LinkedIn works when you treat it like a conversation, not a pitch deck. If you're still approaching it like it's just another lead gen platform, you're missing the point—and missing the people.
In a world of digital noise and curated personas, authenticity fosters a deeper, more lasting connection. Networking for today's world (and tomorrow's) will require a balance of technology and human touch.
Thought leaders often fall into echo chambers, especially on platforms like LinkedIn, where algorithms reinforce familiar viewpoints, limiting exposure to diverse ideas.
LinkedIn offers a vast array of configuration options, most don't take advantage of all of them, overlook many and fail to optimize the sections they do use. This article covers a number of high-visibility key areas along with suggestions of how to get the most out of them.
The Nourish Spot's Dawn Kelly discusses her entrepreneurial journey, details her family's legacy of courage, and building community through social media.