Ending Soon! Save 33% on All Access

LinkedIn Is Cutting 716 Jobs, Blaming Shifts in 'Customer Behavior' and 'Slower Revenue' The news of the layoffs comes a week after LinkedIn turned 20.

By Madeline Garfinkle

Opinions expressed by Entrepreneur contributors are their own.

Bloomberg | Getty Images
LinkedIn office in San Francisco, California.

In a letter to employees on Monday, LinkedIn CEO Ryan Roslansky announced that the company is taking steps to adapt to the "rapidly changing landscape" — a decision that will result in cutting 716 jobs.

Roslansky added that while the company has experienced "record engagement on the platform," it has also seen "shifts in customer behavior and slower revenue growth."

The company's restructuring will focus on efficiency, agility, and aligning teams for profitable growth, the letter said. Additionally, LinkedIn will phase out its local job-searching app in China, InCareer.

LinkedIn first launched a version of its platform in China in 2014, but then shuttered operations in March 2021 due to a "challenging operating environment," the company wrote in a blog post at the time, per Reuters. A few months later, in October, LinkedIn relaunched operations as InCareer to be "in compliance with local law."

Related: TikTok CEO Testifies in House Hearing: We Are Building 'Firewall' Around U.S. Data

InCareer had over 50 million users in China when it relaunched, but it faced steep competition from local competitors such as Maimai — China's most popular business social media platform — which has nearly 110 million users, CNN reported.

"Though InCareer experienced some success in the past year thanks to our strong China-based team, it also encountered fierce competition and a challenging macroeconomic climate," Roslansky wrote.

The app will be completely shut down by August 9th, 2023.

Roslansky also added that the company will discontinue product and engineering teams in China, as well as downsize corporate, sales, and marketing functions.

The news of the job cuts comes a week after LinkedIn turned 20, also noted by Roslansky as a chance to reflect and celebrate the company's growth, but also a time to reevaluate in a changing economic landscape.

Related: Laid-Off From Your Big Tech Job? It Could Be The Ideal Time to Pursue Entrepreneurship.

"As we turn 20, we are entering a new decade for LinkedIn, one that will perhaps be the most consequential we've experienced to date," the CEO wrote in parting thoughts. "As we plan for FY24, we're expecting the macro environment to remain challenging."

Microsoft, which acquired LinkedIn in 2016, announced 10,000 layoffs in January that would take place over the next few months.

Madeline Garfinkle

News Writer

Madeline Garfinkle is a News Writer at Entrepreneur.com. She is a graduate from Syracuse University, and received an MFA from Columbia University. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Now that OpenAI's Superalignment Team Has Been Disbanded, Who's Preventing AI from Going Rogue?

We spoke to an AI expert who says safety and innovation are not separate things that must be balanced; they go hand in hand.

Franchise

What Franchising Can Teach The NFL About The Impact of Private Equity

The NFL is smart to take a thoughtful approach before approving institutional capital's investment in teams.

Employee Experience & Recruiting

Beyond the Great Resignation — How to Attract Freelancers and Independent Talent Back to Traditional Work

Discussing the recent workplace exit of employees in search of more meaningful work and ways companies can attract that talent back.

Business News

Scarlett Johansson 'Shocked' That OpenAI Used a Voice 'So Eerily Similar' to Hers After Already Telling the Company 'No'

Johansson asked OpenAI how they created the AI voice that her "closest friends and news outlets could not tell the difference."

Business Ideas

Struggling to Balance Your Business and Your Relationship? This Company Says It Has a Solution.

Jessica Holton, co-founder and CEO of Ours, says her company is on a mission to destigmatize couples therapy so that people can be proactive about relationship health.

Marketing

Marketing Campaigns Must Do More than Drive Clicks — Here's How to Craft Landing Pages That Convert Clicks into Customers

Following fundamental design principles will ensure that your landing pages lead potential customers from clicking on an ad to completing a purchase.