Yahoo Can Buy the Best Startups, Without Google Getting in the Way
Acquisitions

How Yahoo Can Buy the Best Startups, Without Google Getting in the Way

Yahoo can beat out its largest rivals for hot startups, but only if it gives Marissa Mayer more freedom.
How Yahoo Plans to Make Tumblr Into a Video Giant
Video

How Yahoo Plans to Make Tumblr Into a Video Giant

Video posts are now growing twice as fast as photo posts on Tumblr. On Thursday, the company revamps its product to be more video-centric.
Erin Griffith
Yahoo CEO Marissa Mayer Sidesteps Activist Investor Attacks
Investors

Yahoo CEO Marissa Mayer Sidesteps Activist Investor Attacks

Mayer is trying to steer investor focus away from the tech company's stagnant revenue and toward achievements and growth prospects that have been flying below the radar.
Yahoo May Buy Brightroll in Billion-Dollar Bid to Bolster Video Ad Sales
Mergers and Acquisitions

Yahoo May Buy Brightroll in Billion-Dollar Bid to Bolster Video Ad Sales

The 8-year-old San Francisco startup Brightroll helps leading brands target their video ads for the web's biggest video publishers.
Geoff Weiss
Yahoo Expected to Outline Cost-Cutting Efforts
Cost Cutting

Yahoo Expected to Outline Cost-Cutting Efforts

CEO Marissa Mayer will also give details of how the company is evaluating possible acquisitions as it faces pressure from an activist investor.
The Transformative Leadership Styles of 3 Top Female CEOs
Top Business Leaders

The Transformative Leadership Styles of 3 Top Female CEOs

For the first time, women have taken the reins of some of the world's largest corporations. The challenges they face are anything but new.
Tor Constantino
Yahoo Plans to Invest in Snapchat
Snapchat

Yahoo Plans to Invest in Snapchat

The tech giant plans to invest a part of the proceeds from its Alibaba stake in the popular mobile messaging app.
Marissa Mayer: Privacy Fanatics Will Have a Less Awesome Life Online
Marissa Mayer

Marissa Mayer: Privacy Fanatics Will Have a Less Awesome Life Online

At an Advertising Week event this week, the Yahoo CEO addressed the hypercharged debate over how personal data should be used on the web.
Catherine Clifford
Was Yahoo's Tumblr Acquisition a Flop?
Acqusitions

Was Yahoo's Tumblr Acquisition a Flop?

The $1.1 billion acquisition has failed to deliver a desperately needed revenue boost, but that doesn't mean CEO Marissa Mayer should halt all acquisitions.
Miguel Helft
Shark Tank Star Mark Cuban: 'Money Can't Buy Happiness'
Mark Cuban

Shark Tank Star Mark Cuban: 'Money Can't Buy Happiness'

…But it sure makes life easier, the self-made billionaire says. Why? With it comes freedom.
Kim Lachance Shandrow
Though Few Have, Now Is the Right Time to Embrace Video Earnings Calls
Investor Relations

Though Few Have, Now Is the Right Time to Embrace Video Earnings Calls

Public companies have much to gain from the power of video to showcase their executives and their message.
Ben Chodor