Salma Jafri is the host of Content Marketing Tips, a weekly vlog and blog on how women entrepreneurs can market authentically to their audience by using their natural strengths. Grab her free cheat sheet: 25 Free and Feel-Good Ways to Authentically Promote Your Content.
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Small Business Heroes
Try to find a way to set your particular event apart.
The key word here is "and."
Don't try using your Facebook Live on YouTube.
Make your YouTube page a destination.
Here's how you can get more traffic and engagement for your business by building a strong video presence.
You might not have a massive budget, but you can learn from those who do.
Know your brand and be consistent, but don't be afraid to experiment and take cues from others' success.
Entrepreneur Network partner Salma Jafri walks you through her process of video production.