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12 Things Authentic People Don't Do on Social Media Honesty and transparency are important for boosting your company's customer experience.

By Salma Jafri

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Opinions expressed by Entrepreneur contributors are their own.

Honesty, transparency and authenticity can be vital to the success of your business.

In this video, Entrepreneur Network partner Salma Jafri discusses the 12 things you should not be doing if you want to be authentic on social media.

It's important to develop relationships with your customers, so if you are pitching to a new follower or fan, you're missing the point. Asking your customers questions and engaging is a great way to better the customer experience. Doing poor automation such as blasting direct messages to followers also shows you're not putting in enough effort to connect with clients.

Being consistent with your words, changing up content for various social channels and reporting on news that is relevant to your industry are a number of ways you can start being authentic on social media.

To learn more, click play.

Watch more informative videos from Salma Jafri on her YouTube channel.

Related: How to Find Your Story and Tell It Compellingly

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Salma Jafri

Content Marketing Consultant for Entrepreneurs

Salma Jafri is the host of Content Marketing Tips, a weekly vlog and blog on how women entrepreneurs can market authentically to their audience by using their natural strengths. Grab her free cheat sheet: 25 Free and Feel-Good Ways to Authentically Promote Your Content.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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