Ending Soon! Save 33% on All Access

Content Marketing Tips: How to Use Live Video to Build Your Brand Everyone's going crazy over live video, and for good reason.

By Salma Jafri Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Salma Jafri discusses how just how important live video is in 2017.

Live video is a great to maintain a two-way conversation with your audience -- something you simply can't do when you're reading a script -- and major social networks are taking note. Snapchat is now a multi-billion-dollar company with live news feeds, Twitter has invested heavily in Periscope, and Facebook is pushing its own live feeds. So, get on board now and learn how to use this tool in 2017, because it's going to be bigger than ever.

Watch more YouTube videos from Salma Jafri on her channel.

Related: 12 Things Authentic People Don't Do on Social Media

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical and provides partners with distribution on Entrepreneur.com as well as our apps on Amazon Fire, Roku and Apple TV.

Salma Jafri

Content Marketing Consultant for Entrepreneurs

Salma Jafri is the host of Content Marketing Tips, a weekly vlog and blog on how women entrepreneurs can market authentically to their audience by using their natural strengths. Grab her free cheat sheet: 25 Free and Feel-Good Ways to Authentically Promote Your Content.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Salma Jafri

Marketing

Social Media Savvy CEOs Are the Ones Impressing Customers. Here's How to Make Yourself (and Your Brand) Memorable.

CEO impact goes beyond the boardroom. Learn how executive visibility affects your brand and why a strong leadership branding strategy is so critical to your bottom line.

Making a Change

Save Hundreds of Dollars and Learn up to 14 Languages with Daily 15-Minute Sessions on Babbel

Build expanded communication tools for international business ventures.

Side Hustle

These Brothers Had 'No Income' When They Started a 'Low-Risk, High-Reward' Side Hustle to Chase a Big Dream — Now They've Surpassed $50 Million in Revenue

Sam Lewkowict, co-founder and CEO of men's grooming brand Black Wolf Nation, knows what it takes to harness the power of side gig for success.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Science & Technology

3 Major Mistakes Companies Are Making With AI That Is Limiting Their ROI

With so many competing narratives around the future of AI, it's no wonder companies are misaligned on the best approach for integrating it into their organizations.

Business News

A University Awarded a Student $10,000 for His AI Tool — Then Suspended Him for Using It, According to a New Lawsuit

Emory University awarded the AI study aid the $10,000 grand prize in an entrepreneurial pitch competition last year.