Get All Access for $5/mo

Why You Shouldn't Try to Gain a Following on Facebook, Twitter, Instagram and YouTube The key word here is "and."

By Salma Jafri Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

You shouldn't try to gain a massive following on Facebook, Twitter, Instagram and YouTube. Instead, you should try to gain a massive following on Facebook, Twitter, Instagram or YouTube.

It's a small difference, but you should be mindful about which social platform best fits your personality, passion and content, then do everything you can to maximize that. If you try to make it big on every platform at once -- especially when you're just starting out -- you'll probably only end up getting overwhelmed and burning out.

In this video, Entrepreneur Network partner Salma Jafri wants to help you decide which platform is best for you so you can make the most out of your time on social media.

Click play to learn more.

Related: Why You Shouldn't Repurpose Your Live Videos on YouTube

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

Salma Jafri

Content Marketing Consultant, Co-Founder of Moxie Women

Salma Jafri is the host of Content Marketing Tips, a weekly vlog and blog on how women entrepreneurs can market authentically to their audience by using their natural strengths. Grab her free cheat sheet: 25 Free and Feel-Good Ways to Authentically Promote Your Content.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Salma Jafri

Editor's Pick

Devices

Maintain Professional Boundaries with a Second Phone Number for $25

Keep your business and personal communications separate with Hushed—and save an extra $5 for a limited time.

Starting a Business

How to Find the Right Programmers: A Brief Guideline for Startup Founders

For startup founders under a plethora of challenges like timing, investors and changing market demand, it is extremely hard to hire programmers who can deliver.

Business News

How Nvidia CEO Jensen Huang Transformed a Graphics Card Company Into an AI Giant: 'One of the Most Remarkable Business Pivots in History'

Here's how Nvidia pivoted its business to explore an emerging technology a decade in advance.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Want to Start a Business? Skip the MBA, Says Bestselling Author

Entrepreneur Josh Kaufman says that the average person with an idea can go from working a job to earning $10,000 a month running their own business — no MBA required.