Building a Business
I Walked Away From a $100,000 Deal — Here’s Why the Client Chose Us Anyway
The fastest way to find out if your values are real is to put a six-figure price tag on betraying them.
Trevor Rappleye began filming stories at just 13 and has filmed over 300 weddings. Now, his team helps franchisors grow through authentic storytelling. Having worked with over 85 franchise brands, FranchiseFilming creates powerful storytelling videos with zero stock footage — just real stories.
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More From Trevor Rappleye
Thought Leaders
‘Made by Humans’ Will Be the Most Powerful Label in Marketing. Start Earning It Now
As AI video floods every feed, the brands that prove a real person made this will own the one thing algorithms cannot manufacture: trust.
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Most Founders Ignore This Hidden Advantage in the Age of AI
When we hear a story that reflects truth, struggle and resilience, something in us activates. We don't just understand it. We feel it.
Buying a Franchise
What Two Adopted Puppies Taught Me About Breaking Through the Noise
One simple shift — from building a booth to creating a real emotional moment — turned passing foot traffic into meaningful conversations and lasting brand connections.
Buying a Franchise
I Was Quietly Burning Out. This One Question Changed My Entire Approach to Success
I was exhausted and convinced I couldn't keep going, but one night and one conversation changed how I showed up as a founder.
Building a Business
I Walked Away From Hustle Culture. Niching Down Changed My Business
Hustle had convinced me I was successful when, in reality, I had built a high-stress job with thin margins and no leverage. I wasn't running a business. I was trapped inside one.
Building a Business
How Frustrated Customers Shaped the Way I Run My Business
My first job taught me lessons about customer experience that shaped every business decision I've made since.
Building a Business
How to Turn Ordinary Customers Into Your Most Loyal Advocates
Why the most overlooked part of the customer journey determines whether people stay, leave or talk about you.
Buying a Franchise
How to Turn Your Franchise Conference Into a Year-Round Growth Engine
How to turn a three-day event into twelve months of storytelling, culture-building and brand momentum.
Buying a Franchise
Uncover the Hidden Edge Top Franchisors Use to Win (And It’s Not More AI)
The real edge franchisors are using today — and why most entrepreneurs overlook it.
Buying a Franchise
This Simple Strategy Will Help Franchisees Get Customers and Scale Faster
From senior care to plumbing to schools, localized video storytelling shortens the ramp-up time to revenue and gives franchisees confidence from day one.
Buying a Franchise
This LGBTQ+ CEO Built a Brand on Honesty. It Started With One Personal Video.
I spent years helping people show the heart behind their business — but I wasn't showing mine, and the day I finally did changed how I lead.
Buying a Franchise
A.I. Could Destroy the Power of Video Marketing — But Only If We Allow It
From emotional franchisee stories to leadership testimonials, real video still works — but only if people believe it's real.
Buying a Franchise
This Is The One Video Every Emerging Franchise Should Start With
Emerging franchisors are often told to prioritize sales decks, FDDs and digital ads. But if you're not capturing this story on video, you're skipping the one thing that builds trust faster than anything else.
Buying a Franchise
‘A Bride Called Me Crying, That’s When I Had to Quit.’ This Nightmare Job Taught Me Everything About How Not to Run a Business.
I got scammed into working at a company that scammed brides. Here is what I learned.
Buying a Franchise
Why Your Franchise Leads Are Ghosting You — And How to Win Them Back
Leads disappear for a reason. If you're not telling the right stories, you're making franchise sales harder than they need to be.
Buying a Franchise
Franchise Networking That Actually Works — Why Industry Leaders are Heading to the Mountains This June
The Service Franchise Summit was created to bring franchise leaders together through shared experiences — not boring ballrooms and forced networking.
Buying a Franchise
How I Went From $80K in Debt to $1 Million in Business in Just 3 Years
Success doesn't come from trying to be everything to everyone — it comes from narrowing your focus, finding your niche, and going all in.
Buying a Franchise
5 Expert Tips to Make the Most of the IFA Convention
After several years of attending, filming, and connecting with franchisors at IFA, I've gathered insights that can turn your first experience from overwhelming to unforgettable.
Buying a Franchise
5 Founders Who Transformed Franchising — And the Powerful Lessons Behind Their Success
Each of these franchise founders faced setbacks that could have ended their dreams. But they pushed through, creating brands that today feel like a part of our daily lives.
Buying a Franchise
The Secret Power of Video Content for Franchise Growth — 4 Types of Videos You’re Probably Missing
Video isn't just a "nice to have" for franchise brands anymore — it's essential. But not all video does this equally well and too many franchises aren't using it to its full potential.
Buying a Franchise
What I Learned About Leadership as a NCAA Division 1 Soccer Referee
In the high-pressure moments of Division 1 soccer games, I've made split-second decisions — a skill that is invaluable in business. Here are some key leadership lessons from my experiences.
Buying a Franchise
How to Create Franchise Videos That Inspire — And Convert Interest Into Action
The best franchise videos don't just inform, they connect emotionally. To capture those kinds of stories, you need to do more than just scripted interviews and staged office shots.
Buying a Franchise
Authenticity Beats AI — Why Using Real People in Your Content Can Generate 35% Higher Conversion Rate Compared to AI-Generated Content
The allure of quick solutions like AI-generated faces and stock footage is stronger than ever. But as tempting as it may be to take these shortcuts, are you willing to sacrifice authenticity for convenience?
Buying a Franchise
Your Franchise Marketing Needs This Secret Weapon to Captivate and Convert
Storytelling triggers the release of oxytocin, a hormone associated with empathy and trust, fostering a deeper emotional connection with the brand. Let's dive into that.
Buying a Franchise
I Built a $1 Million Business While Overcoming a Disability — Here’s How I Did It
When facing struggles and setbacks, dream big, embrace your true self, and disregard any limits others impose on you. Ultimately, what truly counts is the effort you put into achieving your goals.
Buying a Franchise
This Is The One Marketing Mistake Everyone Is Making at Trade Shows
Getting the most from a trade show audience requires a strategic approach, so follow this advice from an industry insider.
Buying a Franchise
What Franchisors — and Franchisees — Need to Know About Local Video Marketing
Explore how franchisors can effectively use video marketing to connect with both business partners and customers and why many are missing out on this opportunity.
Buying a Franchise
Discover the Power of Franchising with “The Franchise Masters” Docuseries
See how a groundbreaking docuseries is transforming franchise education and why video is the future of learning and engagement in business.
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There is ‘A Crisis of Trust in Leadership’ in Business Today. Here’s What We Should Do About It
Today's poor and ineffective leadership demands a course correction.
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