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Thought Leaders

Marissa Mayer Channeled ‘The Wizard of Oz’ in Bizarre $70,000 Team-Building Photo Shoot

Top staffers dressed as characters from the classic film, including Mayer as Dorothy, complete with blue-ribboned braids and a cheeky grin.

By Geoff Weiss

Tech

15 Surprising Tech Mergers That Could Have Happened But Didn’t (Infographic)

By Kim Lachance Shandrow

Business News

Is Marissa Mayer Running Out of Time?

By Erin Griffith

Business News

You Can Now Sign Into Your Yahoo Email Account Without a Password

By Reuters

Business News

Yahoo’s Marissa Mayer Is Expecting Identical Twin Girls

She made the announcement in a blog post, adding that she will be 'taking limited time away and working throughout.'

By Laura Entis

Building a Business

Yahoo Fails to Soothe Investors’ Fears About the Company’s Future

The company boosted revenue slightly, but lost money due to traffic costs. And it failed to provide any outlook for its massive Alibaba spinoff.

By Mathew Ingram

Building a Business

Facebook Nabs Yahoo Exec as New Chief Security Officer

The position was vacated by Joe Sullivan who left Facebook in April to join Uber.

By Reuters

Building a Business

Sergey Brin’s Best Advice to Marissa Mayer

The Yahoo CEO credits the Google co-founder with giving her the best leadership advice.

By Patricia Sellers

Business News

Why a Yahoo-AOL Merger Didn’t Happen

Yahoo CEO Marissa Mayer discusses content and distribution at Fortune's Most Powerful Women event in New York.

By Erin Griffith

Business Operations & Logistics

Mysterious Marissa Mayer: 5 Things You Might Not Know About the Yahoo CEO

Her cupcake obsession actually reveals a lot about how Mayer approaches the world.

By Laura Entis

Building a Business

At the NewFronts, 34 Digital Media Giants Divulge Plans for the Future of Online Video

From YouTube to Yahoo to Buzzfeed and beyond, here's what's on the programmatic tap for 2015.

By Geoff Weiss

Business News

AOL CEO Tim Armstrong: Merger With Yahoo Is a ‘Dead Notion’

Like Netflix and Yahoo, AOL is pushing into the market for original content.

By Tom DiChristopher

Business News

Yahoo’s Revenue Tumbles, Misses Estimates

The tech giant reported lower-than-expected quarterly results as it struggles to reboot its core online advertising business.

By Reuters

Building a Business

EU to Investigate Transparency of Google, Microsoft and Yahoo

The investigation is expected to take place next year, but a strategy document has already been drafted.

By Reuters

Business News

Is Yahoo Buying Foursquare? Rumors Continue to Swirl.

The recurring rumors, floated again today by Techcrunch, could mark a bid by Yahoo to ramp up its mobile prowess.

By Geoff Weiss

Tech

The 5 Richest Women in Tech

Check out which women are making major bank in the tech sector.

By Kate Taylor

Building a Business

7 Rules to Live by When Your Startup Hires Remote Tech Employees

Working outside the office is increasingly the norm, especially for technical workers, but a vibrant company culture is still possible and valuable.

By Asha Saxena

Tech

Yahoo’s New Email Option: No Password, No Problem

At SXSW, the company unveiled a phone-based, password-free login.

By Carly Okyle

Business News

Beyond Comfy Shoes and Extra Chargers: The Advanced Guide to Surviving SXSW

Darling, sit down. Someone will do that for you.

By Linda Lacina

Building a Business

3 Top Strategies for Attracting Visitors to Your Website

Problem: You've built your website, but no one has come. Here are some strategies for getting eyeballs on your site.

By Teresa Ciulla

Business News

Microsoft Is Buying Startups People Love. Yahoo? Not So Much.

Satya Nadella's recent acquisition strategy-Accompli, now Sunrise-takes a different tack than the one practiced by Marissa Mayer.

By Erin Griffith

Business News

Yahoo to Spin Off Alibaba Stake Into New Company

The tax-free spinoff is a response to shareholder pressure.

By Reuters

Building a Business

Shareholder Tells Yahoo: Stop the Large-Scale Acquisitions

Starboard Value said that if Yahoo pursues its rumored purchase of Scripps Networks, it would indicate that a 'significant leadership change' is required at the tech giant.

By Everett Rosenfeld

Business News

Under Pressure: 7 CEOs With Huge Hurdles to Overcome This Year

From Yahoo's Marissa Mayer to Uber's Travis Kalanick, these top execs have their work cut out for them in 2015.

By Claire Zillman

Building a Business

Activist Investor Urging Yahoo and AOL Merger Discloses Stakes in Both Companies

It claims a merger could create up to $1 billion in 'synergies.'

By Reuters

Marketing

Tumblr’s Ad Strategy: We Want the Guys Who Make Super Bowl Ads

Tumblr Founder David Karp envisions a more aspirational approach on par with the great television and print campaigns of yore.

By Geoff Weiss

Business News

What Industry Insiders Think of Marissa Mayer’s $640 Million Deal for BrightRoll

BrightRoll is a good company, but Yahoo could buy its competition for less money.

By Nicholas Carlson

Building a Business

Some Unhappy Yahoo Investors Are Asking AOL for a Rescue

Should a combined Yahoo and AOL be led by Tim Armstrong?

By Reuters

Building a Business

How Yahoo Can Buy the Best Startups, Without Google Getting in the Way

Yahoo can beat out its largest rivals for hot startups, but only if it gives Marissa Mayer more freedom.

By Dan Primack

Business News

How Yahoo Plans to Make Tumblr Into a Video Giant

Video posts are now growing twice as fast as photo posts on Tumblr. On Thursday, the company revamps its product to be more video-centric.

By Erin Griffith