Trevor Rappleye
Entrepreneur Leadership Network® Contributor
Bio
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Latest
5 Founders Who Transformed Franchising — And the Powerful Lessons Behind Their Success
Each of these franchise founders faced setbacks that could have ended their dreams. But they pushed through, creating brands that today feel like a part of our daily lives.
The Secret Power of Video Content for Franchise Growth — 4 Types of Videos You're Probably Missing
Video isn't just a "nice to have" for franchise brands anymore — it's essential. But not all video does this equally well and too many franchises aren't using it to its full potential.
What I Learned About Leadership as a NCAA Division 1 Soccer Referee
In the high-pressure moments of Division 1 soccer games, I've made split-second decisions — a skill that is invaluable in business. Here are some key leadership lessons from my experiences.
How to Create Franchise Videos That Inspire — And Convert Interest Into Action
The best franchise videos don't just inform, they connect emotionally. To capture those kinds of stories, you need to do more than just scripted interviews and staged office shots.
La autenticidad supera a la IA: por qué usar personas reales en tu contenido puede generar una tasa de conversión un 35% más alta que la del contenido generado por IA
La atracción de soluciones rápidas como los rostros generados por IA y las imágenes de archivo es más fuerte que nunca. Pero, por tentador que sea tomar estos atajos, ¿estás dispuesto a sacrificar la autenticidad por conveniencia?
Authenticity Beats AI — Why Using Real People in Your Content Can Generate 35% Higher Conversion Rate Compared to AI-Generated Content
The allure of quick solutions like AI-generated faces and stock footage is stronger than ever. But as tempting as it may be to take these shortcuts, are you willing to sacrifice authenticity for convenience?
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