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Why You Shouldn't Try to Gain a Following on Facebook, Twitter, Instagram and YouTube The key word here is "and."

By Salma Jafri Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

You shouldn't try to gain a massive following on Facebook, Twitter, Instagram and YouTube. Instead, you should try to gain a massive following on Facebook, Twitter, Instagram or YouTube.

It's a small difference, but you should be mindful about which social platform best fits your personality, passion and content, then do everything you can to maximize that. If you try to make it big on every platform at once -- especially when you're just starting out -- you'll probably only end up getting overwhelmed and burning out.

In this video, Entrepreneur Network partner Salma Jafri wants to help you decide which platform is best for you so you can make the most out of your time on social media.

Click play to learn more.

Related: Why You Shouldn't Repurpose Your Live Videos on YouTube

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EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

Salma Jafri

Content Marketing Consultant for Entrepreneurs

Salma Jafri is the host of Content Marketing Tips, a weekly vlog and blog on how women entrepreneurs can market authentically to their audience by using their natural strengths. Grab her free cheat sheet: 25 Free and Feel-Good Ways to Authentically Promote Your Content.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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